Visibility into the entire user journey allowed Outbrain to understand the impact of specific content pieces for every stage of the funnel, and to promote content in a way that aligns with those stages. By turning TrenDemon’s insights into actions, the team at Outbrain now had concrete data about the type of content that led to engagement, as well as the best sequence of content to ensure conversions. This cemented the value of investing in them as a source over time.