This post discusses the importance of content marketing analytics and explains some of the key parameters we should look at to better understand our content’s performance and ROI. What is content marketing analytics?If you look up content marketing analytics or content marketing insights you can see many different interpretations. For the purpose of this post, […]
Marketing teams worldwide spend significant amount of time thinking about their specific customer profiles and how to best match their offers to each one, from brainstorming ideas on how to segment customers based on specific attributes, to planning out the most appropriate email marketing campaigns to increase their CTR. All of these efforts are often […]
In recent years the topic of customer journey (sometimes called buyer journey or user journey) has got some well deserved attention. One of the main reasons this is becoming a hot topic (see this Google Trends chart) is because we are gathering so much information about users and their behaviors, it is now becoming possible to […]
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