If there’s one thing I see when I speak to marketers it’s that they have the best of intentions. Nobody falls asleep on the job (usually the job is more related to lack of sleep). Everybody wants to see their efforts succeed. But good intentions and success, unfortunately, don’t always go hand-in-hand. There are a […]
今回はコンテンツ分析に関して皆様がよく感じる疑問やコンテンツ分析によって何がわかるのか？などについてご紹介させて頂きます。
数年前から国内では”コンテンツマーケティング”というワードが徐々に注目されてきて、今や聞いたことがない人の方が少ないのではないでしょうか？しかしながら、依然として「コンテンツマーケティング」というものが一体何を指していて、どういうマーケティング定義なのかまだ理解されていない方も多いのではないでしょうか？
Paid content campaigns can often feel like a black hole. You invest in distribution channels, and quite often all you can really do is “spray and pray.” You invest in what you think is working – often relying on limited reporting – cross your fingers, and hope for the best. The reason for this is […]
In almost every conversation we are having with a major brand, the topic of privacy and the handling of private users’ data is discussed. Of course, GDPR was the main trigger for these discussions. But today, now that the initial shockwaves have subsided a bit, it’s a good time to take a deeper look into […]
It’s not every day a young and innovative startup gets a chance to meet with dozens of directors and VPs from the world’s top brands’ business units, hear what they focus on and share with them what they do. In February 2019 TrenDemon was selected to participate in “The Bridge Builders” Commercialization program. The program, […]
Over the past few years since our founding, TrenDemon has received numerous recognitions and Thumbs Up from the Industry. We’re pleased to announce our latest feat – winning the award for “Excellence in Promoting Trade Relations between Israel and Japan in the Field of Analyzing the effectiveness of content marketing” by the Israel – Japan […]
2018年7月11日に開催されたOutbrain社によるパブリッシャーサミットに、今年はTRENDEMONも登壇致しました。コンテンツマーケティング領域におけるアトリビューション解析ツールのTRENDEMONとして国内のメディア様向けに今回はPVだけでない新たな価値指標となるAttentive Audience(アテンティブオーディエンス) を発表させて頂きました。
“Over 90% of content that companies produce is ineffective at driving business goals”. This was from Avishai Sharon, our CEO here at Trendemon, in his recent interview with ILTV about our product. Capturing only 10% of the market is a tremendous waste of resources, so why waste them? How can you capture more engagement from […]
今年、アメリカで開催されたContent Marketing World 2018 主催のコンテンツマーケティングワールド2018のRecapイベントにTRENDEMON JAPANとしてジョインさせて頂くことになりました！
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