２０２０年１月１７日に池袋サンシャインにて、初となる主催イベントを開催致しました。本イベントではコンテンツマーケティングを実際に取り組む、サッポロビール様、パナソニック様をはじめとする、業界屈指のマーケターの方たちをゲストに迎え２部構成で実施致しました。
Just like in the Games of Thrones series, for many years the marketing landscape had its own giant wall dividing two populations: the B2B and the B2C (Brand) marketers. That wall separated ideas, methodologies and tools. Even the languages used on both sides were different. However, in contrast to the man-made ice wall, the marketing wall […]
Account-Based *Content* Marketing – Talking to the right crowd at the right time ABM is a buzzword in marketing these days. However, marketing teams might be surprised to find that this is not a new concept to the Sales Teams they work with. Sales have always had their eyes on target accounts, unlike marketers who […]
This post discusses how content remarketing can help you get your visitors to return to the conversion funnel. Content is a journey and one of the biggest challenges B2B brands face is getting abandoned traffic and relevant visitors back on their site and to the right track. The Content Remarketing Journey What Is Content Remarketing?First things first, what […]
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If there’s one thing I see when I speak to marketers it’s that they have the best of intentions. Nobody falls asleep on the job (usually the job is more related to lack of sleep). Everybody wants to see their efforts succeed. But good intentions and success, unfortunately, don’t always go hand-in-hand. There are a […]
今回はコンテンツ分析に関して皆様がよく感じる疑問やコンテンツ分析によって何がわかるのか？などについてご紹介させて頂きます。
数年前から国内では”コンテンツマーケティング”というワードが徐々に注目されてきて、今や聞いたことがない人の方が少ないのではないでしょうか？しかしながら、依然として「コンテンツマーケティング」というものが一体何を指していて、どういうマーケティング定義なのかまだ理解されていない方も多いのではないでしょうか？
Paid content campaigns can often feel like a black hole. You invest in distribution channels, and quite often all you can really do is “spray and pray.” You invest in what you think is working – often relying on limited reporting – cross your fingers, and hope for the best. The reason for this is […]
In almost every conversation we are having with a major brand, the topic of privacy and the handling of private users’ data is discussed. Of course, GDPR was the main trigger for these discussions. But today, now that the initial shockwaves have subsided a bit, it’s a good time to take a deeper look into […]
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