æ ªåŒäŒç€Ÿãšã¹ããŒã«ãã«ãŒãããã°ãªãŒã³ å·è¡åœ¹å¡ ã»ãŒã«ã¹çµ±æ¬ãæŠæ¬ è²Žä» æ§ å¶æ¥æ¬éš ããŒã±ãã£ã³ã°èª² ãããŒãžã£ãŒãç°äž å°å¹³ æ§ å¶æ¥æ¬éš ããŒã±ãã£ã³ã°èª² ãç°å³¶ å æ§ https://www.bluedotgreen.co.jp/ TRENDEMONãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãå®éã®ãå©çšæ¹æ³ãBtoBããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã玹ä»ãããã€ã³ã¿ãã¥ãŒäŒç»ãä»åã¯ã«ãŒãã³ãã¥ãŒãã©ã«ãç®æãäŒæ¥ã®ããŒãããŒãšããŠãç°å¢çµå¶ãžã®åãçµã¿ãããŒã¿ã«ã§ãµããŒãããæ ªåŒäŒç€Ÿãšã¹ããŒã«ãã«ãŒãããã°ãªãŒã³æ§ã«BtoBããŒã±ãã£ã³ã°ã»å¶æ¥ã®åãçµã¿ã«ã€ããŠã話ãã䌺ãèŽããŸããã ïŒæ ªåŒäŒç€Ÿãšã¹ããŒã«ãã«ãŒãããã°ãªãŒã³æ§ã®äºæ¥å å®¹ïŒ æž©å®€å¹æã¬ã¹æåºéã®ç®å®ã TCFDã»TNFD çã®ãµã¹ããããªãã£é¢é£æ å ±é瀺ãCDP質åæžãžã®åçæ¯æŽãã«ãŒãã³ã»ã¯ã¬ãžããã®åµåºããã³æŽ»çšãªã©ãå¹ åºãæ¯æŽãæäŸã ïŒTRENDEMON ïŒïŒããã§ã¯ãèªå·±çŽ¹ä»ãç°¡åã«ãé¡ãããŸãã ïŒæŠæ¬æ§ïŒïŒç§èªèº«ã¯å·è¡åœ¹å¡ãšããŠå¶æ¥ããã³ã³ãµã«ãã£ã³ã°ã人äºç·åãŸã§å¹ åºã管èœããŠããŸãããã¡ã€ã³æ¥åãšããŠã¯çŸåšããŒã±ãã£ã³ã°ã»ã€ã³ãµã€ãã»ãŒã«ã¹é åãã¿ãŠããŸãã ïŒç°äžæ§ïŒïŒç§ã¯ããŒã±ãã£ã³ã°èª²ã®äžã§ããŒã±ãã£ã³ã°ããŒã ãšã€ã³ãµã€ãã»ãŒã«ã¹ããŒã ã®äž¡æ¹ãæ åœããŠããŸãã ïŒç°å³¶æ§ïŒïŒåããç§ãããŒã±ãã£ã³ã°èª²ã®äžã§Webãµã€ãåšãã®æœçç«æ¡ããŠã§ãããŒã®äŒç»éå¶ãæ åœããŠããŸãã å°å ¥åã«æ±ããŠããããŒã±ãã£ã³ã°æœçã®èª²é¡ ïŒTRENDEMONïŒïŒTRENDEMONããå°å ¥åã®ãç¶æ³ã«ã€ããŠããŸãã¯ã䌺ãããŠãããããã§ããããïŒ ïŒæŠæ¬æ§ïŒïŒä»¥åãããåŒç€Ÿã®æ¡ä»¶ã®å€ãããã¬ã¢ãããã客æ§ããã®ã玹ä»ãªã©ãå€ããå ããŠãããŸãããäžæ¹ã§ããŒã±ãã£ã³ã°æœçãšããŠãªã¹ãã£ã³ã°åºåãªã©æ§ã ãªã€ã³ããŠã³ãæœçãå®è·µããSEO察çãªã©ãè¡ããªããäžå®ã®æµå ¥ã¯å¢ããããšãã§ããã®ã§ãããCVãŸã§ã€ãªããããšãã§ããã«ããŸããããã®ããããããã課é¡ã解決ããããã®äœãè¯ããœãªã¥ãŒã·ã§ã³ããªãããšæ¢ããŠããæã«ãTRENDEMONã®ååšãç¥ããŸããã ãå¿åæ¥èšªãã®å¯èŠåãšãããŒã±å£²äžè²¢ç®ãã®èŠããåãž ïŒTRENDEMONïŒïŒTRENDEMONã®å°å ¥ã決ããçç±ã¯ã©ã®ãããªãã®ã§ããããïŒ ïŒæŠæ¬æ§ïŒå°å ¥ã決ããçç±ã®ã²ãšã€ãšããŠããŸãçŸç¶ã®ããŒã±ãã£ã³ã°æœçããã匷åã§ããæ©èœãããããšã倧åæãšããŠãããŸãããTRENDEMONã§ã¯ãããŸã§å¯èŠåã§ããªãã£ãå¿åç¶æ ã§ã®æ¥èšªäŒæ¥ãèå¥ããªãããã¿ãŒã²ããäŒæ¥ã«å¯ŸããŠé©åãªã³ã³ãã³ãããªãã¡ãŒããããšã§æå¹ãªãŒãã®åµåºãæåŸ ã§ããŸããããŸããå°ãå¥ã®è§åºŠã«ãªãã®ã§ãããããŒã±ãã£ã³ã°ããŒã ã®ã¡ã³ããŒã®ãé 匵ãããå¯èŠåããããšããæããé·å¹Žèªåã®äžã«ãããŸããããŠã§ãããŒãªã©ã¯åãããããåå è ã®äººæ°ãªã©ã§è²¢ç®åºŠã¯ç®ã«èŠãã圢ã§è©äŸ¡ã§ããŠããã®ã§ããããã以å€ã®ããŒã±æœçã«ã€ããŠã¯å®éã«ã©ã®ããã«å£²äžã«ç¹ãã£ãã®ããããŒã±ãã£ã³ã°ã®ã¡ã³ããŒãæ¥ã«æ¥ã«å¢ããŠããäžã§æ確ã«åããããã圢ã§ç€Ÿå é¢ä¿è ã«äŒããããšãã§ããã«ããŸããããããŠããææ¡ãåããäžã§TRENDEMONã®ããã·ã¥ããŒãã§ã¯Salesforceãšé£æºãããããšã§å®éã«ããŒã±æœçã«ãã£ãŠã©ãã ãã®ã売äžéé¡ããšããŠæ確ã«è²¢ç®ã§ããã®ããã·ã³ãã«ã«å¯èŠåããããšãã§ãããšåããããŸãã«åŒç€Ÿã課é¡ãšããŠæ±ããŠããåé¡ã解決ã§ãããœãªã¥ãŒã·ã§ã³ã§ãããšç¢ºä¿¡ããå°å ¥ãæçµçã«æ±ºå®ããŸããã Salesforceé£æºã«ãã£ãŠããŒã±ãã£ã³ã°æœçã®å£²äžè²¢ç®ãå¯èŠåïŒâ»ãµã³ãã«ã€ã¡ãŒãžïŒ Salesforceé£æºã«ãã£ãŠã³ã³ãã³ãããšã®å£²äžè²¢ç®ãå¯èŠåïŒâ»ãµã³ãã«ã€ã¡ãŒãžïŒ ãªãŒãç²åŸåããããŒã±æœçã®æ¹åãå¯èœã« ïŒTRENDEMONïŒïŒå®éã«ãå°å ¥ãããŠãããçŸåšãŸã§ã®ãåãçµã¿å 容ã«ã€ããŠå°ãã䌺ãããŠãå®ããã§ããããïŒ ïŒç°å³¶æ§ïŒïŒãŸãã¯TRENDEMONã«ãã£ãŠå¯èŠåãããã¢ãããã¹ã®æ¥èšªããŒã¿ãçŸç¶ææ¡ãããšããããã¹ã¿ãŒãããŠããŸããããã«ã€ããŠã¯ãæ³å®ãã以äžã®æ¥èšªãå¯èŠåãããŠãããåœåèªåãæã£ãŠãã以äžã®è§£å床ã§åæããããšãã§ããŠãããšæã£ãŠããŸãããªãŒãç²åŸåã®æ¥èšªã®ã¿ã€ãã³ã°ããããŒã±ãã£ã³ã°ã®PDCAãåãããšãã§ããã®ã¯ãä»åŸã«ãããŠç«¶åä»ç€Ÿã«å·®ãã€ãã倧ããªã¢ããã³ããŒãžãšãªã£ãŠãããšæã£ãŠããŸãã ããã·ã¥ããŒãç»é¢ïŒâ»ãµã³ãã«ã€ã¡ãŒãžïŒ å°å ¥åŸã1ã¶æã§ãªãŒã件æ°ã10åã«å¢å ïŒTRENDEMONïŒïŒæ¥èšªå±æ§ã®å¯èŠå以å€ã«ãæœçé¢ã§ã¯å ·äœçã«ã©ã®ãããªæŽ»çšããããŠããŸãã§ããããïŒ ïŒç°äžæ§ïŒïŒãµã€ãäžã§ã®åéæ§ãäžããæœçãCVå°ç·ã匷åããããŒãœãã©ã€ãºãªãã¡ãŒæœçãåãçµã¿å§ããã°ããã§ã¯ãããŸããããã§ã«å°å ¥åŸ1ã¶æã§ãªãŒã件æ°ã10åè¿ãå¢å ããŠããããã§ã«åè«ä»¶æ°ã«ã倧ããè²¢ç®ããŠããŠããŸããã¿ãŒã²ããå±æ§ã競åãªã©ãé€å€ãã圢ã§åéã³ã³ãã³ããCVã³ã³ãã³ããã¬ã³ã¡ã³ãããããšãç°¡åã«ã§ããã®ã§å®éã®å¹æé¢ã ãã§ã¯ãªããæäœæ§ã«ãããŠãéåžžã«æ°ã«å ¥ã£ãŠããŸãã CVããŒãœãã©ã€ãºãªãã¡ãŒæœçïŒâ»ãµã³ãã«ã€ã¡ãŒãžïŒ MAãã©ãŒã äžäœåã®ããŒãœãã©ã€ãºãªãã¡ãŒæœçïŒâ»ãµã³ãã«ã€ã¡ãŒãžïŒ äºäŸèšäºã®ããŒãœãã©ã€ãºåéæœçïŒâ»ãµã³ãã«ã€ã¡ãŒãžïŒ åœå ã®å°ä»»æ åœè ããã®ã¹ããŒãã£ãŒãªãµããŒã察å¿ãšæŽ»çšæ¯æŽãåãããã ïŒTRENDEMONïŒïŒãå©çšé ãäžã§TRENDEMONã®ãµããŒãäœå¶ã«ã€ããŠã¯ãããã§ããããïŒ ïŒç°å³¶æ§ïŒïŒãŸã ãå°å ¥éããªãããæ©èœé¢ãèšå®æ¹æ³ã䜿ãæ¹ã«éããŠã®è³ªåãªã©ãå€ãåºãŠããã®ã§ããããã€ãè¿ éã«æ¥æ¬æ³äººã®ãæ åœè æ§ãããµããŒãããææ¡ãé ããŠãããå®å¿ããŠãããã¯ãã䜿ãããšãã§ããŠããŸãã ïŒç°äžæ§ïŒïŒæãå°è±¡çã ã£ãã®ããSalesforceãšã®é£æºã«éããŠãã¯ãã«ã«ãªåé¡ãçºçãããšãã«ãå°ãå°ã£ãŠããã®ã§ãããè¿ éã«TRENDEMONã®çŸå°ãšã³ãžãã¢ã®æ¹ããç»é¢è¶ãã«ZoomãéããŠçŽæ¥ãµããŒãé ããã¹ã ãŒãºã«ããŒã¿é£æºãè¡ãããšãã§ããŸãããå€è³ã®ãœãªã¥ãŒã·ã§ã³ãšã¯æããªãã»ã©ã®ã¹ããŒãæã§ãæ¯æŽé ãããšãã§ããŠãããšæã£ãŠããŸãã æ¥èšªå±æ§ããšã«ABãã¹ããå¯èœã« ïŒTRENDEMONïŒïŒæåŸã«ãä»åŸã«åããŠåãçµãã§ããããããšãªã©çæ§ã®å±æã«ã€ããŠã䌺ãããŠãå®ããã§ããããïŒ ïŒç°å³¶æ§ïŒTRENDEMONã¯äœ¿ããæ©èœãå€ãããã®ã§ãä»åŸã¯äžã€ãã€ãã£ã¬ã³ãžããŠãããããšæã£ãŠããŸããçŽè¿ã§ã¯ABãã¹ãæ©èœãRACEããããŒãžæ¹åã®ããã«æ°ãã«æŽ»çšããŠããäºå®ã§ãã ABãã¹ããRACEãã®èšå®ç»é¢ïŒâ»ãµã³ãã«ã€ã¡ãŒãžïŒ ïŒTRENDEMONïŒïŒãRACEãã¯äžè¬çãªABãã¹ããšã¯éããBtoBåãã«ç¹åããŠéçºãããABãã¹ãæ©èœãšãªã£ãŠãããæ¥èšªè å±æ§ããšã«çŽæçãªæäœã§ããŒãžèŠçŽ ç·šéã»ãããã¯åäœã§ã®ABãã¹ããå¯èœãšãªã£ãŠããŸãããããŸã§å®çŸã§ããªãã£ãABãã¹ããå®æœã§ããããã«ãªãã®ã§ãæ¯éãšãã掻çšäžãããŸãã ãã¬ã¹ãªãªãŒã¹èšäºã掻çšããã¿ãŒã²ããäŒæ¥ãžã®æ°ããªã¢ãããŒãæ¹æ³ ïŒç°äžæ§ïŒïŒãã®ä»ã«ãæ°ããªè©Šã¿ãšããŠä»åŸå®æœããŠããããããŒã±ãã£ã³ã°æœçã®äžã€ãšããŠããããŸã§æå¹æŽ»çšã§ããŠããªãã£ããã¬ã¹ãªãªãŒã¹ã®ã³ã³ãã³ããããŸã䜿ã£ãŠãããããšæã£ãŠããŸããTRENDEMONã®æ¡åŒµã¡ãã¥ãŒãšããŠãããŸã§ãªãŒãã§ããªãã£ãã¿ãŒã²ããäŒæ¥ã«å¯ŸããŠãã¬ã¹ãªãªãŒã¹ã®èšäºããã€ãã£ãåºåæ ãéããŠã¢ãããŒãã§ããã®ã§ããªãŒãæ€èšŒããCVç²åŸãŸã§TRENDEMONã§äžæ°é貫ã§ãã£ãŠã¿ãããšæããŸãã ãã¬ã¹ãªãªãŒã¹ïŒææ°ãã¥ãŒã¹ïŒèšäºããŒãž ã¿ãŒã²ããäŒæ¥ãžã®å€éšãªãŒãããæ¥èšªäŒæ¥ã®ã¢ãã¿ãªã³ã°æ€èšŒããªãŒããåè«ç²åŸãŸã§ã äžæ°é貫ã§æ¯æŽå¯èœã« ïŒç°äžæ§ïŒïŒçŸç¶ãTRENDEMONã¯ããŒã±ãã£ã³ã°ããŒã ã®ã¿ã§ã®æŽ»çšãšãªã£ãŠããŸãããããã«ä»åŸã¯ã€ã³ãµã€ãã»ãŒã«ã¹ããŒã ãå·»ã蟌ã¿ãªããåè«åµåºã®ç¢ºåºŠããããŠãã掻çšãåæ䞊è¡ã§é²ããŠãããããšèããŠããŸãã ïŒTRENDEMONïŒïŒããããšãããããŸããåŒãç¶ãçæ§ããã®ãã£ãŒãããã¯ãããšã«ããŒã±ãã£ã³ã°ã®ã¿ãªãããå¶æ¥ã®ãæ åœè æ§ã«ããæºè¶³é ããæ©èœã«ã€ããŠãéçºãé²ããªããã幎å ã«ã¯æ°æ©èœã®ãªãªãŒã¹ãããã«äºå®èŽããŠãããŸãã®ã§æ¯éãšããæåŸ é ããŸããã幞ãã§ãã
https://www.lycbiz.com/jp/ LINEã€ããŒ æ ªåŒäŒç€Ÿ ãããŒã±ãã£ã³ã°ãœãªã¥ãŒã·ã§ã³ã«ã³ãã㌠æ³äººããŒã±ãã£ã³ã°æ¬éš æž¡é 欜å æ§ å€åº åºäžé æ§ å·åç° çæš¹ æ§ TRENDEMONãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãå®éã®ãå©çšæ¹æ³ãBtoBããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã玹ä»ãããã€ã³ã¿ãã¥ãŒäŒç»ãä»åã¯LINEã€ããŒæ ªåŒäŒç€Ÿæ§ã«BtoBããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã話ãã䌺ãèŽããŸããã ïŒTRENDEMON ïŒïŒããã§ã¯ãèªå·±çŽ¹ä»ãç°¡åã«ãé¡ãããŸãã ïŒæž¡éæ§ïŒïŒåŒç€ŸãæäŸããæ³äººåããµãŒãã¹ã®ããŒã±ãã£ã³ã°ãè¡ã£ãŠããŸãã LINEå ¬åŒã¢ã«ãŠã³ããLINEåºåãYahoo!åºåãšããïŒã€ã®ãµãŒãã¹ããšã«æ åœãåãããŠããã®ã§ãããç§ã¯LINEåºåã®æ°èŠãªãŒãç²åŸãšæ°èŠã¢ã«ãŠã³ãéèšãç®çãšããã³ã³ãã³ãããŒã±ãã£ã³ã°ãäž»ã«æ åœããŠããŸãã ïŒå€åºæ§ïŒïŒç§ãåããLINEåºåã®æ°èŠã¢ã«ãŠã³ãéèšãç®çã«ãè³æããŠã³ããŒããªã©ãéãããªãŒã件æ°æ倧åãšããªãŒãããŒãã£ãªã³ã°ãªã©ãè¡ã£ãŠããŸããããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ããŒã«ãªã©å«ããæ§ã ãªããŒã«ã掻çšããŠåŒç€Ÿã®æ³äººåããªãŠã³ãã¡ãã£ã¢ãLINEã€ã㌠for Businessãã®ãµã€ãæ¹åãæ åœããŠããŸãã ïŒå·åç°æ§ïŒïŒç§ã¯LINEå ¬åŒã¢ã«ãŠã³ãã«ããããªãŠã³ãã¡ãã£ã¢çµç±ã®ã¢ã«ãŠã³ãéèšæ°ã®æ倧åãããã·ã§ã³ãšããŠãããåºååºçš¿ãCVRåäžã®ããã®ãµã€ãæ¹åãäž»ã«æ åœããŠããŸãã LINEãšã€ããŒã®äž¡äºæ¥ã§ãµã€ãæ¹åã®äžæ žããŒã«ãšããŠæŽ»çš ïŒTRENDEMON ïŒïŒæ§ LINE瀟ããã§ããšãåŒç€ŸãµãŒãã¹ã®ãå©çšã«ã€ããŠã¯2幎ãçµéããŸãããçŽè¿ã§ã¯ã€ããŒç€Ÿãšã®çµ±åããããäœå¶å€æŽãå«ãTRENDEMONã®å©çšæ¹æ³ã«ã€ããŠã倧ããªå€åããã£ãããšæãããŸãããããã§ããããïŒ LINEã€ããŒ æ ªåŒäŒç€Ÿ æ³äººããŒã±ãã£ã³ã°æ¬éš æž¡é欜å æ§ ïŒæž¡éæ§ïŒïŒå°å ¥åœæã¯äž»ã«LINEã®æ³äººåãäºæ¥ã«ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã®äžã§ãã³ã³ãã³ãã«çµã£ãåæã»æ¹å掻åãæšãé²ããäžæ žã®ããŒã«ãšããŠå©çšããŠããŸããããã®åŸãã€ããŒç€Ÿãšã®çµ±åã«ãã£ãŠYahoo!åºåã®ããŒã±ãã£ã³ã°æŽ»åã§ã掻çšãã¹ã¿ãŒãããäž¡äºæ¥ã®ã·ããžãŒãçã¿åºããããé£æºãå°ããã€å§ãŸã£ãŠããŸããTRENDEMONã®æ©èœèªäœããã®2幎ã§å€§ããã¢ããããŒããããŸãããç¹ã«çŽè¿ãªãªãŒã¹ãããABãã¹ãæ©èœãRACEãã¯ããµã€ãæ¹åã®æœçã§ç©æ¥µçã«æŽ»çšããŠãããã³ã³ãã³ãããŒã±ãã£ã³ã°ä»¥å€ã®æœçã§ãå©çšããããšãå¢ããŠããŸãã ABãã¹ãæ°æ©èœãRACEãã§ããŒãžãé«éæ¹åããCVãåå¢ ïŒTRENDEMON ïŒïŒABãã¹ãæ©èœã¯åœå ã§ã¯ãã§ã«æ§ã ãªããŒã«ãååšããŸãããTRENDEMONã®ABãã¹ãæ©èœã§æœçãå®è¡ããããšæãããèæ¯ã«ã€ããŠå®äŸãããšã«ã䌺ãããŠãããããã§ããããïŒ LINEã€ããŒ æ ªåŒäŒç€Ÿ æ³äººããŒã±ãã£ã³ã°æ¬éš å·åç° çæš¹ æ§ ïŒå·åç°æ§ïŒïŒãŸãã倧åæãšããŠããµã€ãã«æ¥èšªããŠãã ããã客æ§ã第äžã«èããæ¥èšªè ã®æ¹ãå¿ èŠãªæ å ±ããã¹ããªåœ¢ã§å±ããããã«ãæ¥ã ãµã€ãæ¹åã«åãçµãã§ããã®ã§ãããæã ã¯ã³ãŒãã£ã³ã°ãå°éå€ã®ããããŒãžãæ¹ä¿®ãã¹ãããéã«ã誰ã§ãç°¡åã«çŽæçã«æ¹ä¿®ã§ããæ©èœãå¿ èŠãšããŠããŸããããã®ç¹TRENDEMONã®ãRACEãã§ã¯æäœæ§ãåªããŠããã ãã§ã¯ãªããBtoBã«ãããŠéèŠãªé·æéã®ãžã£ãŒããŒããŒã¿ãå ã«è€éãªæ€èšŒãã¹ãã察å¿ã§ããç¹ãæ°ã«å ¥ã£ãŠããŸããå ·äœçã«åãçµãã§ããæœçãšããŠã¯ãã»ãããŒããŒãžããã©ãŒã ããŒãžäžã§ã®ããã¹ãã®æ€èšŒãCTAã®ã«ã©ãŒã»ãã¶ã€ã³ãªã©æ§ã ãªãã¿ãŒã³ã®å¹ææ€èšŒãè¡ã£ãŠããŸãã ãRACEãèšå®ç»é¢ã€ã¡ãŒãž ïŒå·åç°æ§ïŒïŒå®æã»ãããŒã®ç³ã蟌ã¿æ°ãå¢ããç®çã§LPã®æ¹åãè¡ã£ãéã¯ãCTAã®ããã¹ãããªãªãžãã«ã®ãã»ãããŒã«ç³ã蟌ãããšããè¡šçŸãšãç³ã蟌ã¿ããŒãã«ãäžãããèŠèŽäºçŽããšããè¡šçŸã§ABãã¹ããè¡ããŸãããçµæãšããŠãããã¹ããå€æŽãããã¿ãŒã³ããªãªãžãã«ã«å¯ŸããŠCVRãæ°å以äžé«ãããã©ãŒãã³ã¹ã ã£ãããšãããããç³ã蟌ã¿æ°ã®å¢å ã«æåããŠããŸãã Googleãªããã£ãã€ãºã®ä»£æ¿ããŒã«ãž ïŒTRENDEMON ïŒïŒABãã¹ãæ©èœã«ã€ããŠã¯ãªãªãŒã¹åœåβçãšããŠãå®ã¯åŸ¡ç€Ÿã«å è¡å©çšé ããæ§ã ãªãã£ãŒãããã¯ãé ããªããçæéã§ã¢ããããŒããå³ã£ãŠãŸãããŸããããããŸã§Googleãªããã£ãã€ãºãªã©ãéå»ã«æŽ»çšãããŠããããã§ããããRACEããšæ¯èŒå©çšããŠã¿ãçµæã¯ãããã§ããã§ããããïŒ LINEã€ããŒ æ ªåŒäŒç€Ÿ æ³äººããŒã±ãã£ã³ã°æ¬éš å€åºåºäžé æ§ ïŒå€åºæ§ïŒïŒçŸç¶ãäžäœã¢ãã«ã®ABãã¹ãããŒã«ã§ãªããšã«ããŒã§ããªããããªæµå ¥å ã®ãã©ã¡ãŒã¿ãåŒãç¶ãã圢ã§ã®ãªãã€ã¬ã¯ãåŒã®ABãã¹ãæ©èœãããããã¯èŠçŽ ããšã®ç·šéæ€èšŒãããŒãžã®ããªãã«ãŒïŒã¡ãã€ãïŒå¯Ÿçãªã©ããŒãžã®ABãã¹ãã«å¿ èŠãªã»ãšãã©ã®æ©èœãã«ããŒã§ããŠãããšæããŠããŸãããŸããä»åŸåãçµãã§ããããããšã¯ãTRENDEMONã®ã³ã³ãã³ãã®ã¢ããªãã¥ãŒã·ã§ã³ããŒã¿ãããšã«ãã客æ§ãã¢ã«ãŠã³ãéèšã«è³ããžã£ãŒããŒã®äžã§æ±ããŠããæ å ±ãå¯èŠåããŠããã¹ããªã¿ã€ãã³ã°ã§ãããã®æ å ±ãå±ããããšã§ãããŠãŒã¶ãŒäœéšãšäºæ¥ææãšãã«ä»ãŸã§ä»¥äžã«åäžã§ããããã«ããŠãããããšæã£ãŠããŸãã ïŒTRENDEMON ïŒïŒæåŸã«TRENDEMONã«æ¹åããŠæ¬²ããéšåãä»åŸæ°ãã«æŽ»çšããŠããããæ©èœãåãçµãã§ããããæœçã«ã€ããŠãèããäžããã ïŒæž¡éæ§ïŒïŒä»åŸåãçµãã§ãããããã®ãšããŠã¯ãåç»ã䜿ã£ããªãã¡ãŒã®æŽ»çšã§ãããããŸã§äœ¿ã£ãŠãããªãã¡ãŒã¬ã³ã¡ã³ãã¯éæ¢ç»ã®ã¿ã ã£ãã®ã§ãããã¢ããããŒãã«ãã£ãŠåç»ãã©ãŒãããã§ãªãã¡ãŒãåºããããã«ãªããŸãããåç»ã¯éæ¢ç»ãããå€ãã®æ å ±ã蚎æ±ããããšãã§ãããšæã£ãŠããã®ã§ãæ€èšŒããŠã¿ãããšæããŸãããŸããTRENDEMONã®æ°æ©èœã®ãã³ã³ãã³ãã¹ããªãŒã ãã掻çšããŠãããããšæã£ãŠããŸãããã®æ©èœã§ã¯ãã³ã³ãã³ãããšã®é£ãªãã§ã·ãŒã ã¬ã¹ã«èªååéãããããšãã§ããã®ã§ãTRENDEMONã®ã³ã³ãã³ãåæããŒã¿ãããšã«ãã¢ã«ãŠã³ãéèšã«å°éãããŸã§ã«æãå¹æçãªé çªã§ã³ã³ãã³ãéã®åéãä¿é²ãããŠãŒã¶ãŒäœéšãé«ããããšæããŸãã ãã³ã³ãã³ãã¹ããªãŒã ãæ²èŒã€ã¡ãŒãž ïŒæž¡éæ§ïŒïŒäžæ¹ã§ãæ¹åããŠæ¬²ããã®ã¯èšèªå¯Ÿå¿ã®éšåã§ããäžéšæ°æ©èœã«ãããŠéšåçã«è±èªè¡šèšãæ®ã£ãŠãããæ¥æ¬èªãžããŒã«ã©ã€ãºããããšãã䜿ãããããªããšæãã®ã§ããããªãã¢ããããŒãã«æåŸ ããŠããŸãã ïŒTRENDEMON ïŒïŒè²Žéãªãã£ãŒãããã¯ãé ããŸããŠããããšãããããŸããèšèªããŒã«ã©ã€ãºå«ããä»åŸããããªãæ©èœã¢ããããŒã匷åãå³ã£ãŠãŸãããŸãã®ã§ãåŒãç¶ããæåŸ é ããŸããã幞ãã§ããããŸãã
https://biz.nuro.jp/ ãœããŒããºãããã¯ãŒã¯ã¹æ ªåŒäŒç€Ÿ ããŒã±ãã£ã³ã°æ¬éš ããŒã±ãã£ã³ã°éš éšé· ç¢åŽ è£è²¢ãæ§ ããŒã±ãã£ã³ã°æ¬éš ããŒã±ãã£ã³ã°éš ãããã¯ãŒã¯èª² åžå· ããã æ§ ããŒã±ãã£ã³ã°æ¬éš å¶æ¥æŠç¥éš é«æ© å®å€ª æ§ ç¯ æä» æ§ TRENDEMONãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãå®éã®ãå©çšæ¹æ³ãBtoBããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã玹ä»ãããã€ã³ã¿ãã¥ãŒäŒç»ãä»åã¯é«éã€ã³ã¿ãŒãããæ¥ç¶ãµãŒãã¹ãNUROã¢ã¯ã»ã¹ããäžå¿ãšããæ³äººåãICTãœãªã¥ãŒã·ã§ã³ãNURO BizïŒãã¥ãŒãã»ããºïŒããæäŸãããŠãããœããŒããºãããã¯ãŒã¯ã¹æ ªåŒäŒç€Ÿæ§ã«BtoBããŒã±ãã£ã³ã°ã»å¶æ¥ã®åãçµã¿ã«ã€ããŠã話ãã䌺ãèŽããŸããã ïŒTRENDEMON ïŒïŒããã§ã¯ãçæ§ã®èªå·±çŽ¹ä»ãç°¡åã«ãé¡ãããŸãã ïŒç¢åŽæ§ïŒïŒããŒã±ãã£ã³ã°éšã®è²¬ä»»è ãšããŠãèªç€ŸãµãŒãã¹å šäœã®ããŒã±æŠç¥èšèšããåæœçã®ããã©ãŒãã³ã¹ç®¡çãç§ã¯äž»ã«æ åœããŠãããŸãã ïŒåžå·æ§ïŒïŒåããããŒã±ãã£ã³ã°éšã®äžã§ãããã¯ãŒã¯èª²ãšããããŒã ã«æå±ããŠãããŸããŠããã®äžã§ãç§ã¯WEBé åãäž»ã«æ åœãšããŠããŸãã ïŒé«æ©æ§ïŒïŒç§ã¯ããŒã±ãšã¯ç°ãªããå¶æ¥æŠç¥éšãšããããŒã ã§åè«åµåºã®ããã®æ¶é»ã¢ãããŒããã¿ãŒã²ãããªã¹ãã®äœæãªã©ãäž»ã«æ¥åãšããŠè¡ã£ãŠããŸãã ïŒç¯ æ§ïŒïŒåããå¶æ¥æŠç¥éšã«æå±ããŠãããäž»ã«ISæ åœè ã®æ¶é»ããã©ãŒãã³ã¹ç¶æ³ã®æ°å€ç®¡çããã¢ãããŒããªã¹ãã®äœæãäŸçµŠãŸã§ãæ¥åãšããŠæ åœããŠããŸãã Webæ¥å®¢ããŒã«ããã®è±åŽ ïŒTRENDEMON ïŒïŒåŸ¡ç€Ÿã«ã€ããŠã¯TRENDEMONããå°å ¥é ããŠããæ©ãã1幎ãçµéããŸããããå©çšåœåã«ã€ããŠããŸãã¯ã䌺ãã§ããã°ãšæãã®ã§ããåŒç€ŸãµãŒãã¹ããå°å ¥ã«è³ã£ãèæ¯ã«ã€ããŠã話é ããŠãããããã§ããããïŒ ïŒç¢åŽæ§ïŒïŒTRENDEMONãå°å ¥ããåã¯ãå®ã¯ä»ç€Ÿã®Webæ¥å®¢ããŒã«ããããŸã§æŽ»çšããŠããŸãããããããéçšããŠããäžã§ãBtoBã«ãããæœçãå®è·µããäžã§ã®èšå®ãé£è§£ãã€ãæ©èœé¢ã§ã«ããŒã§ããŠããªãã£ãããå¹æ枬å®ã®ç¹ã«ãããŠãèªåãã¡ãèŠããæ°å€ãå¯èŠåã§ããªããªã©å€ãã®èª²é¡ãæããŠããŸããããŸããåœæãã®ããŒã«ã掻çšã§ããè ã瀟å ã§1åãããããããããåœç€Ÿã®ãµã€ãéçšæ¹åãé©åã«å®è¡ã§ããŠããªãç¶æ ãšãªã£ãŠããŸãããããã§ãèªç€Ÿã®èª²é¡ã解決ããæå¹ãªãœãªã¥ãŒã·ã§ã³ããªããæ¢ããŠãããšããTRENDEMONã«åºäŒãããšãã§ããŸãããå°å ¥ã®æ±ºãæãšããŠã¯ãBtoBæœçãå®è¡ããäžã§ã®æäœæ§ãšæ©èœé¢ã®å å®ããããŠäŸ¡æ Œãšãã£ããã¹ãŠã®é¢ã§åªããŠããããå°å ¥ã決ããŸããã ã¿ãŒã²ããäŒæ¥ã®å¿åæ¥èšªããŒã¿ãæå¹æŽ»çš ïŒTRENDEMON ïŒïŒãå°å ¥ãã1幎ãçµéããç¶ç¶å©çšã決ããçç±ã«ã€ããŠãã䌺ãããŠãããããã§ããããïŒ ïŒç¢åŽæ§ïŒïŒå°å ¥æã¯æ¥å®¢ããŒã«ã®ä»£æ¿å©çšãäž»ãªç®çã ã£ãã®ã§ãããå®éã«æŽ»çšããŠã¿ããšãããŒãœãã©ã€ãºïŒæ¥å®¢ïŒæ©èœä»¥å€ã«ãã¢ãããã¹ã®æ®µéã§æ¥èšªäŒæ¥ãé©ãã»ã©å¯èŠåããããšãã§ããŠãããABMæœçãæšãé²ããŠããäžã§ãä»ãŸã§å¯èŠåã§ããªãã£ãã¿ãŒã²ããäŒæ¥ã®åæããæœçãŸã§ã解å床é«ãå®è¡ããããšãã§ããããã«ãªããŸãããæã ãåœåæ³å®ããŠãã以äžã®æ©èœãšæŽ»çšããã³ã·ã£ã«ãèŠåºãããšãã§ããŠãããä»çŸåšãç¶ç¶çã«æŽ»çšãããŠé ããŠããŸãã ïŒTRENDEMON ïŒïŒå®éã®ãåãçµã¿å 容ãå°å ¥åŸã«èŠããŠããææãªã©ããããŸãããç°¡åã«ãæ瀺é ããŠãããããã§ããããïŒ ïŒåžå·æ§ïŒïŒããŒã±é åã§ã¯ãååæ¥èšªãŠãŒã¶ãŒã«å¯ŸããŠã®CVRãããã«äžããããšãã§ããã®ããããŒã å ã®é·å¹Žã®èª²é¡ãšããŠãããŸãããTRENDEMONã§ã¯ã³ã³ãã³ãåæãããžã£ãŒããŒåæãã§ããããã«ãªã£ãŠãããå°å ¥åŸã¯ãžã£ãŒããŒäžã§ã©ã®éšåãCVã«ãããŠæãããã«ããã¯ã«ãªã£ãŠããã®ããå¯èŠåããããã³ãã€ã³ãã§èª²é¡ã«å¯ŸããŠæœçã解å床é«ãæ€èšŒããŠããããšãå¯èœã«ãªããŸããã TRENDEMONäžã®ããã·ã¥ããŒãç»é¢ïŒâ»ãã¢ã€ã¡ãŒãžïŒ ã¿ãŒã²ããäŒæ¥ãžã®ããŒãœãã©ã€ãºãªãã¡ãŒæœçã§CV件æ°ãæ¡å€§ ïŒåžå·æ§ïŒïŒå®éã«CV件æ°èªäœãTRENDEMONäžã®æœçããçå®ã«ç©ã¿äžããŠããããšãã§ããããã«ãªã£ãŠããŸããçŽè¿ã§ã¯çã£ãŠããããã¿ãŒã²ããå±æ§ã«å¿ããã³ã³ãã³ãã®åºãåããè¡ã£ãŠãããŸããäžã§ãè³æããŠã³ããŒãå®äºããŒãžã«ããã«æ€èšã¹ããŒãžãåŒãäžãããããªã³ã³ãã³ãè³æãTRENDEMONã§èªåæé©åã§è¡šç€ºãããŠããã®ã§ãããæ³å®ä»¥äžã®å€ãã®CVç²åŸãæ¬æœçããçã¿åºãããšãã§ããŠããŸãã ãæœçäŸãã¿ãŒã²ããå±æ§äŒæ¥ãžã®ããŒãœãã©ã€ãºãªãã¡ãŒæ²èŒäŸ èšå®ç»é¢äžã§ãªãã¡ãŒãããäŒæ¥å±æ§ã容æã«éžæã§ããæäœæ§ïŒâ»èšå®ç»é¢ã€ã¡ãŒãžïŒ ãæœçäŸããµã³ã¯ã¹ããŒãžäžã«æ€èšã¹ããŒãžãåŒãäžããè³æãèªåã¬ã³ã¡ã³ã MAã®ã¹ã³ã¢ã»ã°ã¡ã³ããé£æºæŽ»çš ïŒTRENDEMON ïŒïŒããããšãããããŸããç¹ã«ãµã³ã¯ã¹ããŒãžäžã«å°éããã¿ã€ãã³ã°ã¯æ¥èšªè ã«ãšã£ãŠæãé«ãã¢ãŒã¡ã³ãã«ãªãã®ã§ããã®ã¿ã€ãã³ã°ãéããªããªãã¡ãŒæœçã¯å€§ããªæœçå¹æãæåŸ ã§ããããšæããŸãã埡瀟ã«ãããŠã¯çŽè¿ã§PardotïŒAccount EngagementïŒãšã®APIé£æºãã¹ã¿ãŒãããŠãããŸããããã¡ãã®MAãšã®ããŒã¿é£æºå©çšã«ã€ããŠã¯ä»åŸã©ã®ãããªããšãåãçµãããšãããŠãããŸãã§ããããïŒ ïŒç¢åŽæ§ïŒïŒMAãšTRENDEMONã®é£æºã§æã ãä»åŸåãçµãã§ãããããã®ãšããŠã¯ãMAã®ã¹ã³ã¢ã»ã°ã¡ã³ãæ å ±ãããšã«TRENDEMONäžã®ããŒã¿ãšæãåãããŠããŒãœãã©ã€ãºãªãã¡ãŒãè¡ã£ãŠãããããšèããŠããŸãããŸããMAãã©ãŒã ããã®ãŸãŸãããã¢ããã§çã£ãæ¥èšªäŒæ¥ã«å¯ŸããŠãã€ã¬ã¯ããªãã¡ãŒããããšãã§ããããã«ãªãã®ã§ãã¿ãŒã²ããäŒæ¥ã®ãªãŒã件æ°ãåºäžããããããšãæåŸ ããŠããŸãã MAãã©ãŒã ãªãã¡ãŒæœçäŸïŒâ»ãã¢ã€ã¡ãŒãžïŒ TRENDEMONã«ããå€éšCRMããŒã«é£æºã®æŽ»çšã€ã¡ãŒãžäŸ å¿åæ¥èšªããŒã¿æŽ»çšã§ã¿ãŒã²ããäŒæ¥ã®æå¹åè«ãçã¿åºãä»çµã¿ãæ§ç¯ ïŒTRENDEMON ïŒã€ã³ãµã€ãã»ãŒã«ã¹ãšããŠã®ãå©çšæ¹æ³ã¯ãããã§ããããïŒ ïŒé«æ©æ§ïŒïŒãŸãæã ã®ã¡ã€ã³ã®æŽ»çšæ¹æ³ãšããŠã¯TRENDEMONã®æ¥èšªäŒæ¥ããŒã¿ãããšã«ã¢ãããŒããªã¹ããäœæããæ¥èšªããã£ãã¿ã€ãã³ã°ã§TRENDEMONããSlackçµç±ã§éç¥ãå±ãããã«ãªã£ãŠããããã®ã¿ã€ãã³ã°ã§æ¶é»ãè¡ã£ãŠããŸãã ãSlackæ¥èšªéç¥æ©èœãã§ãªã¢ã«ã¿ã€ã ã§ã¢ãããŒããå¯èœã« ïŒé«æ©æ§ïŒïŒåœç€Ÿã®åæã®ç¹æ§äžãã客æ§ã®èª²é¡ãé¡åšåããèªç€ŸãµãŒãã¹ã«èå³ãæã£ãŠé ããŠããã¿ã€ãã³ã°ãããã«ç«¶åä»ç€Ÿãããæ©ããæ£ç¢ºã«ãã£ããã§ããããéèŠã§ãããšæã£ãŠããŸããä»ã§ã¯TRENDEMONã«ãããªã¢ã«ã¿ã€ã ã®æ¥èšªéç¥ã«ãã£ãŠãçŸåšå€ãã®ããããªåè«ãå®éã«çã¿åºãããšãã§ããŠããŸãã ã¯ãã¹ã»ã«ã»ã¢ããã»ã«ã«ãæå¹ ïŒTRENDEMON ïŒïŒæ¶é»ã¢ãããŒãã®æŽ»çšçšéãšããŠã¯äž»ã«ã¢ãŠãããŠã³ãã®æ°èŠéæã§ãå©çšé ããŠãã圢ã§ããããïŒ ïŒç¯ æ§ïŒïŒã¡ã€ã³ãšããŠã¯ãã¢ãŠãããŠã³ãã®å©çšã«ã¯ãªãã®ã§ãããæ¢åã®ã客æ§ããã®æ¥èšªãåœç¶å¯èŠåãããŸãã®ã§ã¯ãã¹ã»ã«ã»ã¢ããã»ã«ã®èŠ³ç¹ã«ãããŠããäºåã«æ¥èšªäŒæ¥ã®ã客æ§æ å ±ãå¶æ¥æ åœè ãææ¡ããŠããåãTRENDEMONã®æ¥èšªã€ã³ãµã€ãã掻çšããããšã§ä»ãŸã§ä»¥äžã«ãã¹ãã¿ã€ãã³ã°ã§è¿œå å¥çŽãç²åŸããããšãã§ããŠããŸãã ïŒTRENDEMON ïŒïŒæåŸã«TRENDEMONã®æ©èœãµãŒãã¹ã®äžã§ç¹ã«æ°ã«å ¥ã£ãŠããéšåãšæ¹åããŠæ¬²ããç¹ãããããŸãããã話é ããŸãã§ããããïŒ ïŒåžå·æ§ïŒïŒå人çã«æ°ã«å ¥ã£ãŠããéšåãšããŠã¯ãããã·ã¥ããŒãã®æäœæ§ã ãã§ã¯ãªããç¹ã«ããŒã¿åæç»é¢ã®ã°ã©ãã£ãã¯ãã¶ã€ã³ãåããããããæœçã®çµæãæ¯ãè¿ãããããããPDCAãã¹ã ãŒãºã«åããããšã以åãããã§ããããã«ãªã£ãŠããŸãã æœçããšã®ããã©ãŒãã³ã¹çµæãç°¡åã«ç¢ºèªã§ããåæç»é¢ïŒâ»ãã¢ç»é¢ïŒ ïŒåžå·æ§ïŒïŒæ¹åããŠæ¬²ããéšåãšããŠã¯è±èªè¡šèšã®éšåããŸã ããã®ã§æ¥æ¬èªã«ããŒã«ã©ã€ãºããããšæŽã«äœ¿ãããããªãããšæããŸãã ïŒTRENDEMON ïŒïŒè²Žéãªãã£ãŒãããã¯ãé ããŸããŠããããšãããããŸããåŒãç¶ãåŒç€Ÿã®ãµãŒãã¹æ©èœã«ã€ããŠã¯ããŒã«ã©ã€ãºå¯Ÿå¿ãå«ããŠåŒ·åã¢ããããŒãæ©èœãä»å¹Žäºå®ããŠãããŸããä»ãŸã§ä»¥äžã«çæ§ã®äºæ¥ã«è²¢ç®ã§ããããå°œåããŠãŸãããããšæããŸãã®ã§ãæåŸ é ããŸããã幞ãã§ããããŸãã
ãã®åºŠãTRENDEMONã¯åœå ã¬ãã¥ãŒãµã€ããIT reviewãã«ãŠABMã«ããŽãªãŒã«ããã倧äŒæ¥éšéã«ãŠæé«è©äŸ¡ãç²åŸèŽããŸããã 倧äŒæ¥éšéã§æé«è©äŸ¡No.1ãç²åŸ 2024 SUMMER ãHigh Performerããåè³ GRID AWARD 2024 Summer ABMã«ããŽãªãŒ ååæããšã«ãŠãŒã¶ãŒã«æ¯æããã補åã衚地ãããGRID AWARD ïŒïŒïŒïŒSummerãã§ãHigh Perfomerãåè³èŽããŠãããŸãã åœå ã®ABMã®éèŠæ§ã«ã€ããŠã¯åŸã ã«æ³šç®ãé«ãŸã£ãŠããäžæ¹ã§ãæªã ã«å€ãã®äŒæ¥ãã©ã®ããã«å®è·µããã°è¯ãã®ã暡玢ããŠããŸãã TRENDEMONã§ã¯åŸæ¥ABMãœãªã¥ãŒã·ã§ã³ãããå§åçãªæäœæ§ãæ©èœç¶²çŸ æ§ãæã¡åãããŠããããé°æ§ã§é«ãè©äŸ¡ã倧æäŒæ¥æ§ãäžå¿ã«é ããŠãããŸãã ä»åŸã¯äŒæ¥èŠæš¡ã«é¢ä¿ãªããABMãåãçµãããšããäŒæ¥ãæ åœè æ§ã«åããABMã®å®çŸã匷åã«ãµããŒãããæ°æ©èœããªãªãŒã¹äºå®ãšãªã£ãŠãããŸãã åŒãç¶ãä»åŸããåœå ã®ã客æ§ã«åããŠè£œåæ©èœã®å€§å¹ ãªã¢ããããŒã匷åãäºå®èŽããŠãããŸãã®ã§ãæ¯éãšãã泚ç®é ããŸããã幞ãã§ããããŸãã
ABMãœãªã¥ãŒã·ã§ã³ãæäŸããTRENDEMONã¯BtoBäŒæ¥åãã«ç¹åããäžäœã¯ã©ã¹ã®ABãã¹ãæ©èœãæèŒãããRACEãã®æ¬æ ŒçãªãµãŒãã¹æäŸãåœå ã«ãŠéå§èŽããŸãã çŸåšæ¥æ¬åœå ã«ãããŠãæ§ã ãªABãã¹ãããŒã«ãååšããäžãããŸã ã«å€ãã®BtoBäŒæ¥ãBtoCãµãŒãã¹ãšåãææ³ã§ABãã¹ãããŒã«ã掻çšããèªç€Ÿãµã€ãã®æ¹åã«èŠæŠããŠããŸãã ãããè£ä»ãããã®ããã«BtoBã«ãããWEBãµã€ãã®çŽ70%以äžã®æ¥èšªè ãå¹³å1PVã§ä»å°ãé¢è±ããŠããŸãã èªç€Ÿã®çµ±èšèª¿æ»ã®çµæïŒâ»2024幎åœå å€ã®BtoBãµã€ãã®å¹³åçŽåž°çïŒ ãã®èª²é¡ã«å¯ŸããŠTRENDEMONã§ã¯ä»¥åããæäŸããŠããããŒãœãã©ã€ãŒãŒã·ã§ã³æ©èœãæ¡åŒµãããåœå åãšãªãBtoBã«ç¹åãããäžäœã¯ã©ã¹ã®ABãã¹ãæ©èœãRACEããéçºããåœå ã§ã®æ¬æ ŒæäŸãéå§èŽããŸãã ãRACEãæ©èœè©³çŽ° ã»ããŒãžèŠçŽ ã®ïŒããŒãœãã©ã€ãºïŒABãã¹ã ã»ãªãã€ã¬ã¯ãURLåŒã®ABãã¹ã ã»ããŒãžå ã®ãã¹ãŠã®èŠçŽ ããããã¯ã«å¯ŸããŠçŽæçãªæäœã§ç·šéå¯èœã« ã»ããŒãžããšã®è¡šç€ºåé ã®ã¢ãã±ãŒã·ã§ã³ãã«ã¹ã¿ãã€ãºå¯èœ ã»ãã¹ãåŸã®ããã©ãŒãã³ã¹çµæã«å¿ãã衚瀺åªå 床ã®èªåæé©åãå¯èœ ã»ABãã¹ãããŒã«ã®äžã§ãæäžäœã¢ãã«ã«ãããªãããŒãžããªãã«ãŒïŒããŒãžã®ã¡ãã€ãïŒïŒæµå ¥å¥URLãã©ã¡ãŒã¿ãŒã®åŒãç¶ãã«å¯Ÿå¿ â»ç¡æ*ãã£ã³ããŒã³ã«ã€ã㊠ABãã¹ãããŒã«ã®äžã§ãé«é¡ãšãªãäžäœã¯ã©ã¹ã«ãããªãæ©èœãæèŒãããRACEãæ©èœãç¡æã§å©çšã§ããæééå®ã®ãã£ã³ããŒã³ãå®æœäžïŒè©³ããã¯æ åœè çªå£ïŒsshimazoe@trendemon.comïŒãŸã§ãåãåãããã ããã ïŒâ»åŒç€Ÿç¬èªã®å¯©æ»ãã¯ãªã¢ããäŒæ¥æ§ã察象ãšãªããŸããïŒ
BtoBã®æ°æ代ã¯ããããå§ãŸãïŒã¢ãããã¹é åã®æ¡å€§ã§åŸæ¥åã®BtoBçè«ããã§ã«éçšããªããªãã€ã€ããäžãããããã®BtoBæ°æ代ãå ±ã«åµãSales Markeræ§ãšã€ã³ãã³ãããŒã¿ã®æ¬è³ªãšå®è·µããŠããŠã«è¿«ããŸãïŒ 5æ21æ¥ã«å®æœãããæ¬ã»ãããŒã®å 容ãèŠéãããæ¹ã®ããã«ãæ¬ããŒãžã§éå®å ¬éã®ã¢ãŒã«ã€ããšããŠãå±ãèŽããŸããBtoBã®æå 端ãåããå 容ãšãªã£ãŠãããŸãã®ã§ããã®æ©äŒããèŠéããªãïŒ https://youtu.be/PanUzJo3hL0?si=2w6J3lv44GpdnbTV
ãã®åºŠãTRENDEMON JAPANã¯ïŒæã«ITã¬ãã¥ãŒãžã®æ²èŒãå§ããç°äŸã®ã¹ããŒãã§ã客æ§ããã®åé¿ã¬ãã¥ãŒãé ããã2024 SPRING High Performerããåè³èŽããŸããããšããæ¡å ãããŠé ããŸãã ãªããã¬ãã¥ãŒå ã®ã倧äŒæ¥ãã«ããŽãªãŒã§ã¯æãé«ãè©äŸ¡ãã客æ§ããé ããŠãããä»åŸãé ããŸããçæ§ããã®ãæèŠãããšã«ããããŸã§ä»¥äžã«ãããã¯ãã®æ¹å匷åãå³ã£ãŠãããããšæããŸãã å®éã«ãå©çšé ããŠãããŸãã客æ§ã®çã®å£°ã«ã€ããŠã¯ãã¡ãããã芧é ããŸããã幞ãã§ããããŸãã
ããšã¯ã¢ æ ªåŒäŒç€Ÿ ããŒã±ãã£ã³ã°æ¬éšãäžäºåº·å æ§ TRENDEMONãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãå®éã®ãå©çšæ¹æ³ãBtoBããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã玹ä»ãããã€ã³ã¿ãã¥ãŒäŒç»ãä»åã¯ãå®åŠç¢ºèªãµãŒãã¹ããkintoneãšã®é£æºãµãŒãã¹ãªã©ãå€æ°æäŸããããšã¯ã¢æ ªåŒäŒç€Ÿæ§ã«BtoBããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã話ãã䌺ãèŽããŸããã ïŒTRENDEMON ïŒïŒããã§ã¯ãäžäºæ§ã®èªå·±çŽ¹ä»ãç°¡åã«ãé¡ãããŸãã ïŒããšã¯ã¢ äžäºæ§ïŒïŒç§ã¯ããŒã±ãã£ã³ã°æ¬éšã®ããã¢ãŒã·ã§ã³éšãšããããŒã ã«æå±ããŠããããããŒãžã£ãŒãšããŠããŒã±ãã£ã³ã°æ¥åãæ åœããŠããŸãããã®äžã§ããµãŒãã¹å©çšéå§åã®ãç¡æãè©ŠãïŒãã©ã€ã¢ã«ïŒããç³ã蟌ã¿ãŸã§ã®ããŒã±æœçå šäœãæ ã£ãŠããŸãã ïŒããšã¯ã¢ äžäºæ§ïŒïŒæ¥åã¯TVCMããWEBæœçãŸã§å€å²ã«ãããã®ã§ãããçŽè¿ã§æã泚åããŠããã®ãããã°èšäºãåç»ãªã©ã掻çšããã³ã³ãã³ãããŒã±ãã£ã³ã°é åãšãªããŸãã https://toyokumo-blog.kintoneapp.com/ ã³ã³ãã³ãã®è©äŸ¡ãé©åã«ã誰ã§ãç°¡åã«ã§ããããŒã« ïŒTRENDEMON ïŒïŒä»åãTRENDEMONã®å°å ¥ã決æããèæ¯ãçµç·¯ã«ã€ããŠããããŸã§ã®ãåãçµã¿ç¶æ³ãšåãããŠãæ瀺é ããŠãããããã§ããããïŒ ïŒããšã¯ã¢ äžäºæ§ïŒïŒå°å ¥ã«è³ããŸã§ã®æåã®ããã«ã±ã¯ãããããã³ã³ãã³ãã«æ¬æ Œçã«æ³šåããŠãããšãã«ãã³ã³ãã³ãã®è©äŸ¡ã»æ¹åãåŸæ¥ã®åæããŒã«ã ãã§å¯Ÿå¿ããŠããããšã¯é£ãããšæããããšã§ããããã§ãã³ã³ãã³ãã®è©äŸ¡ãé©åã«ã誰ã§ãç°¡åã«ã§ããããŒã«ãæ¢ããŠãããšãããTRENDEMONã®ã³ã³ãã³ãèšäºãç®ã«ããå°å ¥ãæ€èšããããšã«ãªããŸããã ïŒããšã¯ã¢ äžäºæ§ïŒïŒããã²ãšã€ã®çç±ãšããŠã¯ããµã€ãäžã®ã³ã³ãã³ãã¬ã³ã¡ã³ãããªãã¡ãŒãå®è£ ã§ããBtoBã«ç¹åããããŒãœãã©ã€ãºæ©èœãå å ãããŠãããšããããšããããåæã ãã§ãªããæœçã®å®è¡ãŸã§äžæ°é貫ã§å®çµã§ãããšããã«é åãæããæçµçã«å°å ¥ã決ããŸããã ïŒããšã¯ã¢ äžäºæ§ïŒïŒå®ã¯ã以åã«æ¥å®¢ããŒã«ãšããŠå¥ãœãªã¥ãŒã·ã§ã³ã掻çšããŠããã®ã§ãããTRENDEMONã§ã¯æ¥èšªäŒæ¥ãå¿åç¶æ ããå¯èŠåããæ©èœããããABMïŒäŒæ¥æ å ±ïŒãããŒã¹ã«ãããªãã¡ãŒã®åºãåããã§ããããšãè©äŸ¡ãã€ã³ããšããŠãããŸããã ABMã«åãçµãçç± ïŒTRENDEMON ïŒïŒæ¥æ¬åœå ã§ãABMã«åãçµãã§ããäŒæ¥ã¯ãŸã ãŸã å°ãªãããšæãã®ã§ãããããšã¯ã¢æ§ãABMã«åãçµãããšãããèæ¯ã«ã©ã®ãããªèª²é¡ããã£ãã®ã§ããããïŒ ïŒããšã¯ã¢ äžäºæ§ïŒïŒããŒã±ãã£ã³ã°æŠç¥ãšããŠã³ã³ãã³ãããŒã±ãã£ã³ã°ã匷åããŠããäžã§ã顧客ãæ±ããã³ã³ãã³ãã顧客ãæ±ããã¿ã€ãã³ã°ã§å±ããããšã«èª²é¡ãæããŠããŸãããã³ã³ãã³ãã®ç²ŸåºŠãäžããããã«ã¯åœç¶ã§ãããã¿ãŒã²ããäŒæ¥ã®ã€ã³ãµã€ãã解å床é«ãææ¡ããå¿ èŠãããããã®éçšã§ABMã®å¿ èŠæ§ãæããæ°ãã«åãçµããã£ãããšãªããŸããã ïŒTRENDEMON ïŒïŒå®éã«TRENDEMONãå°å ¥é ããŠãã©ã®ããã«ãå©çšé ããŠãããŸãã§ããããïŒ ïŒããšã¯ã¢ äžäºæ§ïŒïŒãŸããã³ã³ãã³ãããšã®èªäºã»åéãšã³ã²ãŒãžã¡ã³ãã®ããã©ãŒãã³ã¹ããCVããã©ãŒãã³ã¹ãããŒãžããšã«ã¢ãã¿ãªã³ã°ããã³ã³ãã³ãã®æ¹åãåºåé ä¿¡å ã®å€æææãšããŠæŽ»çšããŠããŸãã ã³ã³ãã³ãåæ ããã·ã¥ããŒãç»é¢ ïŒããšã¯ã¢ äžäºæ§ïŒïŒããŒãœãã©ã€ãŒãŒã·ã§ã³æ©èœã«ã€ããŠããCVå°ç·ã匷åããããã«æŽ»çšããŠãããABMã®æ¥èšªããŒã¿ãããšã«ã¿ãŒã²ããæ¥çš®ããšã«ã³ã³ãã³ãã®åºãåããè¡ã£ãŠãããããªãã¡ãŒå 容ãããŒãœãã©ã€ãºãããåæã«ABãã¹ããè¡ããªãããµã€ãå ã®ãšã³ã²ãŒãžã¡ã³ãæ¹åãå³ã£ãŠããŸãã ã補é æ¥ãåãããŒãœãã©ã€ãºãªãã¡ãŒ ãç©æµæ¥çãåãããŒãœãã©ã€ãºãªãã¡ãŒ 顧客起ç¹ã®ããŒã±ãã£ã³ã° ïŒTRENDEMON ïŒïŒæœçã®æ€èšŒã¹ããŒããåæ°ãšãã«ãé«éã§åãçµãŸããŠããã瀟å å šäœãšããŠããŒã±ãã£ã³ã°ã«åãåãæèãç±éããã®ãããé«ãå°è±¡ãæããŸããåœå ã®å€ãã®BtoBäŒæ¥ã§ã¯ããŒã±ãã£ã³ã°ãããå¶æ¥ã®åã匷ãã¿ãããå Žé¢ãããäžã§ãããšã¯ã¢æ§ã¯ã©ã®ããã«ããŒã±ãã£ã³ã°ã®æåã瀟å å šäœã«æ ¹ä»ãããŠãã£ãã®ã§ããããïŒ ïŒããšã¯ã¢ äžäºæ§ïŒïŒåœç€Ÿã¯ããŸãçµå¶å±€ãããŒã±ãã£ã³ã°ã®éèŠæ§ã誰ãããèªèããŠããéšåã倧ããäŒç€Ÿã®ã«ã«ãã£ãŒã«åœ±é¿ããŠãããšæã£ãŠããŸãã以åã«ãBtoBããŒã±ãã£ã³ã°ã®ãææ¬ãšãªã£ããTHE MODELãã®èªã¿åããã瀟å ã§è¡ã£ãã®ã§ãããåŸæ¥ã®ææ³ããã®ãŸãŸéµåã¿ã«ããã®ã§ã¯ãªããèªç€Ÿã«é©ããããŒã±ãã£ã³ã°æŠç¥ã®ããæ¹ã暡玢ããŠããŸãããäžè¬çãªBtoBããŒã±ãã£ã³ã°ã®ã»ãªãªãŒã®äžçã§ã¯ããªãŒã件æ°ãè¿œãæ±ããããŸããæ°ãã€ããšããŒã±ãã£ã³ã°ã¢ãããŒãã顧客起ç¹ã§ã¯ãªããªã£ãŠããŸããšãããããŸããåœç€ŸãšããŠã¯ã顧客ãæåªå ã«èããã³ã³ãã³ããå¯èœãªéããã©ãŒã ãä»ããã«å ¬éããŠããŸãã ïŒããšã¯ã¢ äžäºæ§ïŒå®éã«ããªãŒã件æ°ãé床ã«è¿œãæ±ããããšãªããšããã³ã³ãã³ãçµç±ãããã©ã€ã¢ã«ãžã®ç³èŸŒã¿ããããŠãã©ã€ã¢ã«ããæçµçãªãå¥çŽé ãå Žé¢ã«ãããŠãé«ãææãåºãããšãåºæ¥ãŠããã瀟å ã®å ±éèªèãšããŠé¡§å®¢ã第äžã«èããããŒã±ãã£ã³ã°ã¢ãããŒããåžžã«å¿ãããŠããŸãã ã³ã³ãã³ãã®ãã¹ã¿ãåããšããŒãœãã©ã€ãŒãŒã·ã§ã³ ïŒTRENDEMON ïŒïŒæåŸã«ãä»åŸã®å±æãšåãããŠåŒç€Ÿãžã®ãèŠæãªã©ããããŸããããæèŠããèããäžããã ïŒããšã¯ã¢ äžäºæ§ïŒïŒä»åŸãã³ã³ãã³ãããŒã±ãã£ã³ã°ã匷åããŠããäžã§ã質ã®é«ãã³ã³ãã³ããæ¡å ãããšå ±ã«ããã€ããããªãæã§ã顧客ã®å¿ èŠãšããŠããæ å ±ãæäŸã§ããç¶æ ãæå³ãããã³ã³ãã³ãã®ã¹ã¿ãåããç®æããTRENDEMONã®ããŒãœãã©ã€ãŒãŒã·ã§ã³æ©èœã掻çšããªãã顧客起ç¹ã®ã³ãã¥ãã±ãŒã·ã§ã³ãè¿œæ±ããŠãããããšæããŸãã ïŒããšã¯ã¢ äžäºæ§ïŒãŸããTRENDEMONã®æ©èœã®äžã§ç¹ã«ãªãŒãã£ãšã³ã¹çææ©èœã«ã€ããŠã¯ããããæ¬æ Œçã«æŽ»çšããŠãããããšæã£ãŠããŸããåœç€Ÿã§ã¯åºåæµå ¥ãè¡ã£ãŠãããæ¥èšªè ã®æ€èšã¹ããŒãžãæµå ¥çµè·¯å¥ã«ãµã€ãå ã®è¡åããŒã¿ãšããããããŠãã¢ãã¿ãªã³ã°ããå®çŸ©ã以åããèšèšããŠããŸãããã®åŒç€Ÿç¬èªã®å®çŸ©ãä»åŸTRENDEMONäžã§ã¢ãã¿ãªã³ã°ããŠãããããå®è£ ãé²ããŠãããããšæããŸãã ïŒTRENDEMON ïŒïŒãªãŒãã£ãšã³ã¹èšèšã¯BtoBããŒã±ãã£ã³ã°ãè¡ãäžã§ä»åŸã©ã®äŒæ¥ãé¿ããŠã¯éããªãéšåã«ãªãããšæã£ãŠããŸããTRENDEMONã®ãªãŒãã£ãšã³ã¹æ©èœã§ã¯æ¥èšªè ã®æµå ¥çµè·¯ããµã€ãå è¡åããŒã¿ã ãã§ãªãããã¡ãŒã¢ã°ã©ãã£ãã¯ãšããããäŒæ¥åã売äžã»åŸæ¥å¡èŠæš¡ãæ¥çš®æ¥çå¥ãªã©ã®æ¥èšªããŒã¿ããªãŒãã£ãšã³ã¹å®çŸ©ã®äžã«çµã¿èŸŒãããšãå¯èœãšãªããŸãã ïŒTRENDEMON ïŒïŒãããã®ãªãŒãã£ãšã³ã¹ããŒã¿ãããšã«ãæ€èšã¹ããŒãžå¥ã«ã³ã³ãã³ãã€ã³ãµã€ãã®åæã»åºãåãããããŠã¿ãŒã²ãã£ã³ã°æŽ»çšãšããŠãµã€ãå å€ã§ããå©çšé ãããšã§ãä»äžè¶³ããŠãããªãŒãã£ãšã³ã¹ãç²åŸããŠããæœçãžãšç¹ããããšãã§ããŸãã AIïŒLLMïŒã«ãããããã¯ã匷å ïŒTRENDEMON ïŒïŒãã®ä»ã«ãAIïŒLLMïŒãä»å¹Žäžã«ãããã¯ãå ãžçµã¿èŸŒã倧èŠæš¡ã¢ããããŒããäºå®ããŠãããä»åŸã¯ã³ã³ãã³ãã®ã€ã³ãµã€ãåæãããŒãœãã©ã€ãºãªãã¡ãŒã®ã³ã³ãã³ãèªåçææ©èœãªã©ãéçºããŠããäºå®ãšãªã£ãŠãããŸãã ïŒTRENDEMON ïŒïŒçæ§ã®ãããŸã§æåã§è¡ã£ãŠããéšåãèªååãããããšã§ããšãã©ãŒãã¬ã¹ãã€ãã¯ãã«ãªæ©èœãæäŸããŠãããã°ãšæããŸãã®ã§æ¯éãšããæåŸ äžããã
MarketoãEngagioã®å ±åèšç«è ã§ãããDemandBaseã®å CMOã§ãããžã§ã³ã»ãã©ãŒæ°ãšTRENDEMON CEOã®Avishaiãšã®æŽå¯ã«æºã¡ã察è«åç»ãä»åã¯ç¹å¥ã«ã玹ä»èŽããŸãã ä»åã®å¯Ÿè«åç»ã§ã¯B2BããŒã±ãã£ã³ã°ã®ãšã³ã·ã¹ãã ã圢æããå€é©çãªïŒã€ã®ãã¬ã³ãã«ã€ããŠæ·±ãæãäžããŸããã ä»ãBtoBã«å€é©ãå¿ èŠãªçç± æ¬åç»ã®äžã§ãžã§ã³æ°ã¯ãŸããéå»15幎éã®äŒçµ±çãªB2BããŒã±ãã£ã³ã°ã®ãã¬ã€ããã¯ãããã¯ãããã«åœ¹ã«ç«ããªããã匷調ããŸãããCMOã®ãã€ãã©ã€ã³ç®æšãå¢å ã®äžéããã©ããäºç®ãæ¡å€§ããã代ããã«åæžãããäžãããŒã±ã¿ãŒã¯æé·ãšããäžå¯èœãªèª²é¡ãéæããããšããŠãããšã€ã³ã¿ãã¥ãŒã®äžã§è§ŠããŠããŸãã 1.B2Bã«ãããããã©ã³ãããåèãã æåã«éèŠãªå€é©ã®ã²ãšã€ãšããŠçŽ¹ä»ãããã®ã¯ãããã©ã³ããæ¬æ¥æã€åã»åœ¹å²ãžã®å泚ç®ãã§ããåŸæ¥ã®ããã³ãã»ãžã§ãã¬ãŒã·ã§ã³ã«ãã©ãŒã«ã¹ããã®ãšã¯å¯Ÿç §çã«ããã©ã³ã匷åã¯ããªãã³ã·ã§ã³ãå«ãããŒã±ãã£ã³ã°å šäœã®ããã©ãŒãã³ã¹ãé«ããã®ã«åœ¹ç«ã€ãšãããŸãããžã§ã³æ°ã¯çŽè¿ã®èª¿æ»ã®äžã§å£²äžç®æšãéæããæåããŠããBtoBäŒæ¥ã¯å ±éããŠããã³ãã»ãžã§ãã¬ãŒã·ã§ã³ãããããã©ã³ãã£ã³ã°ãã«æè³ããŠããããšãæããã«ããŸããã 2.Buying Group Marketingã®å°é ã¢ã«ãŠã³ãã»ããŒã¹ã»ããŒã±ãã£ã³ã°ïŒABMïŒããBuying Group MarketingïŒBGMïŒãžã®ç§»è¡ã¯ãB2BããŒã±ãã£ã³ã°ã®é²åã«ããã次ã®ã¹ããããšèããããŠããŸããåã«ã¢ã«ãŠã³ãåäœã§ã¿ãŒã²ããã«ããæ代ã¯çµãããããã³ã³ããŒãžã§ã³ã®å¯èœæ§ãé«ããã«ã¯ã賌買é¢ä¿è ãç¶²çŸ çã«ã¿ãŒã²ãã£ã³ã°ã«å«ããå¿ èŠããããŸããããããããšã§ãæœåšçãªæ©äŒãããæ£ç¢ºã«ç解ããããšãã§ããŸãã 3.ãšã³ã²ãŒãžã¡ã³ããææšã« ç®ãŸããããæ¥éã«å€åããç¶æ³ã®äžã§ããžã§ã³æ°ã¯ãé·æéã®ãšã³ã²ãŒãžã¡ã³ããéèŠãªææšãšããŠãã¢ã«ãŠã³ããšè³Œè²·ã°ã«ãŒãã®ãžã£ãŒããŒã«ãã£ãšçŠç¹ãåœãŠãã¹ãã ãšææ¡ããŠããŸãããšã³ã²ãŒãžã¡ã³ãã¯é¡§å®¢ãšã®é¢ããã®äžã§é¡§å®¢ã®ãµãŒãã¹ç解ãæäŸããåççæã®æºæ³ã§ãããšè¿°ã¹ãŠããŸãã 4.ãªãŒãã£ãšã³ã¹æ§ç¯ã®éèŠæ§ ãµãŒãããŒãã£ã®ã¯ãããŒãå»æ¢ãããåºåã«ããã¿ãŒã²ããäŒæ¥ãžã®ãªãŒãã®é£æ床ãé«ããªã£ãŠããŸãããŸã以åãããå¿ååã®åŸåã匷ããªã賌買è ã®ç¹åŸŽã«å¯ŸããŠãããŒã±ãã£ã³ã°æ åœè ã¯é©å¿ãè¿«ãããŠããŸãããžã§ã³æ°ã¯ãããããå³ããç¶æ³ã«å¯ŸããŠãã¡ãŒã¹ãããŒãã£ããŒã¿ãæ©æ¥ã«åŒ·åãããªãŒãã£ãšã³ã¹ãæ§ç¯ããããšã®éèŠæ§ã«ã€ããŠãã¡ãã£ã¢ããžãã¹ã®ãµãã¹ã¯ãªãã·ã§ã³ã¢ãã«ã«ãªããããŠèšåããŠããŸãã 5.AIã®æŽ»çš æåŸã«ãBtoBã«ãããAIã®åœ¹å²ã«ã€ããŠã觊ãããããŸã§ã®çæçãªèŠç¹ã«ããèªå€§åºåããªãããããAIãçæããã³ã³ãã³ãã«å¯ŸããŠæ§ã ãªåçºããã£ãããšãèªãã€ã€ãããžã§ã³æ°ã¯ãä»åŸæ°å¹Žã®éã§ããŒã±ãã£ã³ã°ã®è€éãããAIãç解ããæŠç¥çãªææ決å®ãæ¯æŽããé·æçãªå¯èœæ§ã«ã€ããŠãèšåããŠããŸãã 2024幎ã®B2Bãã¬ã€ããã¯ãæžãæããå¿ èŠæ§ã瀺åããã»ãã·ã§ã³åç»ã®å šå®¹ãäžèšã«ãŠæ¯éãšãã芧ãã ããã https://youtu.be/vRK9AigEy9k
BtoBããŒã±ã®å£²äžè²¢ç®ãå¯èŠå ãã®åºŠãTRENDEMONïŒãã¬ã³ããŒã¢ã³ïŒ ã¯ãSalesforceïŒã»ãŒã«ã¹ãã©ãŒã¹ïŒãšã®é£æºã«ãã£ãŠåœå å*¹ãšãªãããŒã±ãã£ã³ã°æœçã®å£²äžè²¢ç®ãäžæ°é貫ã§å¯èŠåãããRevOpsããã·ã¥ããŒãããæäŸéå§ããŸããã ã¢ã¡ãªã«ã§ã¯æšæºåããã€ã€ãã売äžè²¢ç®ã¢ãã¿ãªã³ã°æ©èœãåœå BtoBäŒæ¥ã®ããŒã±ãã£ã³ã°æ åœè ã誰ã§ãç°¡åã«å®è£ ããããšãå¯èœã«ãªããåŸæ¥ã§ã¯æãåŸãªãã£ããã¿ãŒã²ããäŒæ¥ãžã®ããŒã±ãã£ã³ã°ãªãœãŒã¹ã®éäžæäžãå¯èœã«ãã売äžæ¡å€§ãå®çŸãããŸãã RevOpsïŒã¬ããã¥ãŒãªãã¬ãŒã·ã§ã³ïŒãšã¯ è¿å¹Žãã¢ã¡ãªã«ãäžå¿ã«ããŒã±ãã£ã³ã°é åã§ãã売äžããKPIã«çœ®ããªãã¬ãŒã·ã§ã³æŠç¥ïŒRevOpsïŒã®éèŠæ§ãèªèããã¯ãããŠãããä»åŸåœå ã®BtoBäŒæ¥ã§ã売äžè²¢ç®ãäžæ°é貫ã§éšçœ²ããšã®å£æ ¹ãè¶ ããŠç®¡çãã¢ãã¿ãªã³ã°ããŠããäŒæ¥ãå¢ããããšãäºæ³ãããŸãã äžæ¹ã§ãåœå ã®BtoBäŒæ¥ã®çŸç¶ãšããŠãéšçœ²ããšã«åå¥ã«ããŒã¿ã管çããŠãããããããŒã±ãã£ã³ã°æ åœè ãæçµçãªå£²äžéé¡ãŸã§ãã¢ãã¿ãªã³ã°ããããšã¯ããããŸã§å°é£ãªç¶æ ã«ãããŸããã ããã§ããã®åºŠTRENDEMONã§ã¯APIé£æºã«ããå¶æ¥æ åœè ã掻çšããSalesforceäžã®å£²äžããŒã¿ãTRENDEMONäžã®ããŒã±ãã£ã³ã°æœçããŒã¿ãšèªåç §åããããšã§ãã©ãã ãã®å£²äžè²¢ç®ãçãŸããŠããã®ã誰ã§ãç°¡åã«å¯èŠåããããšãå¯èœã«ãªããRevOpsããã·ã¥ããŒãããæ£åŒã«2024幎3æããæäŸéå§èŽããŸããã ãRevOpsããã·ã¥ããŒããSampleã€ã¡ãŒãž ã³ã³ãã³ãããŒãžããšã®å£²äžè²¢ç®éé¡ã®å¯èŠåã€ã¡ãŒãž æ¬æ©èœã«ãããããŒã±ãã£ã³ã°ãžã®æè³å¯Ÿå¹æãããã解å床é«ãã¢ãã¿ãªã³ã°ããããšãå¯èœã«ãªããŸããã¿ãŒã²ããã¢ã«ãŠã³ã«å¯ŸããŠéäžçã«ãªãœãŒã¹ãæäžããABMïŒã¢ã«ãŠã³ãã»ããŒã¹ãã»ããŒã±ãã£ã³ã°ïŒã«åãçµãäŒæ¥ãªã©ã§ã¯ãæ¬æ©èœãçšããŠå泚éé¡ããŒã¹ã§éåžžã®ããŒã±æœçãããABMæœçãçŽ5å以äžã®è²»çšå¯Ÿå¹æãäžããŠããããšãå¯èŠåããããšã«æ¢ã«æåããŠããŸãã RevOpsããã·ã¥ããŒããçšããåŸæ¥ã®ãªãŒã件æ°ã§è©äŸ¡ããããŒã±ãã£ã³ã°æŠç¥ãã売äžè²¢ç®ã§è©äŸ¡ãããªãã¬ãŒã·ã§ã³ãžç§»è¡ããããšã«ãããä»åŸå€ãã®åœå BtoBäŒæ¥ã®ããŒã±äºç®ã®æé©åã売äžæ¡å€§äž¡æ¹ã®å®çŸãæåŸ ã§ããŸãã *¹ïŒåœç€Ÿç¬èªããŒã±ãã調æ»ã®çµæããæ¬ãµãŒãã¹æ©èœãšåœå ãœãªã¥ãŒã·ã§ã³ãšã®æ¯èŒçµæããå€æ
åºå žïŒhttps://6sense.com/report/buyer-experience/ å¥çŽãåã¡åããã³ããŒã«å ±éãããã®ãšã¯ïŒ çªç¶ã§ããåé¡ã§ããäžå³ã®ïŒã€ã®ãã³ããŒã¯è³Œè²·æ åœè ãšã®ã³ã³ã¿ã¯ããç²åŸããé çªã«äžŠãã§ããŸããïŒçªæåã«å£°ãããã£ããã³ããŒãããïŒçªç®ã®ãã³ããŒã®äžã§ã©ã®ãã³ããŒãæãæçµçã«å¥çŽãç²åŸãã確çãé«ãã§ããããïŒ è³Œè²·æ åœè ããªãµãŒããéããŠããããèŠã€ãããæåŸã«ã³ã³ã¿ã¯ããåã£ãïŒçªç®ã®äŒæ¥ã§ããããïŒ ã¢ã¡ãªã«ã®6sense瀟ãè¡ã£ãçŽè¿ã®èª¿æ»ã§ã¯ãå®ã¯ã賌買æ åœè ã®ãªããšïŒïŒ%ãæåã«ã³ã³ã¿ã¯ããåã£ããã³ããŒãšå¥çŽã決ããŠãããšããããšãæããã«ãªã£ãŠããŸãã ãã®ããšã瀺ããŠããã®ã¯ã賌買æ åœè ã¯ãã³ããŒã«ã³ã³ã¿ã¯ããåãåã®ã¿ã€ãã³ã°ã§æ¢ã«ã倧æ¹ã®æ å ±åéãè¡ã£ãŠãããã©ã®ãã³ããŒãšå¥çŽãã¹ããªã®ãã倧æ¹æ±ºããŠãããšããããšã§ãã ãã³ããŒãšäŒãæéã¯å ã17% åºå žïŒhttps://www.gartner.com/en/sales/insights/b2b-buying-journey Gartner瀟ã®èª¿æ»ã«ãããšããã€ã€ãŒãžã£ãŒããŒã®äžã§è³Œè²·æ åœè ããã³ããŒã«å²ãæéã¯ãªããšå šäœã®å ãïŒïŒïŒ ãããªãããã®ãã¡ãå¶æ¥æ åœè ã«éã£ãŠèšãã°å šäœã®ïŒïŒ æªæºã«ãªããŸãã ä»ããBtoBã®äŒæ¥æ åœè ã¯é¡§å®¢ã®è³Œè²·æ åœè ã®è³Œè²·ããã»ã¹ãã³ã³ãããŒã«ããããšããããšã¯äžå¯èœã«ãªã£ãŠããããšãèªèããå¿ èŠããããŸãã 賌買è äž»å°ã®æ代ã«å¿ èŠãªãã¯ãããžãŒãšã¯ïŒ 賌買æ åœè ãå¿ èŠãªæ å ±ãããã«è¿ éãã€é©åãªã¿ã€ãã³ã°ã§å±ããããšãã§ãããã§åæã決ãŸããšèšã£ãŠã決ããŠèšãéãã§ã¯ãªãæ代ã®äžã§ãã¢ã¡ãªã«ãäžå¿ãšããBtoBäŒæ¥ã§ã¯ãç©æ¥µçã«AIãªã©ã®ææ°ãã¯ãããžãŒã掻çšããããšã§ããããŸã§å¯èŠåã§ããªãã£ãæ åœè ã®è³Œè²·ææïŒã€ã³ãã³ãïŒããŒã¿ããã¡æ©ãæ€ç¥ãããœãªã¥ãŒã·ã§ã³ãªã©ãå°å ¥ãã倧ããªææãäžããŠããŸãã äžæ¹ãåœå ã§ã¯ãMAïŒããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ïŒã®æ®å以éããœãªã¥ãŒã·ã§ã³ãã¯ãããžãŒã®ã¢ããããŒããé ããŠãããçŸå®ãšããŠæµ·å€ãšã®å·®ã¯æ¥ã«æ¥ã«å€§ããéããŠãããšãããŠããŸãã TRENDEMONã§ã¯ãããããçŸç¶ã«å¯ŸããŠãä»åŸã埮åãªãããè²¢ç®ã§ãããããåœå ã«ã¯ãŸã äžéžããŠããªããææ°ãœãªã¥ãŒã·ã§ã³æ©èœã®ãªãªãŒã¹ãä»å¹Žãäºå®èŽããŠãããŸãã
ãã®åºŠãTRENDEMON JAPANã¯G2ã¬ãã¥ãŒã®æ¥æ¬çã§ãããITã¬ãã¥ãŒãžã®èªèšŒãåãã補åã®ã¬ãã¥ãŒãå ¬éèŽããŸããããé°æ§ã§ãã客æ§ããã®å€å€§ãªããæ¯æŽã®ããšãçŸåšãABM補åã«ããŽãªãŒã®äžã§ããšã³ã¿ãŒãã©ã€ãºéšéã§ã¯ã第1äœã®è©äŸ¡ãé ããŠãããŸãã 2024幎æ¥ä»¥éãããããªãæ©èœã¢ããããŒã匷åãå³ããªãããåŒãç¶ãåœå ã®ã客æ§ã«å°œåããŠãŸãããŸãã ãTRENDEMON補åã¬ãã¥ãŒããŒãžã¯ãã¡ãã
ãTRENDEMONãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãå®éã®ãå©çšæ¹æ³ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã玹ä»ãããã€ã³ã¿ãã¥ãŒäŒç»ãæµ·å€äºäŸã®AudioCodesæ§ã®ã玹ä»ã§ããAudioCodesæ§ã¯ãã°ããŒãã«100ãµåœä»¥äžã«è£œåå±éããŠããVoIP(IPãããã¯ãŒã¯äžã§é³å£°é話ãåºæ¥ãæè¡)ã®ã¡ãŒã«ãŒã CTOã»CEOã»ãããã¯ããããŒãžã£ãŒã»ITãããŒãžã£ãŒçã¿ãŒã²ãããããªãéãããBtoBäŒæ¥ã§ããAudioCodesæ§ã®ããžãã¹ã«ãTRENDEMONãã©ãè²¢ç®åºæ¥ãŠããã®ã§ãããããããžã¿ã«ããŒã±ãã£ã³ã°ãããŒãžã£ãŒã»Daniel Bleichmanæ§(以äžãDanielæ°)ã«ã話ãã䌺ãããŸããã https://www.audiocodes.com/ AudioCodes Digital Marketing and Marketing Automation Manager Daniel Bleichmanãæ§ ïŒTRENDEMONïŒïŒããã§ã¯ãŸããç°¡åã«èªå·±çŽ¹ä»ããé¡ãããŸãã ïŒDanielæ°ïŒïŒ AudioCodesã¯ãããžã¿ã«ã¯ãŒã¯ãã¬ã€ã¹åãã®é«åºŠãªéä¿¡ãœãããŠã§ã¢ã補åãçç£æ§ãœãªã¥ãŒã·ã§ã³ã®å€§æãããã€ããŒã§ããAudioCodesã¯50çš®é¡ä»¥äžã®BtoBãããã¯ããæã£ãŠããããã®æœåšé¡§å®¢ã¯CTOãCEOãªã©æè¡ãå€æããçµå¶è²¬ä»»è ããããã¯ããããŒãžã£ãŒã§ãã TRENDEMONãããŒã±ãã£ã³ã°ã§ã©ã圹ç«ã£ãŠããã ïŒTRENDEMONïŒïŒæ®æ®µãã©ã®ãããªããŒã±ãã£ã³ã°ããããŠããã®ã§ããïŒ ïŒDanielæ°ïŒïŒ AudioCodesã®ããŒã±ãã£ã³ã°ããŒã ã¯ãããŒã±ãã£ã³ã°èªååãã©ãããã©ãŒã ãã¢ã«ãŠã³ãããŒã¹ã®ããŒã±ãã£ã³ã°ããŒã«ãšã㊠Hubspotã 掻çšããäž»èŠã¢ã«ãŠã³ãã®ãšã³ã²ãŒãžã¡ã³ããé«ãããŠããŸãã åæã«ãã¿ãŒã²ããã§ãããªãŒãã£ãšã³ã¹ïŒã°ããŒãã«å€§äŒæ¥ãäž»èŠãªãã£ã¢ã¯ã³ãªãã¬ãŒã¿ãŒïŒã«å¯ŸããŠè³ªã®é«ãã³ã³ãã³ããå¶äœã»å®£äŒããã³ã³ãã³ãããŒã±ãã£ã³ã°ãè¡ã£ãŠããŸãã ïŒTRENDEMONïŒïŒTRENDEMONããå©çšããã ãããšã«ãã£ãŠãã©ããªã¡ãªããããããŸãããïŒ ïŒDanielæ°ïŒïŒ æã ã¯ããŒãœãã©ã€ãºæ©èœãã³ã³ãã³ãã®ããã©ãŒãã³ã¹ããã³ã¢ããªãã¥ãŒã·ã§ã³ã¬ããŒããããããã«TRENDEMONãå©çšããŠããŸãã TRENDEMONã®ãããã§ããã£ã³ããŒã³ãå®è¡ããããã®åã¡ãã¿ãŒã³ãèŠããŸããã ãŸãã¯ã³ã³ãã³ãã®ROIãTrendemonã§å¯èŠåããããš ïŒTRENDEMONïŒïŒTrendemonãã©ã®ãããªæµãã§ããŒã ã«æµžéãããŠãã£ãŠããã ããã®ã§ããããã ïŒDanielæ°ïŒïŒ ãŸããAudioCodesã®ããŒã±ãã£ã³ã°ããŒã ã®æåã®ãã£ã¬ã³ãžã¯ãTrendemonã䜿ã£ãŠã³ã³ãã³ãã«ãããªãŒãç²åŸãžã®ã€ã³ãã¯ãã枬ãããšã§ãããå ·äœçã«ã¯ãABMã®åãçµã¿ã®äžç°ãšããŠãèªåãã¡ãå¶äœããŠããã³ã³ãã³ãããç¹å®ã®ã¿ãŒã²ããã¢ã«ãŠã³ãããã®èšªåè ã«ã©ã®ããã«åœ±é¿ããããå¯èŠåããŸããã å¯èŠåããããŒã¿ããããŒãœãã©ã€ãŒãŒã·ã§ã³æ©èœã§æŽ»çšãã ïŒDanielæ°ïŒïŒ ãã㊠2çªç®ã®èª²é¡ã¯ãã³ã³ãã³ãã«ãã£ãŠçãŸãããã€ãã©ã€ã³ããŠãŒã¶ãŒãšã®ã€ãªããâŠã€ãŸãTrendemonã§åŸãã€ã³ãµã€ããã©ã®ããã«æŽ»çšãããã§ãããããã§ç§ãã¡ã¯ãTrendemonã® ããŒãœãã©ã€ãºæ©èœã掻çšããROIã®é«ãã³ã³ãã³ããå¹æçã«æŽ»çšããããšãã«ãŒãã£ã³ãšããŸããã ç§ãã¡ã®ååã»ãµãŒãã¹ã¯æ€èšæéãé·ãã®ã§ãç¡æéã«ã¢ããªãã¥ãŒã·ã§ã³ããŒã¿ãååŸã§ããããšã¯ãšãŠãæŠåšã«ãªããŸãããTrendemonã®ããŒãœãã©ã€ãºæ©èœã®ãããã§ããã现ãããªã»ã°ã¡ã³ãã§ãã¢ã¯ãã£ããŒã·ã§ã³ãã£ã³ããŒã³ãäœæã§ããããã«ãªããŸããããšã³ã²ãŒãžã¡ã³ãã¢ãããšã³ã³ããŒãžã§ã³æ°ã®å¢å ã䞡軞ã®ãã¡ãã«ãWebãµã€ãäžã«æ§ç¯ããããšãã§ãããµã€ãæ¥èšªè ã®ãšã³ã²ãŒãžã¡ã³ããé«ãŸããŸããã ïŒTRENDEMONïŒïŒããå¹æçã«äœ¿ã£ãŠããã ãããã«ãå€éšããŒã«ãšã®é£æºã¯ãããŠããŸããïŒ ïŒDanielæ°ïŒïŒ Webãµã€ãã«Trendemonãå®è£ ããHubspotãçµã¿åãããŠæŽ»çšããŠããŸãããã®ãããã§ããã£ã³ããŒã³ããã³ã³ãã³ãããããŠCVãŸã§ã®ã«ã¹ã¿ããŒãžã£ãŒããŒããããã³ã°ããããšãã§ããŸãããTrendemonã®ããã·ã¥ããŒããéããŠã«ã¹ã¿ããŒãžã£ãŒããŒãå¯èŠåããïŒã¯ãªãã¯ã§ç°¡åã«ã³ã³ãã³ãã¢ããªãã¥ãŒã·ã§ã³ã®ã€ã³ãµã€ããææ¡ããããšãã§ããããã«ãªããŸãããAudioCodesã®ããŒã±ãã£ã³ã°ããŒã ã¯ã©ã®æœçãæ©èœããããããã«åãããããã©ãŒãã³ã¹ãé«ãã¢ã¯ãã£ããã£ã«æ³šåããããšãã§ããŸãã ïŒTRENDEMONïŒïŒã掻çšããã ããŠãå ·äœçãªææã¯åºãŠããŸããã ïŒDanielæ°ïŒïŒ å°å ¥åŸ2-3ã¶æã§ãå¶æ¥éšã®ãªãŒãã18ïŒ å¢å ããŸãããããã¯Trendemonã®ãããã ãšæã£ãŠããŸããããã¯ãAudioCodesã®æœåšçåçã«å€§ããªåœ±é¿ãäžããçµæã§ããããã«ãTrendemonã®æŽ»çšãéããŠABMãããŒã ã§ç¢ºç«ã§ããŸãããããŒã±ãã£ã³ã°ã«é²åããããããã£ããã«ãªã£ãŠãããã®ã§ãã
ABMã®éçãçªç ŽãããABSããšã¯ïŒ ABMçµ±åãã©ãããã©ãŒã ãæäŸããTRENDEMONã¯ãå¶æ¥é©åœãããžã§ã³ã«æ²ããGrand Central瀟ãšãšãã«ãææ°ã®è³Œè²·ææããŒã¿ã掻çšãããã»ãŒã«ã¹ã³ã³ãµã«ãã£ã³ã°æ¯æŽãABSïŒã¢ã«ãŠã³ãã»ããŒã¹ãã»ã»ãŒã«ã¹ïŒããæäŸéå§èŽããŸãã è¿å¹Žãæ¥æ¬åœå ã«ãããŠæ§æ¥ã®ç»äžçãªã¡ãŒã«é ä¿¡ã倧éæ¶é»ã«ããå¶æ¥ã¢ãããŒãã ãã§ã¯ææããããããšã«éçãæãå§ããŠããäŒæ¥ãå¢ããABMã®å¿ èŠæ§ãããŒãœãã©ã€ãºã¢ãããŒãã®éèŠæ§ãå床èªèããã¯ãããŠããŸããç¹ã«ã»ãŒã«ã¹é åã«ãããŠã¯ãæ¢ã«ABMãå®çããæµ·å€äŒæ¥ãšã®å·®ã¯å€§ããéãç¶ããŠãããåœå ã®å¶æ¥çŸå Žã§ã¯æ©æ¥ãªã¢ããããŒããæ¥åãšãªã£ãŠããŸãã ããããå€ãã®BtoBäŒæ¥ã§ã¯ãå®éã«ABMãããŒã±ãã£ã³ã°ã ãã§ã¯ãªããå¶æ¥ã®çŸå ŽãŸã§äžæ°é貫ã§å®è¡ããããšã¯äººçãªãœãŒã¹ãããŠããŠã®èŠ³ç¹ããçŸå®çã«é£ããå±é¢ã«ãããŸãã ããã§ãTRENDEMON JAPANã¯ãã®åºŠãåœå ã®å¶æ¥ã³ã³ãµã«ãã£ã³ã°æ¯æŽã«ããããªãŒãã£ã³ã°ã«ã³ãããŒã§ããGrand Central瀟ãšå ±ã«ãã¿ãŒã²ããäŒæ¥ã®åè«ç²åŸã«ç¹åããå¶æ¥ã¹ãã·ã£ãªã¹ã䌎走åã®å®è¡æ¯æŽãµãŒãã¹ãABSïŒã¢ã«ãŠã³ãã»ããŒã¹ãã»ã»ãŒã«ã¹ïŒããæäŸéå§èŽããŸããã â äžççã«æãè£è¶³ç²ŸåºŠã®é«ã賌買ææããŒã¿ïŒæ¥èšªèå¥ABMãã¯ãããžãŒïŒ*¹ã掻çšããã¿ãŒã²ããäŒæ¥ã®ãªãŒãç²åŸ âææ°ã®AIæè¡ã«ããã¿ãŒã²ããäŒæ¥ã®å¯èŠåã«ãã£ãŠãåŸæ¥ã®4å以äžã®ãµã€ãæ¥èšªè ãèå¥ããããŒãœãã©ã€ãºæœçãè¡ãããšã§ãã¿ãŒã²ããäŒæ¥ã®æå¹ãªãŒã件æ°ãå§åçãªã¹ããŒãã§æ¹åãããŸãã *¹ïŒåœç€Ÿãšå©çšã¯ã©ã€ã¢ã³ãè€æ°ç€Ÿãç¬èªã«ãè€æ°ã®äž»èŠãã³ããŒãæ¯èŒæ€èšŒããçµæããå€å®ããçµæ â ã¿ãŒã²ããäŒæ¥ã®åååè«åµåº âãããŸã§å°é£ã§ãã£ãããŒãœãã©ã€ãºå¶æ¥ã¢ãããŒãã§å¶æ¥ã¹ãã·ã£ãªã¹ããææ°ABMãã¯ãããžãŒã掻çšããããšã§ãå§åçãªç¢ºåºŠã§åååè«ãåµåºããŸãã â Buying GroupïŒè³Œè²·é¢ä¿è ïŒã®ã¢ãã¿ãªã³ã° âãããŸã§MAã ãã§ã¯ååã«ææã§ããªãã£ãåè«åŸã®è³Œè²·é¢ä¿è ïŒå¿åç¶æ ïŒã®æ€èšç¶æ³ãå¯èŠåããåã¢ãããŒããã¹ããã¹ãã¿ã€ãã³ã°ãã¢ããŠã³ã¹ããå泚確床ã®é«ãåè«ãåã³åµåºããŸãã TRENDEMONã§ã¯ãããŸã§å¯èŠåãå°é£ã§ãã£ããµã€ãäžã§ã®æ¥èšªäŒæ¥ãããŒã¯ãã¡ãã«ïŒå¿åç¶æ ïŒã®æ®µéããå¯èŠåããããšã§ãã¿ãŒã²ããäŒæ¥ãžã®æ確ãªããŒãœãã©ã€ãºã¢ãããŒããå¯èœã«ããŸãããããã«ããèªç€Ÿãµã€ãäžã§ã¿ãŒã²ããäŒæ¥ãå®éã«ã©ãã ãæ¥èšªããŠãããŠããã®ãææ¡ããããšãå¯èœã«ãªããã¿ãŒã²ããäŒæ¥ãçã£ããªãŒãç²åŸæœçãåããŠå¯èœãšãªããŸãã å¶æ¥ãã§ãŒãºã§ã¯ãä»ãå®çžŸã»å質ãšãã«ã»ãŒã«ã¹æ¯æŽã«ãããŠãå§åçãªããã©ãŒãã³ã¹ãåºããŠããGrand Central瀟ã®å¶æ¥ã¹ãã·ã£ãªã¹ããææ°ã®è³Œè²·ææããŒã¿ãæŠåšã«ãé£æ床ã®é«ãã£ãããŒãœãã©ã€ãºå¶æ¥ã¢ãããŒããå®çŸããã¿ãŒã²ããäŒæ¥ã®åè«ãåµåºããŸãã å§åçãªææãåµåº ïŒããã©ãŒãã³ã¹å®çžŸäŸïŒ ãABSãã®ã¹ããŒã ãå°å ¥ããäŒæ¥ã§ã¯çŽ1ã¶æåŸã«ã¿ãŒã²ããäŒæ¥ãžã®éé»æ°ãæ倧ã§åŸæ¥ã®çŽ26åãåè«æ°ã«ãããŠã¯çŽ3.5åãã®æ¹åã確èªãããŠããŸãã ãäŒç€ŸæŠèŠãæ ªåŒäŒç€ŸGrand Central URLïŒhttps://grandcentral.jp/âå¶æ¥ä»£è¡âãšã¯äžç·ãç»ããâå¶æ¥ã³ã³ãµã«ãã£ã³ã°âãšãããµãŒãã¹ã確ç«ããå¶æ¥æ¯æŽæ¥çã®åžžèã«é©åœãèµ·ãããŸãã瀟ãšããŠå質è³äžäž»çŸ©ãæ²ããåµæ¥ä»¥æ¥ã顧客æºè¶³åºŠ100ïŒ ãç²åŸãç¶ããŠããã»ãŒã«ã¹ããŠããŠãçšããŠãã¯ã©ã€ã¢ã³ããæåãšããç®çå°ãžãå°ãèŽããŸãã â»äžèšå 容ã¯çŸæç¹ã§ã®ãµãŒãã¹ã¡ãã¥ãŒã«ãªããå€æŽãããããšããããŸãã®ã§äºããäºæ¿ãã ãããŸãã â»é 次æ©èœé¢ã®ã¢ããããŒã匷åãäºå®ãããŠããŸãã
ABMã«ã€ããŠã¯ãåœå ã§ã¯åŸã ã«æ³šç®ããããŠããŠããäžæ¹ã§ããªããªãå ·äœçã«ã©ãã ãã®å£²äžã€ã³ãã¯ããåãŒãã®ãïŒãšãã£ããææãã«ã€ããŠã¯èªãããŠããŠããŸããã§ããã ãã®èæ¯ãšããŠããããŸã§ãªãŒãç²åŸããã©ãã ãã®å£²äžãã€ãªãã£ãã®ããšãã£ããããŒã±ãã£ã³ã°ãšå¶æ¥ã®ææšãäžæ°é貫ã§ã¢ãã¿ãªã³ã°ãèšæž¬ã§ããä»çµã¿ãæŽåãããŠããªãã£ãããšãäžã€ã®å€§ããªèŠå ãšèããããŸãã Salesforceãšã®é£æºã§å£²äžã®å¯èŠåãå¯èœã« ãã®åºŠãTRENDEMONã§ã¯æ°ãã«Salesforce瀟ãšã®APIé£æºã«ããSalesforceäžã®Stageããšã®Opportunityã®å€ãšããŒã¿é£æºããããšãå¯èœã«ãªããŸãããããã«ããããããŸã§å¯èŠåãããããšããªãã£ããªãŒãç²åŸæœçããšã®å£²äžéé¡ã®å¯èŠåããªãŠã³ãã¡ãã£ã¢äžã®ã³ã³ãã³ãã®å£²äžè²¢ç®éé¡ã®å¯èŠåãªã©ãå¯èœã«ãªããŸããã ABMã¯å£²äžéé¡ã«å€å€§ãªåœ±é¿åãã〠â»1ã¶æã®å®èšŒçµæããç®åº äžã®ããŒã¿ã¯éåžžã®ãªãŒãç²åŸæœçããçãŸããå泚éé¡ãšABMæœçã§ç²åŸãããªãŒãããçãŸããå泚éé¡ã®å·®ã§ããäžè¬çã«ãABMã«ãããªãŒãç²åŸæœçã§ã¯ãã¿ãŒã²ãã£ã³ã°äŒæ¥ã«çããçµã£ãŠè¡ãããã件æ°ïŒéïŒãšããŠã®ã€ã³ãã¯ãã¯å°ãããªããŸãããæçµçãªå£²äžããŒã¹ã§è©äŸ¡ããå Žåã«ã¯ãéåžžã®ãªãŒãç²åŸæœçããããçŽïŒåã»ã©ã®å£²äžã€ã³ãã¯ããæã€ããšãã¯ã©ã€ã¢ã³ãæ€èšŒã®çµæãæããã«ãªããŸããã ãã®ããã«ãªãŒãç²åŸæœçããšã®æçµçãªææã®è©äŸ¡æ¹æ³ãå泚éé¡ãšçŽã¥ããŠè©äŸ¡ããããšã§ã売äžãæ倧åãããããŒã±ãã£ã³ã°æœçã®ç²ŸåºŠãäžããŠããåãçµã¿ãå¯èœãšãªããŸãã
ABMããBGMãž è¿å¹Žãæ¥æ¬åœå ã«ãããŠãèªç€Ÿã«ãšã£ãŠã®ICPïŒã¿ãŒã²ããå±æ§ïŒãèæ ®ããªãããªãŒã件æ°ãè¿œãæ±ããã€ã³ããŠã³ãææ³ãããããŠå€§éEmailé ä¿¡ãæ¶é»ã«ããæ§æ¥ã®å¶æ¥ã¢ãããŒãã ãã§ã¯ææããããããšãé£ãããªã£ãŠããããšã«æ°ã¥ããå±æ©æãæããŠããäŒæ¥ãå¢ãã¯ãããŠããŸãã ããã§ãABMïŒAccount Based MarketingïŒã®å¿ èŠæ§ãåœå ã§ãåèªèããã¯ãããABMã«åãçµãããšããŠããäŒæ¥ãå€ãåºãŠããŠããŸããäžæ¹ãABMãå®çããŠããæµ·å€ã§ã¯æ°ãã«BGMïŒBuying Group MarketingïŒãšããã¯ãŒããä»æ³šç®ããã¯ãããŠããŸãã ãããŸã§ABMïŒã¢ã«ãŠã³ãããŒã¹ã ããŒã±ãã£ã³ã°ïŒã§ã¯åã§ã¯ãªããã¢ã«ãŠã³ãïŒã¿ãŒã²ããäŒæ¥ïŒåäœã§æããããŒã±ãã£ã³ã°å¶æ¥æŽ»åãè¡ã£ãŠãããã®ãšãããŠããŸããã ããã¯ãäŒæ¥éã®è³Œè²·ã«é¢ãã人ç©ã¯çŸå Žæ åœè ã²ãšãã§å®çµããããã®å€ãã¯ããŒã å ããããŠç€Ÿå å šäœãžã®åæ圢æãå¿ èŠãšãªãããã§ãããäŒæ¥ããšã«ç°ãªãã¢ãããŒããå¿ èŠãšãããŠããããšãèæ¯ã«ãããŸãã BGMãšã¯ïŒ ãããŸã§ã®ãªãŒãåéåã®ãåããžã®ã¢ãããŒãããã®è±åŽããããŠã¿ãŒã²ããäŒæ¥åäœã§ã®ã¢ãããŒãã®éèŠæ§ãèªèããããã®æŠç¥ãéè¡ããããã§ABMã¯ãšãŠãéèŠãªåœ¹å²ãæãããŠããŸããã ãããããã®äžæ¹ã§ABMã«åãçµãäŒæ¥ã§æ°ããªèª²é¡ãåºãŠããŸãããããã¯ãã¿ãŒã²ããäŒæ¥ãçµã蟌ãã åŸã®ã¢ãããŒã察象ã®è§£å床ãåºãããããšã«å€ãã¯èµ·å ãããã®ã§ããäžäŸãšããŠãæ¬æ¥ã§ããã°åäžäŒæ¥å ã§ãå¥ã©ã€ã³ã®è£œåã®èŠèŸŒã¿é¡§å®¢ã®å¯èœæ§ããã£ãã«ãé¢ãããããŸãæ åœè ã«ãã£ãŠã¯è³Œè²·ææ決å®ã«ããã圹å²ãç°ãªãã«ãé¢ããããäžã€ã®ã¿ãŒã²ããïŒã¢ã«ãŠã³ãïŒãšããŠäžæ¬ãã«ããŠããŸããæ©äŒæ倱ãèµ·ãããŠããŸãå Žåãªã©ãæããããŸãã ããã§ãããããªæŠç¥çã¢ãããŒããšããŠè¿å¹ŽãABMã®æ¬¡ã®ãã¬ã³ããšããŠæµ·å€ã§åŸã ã«æ³šç®ããã¯ãããŠããã¯ãŒããâBGMâïŒBuying Group MarketingïŒã§ãã ABMã§ã¯ãäžè¬çã«ã¢ã«ãŠã³ãïŒäŒæ¥ïŒããŒã¹ã§ã®ã¢ãããŒãã§çãŸãã®ã«å¯ŸããŠãBGMã§ã¯ãABMã®æŠç¥æŠå¿µãããŒã¹ãšãã€ã€ãããã«Buying GroupïŒè³Œè²·é¢ä¿è ïŒãšãããã®ãéå£ã§æãããã解å床é«ãã¢ãããŒãããŠããææ³ãšãããŠããŸãã BtoBã®è³Œè²·ææ決å®ã«ãããŠã¯å¹³åã§ïŒïŒäººä»¥äžã®é¢ä¿è ïŒChampion/Decsion Maker/Researcher etc...ïŒãå·»ã蟌ãã ã¢ãããŒããå¿ èŠãšãªã£ãŠããŸãããã®ãããABMã®æŠå¿µã ãã§ã¯å¯Ÿè±¡ã解å床é«ãã¢ãããŒãããããšãå°é£ã«ãªã£ãŠããŠãããä»ãŸãã«BGMãžã®ã¢ããããŒããæ±ããããŠããŸãã ãã¯ãããžãŒã®ã¢ããããŒãã§ããŠããŸããïŒ åœå ã®BtoBã§ã¯MAïŒããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ïŒã®æŽ»çšã¯æ¢ã«åºãæ®åããABMã«åãçµãäŒæ¥ãåŸã ã«å¢ããŠããŠããŸãããã®äžæ¹ã§ãã¯ãããžãŒã®èŠ³ç¹ã§ã¯MAããŒã«ã®å°å ¥ä»¥éã倧ããªã¢ããããŒããããŸãè¡ãããŠããªãã®ãäºå®ã§ã¯ãªãã§ããããïŒ æµ·å€ã§ã¯ãã§ã«ããŒã±ãã£ã³ã°ãšå¶æ¥ãå¯ã«é£æºããABMã ãã§ãªãããã®å ã®BGMã®ä»çµã¿ããAIãœãªã¥ãŒã·ã§ã³ã®ç©æ¥µçãªæŽ»çšã«ãã£ãŠå®çŸããé©ç°çãªææãåºãå§ããŠããŸãã BGMã®å®çŸã«å¿ èŠãªãã® æåŸã«ãBGMãå®çŸããäžã§å¿ èŠãªãã®ãã玹ä»ããŸãã ãŸããBGMãè¡ãäžã§æäœéå¿ èŠã«ãªãã®ã¯Buying GroupïŒè³Œè²·é¢ä¿è ïŒã®å¯èŠåãã¢ãã¿ãªã³ã°ã§ããäžè¬çã«MAïŒããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ïŒã§ã¯ãªãŒãä¿æè ã®å¯èŠåãã¢ãã¿ãªã³ã°ãããŠããšã³ã²ãŒãžã¡ã³ãæœçã¯å¯èœãšãããŠããŸããããªãŒãä¿æè ã®åšèŸºã«ããBuying Groupã®æ å ±ã¯ã¢ãããã¹ç¶æ ã®ãããå¯èŠåã¢ãã¿ãªã³ã°ããããšã¯ã§ããŠããŸããã ãã®ãããã¢ãããã¹ç¶æ ã®ãŠãŒã¶ãŒãå¯èŠåãèå¥ããããšãã§ãããœãªã¥ãŒã·ã§ã³ãå¿ èŠãšãªã£ãŠããŸãã 次ã«ãå¿ èŠãšãªã£ãŠããã®ããããããã®Buying Groupã«å¯ŸããŠã®ããŒãœãã©ã€ãºã¢ãããŒãã«ãªããŸããã©ã®ãããªã³ã³ãã³ãã«åå¿ããã©ã®ãããªæ å ±ãå¿ èŠãšããŠããã®ããææ¡ããäžã§ããã¹ãã¿ã€ãã³ã°ã§ã¢ãããŒãããŠããããŒãœãã©ã€ãºæœçãå¿ é ãšãªããŸãã åœå ã§BGMãŸã§å¯Ÿå¿ã§ããå¯äžã®ãœãªã¥ãŒã·ã§ã³ TRENDEMONã§ã¯åœå ã§å¯äžãABMããBGMãŸã§å¯Ÿå¿ã§ãããœãªã¥ãŒã·ã§ã³ãšãªã£ãŠããŸãã ææ°ã®AIæè¡ã掻çšããã¢ãããã¹ç¶æ ã§ã®ã¿ãŒã²ããäŒæ¥ïŒBuying Groupã®å¯èŠåãBuying Intent (賌買ææ)ããŒã¿ã®æäŸã ãã§ã¯ãªãã æ åœè ããšã«ããŒãœãã©ã€ãºãããã³ã³ãã³ããèªåçã«ã¬ã³ã¡ã³ããã賌買ãã¡ãã«ãåã«æšãé²ããæé©åããŠããããšãå¯èœãšãªããŸãã çŸåšãåœå ã§ã倧æBtoBäŒæ¥ãäžå¿ã«ããããŸã§MAããŒã«ã ãã§ã¯ãªå®çŸã§ããªãã£ãé åãTRENDEMONãšäžç·ã«ãå©çšé ãããšã§é©ç°çãªææãäžããŠããŸãã ABMãBGMã«ã€ããŠã¯ãæ¯éãšãåŒç€ŸãŸã§ãåãåãããã ããã
è¿æ¥ãªãªãŒã¹äºå®ã®å¶æ¥ïŒã»ãŒã«ã¹ïŒãæ åœè æ§åãã®ABMãœãªã¥ãŒã·ã§ã³ãTRENDEMON FOR SALESãããŸããªãæ£åŒã«åœå ã§æ¬æ ŒãªãªãŒã¹ãšãªããŸãã ããã§ãä»åã¯ç¹å¥ã«PRåç»ãæ¬ããŒãžã«ãŠå è¡å ¬éèŽããŸãã https://youtu.be/eqYyRdq0wMk?si=xWMS376GXFMs6RZX TRENDEMON FOR SALES æ¬æ©èœãå è¡ããŠãå©çšé ããäŒæ¥æ§ã§ã¯ããã§ã«ã¿ãŒã²ããäŒæ¥ã®éé»çãã¡ãŒã«ãšã³ã²ãŒãžã¡ã³ããªã©ããåŸæ¥ã®ïŒïŒåãåè«ä»¶æ°ã§ã¯æ倧ã§ïŒïŒïŒ 以äžæ¹åãããäºäŸã確èªãããŠããŸãã
NECã泚ç®ãããããŒã¯ãã¡ãã«ãäžã§ã®ABMãšã¯ïŒã¿ãŒã²ããäŒæ¥ã®ãšã³ã²ãŒãžã¡ã³ãæ倧åãžã®ææŠ TRENDEMONã®ãå©çšæ¹æ³ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠãã掻çšããã ããŠããäŒæ¥ãžã€ã³ã¿ãã¥ãŒããäŒç»ãä»åã¯NECã®ãæ åœè ããŸã«ABMã§ã®ã®åãçµã¿ã«ã€ããŠç¹å¥ã«Markezineå ãNECã泚ç®ãããããŒã¯ãã¡ãã«ãäžã§ã®ABMãšã¯ïŒã¿ãŒã²ããäŒæ¥ã®ãšã³ã²ãŒãžã¡ã³ãæ倧åãžã®ææŠãã«ãŠã玹ä»é ããŸããã
æããŠïŒããšãªã®èªåè»ä¿éº ã»ãŸã³èªåè»ç«çœä¿éºæ ªåŒäŒç€Ÿ äºæ¥æšé²éšããŒã±ãã£ã³ã°ã©ã€ã³ æ³ äºèŒ ã㟠TRENDEMONã®ãå©çšæ¹æ³ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠãã掻çšããã ããŠããäŒæ¥ãžã€ã³ã¿ãã¥ãŒããäŒç»ãä»åã¯ã»ãŸã³èªåè»ç«çœä¿éºã®ãæ åœè ããŸã«ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã話ãã䌺ãèŽããŸããã ïŒTRENDEMON ïŒïŒããã§ã¯ãæ³ããŸã®èªå·±çŽ¹ä»ãç°¡åã«ãé¡ãããŸãã ïŒã»ãŸã³èªåè»ç«çœä¿éº æ³ããŸïŒïŒç§ã¯äºæ¥æšé²éšããŒã±ãã£ã³ã°ã©ã€ã³ã«æå±ããŠããŸããåŒç€Ÿã®ããŒã±ãã£ã³ã°ã©ã€ã³ã¯å€§ãã3ã€ã®ããŒã ã«åãããŠãããŸããŠãèªåè»ä¿éºã®æœåšå±€ã®èªç¥æ¡å€§ãé¡åšå±€ã®ç²åŸãç®çãšããCMãWEBåºåãªã©ã®ãã€ãã¡ãã£ã¢é åã®ãããã¢ãŒã·ã§ã³ãããŒã ãæ¢å¥çŽè ããŸåãã®ããŒã±ãã£ã³ã°æŽ»åãè¡ããCRMãããŒã ããããŠç§ãæå±ããŠããSEOãSNSãªã©ã®ãªãŠã³ãã¡ãã£ã¢é åã®ããªãŠã³ãã¡ãã£ã¢ãããŒã ã®3ããŒã ã§æ§æãããŠããŸãã ãªãŠã³ãã¡ãã£ã¢ã®äºæ¥è²¢ç®ã®å¯èŠå ïŒTRENDEMON ïŒïŒãªãŠã³ãã¡ãã£ã¢ãæããŠïŒããšãªã®èªåè»ä¿éºãã«ã€ããŠã玹ä»ããã ããŠãããããã§ããããïŒ ïŒã»ãŸã³èªåè»ç«çœä¿éº æ³ããŸïŒïŒãæããŠïŒããšãªã®èªåè»ä¿éºãã¯ããŸã èªåè»ä¿éºã®å¥çŽã«ã€ããŠæ€èšãé²ãã§ããªãæœåšé¡§å®¢åãã®ãªãŠã³ãã¡ãã£ã¢ãšãªã£ãŠãããŸããã³ã³ãã³ãã®äžèº«ã¯ããè»ãã«é¢ä¿ããã©ã€ããªã圹ç«ã¡ã³ã³ãã³ããããä¿éºãã«é¢é£ããã³ã³ãã³ããŸã§ãå¹ åºãæ²èŒããŠããŸãããããããŸã§ãæ¥èšªæ°ã¯å³è©äžããã§é 調ã«äŒžã³ãŠãããã¡ãã£ã¢ãããŒã³ãããåœåã®æ°ååã®èŠæš¡ãŸã§å¢å ããŸããããã å®ã¯ããäºæ¥ã«ã©ãã»ã©è²¢ç®ããŠããã®ãããšãã£ãKPIã«ã€ããŠã¯ããŸãèããããšãã§ããŠããŸããã§ããã ïŒTRENDEMON ïŒïŒã³ã³ãã³ãã®ããã©ãŒãã³ã¹ã枬ãKPIïŒäºæ¥ææïŒãäœãããæã€ããšã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãããŠãšãŠãéèŠãªéšåã«ãªãããšæãã®ã§ãã貎瀟ã®å Žåã«ã¯ã©ã®ããã«KPIãèšèšããŠãã£ãã®ã§ããããïŒ ïŒã»ãŸã³èªåè»ç«çœä¿éº æ³ããŸïŒïŒã³ã³ãã³ãããŒã±ãã£ã³ã°ãè¡ãããã§ãKPIã®èšèšã¯éåžžã«å€ãã®äŒç€Ÿã§èŠåŽãããŠããéšåããšæãã®ã§ããããã®æ倧ã®çç±ã®ã²ãšã€ããã³ã³ãã³ãã®ãäºæ¥ææãã®è²¢ç®åºŠãåŸæ¥ã®ããŒã«ã§ã¯ããŸãå¯èŠåã§ããªãã£ãããšã«ããã®ã§ã¯ãªãããšæããŸãã ä¿éºåæãªã®ã§æ€èšããå¥çŽãŸã§ã®æéã¯é·æã«ãªããããããã®ãããžã£ãŒããŒã®èšæž¬ã¯ã»ãã·ã§ã³ãè¶ ããŠèšæž¬ã§ããªããã°ãªããŸããããŸããã³ã³ãã³ããã¿ãŠããã«å¥çŽããããšã¯ãªãã®ã§ãååããŒãžæ¥èšªããèŠç©ããªã©ã®äžéCVå°ç¹ã®ç¹ãããå¯èŠåããå¿ èŠããããŸãã åŸæ¥ã®ããŒã«ã ãã§ã¯ããã®ãããªäžé£ã®CVãŸã§ã®åããååã«å¯èŠåã§ããªãã£ãã®ã§ãããTRENDEMONãå°å ¥åŸã¯ãã³ã³ãã³ãæ¥èšªããäžéCVå°ç¹ããããŠæçµçãªå¥çŽãŸã§ã®äºæ¥è²¢ç®ããã£ãããšå¯èŠåã§ããããšã«ãªããKPIãèšèšããäžã§ãšãŠãå©ãããŸããã KPIéæã«åãããããŒãœãã©ã€ãŒãŒã·ã§ã³ã ïŒTRENDEMON ïŒïŒããããšãããããŸããKPIãèšèšããããã§ããŸã倧åæãšããŠèšèšããKPIãããããæè¡çã«ãã€ãå®éçã«ãã£ãããšèšæž¬ã§ããã®ããšããèŠç¹ã¯åŒç€Ÿãéåžžã«éèŠããŠããŸããKPIéæã«ãããŠã¯TRENDEMONã䜿ã£ãŠã©ã®ãããªããšã«åãçµãŸããŠããŸãã§ããããïŒ ïŒã»ãŸã³èªåè»ç«çœä¿éº æ³ããŸïŒïŒãŸãåæãšããŠããããŸã§ãã¡ãã£ã¢ãšããŠã®æµå ¥æ°ã¯å€ãã®ã§ãããçŽåž°çãéåžžã«é«ãåéãè¡ãããã«æ¥èšªãŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ããã€ãªããšããããšãã§ããŠããŸããã§ãããTRENDEMONãå°å ¥ããåã¯ãåéæœçãšããŠãåãµã€ãäžã®å¥ã³ã³ãã³ããèšäºã®æ«å°Ÿã«é¢é£ãªã³ã¯ãšããŠæåã§èšå®ããŠããã®ã§ãããã»ãšãã©ã®ããŒãžã§åäžã®ã³ã³ãã³ããã¬ã³ã¡ã³ãããããªã©ãããã©ãŒãã³ã¹ãšéå¶ç®¡çã®äž¡æ¹ã®é¢ã§ããŸãæ¹åããããšãã§ããŠããŸããã§ããã åé匷åããŒãœãã©ã€ãºã¬ã³ã¡ã³ã ãŠã£ãžã§ãã圢åŒïŒå·Šèµ€æ å ïŒã»ã¹ã©ã€ããŒåœ¢åŒïŒå³èµ€æ å ïŒ ïŒã»ãŸã³èªåè»ç«çœä¿éº æ³ããŸïŒïŒããã§ãTRENDEMONã®ããŒãœãã©ã€ãŒãŒã·ã§ã³æ©èœã掻çšããŠæ¥èšªãŠãŒã¶ãŒããšã«èšäºçŽäžã®ãããããæ ããå³äžã«è¡šç€ºãããã¹ã©ã€ããŒæ ã§åéããã©ãŒãã³ã¹ã®é«ãã³ã³ãã³ããèªåçã«ããŒãœãã©ã€ãºã¬ã³ã¡ã³ãããããšã§ãåéæ§ãé«ããŸããã ãŸãããæããŠïŒããšãªã®èªåè»ä¿éºãã§ã¯ãã³ã³ãã³ãã®çš®é¡ã倧ããåããŠãã¯ã«ããããã©ã€ãããèªåè»ä¿éºãã®3ã€ã«åãããŠããŸãããã¯ã«ããããã©ã€ããèšäºã¯äž»ã«èªåè»ä¿éºã®æœåšå±€åãã®ã圹ç«ã¡ã³ã³ãã³ããšãªã£ãŠããããèªåè»ä¿éºãèšäºã¯ä¿éºãžã®ããŒãºãèŠãå§ããæ¹ã察象ãšããã³ã³ãã³ãæ§æãšãªã£ãŠãããŸãããã®ãããåéã¬ã³ã¡ã³ãèšèšãã³ã³ãã³ãã®ãã¡ãã«éãæèãããã®ãšããŸããã ããŒãœãã©ã€ãºæœçã§CVããã©ãŒãã³ã¹ãå€§å¹ ã«æ¹å ïŒTRENDEMON ïŒïŒCVãžã®ããã©ãŒãã³ã¹æ¹åã§ã¯ã©ã®ãããªæœçãè¡ãããŠããŸãã§ããããïŒ ïŒã»ãŸã³èªåè»ç«çœä¿éº æ³ããŸïŒïŒCVãžã®å°ç·åŒ·åãšããŠã¯ãæ¥èšªè ã®ãšã³ã²ãŒãžã¡ã³ãã¬ãã«ã«åãããŠãååããŒãžãžã®èªå°ãããŒã®åºãåããè¡ã£ãŠããŸããæ§ã ãªæœçæ€èšŒãè¡ãããšã§ãçŸæç¹ã§ã¯TRENDEMONå°å ¥åœåã®æãšæ¯èŒããŠCV件æ°ãCVRãšãã«ãã®ïŒå¹Žã§å€§å¹ ã«æ¹åããããšãã§ããŠããŸãã TRENDEMONã«ãããšã³ã²ãŒãžã¡ã³ãã¬ãã«ããšã®CVèªå°ãªãã¡ãŒæœçâ TRENDEMONã«ãããšã³ã²ãŒãžã¡ã³ãã¬ãã«ããšã®CVèªå°ãªãã¡ãŒæœçâ¡ ïŒTRENDEMON ïŒïŒçŽ1幎ã»ã©TRENDEMONããå©çšããã ããŠããäžã§ãããçšåºŠã®å€§ããªæ¹åææãåºãŠããŠãããšã®ããšã§ããããããã«ãã©ãçããŸã§ã«ã¯å€ãã®ãã©ã€ã»ã¢ã³ãã»ãšã©ãŒããã£ãããšæããŸãããã®äžã§å ·äœçãªãšããœãŒããäœãäžã€ãæ瀺é ããŸãã§ããããïŒ ïŒã»ãŸã³èªåè»ç«çœä¿éº æ³ããŸïŒïŒããšããšååããŒãžãžã®èªå°ãªãã¡ãŒã«ã€ããŠã¯è¡šç€ºããã¿ãŒã²ãã£ã³ã°æ¡ä»¶ãããªãçµã£ãŠããããšããããæœçã€ã³ãã¯ããšããŠã¯ããªãéå®çã§ãããããããå®éã«æ¥èšªãŠãŒã¶ãŒã®è¡åããŒã¿ã现ãããšã³ã²ãŒãžã¡ã³ãã¬ãã«å¥ã§èŠãŠããäžã§ãã¿ãŒã²ãã£ã³ã°æ¡ä»¶ãããå°ãåºãããŠãCVãèŠèŸŒãããšããããšãåãã£ãã®ã§ãå床ã¿ãŒã²ãã£ã³ã°æ¡ä»¶ã®ãã¥ãŒãã³ã°ãè¡ãããŸããã¯ãªãšã€ãã£ãã®ãããŒæ€èšŒãåãããŠè¡ãããšã§åçã«CVããã©ãŒãã³ã¹ãæ¹åããããšãã§ããŸããã ãããŸã§åºå®æŠå¿µãå å ¥èŠ³ãªã©ã§æ©äŒæ倱ãçºçãããŠãããšããããšã«æ°ä»ãããšãã§ããããŒã¿ãããšã«æ¹åè¡åãè¡ãç¶ããéèŠæ§ãæ¹ããŠèªèããããšãã§ããŸããã ïŒTRENDEMON ïŒïŒæœçãè¡ãããã§åŒç€Ÿãåæ§ã«ãããã¯ãéçºç念ãšããŠæã倧åã«ããŠããèãæ¹ãªã®ã§ããããã£ã¬ã³ãžããŠçµããã§ã¯ãªãããã©ã€ããåŸããåŸãããæ°ããªçºèŠãã次ã®æ¹åæ€èšŒãèããå®è¡ããŠããç¿æ £ããªãã¬ãŒã·ã§ã³ã¹ããŒã ãããã«ç¡çã®ãªã圢ã§å®çŸãããããããåžžã«æèããŠããŸãã ãæåŸã«ãæ³ããŸãä»åŸææŠããŠããããå±æãªã©ããããŸãããæããŠãã ããã ïŒã»ãŸã³èªåè»ç«çœä¿éº æ³ããŸïŒïŒãã®1幎ã§ãããçšåºŠTRENDEMONã掻çšãããèªåè»ä¿éºããšãããµãŒãã¹ã®äžã§ã®äžã€ã®æåäºäŸããããã圢ãšãªã£ãŠããŸãããèªç€Ÿåæã®äžã§ãç«çœä¿éºããªã©ãåãæ±ã£ãŠããŸãã®ã§ãä»åŸã¯ãèªåè»ä¿éºã§ã®åã¡ãã¿ãŒã³ã暪å±éããŠãããããšèããŠãããŸãã ãŸããæ¢å¥çŽè åãã®æœçã«ãä»åŸãã£ã¬ã³ãžããŠãããããšæã£ãŠãããŸããèªåè»ä¿éºã§ã¯ãåºæ¬çã«1幎ããšã®æŽæ°ãå¿ èŠã«ãªããŸãã®ã§ãã³ã³ãã³ããéããŠã©ããŸã§ç¶ç¶çãåäžããŠããããšãã§ããã®ããæ°ãã«åãçµãã§ããããã§ãã
æ°å¹Žåããã TRENDEMONïŒãã¬ã³ããŒã¢ã³ïŒ ã®ãã©ãããã©ãŒã ã«æ°ããªæ©èœãèšå®ãªãã·ã§ã³ãè¿œå ããã«ã€ããŠãã客æ§ã®å©çšçµ±èšïŒã·ã¹ãã å©çšæéïŒãçå®ã«äŒžã³ãŠããããšã«æã ã¯æ°ã¥ããŸããã ããã¯ãäžèŠãããšè¯ãåŸåã«èŠããäžæ¹ã§ãã客æ§ãWebãµã€ãã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ãã£ã³ããŒã³ã®äœæã管çãæé©åã«ãŸããŸãå€ãã®æéãè²»ãããŠãããšããããšãæå³ãããªãã·ã§ã³ãå¢ããã°å¢ããã»ã©ãæ¬æ¥æéããããã¹ãã§ãªããéçšèšå®ã«æéããããããã«ãªã£ãŠããã®ã§ãã å®éã«ãå©çšãŠãŒã¶ãŒã«è©±ãèããŠã¿ããšãå€ãã®äººããããŸããŸãªãã£ã³ããŒã³ããã¹ããèšå®ããŠãæåŸ ããææãåºãã®ã«å€ãã®æéãè²»ãããŠããããšã«äžæºãæããŠããããšãããããŸããã åŽåã«å¯Ÿãããªã¿ãŒã³ãæ¿æžããŠããã®ã§ããäžå³ã®å³äžããå·Šäžãžã®ãŸãŒã³ã«ç§»åããæ¹æ³ãèŠã€ããå¿ èŠããã£ãã®ã§ãã BtoCã®ã¢ãããŒãã§BtoBãããŒãœãã©ã€ãºæœçãå®æœããã®ã¯æªæã ã£ã BtoBã®ç°å¢ã§çŽ°ååããããããŒãœãã©ã€ãºæ€èšŒã倧éã®ABãã¹ããè¡ããšããäžè¬çãªBtoCãšå šãåãã¢ãããŒãã¯ãå€ãã®BtoBäŒæ¥ã«ãšã£ãŠå¿ ãããå¹æçã§ã¯ãªããšããããšãæå³ããŠããŸãã ãããã®åé¡ã«å€ãã®äŒæ¥ãçŽé¢ããã®ã¯BtoBãªãã§ã¯ã®çç±ããããŸãã ããŒã ãµã€ãº- BtoBããŒã±ãã£ã³ã°ããŒã ã¯äžè¬çã«æŽ»çšããŒã«ãå¢ããã»ã©ãããŒã ã¯çŽ°ååããå°èŠæš¡ãªãµã€ãºãšãªããŸãããã®ããå€ãã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ã®ãã£ã³ããŒã³ããµã€ãäžã§çŽ°ããå®æœã管çããŠããã®ã¯éåžžå°é£ãšãªããŸãããã©ãã£ãã¯ããªã¥ãŒã - BtoBã®Webãµã€ãã¯ãBtoCã®Webãµã€ãã«æ¯ã¹ãŠèšªåè ãå°ãªãåŸåã«ãããŸããã€ãŸããæœçæ€èšŒã现ãã现ååãéããŠãæ°å€ãè¡ãããšããããè¯ãçµæãããæ£ç¢ºãªæŽå¯ãæå³ããããã§ã¯æ±ºããŠãããŸããããžã£ãŒããŒæéãšè³Œè²·äœç³»ã®éã- BtoBã®ãã€ã€ãŒãžã£ãŒããŒã¯BtoCãšæ¯èŒããŠäžè¬çã«é·ãåŸåã«ãããŸããå Žåã«ãã£ãŠã¯ãæ°å¹Žã«åã¶ããšããããŸãããµã€ã蚪åè ã«äœã®æ å ±ãã©ã®ã¿ã€ãã³ã°ã§æäŸãã¹ããã¯ããžã£ãŒããŒã®åã¹ããŒãžã«ãã£ãŠç°ãªããŸããèªç€Ÿã®èª²é¡ã«æ°ã¥ãå§ããã°ãããªã®ããããŸããŸãªãœãªã¥ãŒã·ã§ã³ãæ¢ããŠãããã§ãŒãºãªã®ãããããŠæçµçãªè³Œè²·ã«ãã©ãã€ããŸã§ã«BtoCããBtoBã§ã¯åååäœã ãã§ã¯ãªãã販売äŒæ¥åŽã®ã人ç©ãèªäœãæçµçã«è³Œè²·ãå·Šå³ãã倧ããªèŠçŽ ãšãªãããšã念é ã«ãããªããŠã¯ãªããŸãããã³ã³ãã³ãã®åœ¹å² - Webäžã®ã³ã³ãã³ãã¯ãä»ãBtoBã®ãã€ã€ãŒã賌買決æãŸã§ã«å¿ ãæ¥è§Šããã¿ãããã€ã³ããšãªãã€ã€ãããŸããé©åãªã³ã³ãã³ããé©åãªã¿ã€ãã³ã°ã§é©åãªãŠãŒã¶ãŒã«å±ããããšãã§ããªãå Žåããã€ã€ãŒã¯ç°¡åã«è¡ãè©°ãŸããèªåã«ãšã£ãŠãã®è£œåãé©åãã©ãããå€æããããšãã§ããªããªããŸãã賌買ææ決å®è ã®å€ã - BtoBã®ææ決å®ã¯éåžžãBtoCãšæ¯èŒããŠäžäººã®äººéã§è¡ããããã®ã§ã¯ãªããè€æ°ã®ããŒã å é¢ä¿è ã«ãã£ãŠè¡ããããšããäºå®ããããŸããã€ãŸããåãäŒæ¥ã§ãç°ãªããã«ãœãã«ããŒãœãã©ã€ãºãããå¿ èŠããããŸãã 以äžã®çç±ãããBtoBã«ãããŠè³Œè²·ææ決å®ãè¡ãããç°å¢ã¯BtoCãšã¯ç°ãªãåŽé¢ã匷ãããããŸã§BtoCã§æ£æ»æ³ãšãããŠãããµã€ãäžã§ã®æœçã¢ãããŒãã¯BtoBã§ã¯ããŸãæ©èœããªãå Žé¢ã«å€ãééããŸãã BtoBããŒãœãã©ã€ãŒãŒã·ã§ã³ãžã®æ°ããªã¢ãããŒã ããªãŒã±ã¹ãã¬ãŒã·ã§ã³ã ããããç¶æ³ã«ãããŠBtoBã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ã«ã€ããŠã¯ãããå šäœçã«BtoBã®è³Œè²·ã«ãããŠéèŠãšãªãäžèšã§è§ŠããåèŠçŽ ã1ã€ã®ãŸãšãŸã£ãã¡ããã£ã®ããã«çµ±åããããšã«çŠç¹ãåœãŠããæ°ããèŠç¹ãšãªããã¯ãããžãŒæ©èœãæã€å¿ èŠããããŸãã TRENDEMONãæ°ãã«ãªãªãŒã¹ããããžã£ãŒããŒã»ãªãŒã±ã¹ãã¬ãŒã·ã§ã³ãïŒÎ²çïŒæ©èœã¯ããã€ã€ãŒãžã£ãŒããŒå šäœã管çããåãã¡ãã«ããšã®ããŒãœãã©ã€ãºæœçãèªåæé©åã§ããæ©èœãšãªã£ãŠããŸããããã¯ãæåã®ã¿ãããã€ã³ãããã³ã³ããŒãžã§ã³ãŸã§ã®ããã€ã€ãŒãšã¯ã¹ããªãšã³ã¹ã管çããæé©åãç®æãã¢ãããŒããšãªããŸãã ãŠãŒã¶ãŒã¯ãåã ã®ãã£ã³ããŒã³ãæåã§èšå®ãã代ããã«ãå¿åã®æåã®ãŠã§ããµã€ã蚪åããç¹å®ã®CVãŸã§ã®ãã³ã³ãã³ãäœéšãšãžã£ãŒããŒã®ãã¹ãŠãæ©æ¢°ã«ç®¡çãããããšãã§ããããã«ãªããŸããã ãžã£ãŒããŒãªãŒã±ã¹ãã¬ãŒã·ã§ã³ïŒãžã£ãŒããŒèªåæé©åïŒæ©èœãµã³ãã«ç»é¢ æ¬æ©èœã§ã¯ãBtoBããŒã±ãã£ã³ã°ã®3ã€ã®ã³ã¢ãªåŽé¢ãããªãã¡ãªãŒãã£ãšã³ã¹ããŽãŒã«ãã³ã³ãã³ããŸãã¯ãã£ã³ããŒã³ãªãã¡ãŒãã€ãªããŸãããã®èªåæé©åæ©èœã䜿ãããšã§ããã€ã€ãŒãºã»ãžã£ãŒããŒã®é©åãªã¹ããŒãžã§é©åãªã³ã³ãã³ãäœéšãèªåçã«æäŸããç¶ç¶çã«å埩ããŠæè¯ã®çµæãèŠã€ããæçµçã«å¿åã®ãŠã§ããµã€ãã»ãã©ãã£ãã¯ã売äžã«ã€ãªããããšãã§ããŸãã ãªãŒã±ã¹ãã¬ãŒã·ã§ã³ãšãã£ã³ããŒã³ãæ¯èŒããå Žåã®ããããŸã§ã®ããã©ãŒãã³ã¹çµæã¯ä»¥äžã®ãšããã§ãã ã³ã³ãã³ãã®ã¯ãªãã¯ã¹ã«ãŒçïŒCTRïŒ - ãªãŒã±ã¹ãã¬ãŒã·ã§ã³æ©èœã® CTRã¯ãæåã§æé©åããããã£ã³ããŒã³ãšæ¯èŒã㊠122%é«ãCVR- ããã¥ã¢ã«ãã£ã³ããŒã³ã«æ¯ã¹96%ã¢ãã ãªãŒã±ã¹ãã¬ãŒã·ã§ã³ïŒÎ²çïŒæ©èœã«ã€ã㊠ä»åã玹ä»ããæ°æ©èœã«ã€ããŠè©³çŽ°ãæ°ã«ãªãæ¹ã¯ãã¡ããããåãåãããã ããã
ABMãšã¯ïŒ ããæ°å¹Žãæ¥æ¬åœå ã®BtoBæ¥çã§ã¯ãABMïŒã¢ã«ãŠã³ãã»ããŒã¹ãã»ããŒã±ãã£ã³ã°ïŒã«æ³šç®ããäŒæ¥ãæ¥éã«å¢ããŠããŸãããã®èæ¯ã«ã¯ãçŸç¶äŒæ¥ã®èª¿é賌買ã«é¢ãã人ç©ã¯çŸå Žæ åœè ã²ãšãã§å®çµããããã®å€ãã¯ããŒã å ããããŠç€Ÿå å šäœãžã®åæ圢æãå Žåã«ãã£ãŠã¯å¿ èŠãšãªããããäŒæ¥åäœã§ã®ããŒã±ãã£ã³ã°ã¢ãããŒããå¿ èŠãšãªã£ãŠããŠããããšã倧ããªèŠå ãšããŠãããããŸãã ããããªãããããŒã¿ååŸãçµç¹éã®é£æºååãªã©å«ããŠãABMã®ããŒãã«ã¯æ³å以äžã«é«ããçŸæç¹ã§æ¥æ¬åœå ã§ã®ABMã¯æªã çºå±éäžã«ãããå€ãã®èª²é¡ããããšãããŠããŸãã ä»åã¯æ°ããABMã®æåãé»ã課é¡ã®äžã§ããæ¥æ¬åœå ã§ã¯ããŸãèšåãããŠããªããããŒã¯ãã¡ãã«ãã«æ³šç®ããã¢ã¡ãªã«ãäžå¿ã«ä»æ³šç®ãéããŠããææ°ABMææ³ãã玹ä»èŽããŸãã â»åèæ å ±ããABMã売äžéé¡ã«äžãã圱é¿ã«ã€ããŠã â»åèæ å ±ãABMã¯æ代é ãïŒä»æµ·å€ã§æ³šç®ãããŠããBGMïŒBuying Group MarketingïŒãšã¯ã ãããŒã¯ãã¡ãã«ãæ»ç¥ã®éèŠæ§ ãããŒã¯ãã¡ãã«ããšã¯ãªãŒãç²åŸåã®ããŒã±ãã£ã³ã°ãã¡ãã«ãæããŠããããŠãŒã¶ãŒæ å ±ãã¢ãããã¹ïŒå¿åç¶æ ïŒã®ããšãæå³ããŠããŸãã ãããŸã§ãåŸæ¥ã®æ¥æ¬åœå ã®ABMã®åãçµã¿ã§ã¯äž»ã«ãªãŒãç²åŸåŸã®ãã¡ãã«äžã§ã®æé©åã察象ãšãªã£ãŠããŸããããã®ããããªãŒãç²åŸåã®ããŒã¯ãã¡ãã«äžã§ã®ABMã®æœç掻åã¯äŸç¶ãšããŠåœå ã®å€ãã®BtoBäŒæ¥ã§ã¯çæãããŠããªãç¶æ ãšãªã£ãŠããŸãã ãªãããŒã¯ãã¡ãã«ã«æ³šç®ãã¹ããªã®ãïŒ â»SiriusDecisions瀟 調æ»çµæ ãBtoBäŒæ¥ã®èª¿é賌買ããã»ã¹ã®çŽ7å²ããªã³ã©ã€ã³äžã§å®äºããå¶æ¥æ åœè ãã¢ãããŒãããåã«ãã§ã«åè² ãã€ããŠããããšãã調æ»ããŒã¿ã¯æåãªè©±ã§ãããããã«çŽè¿ã®åŒç€Ÿã®çµ±èšèª¿æ»ã®çµæããæããã«ãªã£ãã®ã¯ãåæ§ã«Webãµã€ãæ¥èšªåŸã®èŠèŸŒã¿é¡§å®¢ã®å¹³åã§çŽ68%ããšã³ã²ãŒãžã¡ã³ãäžè¶³ã«ãããµã€ããåéããé¢è±ããŠããããšã§ãè«å€§ãªæ©äŒæ倱ãçºçããŠãããšããããšã§ããã â»TRENDEMON 調æ»çµæïŒ2022幎ïŒãããŒã¯ãã¡ãã«äžã§çºçããŠããæ©äŒæ倱ã ãšã³ã²ãŒãžã¡ã³ãäžè¶³ã«ãã£ãŠèµ·ããæ·±å»ãªåé¡ çŸåšãå€ãã®BtoBäŒæ¥ã®æ åœè ã¯ç²åŸãããªãŒãã®ã質ãã®äœãã«é ãæ©ãŸããŠããŸãããã®èæ¯ãšããŠã¯ãããããåŸæ¥ã®ããŒã±ãã£ã³ã°æŽ»åã§ã¯ãµã€ãæ¥èšªè ãããŒã¯ãã¡ãã«ïŒã¢ãããã¹ïŒã®å Žåã«ã¯èªç€Ÿã®ã¿ãŒã²ãã顧客ãªã®ããããææ¡ããããšãã§ããªãããããšã«ãããªãŒãç²åŸãäžå®ã®éãè¿œããªããã°ãã®åŸã®æœçã¢ãããŒããè¡ããªãããããªãŒãã®ä»¶æ°èªäœãããŒã±ãã£ã³ã°ã®KPIãšããŠè¿œãæ±ããããŠããŸãããšãå€ãã®äŒæ¥ã§èµ·ããŠããŸãã ãµã€ãæ¥èšªè ã®èå¥ãšãæ¥èšªè ãšã³ã²ãŒãžã¡ã³ãã®å¯èŠåãå ±ã«ã§ããŠããªãç¶æ ã§ãã©ã®äŒæ¥ã«ãäœã®æ å ±ãããã€å±ãããã®ããšãã£ãåºæ¬çãªãšã³ã²ãŒãžã¡ã³ã匷åæœçãã§ããŠããªãå Žåãä»®ã«ãªãŒãç²åŸã§ãããšããŠããã®åŸã®åè«åãããŸã§ã®éã®ãã¯æ¥µããŠäžéæã§ããããšã«å€ããã¯ãããŸããã ãNo Forms.ããNo Spam.ããNo Cold Calls.ãçªç¶ã§ããããã®ãã¬ãŒãºã¯ABMã®é åã§äžççã«å§åçãªå®çžŸãèªããåŒç€ŸTRENDEMONã®ãªãã£ã·ã£ã«ããŒãããŒã§ãããã¢ã¡ãªã«ã®ãµã³ãã©ã³ã·ã¹ã³ã«æ¬ç€Ÿã眮ã6sense瀟ãæå±ããŠãããã®ã§ãã https://6sense.com/no-forms-no-spam-no-cold-calls/ ãããŒã±ãã£ã³ã°ã»ã»ãŒã«ã¹ãšãã«é£æ床ããã€ãŠãªãã»ã©é«ããªã£ãŠããä»ããšã³ã²ãŒãžã¡ã³ãã®è³ªãèæ ®ããªããã©ãŒã çµç±ã§ã®ãªãŒãç²åŸããããŠãããŒãœãã©ã€ãºãã§ããŠããªãäžæéä¿¡ã¡ãŒã«ãªã©ã®ã¹ãã çã¢ãããŒããã¿ãŒã²ããäŒæ¥ãã©ã®ãããªè³Œè²·ã¹ããŒãžã«ããã®ãææ¡ã§ããŠããªãç¶æ ã§ã®å¶æ¥æ åœè ããã®"ã³ãŒã«ãã³ãŒã«"ãããããæ§æ äŸç¶ãšããããŒã±ãã£ã³ã°æŠè¡ãäžçäžã®BtoBã®è³Œè²·æ åœè ãé ãããäŒæ¥ã®ç«¶äºåã倧ããåãèœãšããŠããããšèæžã®äžã§èŠéããŠããŸãã ABMããŒã«æ°æ代ã®ã¯ããŸã ããããç¶æ³ã®äžã§TRENDEMONã¯æ°ãã«ABMæ©èœãæ¥æ¬åœå ã§ãæäŸãéå§èŽããŸããããããŠããTRENDEMONã§ã¯ãµã€ãæ¥èšªè ã®ããŒã¯ãã¡ãã«ïŒã¢ãããã¹ïŒããã®ãžã£ãŒããŒèšæž¬ããšã³ã²ãŒãžã¡ã³ãå¯èŠåãã匷åãŸã§ã匷ã¿ãšããŠããŸãããã6sense瀟ãšã®åæ¥ã«ãããããŸã§å®çŸã§ããªãã£ãABMããŒã«æ©èœãæäŸããããšãå¯èœãšãªããŸããã 確åºãããèªä¿¡ãã䌎ã£ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãå¯èœã« æ¥èšªäŒæ¥ã®èå¥ãå¯èœã« åŸæ¥ã®é¡äŒŒãµãŒãã¹ãšã®æ¯èŒã§ã¯æ倧ã§ïŒå以äžã®ææçãå®çŸããããšãã§ããããã«ãªã£ãããšã§ãä»ãŸã§å¯èŠåããããšãã§ããªãã£ãäŒæ¥ã€ã³ãµã€ããå®éã®ã¿ãŒã²ãããšãªãäŒæ¥ã®æ¥èšªæ¯çãªã©ããªãŒãç²åŸåã®ããŒã¯ãã¡ãã«ã®åæ段éããæããã«ããããšãã§ããããã«ãªããŸããã çµæãšããŠããããŸã§ãªãŒãç²åŸãããŸã§çæããããšãã§ããªãã£ãæ¹å掻åã®ãµã€ã¯ã«ãå èªã¿ããŠãé«éã«åãããšãå¯èœã«ãªããŸãã ã¿ãŒã²ããäŒæ¥ã®ãšã³ã²ãŒãžã¡ã³ãå¯èŠå Gartner瀟ãçºè¡šããäžã®èª¿æ»ããããä»åŸããã«BtoB賌買æ åœè ã«ãšã£ãŠãªã³ã©ã€ã³äžã§ã®è³Œè²·ææ決å®ã¯å¢å ããŠããããšãäºæ³ãããŠãããä»åŸããã«ãªã³ã©ã€ã³äžãç¹ã«èªç€Ÿãµã€ãäžã§èªåãã¡ãå±ãããæ å ±ã§ã¯ãªããã¿ãŒã²ãããšãªãã"äŒæ¥æ åœè "ãæ±ããŠããæ å ±ããé©åãªã¿ã€ãã³ã°ã§å±ããããšãã§ããŠãããã§åæã倧ããåããããšèããããŸãã ããã§ãæ±ããããã®ã¯ãšã³ã²ãŒãžã¡ã³ãã®å¯èŠåã§ããæ¥èšªè ãäœãå¿ èŠãšããŠããã®ããææ¡ããã«ã¯äºåã«ä»ã©ã®ãšã³ã²ãŒãžã¡ã³ã床åãïŒè³Œè²·ã¹ããŒãžïŒã«ããã®ããããçšåºŠå¯èŠåã§ããŠããªããšå Žåœããçãªã¢ãããŒãã«ãªã£ãŠããŸãããšã³ã²ãŒãžã¡ã³ããé«ããããšã¯æ¥µããŠå°é£ã«ãªããŸãã æ¥èšªäŒæ¥ã®ãšã³ã²ãŒãžã¡ã³ã床åããå¯èŠåããããã·ã¥ããŒã TRENDEMONã®ABMæ©èœã§ã¯æ¥èšªäŒæ¥ã®ãšã³ã²ãŒãžã¡ã³ããå¯èŠåããããã·ã¥ããŒããæäŸããŠãããŸããããã«ãããä»ã©ã®äŒæ¥ãã©ãã ãã®æ¥èšªåæ°ãéããã©ã®ã³ã³ãã³ãããã©ã®ãããèªã¿èŸŒãã§ããã®ããªã©ããšã³ã²ãŒãžã¡ã³ãã®æ·±ããèå³é¢å¿ãå¯èŠåã§ããããã«ãªããå®éã«ããšã©ã®ãããã®ã¿ã€ãã³ã°ã§ãåãåãããããã®ããããçšåºŠäºåã«äºæž¬ã§ããããã«ãªããŸãã ããŒãœãã©ã€ãŒãŒã·ã§ã³ã§å§åçãªææãå®çŸ ãããŠããTRENDEMONã§ã¯ããŒãœãã©ã€ãŒãŒã·ã§ã³ãæäŸããŠããŸãããããããŸã§ãªãŒãç²åŸãããŸã§æ¥èšªè ãã©ã®æ¥çã«å±ããŠããã®ãææ¡ããããšãåœç¶ã§ãããé©åãªäºäŸã³ã³ãã³ããªã©ããã³ãã€ã³ãã§ãªãã¡ãŒããããšãå°é£ã§ããã ä»åã®ABMæ©èœã«ãã£ãŠèªç€Ÿã¿ãŒã²ãããšãªãäŒæ¥ããç¹å®ã®æ¥çš®æ¥çã«å¯ŸããŠé©åãªã³ã³ãã³ãããã³ãã€ã³ãã§ãªãã¡ãŒããããšãå¯èœã«ãªããåŸæ¥ã®ãªãã¡ãŒã¬ã³ã¡ã³ããããæ倧ã§ïŒïŒå以äžé«ãåå¿çãç²åŸãããããŸã§ã«ãªãã»ã©ã®ãšã³ã²ãŒãžã¡ã³ã匷åãè¡ãããšãã§ããããã«ãªããŸããã äžå³ã¯å®éã®åŒç€Ÿå ã§å®è£ ããŠããããŒãœãã©ã€ãºäºäŸãªãã¡ãŒã®ã€ã¡ãŒãžç»åã§ããå®éã«è©²åœã®äŒæ¥ãæ¥èšªããéã«ãããããããŒãœãã©ã€ãºãããäºäŸããªãã¡ãŒãããŸãã ãBtoBãäŒæ¥æ¥èšªè çšã®ããŒãœãã©ã€ãºãªãã¡ãŒäºäŸã€ã¡ãŒãž ãæè²æ¥çãã®æ¥èšªè çšã®ããŒãœãã©ã€ãºãªãã¡ãŒäºäŸã€ã¡ãŒãž ãåŸæ¥å¡ãšé¡§å®¢ãã®å¹žããç®æããã¯ãããžãŒ Success has everything to do with how we empower, engage, and care for both our employees and customers. An optimized customer and employee experienceâ powered by the cloud and AI-driven technologies we now have access...
https://www.linebiz.com/jp/ LINE æ ªåŒäŒç€Ÿ æ³äººããŒã±ãã£ã³ã°å®€ ã³ã³ãã³ãããŒã±ãã£ã³ã°ããŒã ãããŒãžã£ãŒ å±±ç° è³¢äºº æ§ TRENDEMONãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãå®éã®ãå©çšæ¹æ³ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã玹ä»ãããã€ã³ã¿ãã¥ãŒäŒç»ãä»åã¯æ³äººãµãŒãã¹åãã®ã¡ãã£ã¢ãè€æ°éå¶ãããŠããLINEæ ªåŒäŒç€Ÿæ§ã«ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã話ãã䌺ãèŽããŸããã ïŒTRENDEMON ïŒïŒããã§ã¯ãå±±ç°æ§ã®èªå·±çŽ¹ä»ããé¡ãããŸãã ïŒLINE å±±ç°æ§ïŒïŒ2018幎ã«LINEã«å ¥ç€ŸããŠä»¥æ¥ãLINEãæäŸããæ³äººãµãŒãã¹ã®ããŒã±ãã£ã³ã°ãæ ãæ³äººããŒã±ãã£ã³ã°å®€ãšããéšçœ²ã«æå±ããçŸåšã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ããŒã ã§ãããŒãžã£ãŒãšããŠæ¥åãè¡ã£ãŠããŸãã LINE瀟å ã§ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®äœçœ®ã¥ã ïŒTRENDEMON ïŒïŒåœå ã®äŒæ¥ã§ãã³ã³ãã³ãããŒã±ãã£ã³ã°ããŒã ããšããŠçµç¹çã«ç·šæãããŠããäŒæ¥ã¯ãŸã å°ãªãããã«æãããã®ã§ãããLINE瀟ãšããŠã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«å¯ŸããŠã®éèŠæ§ã¯å ã ã©ã®ããã«äœçœ®ã¥ããããŠããã®ã§ããããïŒ ïŒLINE å±±ç°æ§ïŒïŒç§ãå ¥ç€Ÿããåœæã¯æå±éšçœ²èªäœãèšç«ãããŠéããªãç¶æ ã§äººæ°ãå°ãªããã³ã³ãã³ãããŒã±ãã£ã³ã°ãšããææ³ã«ã€ããŠãä»åŸãçµç¹æŽåãšåæé²è¡ã§å®è¡ããŠãããšãã段éã§ããã ãã ãLINEã«ã¯LINE NEWSãã¯ããå€ãã®ã³ã³ãã³ãã¡ãã£ã¢ãéå¶ããŠããæŽå²ããããŸãã瀟å ã®ã«ã«ãã£ãŒãšããŠã³ã³ãã³ãã®éèŠæ§ã¯èªèãããŠãããšæããŸãããæ³äººããŒã±ãã£ã³ã°ãšããŠããåçŽã«ç§ãå ¥ç€Ÿããææãçµç¹çã«é»ææã ã£ããšããã ãã ãšæããŸããå®éãç§ãå¶äœäŒç€Ÿããã³ã³ãã³ãããŒã±ãã£ã³ã°ãå°ä»»ã§è¡ãããŒã ãšããåéèŠé ããäžéã§å ¥ç€ŸããŠããŸãã ïŒTRENDEMON ïŒïŒå±±ç°æ§ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ããŒã ãåæãã§ãŒãºããç«ã¡äžããäžã§ã倧å€ãªäºããèŠåŽãããããšããã£ãããšæãã®ã§ãããããã§ããããïŒ ïŒLINE å±±ç°æ§ïŒïŒã³ã³ãã³ããå°éã«æ±ã人æãšããŠã¯æå±éšçœ²ã§ç§ãåããŠã®æ¡çšã ã£ãã®ã§ãå¶äœãããŒã®çå®ã«å§ãŸããè¡šèšã¬ã€ãã©ã€ã³ãªã©åºç€çãªéšåããäžã€ãã€åºãããããããã©ã®ãããªã³ã³ãã³ããäžè¶³ããŠããã®ãã匷åããå¿ èŠãããããèããŠãããŸãããå ·äœçã«ã¯ãLINE for Business ããšãããªãŠã³ãã¡ãã£ã¢ã®äžã§ãæäŸããŠãããµãŒãã¹ã«é¢é£ãã掻çšäºäŸãSEO察çãšããŠã®ã³ã³ãã³ããæ¡å ããŠãããŸããã å¶äœæ¥åå šè¬ã«ã€ããŠã¯ãããŸã§ã®çµéšããèŠåŽããç¹ã¯ãããŸããã§ããããæäŸããŠãããµãŒãã¹ãžã®ç解ãå¶æ¥ãäŒç»ã»éçºãšã®ç€Ÿå é£æºãããããèžãŸããŠã³ã³ãã³ãã«èœãšã蟌ãèŠç¹ã¿ãããªãã®ãã€ã³ãããããã®ã«çžå¿ã®æéãå¿ èŠã§ãèŠåŽããéšåãããããŸããã ïŒTRENDEMON ïŒïŒè²Žç€ŸãªãŠã³ãã¡ãã£ã¢ã«ã¯ããäžã€ãããªãã¿ããšããæœåšå±€åãã®ãªãŠã³ãã¡ãã£ã¢ããããŸããããã¡ãã®ã¡ãã£ã¢ãã§ããèæ¯ã«ã€ããŠã¯ãããã§ããããïŒ https://onaji.me/ ïŒLINE å±±ç°æ§ïŒïŒå çšãã話ãããLINE for Businessããå ¥ç€Ÿ2幎ã»ã©ã§æé200ã300äžPVãããã«æé·ãã䞊è¡ããŠãªãŠã³ãã ãã§ã¯ãªããã€ãã§ä»åªäœãžã®èšäºåºçš¿ãè¡ããŸããããã ãã©ã¡ããã¿ãŒã²ããã¯ãµãŒãã¹ã®é¡åšå±€ã§ãæœåšå±€ãžæ å ±ãå±ãããã£ãã«ãæã£ãŠããªããšãã課é¡ããããŸããã ããã§ããLINEå ¬åŒã¢ã«ãŠã³ããã®æœåšå±€ãã¿ãŒã²ãããšããã¡ãã£ã¢ãšããŠã2021幎5æã«ãããªãã¿ããšãããªãŠã³ãã¡ãã£ã¢ãæ°ãã«ç«ã¡äžããŸããã ïŒTRENDEMON ïŒïŒLINE瀟ã®æ³äººãµãŒãã¹ã«ã€ããŠã¯äžè¬çã«ãã®ä»ã®BtoBåããµãŒãã¹ãšæ¯èŒãããšå§åçãªèªç¥åºŠãšãæ®åçãããããšæãã®ã§ããããããªãã¿ãã®ãããªãµãŒãã¹è²ã®èãã¡ãã£ã¢ãæ¢ããŠèšç«ãããããã«ã±ã¯å ·äœçã«ã©ã®ãããªãã®ã ã£ãã®ã§ããããïŒ ïŒLINE å±±ç°æ§ïŒïŒåŒç€Ÿã§æãèªç¥åºŠã®é«ããµãŒãã¹ããLINEå ¬åŒã¢ã«ãŠã³ããã§ãããã®ãããããçšåºŠã®æ¯æ°ããLINE for Businessããçµç±ããŠCVã«è³ãã®ã§ãããäŒæ¥èŠæš¡ãæ¥çš®å¥ã«èŠããšãŸã ãŸã éæã®äœå°ããããŸãããç¹ã«äžå°äŒæ¥ãå人çµå¶ã®åºèãªã©ã«é¢ããŠã¯ããããããµãŒãã¹ãèªç¥ããŠããªãæœåšå±€ãå€ãããµãŒãã¹èšŽæ±ãã¡ã€ã³ã®çºä¿¡ã§ã¯æ å ±ãå±ããŸããã ããã§ãåºèé¢ä¿è ãã¿ãŒã²ããã«åºåè²ããªãã³ã³ãã³ããçºä¿¡ããã¡ãã£ã¢å ã§æ 床å€å®¹ãèµ·ãããªãããLINE for Businessãã«é客ãããšããã®ãããããªãã¿ãã®åœ¹å²ã§ãã ã³ã³ãã³ãã®è©äŸ¡ã«ã€ã㊠TRENDEMON ïŒïŒãªãŠã³ãã¡ãã£ã¢ãè€æ°éå¶ãããŠããäžã§ããããŸã§èª²é¡ãšããŠæããŠãããã®ã¯ãããŸããã§ããããïŒ ïŒLINE å±±ç°æ§ïŒïŒãããŸã§ã¯å¿ èŠãªã¡ãã£ã¢ã«å¿ èŠãªã³ã³ãã³ããäœæããŠããããšã«éäžããŠããŸãããã次ã®æ®µéãšããŠãäœæããã³ã³ãã³ããäºæ¥ã®ã©ããªéšåã«è²¢ç®ããŠããããå¯èŠåããå¿ èŠãåºãŠããŸããããã ãåŸæ¥ã®ããŒã«ã§ã¯ã©ã¹ãã»ãã·ã§ã³ããŒã¹ã ãã®è©äŸ¡æ¹æ³ã«éå®ãããæµå ¥ãCVã«è³ããŸã§ã«é²èŠ§ãããã³ã³ãã³ããè©äŸ¡ããããšãã§ããŸããã§ããã æ³äººãµãŒãã¹ã®ããŒã±ãã£ã³ã°éšçœ²ãšããŠãã³ã³ãã³ããã©ããªåœ¢ã§äºæ¥ã«è²¢ç®ããŠããã®ããæããã«ããå¿ èŠãããããã®ããã®ããŒã«ãæ¢ããŠããäžã§TRENDEMON ãç¥ããŸããã ããŒãœãã©ã€ãŒãŒã·ã§ã³ãžã®ææŠ ïŒTRENDEMON ïŒïŒå®éã«TRENDEMON ããå°å ¥ããå©çšé ããŠãã®åŸãã©ã®ãããªå€åãããããŸããã§ããããïŒ ïŒLINE å±±ç°æ§ïŒïŒçŸç¶ãå°å ¥ãå®äºããŠãã£ãšæ¬æ ŒçãªæŽ»çšã«å ¥ã£ãã°ããã§ãããå°å ¥åã«æ³å®ããŠãããããªã»ãã·ã§ã³ãè¶ ããã³ã³ãã³ãã®åæãããŒã¿ã®å¯èŠåãã§ãããããªããŸãããTRENDEMONã§ã®èšæž¬æ°å€ãæ¥åã®ç®æšã«çµã¿èŸŒããªã©ãããŒã å šäœã«ã浞éãããŠãã段éã§ãã ãŸããã³ã³ãã³ãåæ以å€ã«ããåœåæ³å®ããŠãã以äžã®æ©èœãããããšãåãããããŸããŸãªæŽ»çšæ¹æ³ãæ€èšããŠããŸãã ïŒTRENDEMON ïŒïŒåœåæ³å®ããŠãã以å€ã®æŽ»çšæ¹æ³ãšã¯ã©ã®ãããªãã®ã§ããããïŒ ïŒLINE å±±ç°æ§ïŒïŒTRENDEMON ã®å°å ¥ç®çãšããŠã¯ã³ã³ãã³ãã®åæãèšæž¬ã ã£ãã®ã§ããããã以å€ã«ãããŒãœãã©ã€ãŒãŒã·ã§ã³æ©èœã掻çšããããã«ãªããŸãããèšæž¬åæããããŒã¿ããã®ãŸãŸæœçã«èœãšã蟌ãããšãã§ãããããäžé·æçãªæœçãå€ãã³ã³ãã³ãããŒã±ãšããæ¥åã®äžã§ããæå¹ãªçææœçãšããŠéçšããŠããŸãã ã¬ã³ã¡ã³ãæ©èœã«ã€ããŠã¯ãå°å ¥æžã®MAããŒã«ã§ãå®æœã§ããŸãããTRENDEMON ã§ã¯å°éçãªç¥èããªããšãèšå®ãå¯èœã§ãã³ã³ãã³ãåæãèžãŸããŠçŽ°ããæ²èŒå ãã¿ãŒã²ãã£ã³ã°ãèšå®ã§ããŸããèšå®ããã¬ã³ã¡ã³ãã®ããã©ãŒãã³ã¹ãé«ããå€å¿ãªã³ã³ãã³ãæ åœè ã«ãšã£ãŠåæãšæ¹åã®äž¡æ¹ãã·ã³ãã«ã«ã§ããéšåã¯éåžžã«å©ãããŸãã TRENDEMONã®ããŒãœãã©ã€ãŒãŒã·ã§ã³æ©èœã«ããã¬ã³ã¡ã³ãäŸ ïŒTRENDEMON ïŒïŒå€§å€è²Žéãªãã£ãŒãããã¯ãããããšãããããŸããæåŸã«ããããŸã§ã掻çšé ããŠããäžã§ãããã¯ããšããŠæ¹åããŠæ¬²ããéšåãè¿œå ããŠæ¬²ããæ©èœãªã©ã¯ããããŸãã§ããããïŒ ïŒLINE å±±ç°æ§ïŒïŒããšããšã°ããŒãã«ã®ãããã¯ããšããããšãããããŸã æ¥æ¬èªå¯Ÿå¿ã§ããŠããªãéšåãããã®ã§ãããŒã«ã©ã€ãºãåŒãç¶ãé²ããŠãããããšå¬ããã§ãããŸããããã·ã¥ããŒãäžã®UIãæ°å€å®çŸ©ã®éšåã§ã瀟å å šäœã®å ±éç解ãåŸãã®ã«å°ãæéãå¿ èŠãªéšåããããŸããã äŸãã°ãCVå®çŸ©ã«ããŠãã©ã¹ãã»ãã·ã§ã³ããŒã¹ã®ã¿ã§è©äŸ¡ãããŠããããŒã«ãããã®ã§ãã³ã³ãã³ãã®ã¢ããªãã¥ãŒã·ã§ã³è©äŸ¡ãšçµã¿åãããããŒã±ãã£ã³ã°å šäœãšããŠã©ãæé©åããŠãããã瀟å ã§ã®åæ圢æãå«ããŠåŒãç¶ããèããŠããããã§ãã ïŒTRENDEMON ïŒïŒå€§å€è²ŽéãªãæèŠãé ãããããšãããããŸãã ãŸããã³ã³ãã³ãã®ã¢ããªãã¥ãŒã·ã§ã³è©äŸ¡ã«ããã瀟å ç解ã«ã€ããŠã¯éåžžã«å€ãã®ãæ åœè æ§ããé ã代衚çãªã€ã·ã¥ãŒã®ã²ãšã€ã«ãªã£ãŠããŸãã äŸãšããŠãæã ã¯ãã客æ§ã®ç€Ÿå å匷äŒãªã©ã®å Žã§ãã³ã³ãã³ãã®åœ¹å²ããå®éã®ABãã¹ãã®æ€èšŒçµæãªã©ãããšã«ã³ã³ãã³ãæ¥è§Šè ãšéæ¥è§Šè ã§ãžã£ãŒããŒäžã§ã©ã®ãããªå·®ãçãŸããåªäœæ§ãã³ã³ãã³ãã«ããã®ããçŽè§£ããŠã説æãããŠé ããªã©ãå°ããã€ã³ã³ãã³ãè©äŸ¡ã«å¯ŸããŠã®åæ圢æãéžæããŠãããæ¯æŽãè¡ã£ãŠããã±ãŒã¹ãããããŸãã ããã«ããããã¯ãéçºãšãã芳ç¹ã§ã¯ãããŸã§æ¥æ¬ã®ã客æ§ããé ãããèŠæãããšã«æ©èœéçºãè¡ããæ°ãã«ä»åŸãæ°æ©èœã®ãªãªãŒã¹ãäºå®ããŠãããŸãã®ã§åŒãç¶ããªã¯ãšã¹ããé ããã°å¹žãã§ããããŸãã
ãŠã§ããµã€ãé客ãäºæ¥çºå±ã®ããã®ããŒã¿æŠç¥ãªã©ã«ãããŠã幎ã éèŠã«ãªã泚ç®ãããŠãããã³ã³ãã³ãããŒã±ãã£ã³ã°ãã SNSããªãŠã³ãã¡ãã£ã¢ïŒããã°ãåç»ããªãã©ã€ã³ãªã©æ§ã ãªã³ã³ãã³ãããŒã±ãã£ã³ã°æœçããããŸãããããã©ãŒãã³ã¹æž¬å®ã®ããã®KPIææšãå ·äœçãªæ°å€ã«èœãšã蟌ãããšãéåžžã«éèŠã§ãã ä»åã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãããäžè¬çãªKPIææšãšTRENDEMONã®ãã©ãããã©ãŒã ã§ã®åªããå¹æ枬å®ã®æ©èœã«ã€ããŠã玹ä»ããŸãã â»é¢é£ããŒãžïŒ ã³ã³ãã³ãããŒã±ãã£ã³ã°æåäºäŸãŸãšã ããããã³ã³ãã³ãããŒã±ãã£ã³ã°ãšã¯ïŒ KPIææšã«ã€ããŠè©³ããèŠãŠããåã«ããŸãäºæ¥æŠç¥ã»æœçã«ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ãšã¯ãããããå®çŸ©ã¯äœã§ããããïŒ 2014幎ååŸãããããæ¥æ¬ã§ãé »ç¹ã«èãããããã«ãªã£ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ããã2011幎ããéå¶ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®èª¿æ»ãæ å ±çºä¿¡ãããŠãããContent Marketing Instituteãã§ã¯äžèšã®ããã«å®çŸ©ãããŠããŸãã "ã³ã³ãã³ãããŒã±ãã£ã³ã°ãšã¯ãé©åã§äŸ¡å€ããâŒè²«ããã³ã³ãã³ããäœãããããäŒéããããšã«ãã©ãŒã«ã¹ãããæŠç¥çãªããŒã±ãã£ã³ã°ã®èã✠ã§ãããâŸèŸŒå®¢ãšããŠæ確ã«å®çŸ©ãããèªè ãåŒãå¯ããé¢ä¿æ§ãç¶æããæçµçã«ã¯å©çã«çµã³ã€ãâŸåãä¿ãããšã✬çãšããã"ïŒåèš³ã®åç §ïŒCONTENT MARKETING LABïŒ äžèšã®å®çŸ©ãæŽçãããšããŸãã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ç¹å®ã®ã¡ãã£ã¢åªäœã«éããªããšèšããŸãããªãŠã³ãã¡ãã£ã¢ã»ããã°ãªã©ã®ãŠã§ããµã€ããã€ã³ã¹ã¿ã°ã©ã ã»ãã€ãã¿ãŒãªã©ã®SNSãYoutubeãªã©ã®åç»ãµã€ããæŽã«ã¯ã€ãã³ããªã©ãåºãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æœç察象ãšãªãåŸãŸãã æ§ã ãªã¡ãã£ã¢ãé§äœ¿ããã«ã¹ã¿ããŒã«ãšã£ãŠäŸ¡å€ããã³ã³ãã³ããæäŸããèªç¥ããé¢ä¿æ§ãæ§ç¯ãã賌買ãžãšå±éããã³ãã¥ãã±ãŒã·ã§ã³ã®æœçãšèšããŸãã ãã®ãããªã³ã³ãã³ãå¶äœãéããããŒã±ãã£ã³ã°ææ³å šäœã®ããšããã³ã³ãã³ãããŒã±ãã£ã³ã°ãšå®çŸ©ã§ããŸãã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®KPIã»ææ枬å®ã®èª²é¡ äºæ¥çºå±ã«æ¬ ãããªãã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ãããå®éã«ææãåºããŠããäŒæ¥ã«ã¯ããã€ãã®å ±éç¹ããããŸãã 瀟å ã§ã®äºæ¥è²¢ç®ãšçŽä»ãããææãïŒKPIææšïŒã®æ確ãªå®çŸ©ä»ãé©åãªãã¯ãããžãŒãžã®æè³ïŒããŒã±ãã£ã³ã°ã®ã¢ããããŒãïŒæœçæ€èšŒã®ã¹ããŒããšæ¹åã¢ã¯ã·ã§ã³ã®åæ°ã®å€ã ãªãŠã³ãã¡ãã£ã¢éçšã«ãããèšäºå¶äœãªã©ã¯ãå¶äœæ°ã ãã«æã£ãŠããŸããå®éã®èªç¥æ°ïŒPVãUUïŒãå¢å ã§ããªããšãã£ãåæ©çãªåé¡ãçºçãããŠããŸãæãããããŸãã SNSéçšãSEOæœçã«ãã£ãŠäžæãé²èŠ§æ°ãå¢å ã§ããŠããŠããååã«èªãŸãããèªäºçãããåéçãã®æ°å€ãæªããšããã±ãŒã¹ããããŸãã ååã«ã¢ã¯ã»ã¹ãéããèªäºãããŠèå³ãæ¹ãã€ããåŸããäŸãã°ã¡ã«ãã¬ç»é²ãè³æè«æ±ãããŠãããããä¿¡é Œããç¶ç¶çã«æ¥ç¹ãæãŠãç¶æ ãäœã段éããããŠè³Œè²·ã«è³ãCVãŸã§ãã£ãããšææ枬å®ããå¿ èŠããããŸãã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®KPIææšäŸ ããããã¯ãTRENDEMONãã玹ä»ããŠãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®KPIææšäŸãäžèšã®ãã§ãŒãºããšã«ã玹ä»ããŸãã èªç¥ïŒAwarenessïŒèå³ã»é¢å¿ïŒInterestïŒå¥œæã»ä¿¡é ŒïŒEngagementïŒæ±ºæïŒActionïŒ (1)èªç¥ãã§ãŒãºã®KPIææšäŸ ã»PVïŒã»ãã·ã§ã³ïŒUU ã«ã¹ã¿ããŒã«ã©ãã ãèªç¥ãããŠããããèšæž¬ããæãã·ã³ãã«ãªKPIææšãšããŠãPVæ°ã»ã»ãã·ã§ã³æ°ã»UUæ°ïŒãŠããŒã¯ãŠãŒã¶ãŒæ°ïŒãæããããŸãã äºæ¥çš®é¡ãã¿ãŒã²ãããŠãŒã¶ãŒç¹æ§ã«ãã£ãŠãSNSããªãŠã³ãã¡ãã£ã¢ãYoutubeãªã©æ§ã ãªã¡ãã£ã¢åªäœã¯ãããŸãããæçµçãªã³ã³ããŒãžã§ã³åçãèªç€Ÿãµã€ãã§çºçããå ŽåããŸããŠãŒã¶ãŒãããããèªç€Ÿãµã€ããé²èŠ§ããŠããã®ããèšæž¬ããããšã¯å¿ é ãšãªããŸãã ã»æ€çŽ¢ã©ã³ã¯ïŒã¢ã¯ã»ã¹æ°ïŒèšäºæ°ïŒSEOæœçïŒ å€ãã®äºæ¥ã«ãããŠSEOïŒæ€çŽ¢ãšã³ãžã³æé©åïŒãéãããµã€ãé²èŠ§ãŠãŒã¶ãŒã®å¢å ã®éèŠåºŠã以åããç¶ç¶ããŠé«ãŸã£ãŠããŸãã æ€çŽ¢ãšã³ãžã³ãšããŠäžçäžã§äž»ã«æŽ»çšãããGoogleã¯æ°ã ã®ã¢ã«ãŽãªãºã æŽæ°ãæ¥ã è¡ãããŠã§ããµã€ãã®ããã©ãŒãã³ã¹ãæ å ±å質ãªã©æ§ã ãªææšã§æ€çŽ¢ã©ã³ã¯ãå®çŸ©ããŸããæ€çŽ¢ã©ã³ã¯ã®äžäžã«ãã£ãŠãŠãŒã¶ãŒããã®é²èŠ§çã»æ°ã¯å€§ããå¢æžããŸãã SEOãéèŠãªäºæ¥ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãããŠã¯ãæ¥ã ã®æ€çŽ¢ã©ã³ã¯ç¶æ³ãšã¢ã¯ã»ã¹æ°ãžã®åœ±é¿ãKPIãšããŠèšæž¬ããäºãéèŠãšãªããŸãããŸãããã®ã©ã³ã¯ã»ã¢ã¯ã»ã¹æ°ãžã®è²¢ç®åºŠãèšæž¬ãããããŒã å ã®ã¢ã¯ã·ã§ã³KPIãšããŠèšäºæ°ãèšå®ãããšããããšãããåŸãŸãã ã»æçš¿æ°ïŒè¡šç€ºåæ°ïŒã¯ãªãã¯æ°ïŒã·ã§ã¢æ°ïŒSNSéçšïŒ Twitterãã€ã³ã¹ã¿ã°ã©ã ãªã©ã®SNSã掻çšããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®å Žåãåæçš¿ã®è¡šç€ºåæ°ãã¯ãªãã¯æ°ãã·ã§ã¢æ°ãªã©ãKPIã«èšå®ããããšãäžè¬çã§ãã ãŸããSEOæœçã«ãããèšäºæ°ã®ããã«ãäžå®ã®å¹æãåºããéçšç¶æ³äžãããŒã ã«ãããŠã¯åçŽã«æçš¿æ°ãèšæž¬ææšã«ããããšãããåŸãŸãã (2)èå³ã»é¢å¿ãã§ãŒãºã®KPIææšäŸ ã»èªäºçïŒåéçïŒåæ¥èšª æ€çŽ¢ã¢ã¯ã»ã¹ãSNSæµå ¥ãªã©åçš®ãã£ãã«ããã®ãµã€ããžã®é²èŠ§æ°ã«å¯ŸããŠãå®éã«ãŠãŒã¶ãŒãã¹ãã¬ã¹ç¡ããååã«ããŒãžãèªã¿èŸŒã¿æŽ»çšããŠããã®ãããããŠå床ãµã€ã蚪åãããããšæãç¶æ ã«ã§ããŠããã®ããéèŠãšãªããŸãã ãããã£ãããã©ãŒãã³ã¹ãå³ãKPIææšãšããŠã¯ããèªäºçãã»ãåéçãã»ãå蚪æ°ïŒçããæããããŸãããã®ãã§ãŒãºã§ã¯äž»ã«ãäœãããã®èª²é¡ãæã£ããŠãŒã¶ãŒã«å¯ŸããŠè§£æ±ºçãæ°ããªçºèŠãæäŸããããšãéµã«ãªããŸããããç¬èªæ§ãé åã®ããã³ã³ãã³ããçºä¿¡ããèªç€Ÿãµã€ãã»ããŒãžãæ·±ãèªã¿èŸŒãã§ãããããšãææèšæž¬ãšãªãåŸãŸããäžèšããŒãžã§ã¯èªäºçã®éèŠæ§ãèšæž¬æ¹æ³ã«ã€ããŠè©³ãã解説ããŠããŸãã®ã§ã䜵ããŠã確èªäžããã â»é¢é£ããŒãžïŒ èªäºçã®èšæž¬æ¹æ³ïŒæå€ãšç¥ãããŠããªãèœãšãç©Ž (3)ãšã³ã²ãŒãžã¡ã³ããã§ãŒãºã®KPIææšäŸ ã»ã¡ã«ãã¬ç»é²ïŒè³æè«æ± ã¢ã¯ã»ã¹ãé 調ã«äŒžã³ããµã€ãå ãååã«é²èŠ§ãèå³ãæã£ãŠããã£ããŠãŒã¶ãŒã«ãæŽã«ãã¡ã³ã«ãªã£ãŠããããšã³ã²ãŒãžã¡ã³ãã®ãã§ãŒãºã§ã¯ãã¡ã«ãã¬ç»é²æ°ãè³æè«æ±æ°ãªã©ãKPIææšã«èšå®ã§ããŸãã MicroCVãšãèšãæããããKPIã§ãããã«ã¹ã¿ããŒãæŽã«ãªã¢ã«ãªæ å ±ãäŸ¡æ Œè©³çŽ°ãå ¥æããããšããããŒãºãçºçãã賌買ãæèãããã§ãŒãºãšãªããŸãã (4)ã¢ã¯ã·ã§ã³ãã§ãŒãºã®KPIææšäŸ ã»ç³ã蟌ã¿ïŒåè«æ° ãããŠæåŸã¯ã¢ã¯ã·ã§ã³ãã§ãŒãºãšãªããŸãããããã¯å ·äœçã«ã«ã¹ã¿ããŒã補åã»ãµãŒãã¹ã®è³Œè²·ã決ããæçµç¢ºèªã»åæã®æ®µéãšãªããŸãã æ å ±åé段éã®ãèªç¥ãããèå³ã»é¢å¿ãã®åæãã§ãŒãºãããCVã«è³ãããšã³ã²ãŒãžã¡ã³ããã»ãã¢ã¯ã·ã§ã³ãã®ãã§ãŒãºãŸã§ãããããã®KPIææšãã¹ãŠãéèŠã§ãããèšæž¬ããå¿ èŠããããŸãã TRENDEMONã®KPIææšã»å¹æ枬å®ã®æ¹æ³ æåŸã«ãTRENDEMONã掻çšããKPIææšãå¹æ枬å®ã®æ¹æ³ã«ã€ããŠãäžéšã®äž»ãªæ©èœãšå ±ã«ã玹ä»ããŸãã TRENDEMONã¯ã顧客å±æ§ãæµå ¥å ã¡ãã£ã¢ãé²èŠ§ã³ã³ãã³ããã«ã¹ã¿ããŒãžã£ãŒããŒãCVãŸã§ããããããŒã¿ãçµ±åããŠãã€ã³ãµã€ããå¯èŠåããKPIææšã®èšæž¬ããµããŒãããŸãã ã³ã³ãã³ãããã©ãŒãã³ã¹èšæž¬ïŒUUæ°ã»èªäºçã»å£²äžãªã©ïŒ èªç¥ãã§ãŒãºã®ããŒãžé²èŠ§æ°ãããèå³ã»é¢å¿ãã§ãŒãºã®èªäºçãéããã¢ã¯ã·ã§ã³ãã§ãŒãºã®å£²äžãŸã§äžè²«ããŠKPIææšãèšæž¬ã§ããããšã¯ãTRENDEMONã®ç¹åŸŽã®äžã€ã§ãã ã³ã³ãã³ãããŒã±ãã£ã³ã°æœçã«ãããŠãCVè²¢ç®åºŠã®é«ãè¯è³ªãªã³ã³ãã³ããèŠæ¥µããŠãæ¹åç¹ãææ¡ãã売äžã«ç¹ããã¢ã¯ã·ã§ã³ãæœãããšãéèŠã«ãªããŸããTRENDEMONã§ã¯ãããã®ãã§ãŒãºããã«ããŒããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æåãæ¯æŽããŸãã ã«ã¹ã¿ããŒãžã£ãŒããŒå¥ã®CVïŒCVRã®èšæž¬ ãŸããåã³ã³ãã³ãããšã®ãã€ã³ãæ å ±ã ãã§ãªããã«ã¹ã¿ããŒãžã£ãŒããŒå¥ã®CVïŒCVRãæ¯èŒããæ°å€åããããšãå¯èœã§ãã ã«ã¹ã¿ããŒå±æ§ã»æµå ¥å ã»é²èŠ§ã³ã³ãã³ãã»èªäºçïŒåéçã»CVãŸã§ãå€çš®å€æ§ãªããŒã¿ã®çµã¿åãããåæããæãç²åŸããã³ã·ã£ã«ã®é«ãã«ã¹ã¿ããŒãžã£ãŒããŒãæããã«ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ææãå éãããŸãã
TRENDEMONã§ã¯ãåŒç€ŸããŒã«ãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ãæåäºäŸãã䌺ãããèšäºãšããŠçŽ¹ä»ããäŒç»ãè¡ã£ãŠããŸãã æ¥æ¬ã®ææ°äŒæ¥ããæµ·å€äŒæ¥ãŸã§ãå€çš®å€æ§ãªæ¥çš®ãšäŒæ¥ã®åãçµã¿ã®ã€ã³ã¿ãã¥ãŒãéããŠãå瀟ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®èª²é¡ã»æŠç¥ã»æž¬å®ææšã»å¹æãŸã§ãåæããŸãã ä»åã¯ããããã€ã³ã¿ãã¥ãŒäŒç»ããäžéšã®äºäŸãããã¯ã¢ããããŠã玹ä»ããŸãã ãµãããããŒã«ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°æåäºäŸ ãã¡ãã®ã€ã³ã¿ãã¥ãŒã§ã¯ããµãããããŒã«æ ªåŒäŒç€Ÿæ§ã§ã¡ãã£ã¢ãã©ã³ãã³ã°ãªã©ããæ åœãããŠãããçŠåæ§ã«ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®äºäŸã䌺ããŸããã ç掻è ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ããèªåãŽãåããéèŠã§ãããšèªèãã ãããŒãã§çŽåºãæã€ãããªäžåºŠã§åºç¯å²ãªæ å ±ãå±ãããªãŒãéèŠã®ããã¢ãŒã·ã§ã³ããäžæ¹çãªã¡ãã»ãŒãžã§ã¯ãªãã1人1人ã«åãããã¹ããŒãªãŒæ§ãæã£ãæ·±ãåºãããã³ã³ãã³ããã®éèŠæ§ã®ããšãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãŸããŠããŸãã â ã³ã³ãã³ãããŒã±ãã£ã³ã°æŠç¥ã®èª²é¡ å¶äœããã³ã³ãã³ããæ¬åœã«äººã ã®å¿ã«å±ããŠããã®ãïŒãã©ã³ãã«èå³ãæã£ãŠãããŠããã®ãïŒãšããç¹ã®å®¢èŠ³çããŒã¿ã®å¯èŠåã®äžè¶³ã«èª²é¡ãæããŠããŸãããããšãSEOã§æ€çŽ¢ã©ã³ã¯ã®æ¹åãéããŠPVæ°ãé 調ã«äŒžã°ããããæ»åšæéã®æ¹åã¯ææ¡ã§ãããšããŠãããããã ãã§ã¯ç¹ã®ããŒã¿ã§ãããªãããã®åŸã®ãŠãŒã¶ãŒã®ãžã£ãŒããŒãåãã®å¯èŠåã®äžè¶³ãæžå¿µãããŠããŸããããŸããå€éšã¡ãã£ã¢ãªã©ã®ã¿ã€ã¢ããæœçã«ãããŠãã³ã³ãã³ããèªãã ãŠãŒã¶ãŒããã®åŸæ¬åœã«ãã©ã³ãããŒãžã«æ¥èšªããŠãããŠããã®ãïŒãªã©ã®æ°å€ææ¡ã®äžè¶³ãèªèããŠããŸããã â TRENDEMONå°å ¥åŸã®å¹æã»ææš TRENDEMONå°å ¥ã«ãã£ãŠãã³ã³ãã³ããæ°å€ãšããŠã©ãã ããã©ã³ãã«è²¢ç®ããŠããã®ããããŒã å šäœã§ææ¡ããããšãå¯èœã«ãªããŸãããäŸãšããŠãã¢ãŠããã¢ç³»ã®ã³ã³ãã³ããµã€ãïŒOVER QUALITYïŒã®é²èŠ§ãŠãŒã¶ãŒã®ãã¡ããµãããããŒã«ã®ãã©ã³ããããã¯ãããŒãžãžã®åæ¥èšªã®è²¢ç®ãæ°å€çã«ææ¡å¯èœãšãªã£ãŠããŸãã â äºäŸè©³çŽ°ããŒãžïŒ ãµãããããŒã«ãåãçµãã³ã³ãã³ãããŒã±ãã£ã³ã°ãšäŒæ¥ã³ãã¥ãã±ãŒã·ã§ã³ã®æªæ¥ã«ã€ã㊠typeïŒãã£ãªã¢ãã¶ã€ã³ã»ã³ã¿ãŒïŒã®ã³ã³ãã³ãããŒã±ãã£ã³ã°æåäºäŸ ãã£ãªã¢è»¢è·ãµã€ããtypeããéå¶ãããã£ãªã¢ãã¶ã€ã³ã»ã³ã¿ãŒæ§ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ã€ããŠãã¡ãã£ã¢éå¶ãæ åœãããŠããæ ¹æ¬æ§ã«äºäŸãã䌺ãããŠããŸãã æ ¹æ¬æ§ã¯ç·å転è·ãµã€ããtypeããšã女æ§åã転è·ãµã€ãã女ã®è»¢è·typeãã®äž¡ãµã€ãã«ãããã転è·ããŠããŠããšããã³ãŒããŒã§ãã³ã³ãã³ãå¶äœããæ åœã æ°åå ¥ç€Ÿåœåã¯çŽåªäœã®ç·šéè ãšããŠã¹ã¿ãŒããããã®åŸããžã¿ã«ãžã®ç§»è¡ãšå ±ã«ãWebç¥èã»çµéšãã€ããªããéå¶ã«æºãããŠããŸããã â ã³ã³ãã³ãããŒã±ãã£ã³ã°æŠç¥ã®èª²é¡ 転è·ãµã€ãã«ãããäžçªã®ã³ã³ãã³ãã§ãããæ±äººåºåããžãšç¹ããã転è·ããŠããŠãã®èšäºã³ã³ãã³ãããæçµçã«ãæ±äººãžã®å¿åãã«ã©ããããã®æ°å€çãªåœ±é¿ãåãŒããŠããã®ããå ·äœçã«ææ¡ããŠããªãã£ãããšãæããããŠããŸãã ã³ã³ãã³ãé²èŠ§ãŠãŒã¶ãŒã»ã»ãã·ã§ã³å ã§ã®CVãªã©ãææšã«äŸ¡å€è²¢ç®åºŠåããèšæž¬ããããšè©Šã¿ãããšããããŸãããå®ç§ãªæ°å€åãã§ããã«ããŸããã PVãUUãªã©ã®ã決ãŸãã®ææšã§ã¯äžååã§ãããããããä»ã«ããæ¬è³ªçãªææšããªãããæ€èšãããŠãããšã®ããšã§ãã â TRENDEMONå°å ¥åŸã®å¹æã»ææš èšæž¬æ°å€ææšã«æ©ãŸããŠããç¶æ³ã§ããããTRENDEMONã®å°å ¥åŸã¯ãããããŸã§èŠããªãã£ããã®ãå¯èŠåã§ããããã«ãªã£ããããšããæ倧ã®ã€ã³ãã¯ãã§ãããšèªèãããŠããŸãã èªäºçãåéçãšãã£ãææšã ãã§ã¯ãªãããCVãããŠãŒã¶ãŒã®ãã¡ãååæ°èŠæ¥èšªãã³ã³ãã³ãã ã£ãå²åããªã©ããžã£ãŒããŒãé·æéãã©ããã³ã°ã§ããTRENDEMONã ããããåŸãããåæããŒã¿ãè±å¯ã«ããããã瀟å äŒè°ã§ã³ã³ãã³ãã®è©±é¡ãåºããããããªã£ãããã§ãã ãŸããå¶äœã³ã³ãã³ãã®å¹æããCVã«å¹ããŠããã®ããããŒãã£ãªã³ã°ã«å¹ããŠããã®ãã®åé¡ãããšã³ã²ãŒãžã¡ã³ããåŸãã³ã³ãã³ãã®ãžã£ã³ã«ã®å¯èŠåãšãã£ãå¹æãå®æãããŠããŸãã â äºäŸè©³çŽ°ããŒãžïŒ 転è·ãµã€ããtypeããéå¶ãããã£ãªã¢ãã¶ã€ã³ã»ã³ã¿ãŒã®ã³ã³ãã³ãããŒã±ãã£ã³ã°æåäºäŸ ã¢ããã®ã³ã³ãã³ãããŒã±ãã£ã³ã°æåäºäŸ äžçNo.1ã³ã³ãã³ãããŒã±ãã£ã³ã°ãã©ãããã©ãŒã ãNewsCredããæäŸããæ ªåŒäŒç€Ÿã¢ããæ§ã«ãè¿å¹Žã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åžæ³ããTRENDEMONãšã®é£æºæŽ»çšæ³ã«ã€ããŠã䌺ãããŠããŸãã æµ·å€ã®æå 端ããŒã±ãã£ã³ã°ãã¯ãããžãŒãã¢ããã¯ãããžãŒã®ãœãªã¥ãŒã·ã§ã³ããåœå ã¯ã©ã€ã¢ã³ãæ§ã«ãã¡æ©ãéžæè¢ãšããŠæäŸãããŠããã¢ããæ§ã ããžã¿ã«ããŒã±ãã£ã³ã°äºæ¥æ åœã®äœè€æ§ãšãäŒæ¥ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°æŠç¥ã®ã³ã³ãµã«ãã£ã³ã°æ åœã®å¯ºè¥¿æ§ãããæ¥æ¬ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®èª²é¡ãæµ·å€ãšã®éããŸã§ã話ãé ããŸããã â æ¥æ¬ãšæµ·å€ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æ¯èŒ ãNewsCredãã®æ¬ç€Ÿãããã¢ã¡ãªã«ã§ã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°åžå Žãæ¥æ¬ãã5,6幎å ã«é²ãã§ãããšèšãããŠããŸãããããã¯ãã©ãããã©ãŒã æ©èœã®å é²æ§ã ãã§ã¯ãªããã³ã³ãã³ãå¶äœçŸå Žã«ãããå·¥çšã«ã€ããŠãéããèŠãããŸãã äŸãã°ãæ¥æ¬ã§ã¯æ åœè ãšç·šéè ãExcelãWordã§ããåãããã±ãŒã¹ãå€ãäžãã¢ã¡ãªã«ã®å€ãã®çŸå Žã§ã¯ãå¶äœå·¥çšã®å šãŠããã©ãããã©ãŒã äžã§å®çµãããŠããç¶æ³ãªã©ããããŸãã æµ·å€ã®äŒæ¥ã§ã¯ããŒã±ãã£ã³ã°ãããããŒãã§æããç¿æ £ãä»çµã¿ãããã®ã§ã¯ãªãããšå¯ºè¥¿æ§ã¯ææãããŠããŸãã æ¥æ¬åœå ã§ã¯ã³ã³ãã³ãåäœã§ã®ããã©ãŒãã³ã¹ã»æè³å¹æãèãããããšãå€ãããã§ãããæµ·å€äŒæ¥ã§ã¯ããŒã±ãã£ã³ã°å šäœããããŒãšããŠæããé«éã«PDCAãåããªããå¹æçãªã³ã³ãã³ãå¶äœãæ€èšŒããŠããããšãææã«çµã³ã€ãããšãæå±ãããŠããŸãã â TRENDEMON & NewsCredãé£æºæŽ»çšããå¹æ NewsCredãå©çšããäŒæ¥ã«ãããŠãTRENDEMONãã»ããã§ãå©çšé ãäºäŸãå¢å ããŠããŸããããã®ç¹ã«ã€ããŠäœè€æ§ã¯ããïŒã€ã®ããŒã«ã ãã䜿ãã°å šãŠè§£æ±ºãããšãããããªéæ³ã®ãããªãã®ã¯ååšããªãããšã®èŠè§£ãè¿°ã¹ãããŠããŸãã ãŸããTRENDEMONãæã€ã»ãã·ã§ã³ãè¶ ãããžã£ãŒããŒãã©ããã³ã°ãªã©ã®ãã¯ãããžãŒã¯ãNewsCredãšäœµçšããããšã§ãçžäºã®åŒ·ã¿ãæãåãããªããã³ã³ãã³ãããŒã±ãã£ã³ã°ãæ倧åã§ãããšãèããããŠããŸãã ãã³ã³ãã³ãèµ·ç¹ãã®åæã«åŒ·ã¿ãæã€NewsCredãšããã«ã¹ã¿ããŒãžã£ãŒããŒå šäœããææ¡ã»èšæž¬ã§ããTRENDEMONã䜵ããŠæŽ»çšããããšã§ãæŽã«ã³ã³ãã³ãããŒã±ãã£ã³ã°ã匷åããå¯èœæ§ãç§ããŠãããšèšããŸãã â äºäŸè©³çŽ°ããŒãžïŒ äžçNo1ã³ã³ãã³ãããŒã±ãã£ã³ã°ãã©ãããã©ãŒã ãNewsCredããšTRENDEMONã®é£æºæŽ»çšæ³ ã¹ã¿ãã£ã¹ãã®ã³ã³ãã³ãããŒã±ãã£ã³ã°æåäºäŸ ãTeachme Bizããéå¶ããæ ªåŒäŒç€Ÿã¹ã¿ãã£ã¹ãæ§ã«ãã³ã³ãã³ãããŒã±ãã£ã³ã°äºäŸãã䌺ãããŸããã ããã¥ã¢ã«äœæã»æŽæ°ç®¡çãæ軜ã«ãã人æè²æã®è³ªãå¹çãäŒæ¥å šäœã®çç£æ§åäžãå®çŸããB2BåããµãŒãã¹ãæäŸããã¹ã¿ãã£ã¹ãæ§ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãã§ããããŸãã ãTeachme Bizãã®ãããã¯ãã®ç¹æ§ãšãã客æ§ã®æ¥çãå€å²ã«æž¡ãããªããã€åæãšããŠç¬¬äžæ³èµ·ãšããŠèªç¥ç解ããŠãããã«ã¯ãäžå®ã®æéããããã³ã³ãã³ããéããèªç¥ãåèã®ã³ãã¥ãã±ãŒã·ã§ã³ãå¿ èŠãšèªèãããåãçµãŸããŠããããã§ãã â ã³ã³ãã³ãããŒã±ãã£ã³ã°æŠç¥ã®èª²é¡ ãã€ãã£ãåºååºçš¿ã®ããã«ãOutbrainïŒã¢ãŠããã¬ã€ã³ïŒããå©çšãå§ããã¿ã€ãã³ã°ã§ãåŸæ¥ã®åæèšæž¬ããŒã«ã§ã¯ã«ã¹ã¿ããŒãžã£ãŒããŒããããŒã±ãã£ã³ã°ãã¡ãã«å šäœã®åããååã«æããããªããšããéçãæããããããã§ãã ãŸããåæç¹æ§ãšããŠãæ¯èŒçæéããããã³ãã¥ãã±ãŒã·ã§ã³ãå¿ èŠã«ãªããããããŒã±ãã£ã³ã°ãã¡ãã«ããšã«æ±ããããã³ã³ãã³ãçš®é¡ã®ææ¡ã®å¿ èŠæ§ã匷ãç¶æ³ã§ããã â TRENDEMONå°å ¥åŸã®å¹æã»ææš ã³ã³ãã³ãåæã¯ããšãããããŒãœãã©ã€ãŒãŒã·ã§ã³ã®èšæž¬ããŒã¿ãããšã«ãžã£ãŒããŒãèªåæé©åããã¬ã³ã¡ã³ãæ©èœã掻çšãããµã€ãå ã®åéãšã³ã²ãŒãžã¡ã³ããCVå°ç·ã匷åããããšãå¯èœãšãªããŸããã æŽã«ãMAããŒã«ãšã®é£æºæœçã«ãããŠãMAäžã®ãã©ãŒã ã䜿ããªããTRENDEMONã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ã§åºãåããè¡ãããšã§ãæ°èŠã®ãªãŒãç²åŸæ°ã®å¢å ã«ãç¹ãã£ãŠããŸãã â äºäŸè©³çŽ°ããŒãžïŒ ãBtoBã³ã³ãã³ãããŒã±ãã£ã³ã°æåäºäŸãäŒæ¥ã®ãçç£æ§åäžããæ¯æŽããã¹ã¿ãã£ã¹ãã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ãšã¯ æµ·å€äŒæ¥ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°æåäºäŸ ãããŸã§æ¥æ¬åœå ã®TRENDEMONã掻çšããäŒæ¥ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æåäºäŸãã玹ä»ããŸããããã€ã¹ã©ãšã«çºã®åŒç€Ÿã§ã¯ãäžçäžã®äŒæ¥ã®æåäºäŸããããŸãã äžèšã®ããŒãžã§ã¯ãããã€ãã®äŒæ¥ã«ãããæåäºäŸã玹ä»ããŠãããŸãã ããã°ãµã€ãã®CVçåäžïŒ145%å¢å ïŒãé«å質ãªãªãŒãç²åŸæ¹åïŒ65%å¢å ïŒãã³ã³ãã³ãçµç±ã®å£²äžæ¹åïŒ52%å¢å ïŒãªã©ã®å ·äœçãªæ°å€æ¹åãå®çŸãããŠããŸãã â äºäŸè©³çŽ°ããŒãžïŒ TRENDEMONãå©çšããæµ·å€äŒæ¥ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°äºäŸïŒè±èªïŒ
ãµã€ãéçšã»é客ã®ã¿ãªãããçŽè¿ã§ã¯äŒæ¥ã®ããŒã¿æŽ»çšæŠç¥äžã«ãããŠãéèŠãªåœ¹å²ããããŸã§ä»¥äžã«æåŸ ãããŠããã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ããã掻çšç®çã«ãã£ãŠæ§ã ãªããŒã«ãååšããŸãã ãªãŠã³ãã¡ãã£ã¢éå¶ã«ãããèšäºå¶äœããµããŒããããã®ãããã³ã³ãã³ãã»ãã¯ãã«ã«SEOã®åæããããŠãã«ã¹ã¿ããŒãžã£ãŒããŒå šäœãæé©åãããããŒãœãã©ã€ãŒãŒã·ã§ã³æ©èœãŸã§çµã¿èŸŒãã ããŒã«ãªã©æ§ã ã§ãã ä»åã¯ãããããã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ããŒã«8éžãšããŠãäž»ãªæ©èœãäŸ¡æ Œäœç³»ãªã©ã«ã€ããŠã玹ä»ããŸãã MIERUCAïŒããšã«ã«ïŒ ç¹åŸŽã»æŠèŠ èšäºã³ã³ãã³ããSEOã®èª²é¡ãèŠããåããSEOçµç±ã®æ€çŽ¢ã¢ã¯ã»ã¹ãå¢å ãããããŒã«ã®ãMIERUCAïŒããšã«ã«ïŒããåœå æå倧äŒæ¥ãå«ã1,500瀟以äžãã®å©çšå®çžŸããããŸããè±å¯ãªSEOã»ã³ã³ãã³ãé¢é£æ©èœã«å ããã«ã¹ã¿ããŒãµã¯ã»ã¹æ åœè ã«ããSEO察çãµããŒããåããããç¹ãç¹åŸŽçã§ãã ãŸããSEOæ åœè ãªãç®ã«ããããšãããæ¹ãå€ãããæµ·å€SEOææ°æ å ±ããã°ããéå¶ããéŽæšè¬äžæ°ãç£ä¿®ããMIERUCAã«é¢ãã£ãŠããããŸãã äž»ãªæ©èœäŸ ã»ãµãžã§ã¹ãããŒã¯ãŒããã©ã³ãã³ã°ãã§ãã¯ã»é¢é£ããŒã¯ãŒãããããæ€çŽ¢ãŠãŒã¶ãŒã®ã€ã³ãµã€ã調æ»ã»ç«¶åãµã€ãåæã»ã¢ã¯ã»ã¹è§£æã¬ããŒãã»ããŒãããã å°å ¥äºäŸã»äŒæ¥ FUJIFILMãè±çãããºãªãŒããè¬è«ç€Ÿããããªã³ããªã©ïŒå ¬åŒãµã€ãåç §ïŒ è²»çšïŒæéã»ã¹ã¿ã³ããŒãïŒ150,000åïŒæã»ããïŒ200,000åïŒæã»ãšãã¹ããŒãïŒ600,000åïŒæâ»ç¡æãè©Šãæãâ»2021幎10ææç¹éå¶äŒç€Ÿæ ªåŒäŒç€ŸFaber Companyå ¬åŒãµã€ãMIERUCA SEMRUSHïŒã»ã ã©ãã·ã¥ïŒ ç¹åŸŽã»æŠèŠ ãSemrushïŒã»ã ã©ãã·ã¥ïŒãã¯å šäžç700äžä»¥äžã®ãŠãŒã¶ãŒã«äœ¿ãããããªãŒã«ã€ã³ã¯ã³ã®æ©èœãåãã競åãµã€ãåæããŒã«ã§ãã ãªãŠã³ãã¡ãã£ã¢èšäºãã³ã³ãã³ãSEOãåºåãSNSãªã©ã®é åã«ãããŠãä»ã®ç«¶åãµã€ãã®æ°å€çãªã¹ããŒã¿ã¹ãåæããèªãµã€ãã®æ¹åã«æŽ»ããããšãã§ããŸãã ããžã¿ã«ããŒã±ã¿ãŒãæ®æ®µã®æ¥åã«ãããŠãããããæœçã®åæã»æŠç¥ç«æ¡ã«åœ¹ç«ãŠãããšãå¯èœã§ãã äž»ãªæ©èœäŸ ã»ãªãŒã¬ããã¯æ€çŽ¢ïŒã©ã³ãã³ã°åæ ã»ããã¯ãªã³ã¯ïŒã®ã£ããåæ ã»ãªã¹ãã£ã³ã°ïŒãã£ã¹ãã¬ã€åºååæ ã»SEOã³ã³ãã³ãïŒã©ã€ãã£ã³ã°ã¢ã·ã¹ã ã»SNSåæ å°å ¥äºäŸã»äŒæ¥ ForbesãAppleãP6Gãamazonãªã© ïŒå ¬åŒãµã€ãåç §ïŒ è²»çšïŒæéæéãã©ã³ã»Proãã©ã³ïŒ119.95ãã«ïŒæã»Guruãã©ã³ïŒ229.95ãã«ïŒæã»Businessãã©ã³ïŒ449.95ãã«ïŒæ幎éãã©ã³ã»Proãã©ã³ïŒ1,199.4ãã«ïŒå¹Žã»Guruãã©ã³ïŒ2,299.4ãã«ïŒå¹Žã»Businessãã©ã³ïŒ4,499.4ãã«ïŒå¹Žâ»2021幎10ææç¹éå¶äŒç€ŸSemrush Inc.,ïŒã¢ã¡ãªã«åè¡åœïŒæ ªåŒäŒç€ŸãªãïŒæ¥æ¬ç·ä»£çåºïŒå ¬åŒãµã€ãSEMRUSH KeywordmapïŒããŒã¯ãŒããããïŒ ç¹åŸŽã»æŠèŠ ãKeywordmapïŒããŒã¯ãŒããããïŒãã¯ããªãŠã³ãã¡ãã£ã¢ã®SEOèšäºã³ã³ãã³ãäœæã競åãµã€ã調æ»ãåºå調æ»ãSNS調æ»ãªã©ã50ãè¶ ããæ©èœãåããããŒã«ã§ãã ããžã¿ã«ããŒã±ãã£ã³ã°ã®æ¥åã®æçå¹æãé«ããã10æéã®äœæ¥ã2åã«ããšãããã£ãããã¬ãŒãºãç¹åŸŽçã§ãã åœç£ããŒã«ãšããŠäžçæ倧éã®æ¥æ¬èªããŒã¿ãä¿æããèªãµã€ãã»ç«¶åã®æ€çŽ¢ããŒã¯ãŒãã»ã©ã³ãã³ã°ãåºååæããã¬ããŒãã£ã³ã°ãŸã§ã«ããŒããŠããŸãã äž»ãªæ©èœäŸ ã»èªç¶æ€çŽ¢ïŒã©ã³ãã³ã°èª¿æ» ã»ç«¶åãã¡ã€ã³åæ ã»ç«¶åãµã€ãã®ããŒã¯ãŒãïŒã©ã³ãã³ã°åæ ã»ãŠãŒã¶ãŒããŒãºïŒããŒã¯ãŒãèª¿æ» ã»ãªã¹ãã£ã³ã°åºåèª¿æ» ã»ãœãŒã·ã£ã«ã¡ãã£ã¢èª¿æ» å°å ¥äºäŸã»äŒæ¥ NewsPicksãé»éããžã¿ã«ãDMMãtypeãªã© ïŒå ¬åŒãµã€ãåç §ïŒ è²»çšïŒæéæ©èœã«ããç°ãªããã©ã³ãæäŸïŒèŠååãïŒâ»ç¡æãã©ã€ã¢ã«å¯èœâ»2021幎10ææç¹éå¶äŒç€Ÿæ ªåŒäŒç€ŸCINCå ¬åŒãµã€ãKeywordmap TRENDEMONïŒãã¬ã³ããŒã¢ã³ïŒ ç¹åŸŽã»æŠèŠ ãTRENDEMONïŒãã¬ã³ããŒã¢ã³ïŒãã¯ãã³ã³ãã³ãã®äŸ¡å€ã蚌æãé£èºæé·ãããæ¥çå¯äžã®ã³ã³ãã³ãã«ç¹åããããŒã±ãã£ã³ã°ããŒã«ã ã€ã¹ã©ãšã«çºãšãªããã¯ãããžãŒãé§äœ¿ãããµã€ãã«è² è·ãäžãããcookieã«äŸåããªãç¬èªã®èšæž¬æè¡ãåããç¹åŸŽãæã£ãŠããŸãã 2015幎ã«ã€ã¹ã©ãšã«ã§åµèšã2018幎ã«ã¯æ¥æ¬æ¯ç€Ÿãèšç«ããFortune500ã®ã°ããŒãã«äŒæ¥ãæ¥æ¬äŒæ¥ã«ã掻çšé ããŠãããŸãã 2019幎ã«ã¯ã€ã¹ã©ãšã«ã®ã¹ã¿ãŒãã¢ããããžãã¹ã³ã³ãã¹ããThe Bridge Buildersãã§ã200瀟以äžã®å¿åã®äžããã°ã©ã³ããªã«éžåºãããäžçäžã®äŒæ¥ããè©äŸ¡ãããŠããŸãã äž»ãªæ©èœäŸ ã»ã³ã³ãã³ãã®è©äŸ¡åæ ã»é·æéã®ã«ã¹ã¿ããŒãžã£ãŒããŒèšæž¬ ã»äžäœã¢ãã«ã®ããŒãœãã©ã€ãŒãŒã·ã§ã³æ©èœ å°å ¥äºäŸã»äŒæ¥ ãŠã©ã«ããŒããå§ããšããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµã倧æã°ããŒãã«äŒæ¥ããBtoBã¹ã¿ãŒãã¢ããäŒæ¥ãäžå¿ã«åœå ã ãã§è¿°ã¹æ°çŸç€Ÿä»¥äžã®å°å ¥å®çžŸ è²»çšïŒæéPV課éå¶ïŒã客æ§ããšã«æé©ãªæŽ»çšæ¹æ³ã»æéãã©ã³ããææ¡ïŒéå¶äŒç€ŸTRENDEMON JAPANæ ªåŒäŒç€Ÿå ¬åŒãµã€ãTRENDEMON ç¡æã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ããŒã« ããããã¯ãç¡æã§ãå©çšã§ããå®çªã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ããŒã«ãã玹ä»ããŸãã GoogleãæäŸãã2ã€ã®ç¡æã§ãå©çšã§ããåæããŒã«ã¯ããŠã§ããµã€ãéå¶ã«ãããŠã»ãŒå¿ é ãšèšããŸãã ãŸãããã®ä»ã«ããŠã§ããµã€ãéå¶è ã«ãã£ãŠé »ç¹ã«æŽ»çšãããŠãããç¡æçãå©çšã§ããåæããŒã«ãã玹ä»ããŸãã Google AnalyticsïŒã°ãŒã°ã«ã¢ããªãã£ã¯ã¹ïŒ ãGoogle AnalyticsïŒã°ãŒã°ã«ã¢ããªãã£ã¯ã¹ïŒãã¯ãGoogleãç¡æã§æäŸããWebããŒãžã®ã¢ã¯ã»ã¹è§£æãµãŒãã¹ã§ãã ã¿ã°ãåã蟌ãããšã§ç°¡åã«ãŠã§ããµã€ãã®ãŠãŒã¶ãŒãã¢ã¯ã»ã¹ããŒã¿ãèšæž¬ããåæããããšãå¯èœãšãªãããŠã§ããµã€ãéçšã»ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«å¿ é ã®ããŒã«ãšèšããŸãã â äž»ãªåææ©èœ ã»ãŠã§ããµã€ãé²èŠ§ãŠãŒã¶ãŒæ° ã»ãªãŒã¬ããã¯æ€çŽ¢ã¢ã¯ã»ã¹æ° ã»SNSãä»ã®ãµã€ãããã®ã¢ã¯ã»ã¹æ° ã»ããŒãžããšã®åçããŒã¿ å ¬åŒãµã€ãïŒGoogle Analytics Google Search ConsoleïŒã°ãŒã°ã«ãµãŒãã³ã³ãœãŒã«ïŒ...
åŠæ ¡æ³äºº ççå±±åŠåã京éœèžè¡å€§åŠãåºå ±èª²ã äœå±± æä¹ æ§ ïŒâ»æ¬èšäºã¯2020幎10æ13æ¥ã«ExchangeWireã§å ¬éãããã€ã³ã¿ãã¥ãŒèšäºã®è»¢èŒãšãªããŸããïŒ æè²ã«ä»å¿ èŠãªã®ã¯ãã³ã³ãã³ãã âèªå·±çŽ¹ä»ããé¡ãããŸãã äœå±±æ§ïŒäº¬éœèžè¡å€§åŠã§éåŠèª²çšãšéä¿¡æè²èª²çšã®åºå ±ã»PRãæ åœããäœå±±ãšç³ããŸããïŒâ»ã€ã³ã¿ãã¥ãŒåœæïŒä»¥åã¯äž¡èª²çšã®åŠçåéãæ åœããŠããããšãããéä¿¡æè²èª²çšã§ã¯æ°èŠåŠç§ãæè²ã³ã³ãã³ãã®éçºãåãããŠææããŠããŸããããã®æ¥ããçŸè·ãšãªããããŒã±ãã£ã³ã°ãã¡ãã«ã§èšãã°ããäžæµã®æ¥åã«æºãã£ãŠããŸãã TRENDEMON å¶æ·»ïŒTRENDEMON JAPANïŒãã¬ã³ããŒã¢ã³ã»ãžã£ãã³ïŒã®å¶æ¥ã»ããŒã±ãã£ã³ã°çµ±æ¬ã®å¶æ·»ãšç³ããŸããåœç€Ÿã¯äž»ã«ãªãŠã³ãã¡ãã£ã¢ãéå¶ããäŒæ¥æ§åãã®åæããŒã«ãæäŸããŠãããæ¥æ¬æ³äººãç«ã¡äžããŠ2幎ç®ãä»å¹Ž6æãã京éœèžè¡å€§åŠæ§ãšã®åãçµã¿ãã¹ã¿ãŒããããŠé ããŠããã®ã§ããããããŸã§ç§å人ãšããŠããåœå ã®50瀟以äžã®å€§æäŒæ¥æ§ã®ãªãŠã³ãã¡ãã£ã¢ãèšæž¬ãåæãµããŒãããŠããäžã§æè²æ¥çã§ã®ãå©çšãå®ã¯åããŠã®ããšã ã£ããšããããšããããã話ãããŸã§ã¯å ·äœçãªããŒã«ã®ãå©çšã€ã¡ãŒãžãã¯ãªã¢ã«æ¹§ããŠããŸããã§ãããïŒâ»ã€ã³ã¿ãã¥ãŒåœæïŒ ããããããããã³ããã®ç¶æ³äžã«ãããŠããããŸã§åœããåã®ããã«ãã£ããªãŒãã³ãã£ã³ãã¹ããå±èŠ§äŒãåŠåç¥ãªã©ã®ã€ãã³ãããããŠææ¥ãšãã£ã倧åŠã®ã³ã¢ãªéšåãæºããã§ãããæè²æ¥çããããã³ã³ãã³ãããä»æãå¿ èŠãšããŠããã®ã ãšäœå±±æ§ãšã話ãããŠããäžã§åŒ·ãæãåãããšãã§ããŸããã â倧åŠæ©é¢ã§ã¯ã©ã®ãããªããŒã±ãã£ã³ã°æœçãå®æœããŠããã®ã§ããããã äœå±±æ§ïŒãŸãæ¬åŠã®å Žåã倧åæãšããŠãéåŠèª²çšããšãé信課çšãã§ã¯ã¿ãŒã²ããå±€ã倧ããç°ãªããŸããåè ã¯é«æ ¡çã§ãããåŸè ã¯äž»ã«ç€ŸäŒäººã§ãã ãéåŠèª²çšããåžæããé«æ ¡çã®å€§åã¯ä»ãã»ãŒäŸå€ãªããªãŒãã³ãã£ã³ãã¹ã«åå ããæ代ã§ããé«æ ¡ã®é²è·¯æå°ã§ãªãŒãã³ãã£ã³ãã¹ãžã®åå ãç©æ¥µçã«åããããŠããããšããããã©ã®å€§åŠã§ããªãŒãã³ãã£ã³ãã¹ã幎ã«äœåºŠãéå¬ããŠããã®ã§ãããã³ããçŠã§ããããã¹ãŠã§ããªããªããŸããããã®ããã«ä»ãŸã§åŠçã«å¯ŸããŠãªãã©ã€ã³äžã§ããŒãã£ãªã³ã°æœçãšããŠå®æœããŠããã³ãã¥ãã±ãŒã·ã§ã³ãããã«ä»åŸå€§åŠãšããŠããžã¿ã«äžã§è»¢æããŠãããããæ¥éã«æ±ããããŠããŸãã äžæ¹ã®ãéä¿¡æè²èª²çšããžã®å ¥åŠåžæè ã¯å¹ åºã幎代局ã§ããã£ãªã¢ãã§ã³ãžãèããŠãã瀟äŒäººã®æ¹ãããå®å¹ŽåŸã®ã幎é å±€ã®æ¹ãŸã§å€çš®å€æ§ã§ããã³ããçŠä»¥åãããæ¬èª²çšã®ç¹æ§äžWEBäžã§ã®ã³ãã¥ãã±ãŒã·ã§ã³ãéèŠããŠããããšããããæ§ã ãªCRMããŒã«ãå°å ¥ããäžã§ãã¡ãŒã«é ä¿¡ããªãŠã³ãã¡ãã£ã¢ã®åå¥æé©åã«ãå ãããŠåãçµãã§ããŸããã åŠæ ¡æ³äºº ççå±±åŠå京éœèžè¡å€§åŠãåºå ±èª²ãäœå±± æä¹ æ§ âåºåæœçã«ã€ããŠã¯ãããã§ããã äœå±±æ§ïŒãããŸã§å¹ŽéãéããŠå€§ããªäºç®ãç¹ã«WEBåºåã«å¯ŸããŠæããŠããŸããããã ãWEBåºåã¯æãŠã°æã€ã»ã©ããŠãŒã¶ãŒããå«ãããããšããå°è±¡ã¯ã¬ããåããŸããã éçšååºåã«ã¯ãå¹çã®è¯ãåºåã¯ãªãšã€ãã£ããèªåçã«éžã°ããããšããç¹åŸŽããããŸãããéã«èšãã°ãä»ãªããè²·ãåŸãã豪è¯ãã¬ãŒã³ããæäŸããšãã£ãè¡šå±€çãªå 容ã°ãããé«ãè©äŸ¡ãããããã®ã§ã¯ãªãã§ããããããã®ãããªä»çµã¿ã®äžã§ã¯ãåºåãéããŠâåŠã³ã®æ¬è³ªâãäŒããããšãªã©å°åºã§ããªããã ãããããªãŠã³ãã¡ãã£ã¢ãæ倧éã«æŽ»çšããªããã³ã³ãã³ãã³ãã¥ãã±ãŒã·ã§ã³ã匷åããŠãããããšæã£ãŠããŸãã TRENDEMON å¶æ·»ïŒãã£ãããéã倧ããªæ¬ããšããŠãããŒã±ãã£ã³ã°ãšãã芳ç¹ããã¿ããšWEBåºåã®å€§éšåã顧客ãâåãåãâããšã°ããã«ç®ãè¡ããã¡ã§ããè»ãä¿éºãµãŒãã¹ãšåããæ€èšåæã§ããæè²ãµãŒãã¹ã¯ç¹ã«ã«ã¹ã¿ããŒãžã£ãŒããŒèªäœãé·ããåãåããç®çãšããã³ãã¥ãã±ãŒã·ã§ã³ã ãã§ã¯ãå ¥åŠæ€èšè ãåŠçããéã®æ°æã¡ã«å¯ãæ·»ãããšã¯å°åºé£ãããâãã³ã°ãšã³ã²ãŒãžã¡ã³ãâãç©ã¿äžããŠããããšã¯ã§ããŸãããã ãããããªãŠã³ãã¡ãã£ã¢ãªã©ãéããã³ã³ãã³ããèµ·ç¹ã«ããé·æçãªããŒã±ãã£ã³ã°æœçãæ±ãããããšããããšãçæããŠããŸãã ãæ°å€åãã§ããªãããšã¯ãããªã â京éœèžè¡å€§åŠãTRENDEMONãå°å ¥ãããŸã§ã®çµç·¯ã«ã€ããŠãèãããã ããã äœå±±æ§ïŒæ¬åŠãããŒã±ãã£ã³ã°æœçãå®æœããäžã§éèŠããŠããããšã3ç¹ãããŸãã ãèšæž¬æ€èšŒã§ããªãããšã¯ããªã ããâFail fastâ-ã©ãã©ã倱æãããããªãã§ãããã§ãèªåãå®è¡ããããšããªãã 1.ã«ã€ããŠã¯ãæœçããšã«KPIãèšããŠããã®éæã¶ããæ°å€çã«è©äŸ¡ã§ããããšãéèŠã§ããåæœçã®è¯ãæªããæèŠã ãã§æãããšããã§äœã®åœ¹ã«ãç«ã¡ãŸããã 2.ã¯ã倧ããªããŒã ã©ã³ãçãã®ã§ã¯ãªãã仮説ãç«ãŠãäžã§å°ãã倱æãç¹°ãè¿ããåŠç¿ã®æ©äŒãåŸããšããæå³ã§ãã 3.ã¯äž»ã«èªååæ©èœã®æŽ»çšã§ããäŸãã°åºåãCRMã«ãããã¿ãŒã²ãã£ã³ã°ãã¿ã€ãã³ã°ã®èª¿æŽãªã©ã®ããã«ãèªååã§ããããšã¯æ©æ¢°ã«ä»»ãã人éã¯äººéã«ããã§ããªãã¯ãªãšã€ãã£ãé åã«éäžãã¹ãã ãšèããŸãã ã³ã³ãã³ãããŒã±ãã£ã³ã°é¢é£ã§ã¯æ§ã ãªãµãŒãã¹ãæäŸãããŠããŸããããã®äžã§ãTRENDEMONã¯ããã3ã€ã®èŠ³ç¹ãæºãããŠããããŒã«ã§ãããšå€æããŸããããªãŠã³ãã¡ãã£ã¢äžã«å ¬éãããåã³ã³ãã³ãããžã£ãŒããŒäžã§æ°å€çã«è©äŸ¡ãããŸããã®è©äŸ¡ãèžãŸããã¬ã³ã¡ã³ããŒã·ã§ã³ã®PDCAãåããšããäžé£ã®äœæ¥ãèªååãããŠããããã§ãã âãªãŠã³ãã¡ãã£ã¢ã®èšæž¬ã§ã¯ãããŸã§Google AnalyticsïŒGAïŒãäžè¬çã«ã¯åºã掻çšãããŠããŸãããããã®ç¹ã¯ãããã§ããããã äœå±±æ§ïŒGAãåœç¶äœµçšããŠããã®ã§ãããéãã§ããã°äŸãã°ãTRENDEMONã§ã¯PVã ãã§ã¯ãªãã³ã³ãã³ãã®ããªã¥ãŒã ã«ãã£ãŠåçã«æ»åšæéãã¹ã¯ããŒã«çãå å³ããèªäºçã粟緻ã«èšæž¬ããŠããŸããåœããåã®ããšã§ãããèšäºã¯ãã¡ããšèªãŸããŠåããŠæå³ãæã€ãã®ãèªäºçã¯éåžžã«éèŠã§ãã ãããŠããã£ãšã倧ããªéãã¯ãã¢ããªãã¥ãŒã·ã§ã³ãã ãšæããŸããã³ã³ããŒãžã§ã³ã«ã€ããŠã¯ãGAã§ã¯ã©ã¹ãã»ãã·ã§ã³ãäž»ãªåæ察象ãšããŠããŸãããåŠçåéãæ åœããŠããããã¯ãã®ãããªçæçãªãã®ã§ãè¯ãã£ãã®ã§ãããä»æ¥ããåºå ±ã»PRéšéã«ç°åããããšã§ã以åãã課é¡ã«æããŠããäžæçãªã³ã³ãã³ãããŒã±ãã£ã³ã°ã®å¿ èŠæ§ãããé¡åšåããŠããŸããããšããã顧客è²æãç®çãšããã³ã³ãã³ãæœçãšãªããšãé·æéã®ãžã£ãŒããŒèšæž¬ãã¯ãããžãŒãæã€èšæž¬ããŒã«ãå¿ èŠã«ãªããŸãããã®åé¡æèãšTRENDEMONã®ãœãªã¥ãŒã·ã§ã³ãã¡ããã©åèŽããŸããã â»TRENDEMONã«ãã£ãŠå¯èŠåã§ãããžã£ãŒããŒç¯å²ã€ã¡ãŒãž TRENDEMONå¶æ·»ïŒã³ããçŠä»¥åã¯ã³ã³ãã³ãã®äŸ¡å€ãäŒæ¥äœãšããŠèšŒæããããšãããã»ã©åŒ·ãæ±ããããŠããªãã£ããšæããŸããåºåæé©åã ãã«ãªãœãŒã¹ãæããæ¹ãçæçã«ã¯ROIãæ¹åãããããã«ã¹ã¿ããŒãžã£ãŒããŒå šäœãææ¡ããå¿ èŠæ§ãé«ããããŸããã§ããããã çŸåšã®ããã«ãªã³ã©ã€ã³ã³ãã¥ãã±ãŒã·ã§ã³ãžã®æ³šå床ãé«ãŸãã«ã€ããã³ã³ãã³ããžã®æè³ã¯ä»åŸãå éããŠãããŸãããã®çµæãåŒç€Ÿã®ã¯ã©ã€ã¢ã³ãã§ãããç±³åœã®ãŠã©ã«ããŒã瀟ãå§ããšãã倧æã°ããŒãã«äŒæ¥ã§ã¯æ¢ã«ã³ã³ãã³ãã®è²»çšå¯Ÿå¹æãå¯èŠåããããšã¯åœããåã«ãªã£ãŠããŠããããã®äžã§ã©ã®ã³ã³ãã³ããåªå çã«äŒç»æè³ããã®ããéžå®ããŠããŸãããã®ãã¬ã³ãã¯åœå ã§ãåŸã ã«ã§ã¯ãããŸãããåºãŸã£ãŠããŠãããšæããŸãã ãŸãITPãCookieã®å¶éãªã©ã«èŠãããããã«ãä»åŸãŠãŒã¶ãŒããŒã¿ã®ååŸãããäžå±€å°é£ã«ãªã£ãŠããç¶æ³ã«å¯ŸããŠãåŸæ¥ã®èšæž¬ããŒã«ã ãã§ã¯å¯Ÿå¿ã§ããªãéšåãè£å®ãã圹å²ãšããŠTRENDEMONãçæ§ã«ãå©çšãé ãã±ãŒã¹ãå¢ããŠããŠããŸãã ã³ã³ãã³ãã®èªåããŒãœãã©ã€ãº â京éœèžè¡å€§åŠã«ãããTRENDEMONã®å ·äœçãªã掻çšæ³ããèãããã ããã äœå±±æ§ïŒèšæž¬ä»¥å€ã§ãããšãPersonalizationãšããã¬ã³ã¡ã³ãæ©èœã掻çšããŠããŸãã以åã¯äœãã³ã³ãã³ããäžã€å ¬éãããšãå ¬éæã«ãããšèªãŸãã以å€ã¯é²èŠ§æ°ã¯å°ãªããç ã£ãã³ã³ãã³ãã«ãªã£ãŠããŸã£ãŠããŸãããããããPersonalizationã«ããã¬ã³ã¡ã³ãæ©èœã«ãã£ãŠéå»ã«äœæããããã©ãŒãã³ã¹ã®è¯ãã³ã³ãã³ããããŠãŒã¶ãŒããšã«ããŒãœãã©ã€ãºããã圢ã§ã¬ã³ã¡ã³ãã§ããããã«ãªã£ãã®ã§ãããããèªåçã«ã â»èšäºäžã«è¡šç€ºããããTRENDEMONã«ããããŒãœãã©ã€ãºã¬ã³ã¡ã³ãèšäºã ãŸããã³ã³ãã³ãå¶äœãšãã芳ç¹ãããTRENDEMONã®ããŒã¿ãéããŠã©ã®ãããªã³ã³ãã³ãããžã£ãŒããŒäžã®ã©ã®å Žæã§è²¢ç®ããŠããã®ããææ¡ããããšã§ããã粟床ã®é«ãã³ã³ãã³ããäœããããã«ããŠãããããšæã£ãŠããŸãã ãã ãã³ã³ãã³ãããŒã±ãã£ã³ã°æ¥åã«æºãã人ã§ããã°èª°ãããå ·äœçã«èªè å±€ãæ³å®ãããã®ãããäžå¯§ã«æéããããŠå¶äœããã³ã³ãã³ããå šãèªãŸããªãã£ããããããã¯æ°ã赎ããŸãŸã«æžããèšäºãæå€ãšè©å€ãéããããšãã£ãçµéšãæã£ãŠããã®ã§ã¯ãªãã§ããããã ã ããããæ¬åŠã§ã¯ãããŒã¿åæã«é床ã«çžãããã®ã§ã¯ãªããããšããããæ°è»œã«ã³ã³ãã³ããæäžãããŠãŒã¶ãŒã®åå¿ãèŠãŠã¿ããããšããæ¹éãæã¡åãããŠããŸãããã®äžã§ãããããã®äœæããã³ã³ãã³ããçµæçã«ãã©ã³ãã£ã³ã°ïŒèªç¥ïŒããããŒãã£ãªã³ã°ïŒèå³é¢å¿ïŒããã³ã³ããŒãžã§ã³ïŒæ±ºæïŒãã®ã©ã®ããžã·ã§ã³ã«è²¢ç®ããŠããããææ¡ããããšãéèŠã§ãããããäžé£ã®æµããæ³å®ããŠããªããã°ãæ¢ã«é¡åšåããããŒãºã«å¯ŸããŠã®ã¿åºãããããªæ å ±ãæäŸããããè¡ããªããªããŸããããã§ã¯åãåãåã®åºåæœçãšå€ãããã顧客è²æã«ã€ãªãããŸããã TRENDEMONå¶æ·»ïŒäœå±±æ§ã®ãã£ãããéããå šäœã®ãžã£ãŒããŒãæèããCVã«è¿ãã³ã³ãã³ãã°ãããçã£ãŠèšäºå¶äœããããšãã©ãããŠãã³ã³ãã³ãã®äŒç»ã®åºããã«éçããã£ãããå®éã«èªè ãããããšãèªã¿å¿ãã®ãªããã®ã«ãªã£ãŠããŸããã¡ã§ãã 京éœèžè¡å€§åŠæ§ã®ã³ã³ãã³ãã®äžã§å人çã«ã奜ããªã³ã³ãã³ãããããŸããŠã京éœãªãã§ã¯ã®ããŒã«ã«é£æåãèªç¶ã«ã€ããŠæžãããã³ã³ãã³ããããã®ã§ãããäžèŠãããšè³æè«æ±ãªã©ã®CVã«é¢é£ããèŠçŽ ã¯å šãå ¥ã£ãŠããªãã®ã§ãããŸãCVã«è²¢ç®ããŠããªãããã«æãããŸãããå®ã¯è³æè«æ±è ã®å€ãããžã£ãŒããŒäžã®å ¥ãå£ãããŒãã£ãªã³ã°éšåã§ãã®ãããªã³ã³ãã³ããå€ãèªãã§ãããšããããšãæããã«ãªããŸãããããã¯åŸæ¥ã®èšæž¬ããŒã«ãããé·æéã®ãžã£ãŒããŒãå¯èŠåããããšãã§ããããããåŸãããã³ã³ãã³ãã€ã³ãµã€ãã§ãããšæã£ãŠãããŸãã åºå žïŒççéä¿¡ (https://uryu-tsushin.kyoto-art.ac.jp/) âãã®ä»åææ¥åã«ã¯ã©ã®ããã«åœ¹ç«ãŠãŠããŸããã äœå±±æ§ïŒãã¥ãŒã¹ãªãªãŒã¹ãSNSãå«ããåºå ±ã»PRæ¥åãå°äººæ°ã§æ ã£ãŠããã®ã§ãæ£çŽãªãšããããªãŠã³ãã¡ãã£ã¢ã®åæã«ãããããæéã¯ããå€ããããŸããããã®ç¹TRENDEMONã®ããã·ã¥ããŒãã¯ãã§ã«éèšãããããŒã¿ãã€ã³ãµã€ãåãããç¶æ ã§åºãŠããŸãã®ã§ãããããã£ãšèŠãã ãã§ã³ã³ãã³ãã®ããã©ãŒãã³ã¹ãææ¡ããããšãã§ããŸãã â»TRENDEMONã®ããã·ã¥ããŒããµã³ãã«ç»å ãŸããåæã«æéãããããããšãããã«åæ¯äŸããããã«åµé æ§ãçºæ®ãããŸããããã£ãšããåæãéããŠããçšåºŠã®ä»®èª¬ãåºãããããŸãã¯ã¢ãŠããããããããšãåªå ãã¹ãã§ããTRENDEMONãå°å ¥ããã®ã¯ãç§ã®ãããªçŽ 人ã§ãäžç®èŠãã ãã§ç¶æ³ãææ¡ããããšãã§ããããã§ããããŒã¿ç·šéåã³åææ¥åã§ã¯ãªããã³ã³ãã³ãå¶äœã«ãã人æããããããšèããŠããŸãã TRENDEMONå¶æ·»ïŒåœç€ŸãšããŠãããŒã«åäœã®ãŠãŒã¶ãŒããªãã£ã«ã€ããŠã¯ãã¡ãããŸã ãŸã å€ãã®æ¹åã®äœå°ããããŸãããäžè¬çãªã¢ããªãã¥ãŒã·ã§ã³åæããŒã«ãšæ¯èŒããŠã誰ãèŠãŠãåãããããããã·ã¥ããŒãèšèšãå¿ãããŠãããšå ±ã«ãæµ·å€ã®ããŒã«ãã³ããŒã§ã¯çãããæ¥æ¬ã®ã客æ§ããé ãããªã¯ãšã¹ããããšã«æ©èœããŒã«ã©ã€ãºéçºãæµ·å€åžå Žãšåæ°Žæºã®ãã©ã€ãªãªãã£ã§é«éã§å®æœããŠããŸãããŸãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ãæ åœè æ§ã¯åžžã«å€å¿ãªç¶æ ã§ãããã³ã³ãã³ãå¶äœã§ç²Ÿãã£ã±ãã§ãåæããæéããªãã®ãçŸç¶ã§ãããšæããŸããããã§åœç€Ÿã§ã¯æã«äžåºŠã®ã¬ããŒãã£ã³ã°ãã·ã¹ãã èšå®ãå«ãã人çãªæ¯æŽãåãããŠæäŸããŠããŸãã ãªãŒãã®ããŒãœãã©ã€ãºæ©èœã匷å âTRENDEMONã®æ©èœã§ææ°ã®ã¢ããããŒããããã°ãèãããã ããã TRENDEMONå¶æ·»ïŒéããªãããã·ã¥ããŒãã®UIã倧ããå·æ°ãããäºå®ã§ãããŸãSalesforceã®Pardotãªã©ã®MAããŒã«ãšé£æºãããããšã§é¡§å®¢ãªã¹ããåŒç€Ÿã®ãžã£ãŒããŒããŒã¿ããããããã圢ã§ãã粟床ã®é«ããªãŒãæœçãå¯èœãšãªããŸããäŸãã°æ¥çš®ãã¹ã³ã¢ãªã¹ãæ å ±ã ãã§ã¯ãªããã³ã³ãã³ãã®é²èŠ§å±¥æŽã«åºã¥ãããå§ãèšäºãããŒãœãã©ã€ãºããã圢ã§ã¡ãŒã«é ä¿¡ããããšãå¯èœã«ãªããŸãããã®åãçµã¿ã§ã¯ã¡ãŒã«ã®éå°çã以åã®æ°å以äžã«ãªã£ããšãé©ç°çãªææãã客æ§ããé ããŠããããªãŠã³ãã¡ãã£ã¢ã®äžã ãã§ãªãããªãŒãæ段ã®ããŒãœãã©ã€ãºåãä»åŸåŒ·åããŠãããŸãã â»å€éšããŒã«ãšã®é£æºããå Žåã®ããŒãœãã©ã€ãºã€ã¡ãŒãž âæåŸã«ãäºæ¹ã®ä»åŸã®æŽ»åã®å±æã«ã€ããŠãèãããã ããã äœå±±æ§ïŒåºåæœçã¯æé©åãé²ãã ããšã§æ¢ã«ã³ã¢ãã£ãã£åããŸãããäžæçãªæœçãåæ ã§ãããªãŠã³ãã¡ãã£ã¢ã§ããã°ãç¬èªã®ãã©ã³ã䟡å€ãæã¡åºãããšãã§ããŸãããã ãããã©ã³ã䟡å€ãã©ãã ããã¡ããšäŒããããšãã§ããããå€æããã«ã¯ãããŒãã£ãªã³ã°æ®µéãé©åã«è©äŸ¡ããæ çµã¿ãæŽåããªããã°ãªããŸãããåŸæ¥ã®ããŒã«ãã¯ãããžãŒã§ã¯å¯Ÿå¿ããŠããªãã£ãé åã§ãã以äžãTRENDEMONã®ãããªè£å®çãªããŒã«ã䜿ããªããä»åŸãã³ã³ãã³ãæœçã«åãçµãã§ãããããšæããŸãã TRENDEMONå¶æ·»ïŒãããŸã§ã³ã³ãã³ãã¯ROIã§å¯èŠåãã¥ããé åã§ãããæ ã«ããã®ããªã¥ãŒã軜ãããããŠããåŽé¢ããããŸãããåºåãå«æªãããŠããæ代ã®äžã§åå§çã§ã¯ãããŸãããâã³ã³ãã³ãâããäŒæ¥ãç掻è ã®æ°æã¡ã«å ±é³ŽãåŒã³èµ·ããããšãã§ãããæ®ãããæ°å°ãªã匷åãªã³ãã¥ãã±ãŒã·ã§ã³æ¹æ³ã§ãããšæã£ãŠãããŸãã 埮åã§ã¯ãããŸãããã³ã³ãã³ãã®æã€ããã³ã·ã£ã«ããããŠã³ã³ãã³ããæ¥ã äžã€äžã€ãæ³ããã蟌ããŠå¶äœãããŠãããæ åœè æ§ã®åªåããããŸã§ä»¥äžã«é©æ£ãã€ãæ倧éè©äŸ¡ãããããã«åŒç€ŸãšããŠãããŒã«ãã¯ãããžãŒã®ã¢ããããŒããæ¥ã è¡ã£ãŠãŸãããããšæããŸãã
Webäžã§ã®æ å ±åéããã©ã€ãã·ãŒã«é¢ããè°è«ã¯ãŸã çµãã£ãŠããªããããããŸããããçŸå®ãçŽèŠããŸããããæ¶è²»è ã¯ãèªåãåæ§çãªååšãšããŠèªèããããŒã±ãã£ã³ã°ã¢ãããŒããæåŸ ããè©äŸ¡ããããã«ãªã£ãŠããŸããããã¯ã販売ãµã€ã¯ã«ãé·ããæ éãªè³Œè²·ããã»ã¹ãäžè¬çãªB2Bã®æèã§ã¯ç¹ã«é¡èã§ãã å®éãããŒãœãã©ã€ãºãããã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ã¯ãäžè¬çãªã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ã«æ¯ã¹ãŠãã³ã³ããŒãžã§ã³ã«è³ããŸã§ã®å¹æã200ïŒ ä»¥äžé«ããšèšãããŠããŸãããŸããæ¶è²»è ã®4åã®3è¿ãããèªåã«ããŒãœãã©ã€ãºãããŠããªãããŒã±ãã£ã³ã°ã³ã³ãã³ãã«ã¯æãåºããªããšçããŠããŸãã å¯èœãªéãå€ãã®äººã ã«ã¢ããŒã«ããããã®å¹ åºãã¡ãã»ãŒãžã®æ代ã¯çµãããŸãããä»ãããŒã±ãã£ã³ã°æ åœè ã¯ãã¿ãŒã²ããå±€ãšã®ã€ãªããããšã³ã²ãŒãžã¡ã³ããé«ããããã«ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãœãããŠã§ã¢ããŒã«ãžã®äŸå床ãé«ããŠããŸãã ããŒãœãã©ã€ãŒãŒã·ã§ã³ã¯ãªãäžçã§æ³šç®ãããŠããïŒ https://www.payoneer.com/ ããŒãœãã©ã€ãŒãŒã·ã§ã³ãœãããŠã§ã¢ã¯ããªãŒãã顧客ã®è³Œè²·ããã»ã¹ã®å段éã«ãããŠãããé©åã§é åçãã€å¹æçãªã¡ãã»ãŒãžãäœæããã®ã«åœ¹ç«ã¡ãŸããåœéçãªæ±ºæžãã©ãããã©ãŒã ã§ããPayoneerã®äŸãèããŠã¿ãŸããããPayoneerã¯ãã¢ã¯ã»ã¹æ°ã®å€ãå€èšèªã®ããã°ãéããŠãããŸããŸãªäººã ã«èªåãã¡ã®ããšãäŒããŠããŸããTRENDEMONã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ãœãããŠã§ã¢ãœãªã¥ãŒã·ã§ã³ã䜿çšããããšã§ãã³ã³ããŒãžã§ã³ç®æšãéæããããã«æãå¹æçãªã³ã³ãã³ããç¹å®ããããšãã§ããŸããããããŠããŠã§ããµã€ãã®èšªåè ãã»ãŒã«ã¹ãã¡ãã«ã«å°ãå¯èœæ§ã®é«ãããã°èšäºã«èªå°ããã³ã³ããŒãžã§ã³ã2å以äžã«ããããšãã§ããã®ã§ãã ããããäžè¬çã«ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãã客æ§å šäœã«é©çšããã«ã¯ã匷åãªãœãããŠã§ã¢ããŒã«ãå¿ èŠã§ãã èªç€Ÿã«åã£ãããŒãœãã©ã€ãŒãŒã·ã§ã³ããŒã«ãéžã¶æ¹æ³ ã客æ§ãšã®ããããæ¥ç¹ã¯ãé©ãã»ã©ããŒãœãã©ã€ãŒãŒã·ã§ã³ã«ãã£ãŠå€§ããæ¹åãããå¯èœæ§ããããŸããã»ãšãã©ã®ãœãããŠã§ã¢ãœãªã¥ãŒã·ã§ã³ã¯ãç¹å®ã®ããŒã±ãã£ã³ã°ãã£ãã«ïŒEã¡ãŒã«ããœãŒã·ã£ã«ã¡ãã£ã¢ããŠã§ããµã€ããããã°ïŒãã³ã³ãã³ãã¡ãã£ã¢ïŒåç»ãããžã¿ã«åºåïŒã念é ã«çœ®ããŠèšèšãããŠããŸãããŸããããŒãœãã©ã€ãŒãŒã·ã§ã³ã®å 容ãããŸããŸã§ãã æ±ãããŒã¿ã«å¿ããŠã以äžã®ãããªæ¹æ³ã§ããŒãœãã©ã€ãºããããšãã§ããŸãã ã»ç¹å®ã®ãªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ããžã®ããŒãœãã©ã€ãº ã»æ¢å顧客ãžã®ããŒãœãã©ã€ãº ã»ã«ã¹ã¿ããŒãžã£ãŒããŒã«æ²¿ã£ãããŒãœãã©ã€ãº ã»äžäººäžäººã®åå¥ã·ããªãªã«æ²¿ã£ãããŒãœãã©ã€ãŒãŒã·ã§ã³ ã©ãã§ããã€ãã©ã®ããã«ããŒãœãã©ã€ãºãããã決ããããšã¯ãB2BããŒã±ãã£ã³ã°æŠç¥ã«ãšã£ãŠäžå¯æ¬ ã§ãããŸããã©ã®ãããªã¿ã€ãã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ãœãããŠã§ã¢ãæé«ã®ROIãããããããå€æããã®ã«ã圹ç«ã¡ãŸããããã§ã¯ãB2BããŒã±ãã£ã³ã°ã§ããŒãœãã©ã€ãŒãŒã·ã§ã³ãããããé«ãã³ã³ããŒãžã§ã³å¹æãåŸãããã®åªããããŒã«ãã玹ä»ããŸãã äžçã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ããŒã«ææ°ãã¬ã³ã Syte Syteã¯ãããžã¥ã¢ã«AIã䜿çšããŠã顧客ã«ããè¯ãæšèŠãšæ€çŽ¢çµæãæäŸãã補åçºèŠãã©ãããã©ãŒã ã§ããã«ã¡ã©æ€çŽ¢ãæ¡åŒµããã¹ãæ€çŽ¢ãªã©ã®é¡§å®¢åãã®æ©èœããã¹ãããŸããSyteã¯ããªã¢ã«ã¿ã€ã ã®è¡ååæã«ãããäŒæ¥ãæ£ç¢ºã§è¶ åæ§çãªãã£ã¹ã«ããªãŒäœéšãæäŸããã®ã«åœ¹ç«ã¡ãŸãããŠãŒã¶ãŒã¯ã䜿ãããããšåªããã«ã¹ã¿ããŒãµããŒãã«é«ãè©äŸ¡ãäžããŠããŸãã Omnisend ã¡ãŒã«ããŒã±ãã£ã³ã°ã¯ãåžžã«ããŒãœãã©ã€ãŒãŒã·ã§ã³ã®ããã®åå£ãšãªã£ãŠããŸããOmnisendã¯ããã³ãã¬ãŒããèªååãããã¯ãŒã¯ãããŒããã®ä»ã®ããŒã«ãé§äœ¿ããŠãæ§ã ãªç¶æ³ã«å¿ããŠããŒãœãã©ã€ãºãããã¡ãã»ãŒãžãç°¡åã«äœæããããšãã§ããŸããOmnisendã«ã¯ãããè¯ãã¿ãŒã²ãã£ã³ã°ã®ããã®åŒ·åãªã»ã°ã¡ã³ããŒã·ã§ã³ã»ãªãã·ã§ã³ãå«ãŸããŠããããã¹ãŠã®äž»èŠãªeã³ããŒã¹ã»ãã©ãããã©ãŒã ãšã®çµ±åãå¯èœã§ãSMSãã£ã³ããŒã³ããµããŒãããŠããŸãã HubSpotïŒããã¹ãããïŒ ããŒã±ãã£ã³ã°ãœãããŠã§ã¢ã®ããŒãºãå¹ åºãã«ããŒã§ãããªãŒã«ã€ã³ã¯ã³ã®ãã©ãããã©ãŒã ãæ¢ããŠãããªããHubSpotãåè£ã«æããã¯ãã§ããããå¿ èŠãªæ©èœãæ¬ ããŠããŠãã䟡å€ã®ãããµãŒãããŒãã£ã®ãœãªã¥ãŒã·ã§ã³ãšç°¡åã«çµ±åã§ããã®ãè¯ãç¹ã§ããæéäœç³»ã¯é«é¡ã«ãªãå¯èœæ§ããããŸãããHubSpotã¯æé·äŒæ¥ãããŒãœãã©ã€ãºãããããžã¿ã«ããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãå§ããããã®ç°¡åãªæ¹æ³ãæäŸããŸãã TRENDEMON TRENDEMONã§ã¯ãŠãŒã¶ãŒãéå»ã«ã©ã®ãããªã³ã³ãã³ããèªãã§ããã®ããã«ã¹ã¿ããŒãžã£ãŒããŒãé·æéãã©ããã³ã°ããããšãå¯èœãªãããã¡ãã£ã¢å ã«ããã³ã³ãã³ãã®äžã§ãŠãŒã¶ãŒãéå»ã«èªãã§ããã³ã³ãã³ããããã©ãŒãã³ã¹ã®è¯ããªãã³ã³ãã³ããªã©ãããããâã¬ã³ã¡ã³ããã¹ãã§ãªãâã³ã³ãã³ããèªåçã«æé€ãããŠãŒã¶ãŒããšã«ã¬ã³ã¡ã³ããã¹ãã³ã³ãã³ããåºãåããããšãå¯èœãšãªããŸãã çŸåšãããŒãœãã©ã€ãŒãŒã·ã§ã³ãå®æœããäŒæ¥ã®å€ãã§ãµã€ãå ã®CVRãåéçãªã©çæéã§å€§ããªæ¹åææãèŠãããŠããŸããããŒãœãã©ã€ãŒãŒã·ã§ã³æœçã¯äžè¬çã«å°å ¥ããéã«éåžžã«åŽåããããåŽé¢ãããããŸãã ããããTRENDEMONã§ã¯ãžã£ãŒããŒããŒã¿ãå å ããããšã§ç¬èªã®æ©æ¢°åŠç¿ã«ãã£ãŠãªãŒãã¬ã³ã¡ã³ããããããšãå¯èœãªããããæ åœè æ§ã®è² æ ãªã倧ããªæ¹åææãããããããšãæåŸ ã§ããŸãã ãã®ããã«TRENDEMONã§ã¯æ¹åæœçãŸã§äžæ°é貫ã§è¡ãããšãã§ããŸãã äžäººã²ãšãã®æ°æã¡ã«å¯ãæ·»ãããã« ããŒãœãã©ã€ãºãããã¢ãããŒãã¯ãäŒæ¥ã ãã§ãªããç掻è ã«ãæ±ããããŠããŸããèªç€Ÿã«åã£ãé©åãªããŒã«ã䜿ãããšã§ãå¹æçãªããŒãœãã©ã€ãºã³ãã¥ãã±ãŒã·ã§ã³ãå®çŸããããšãã§ããŸãã æ¥èšªè ã«æäŸããã³ã³ãã³ããããŒãœãã©ã€ãºããããšã§ãã©ã®ãããªããŒãºãæåŸ ãçåãèªèããŠããã®ãææ¡ããããšãã§ããŸãããã®ã²ãšæéã¯ãçæçã«ã¯ã³ã³ããŒãžã§ã³çã®åäžãåçã®å¢å ã«ã€ãªããã ãã§ãªããå°æ¥ã«ããã£ãŠé¡§å®¢ãšã®é·æçãã€åŒ·åºãªçµãç¯ãããšã«ãã€ãªãããŸãã
GAã»GTMã®èªäºçèšæž¬ã®æ¹æ³ã«ã€ã㊠äžè¬çã«èªäºçãèšæž¬ãããšãã«ãããçšããããŠããæ¹æ³ã®äžã€ãšããŠãGTMïŒGoogleã¿ã°ãããŒãžã£ãŒïŒãGAïŒGoogleã¢ããªãã£ã¯ã¹ïŒã掻çšããããšã§èªäºåºæºãèšå®ãèšæž¬ããæ¹æ³ããããŸãã 察象ã®ãŠã§ããµã€ãäžã«ã¿ã°ãåã蟌ã¿ãåããŒãžã®ã¹ã¯ããŒã«çãªã©ã«ãã£ãŠèªäºã枬å®ããŠããããšãã§ããã®ã§ãããä»åã¯ãã®èšå®æ¹æ³ã«ã€ããŠã玹ä»ãããŠé ããŸãã ãŸããç¡æããŒã«ãšããŠå ¬éãããæãåºã掻çšãããŠããGoogleã¢ããªãã£ã¯ã¹ã§ããããã®ããŒã¿ãå¯èŠåãè©äŸ¡ããéã«æ°ãã€ããã¹ãããšãæåŸã«ã玹ä»ãããŠé ããŸãã èªäºçã®èšæž¬ã®ããã®GTMèšå®æé ããã§ã¯ãå®éã«GTMã䜿ã£ãèšå®æé ã®å€§ãŸããªæµããã玹ä»ããŸãã 1. GTMïŒã¿ã°ãããŒãžã£ãŒïŒã®ã¢ã«ãŠã³ãç»é² ãŸãã¯GTMã«ã¢ã«ãŠã³ãç»é²ããŸããä»»æã®ã¢ã«ãŠã³ãåãåœãã³ã³ããåããã©ãããã©ãŒã ïŒèšæž¬å¯Ÿè±¡ã®çš®é¡ïŒãæå®ããŸãã 2. GTMã³ãŒãããŠã§ããµã€ãã«è¿œå Googleã¢ããªãã£ã¯ã¹ããã®ä»å€éšã®ãŠã§ããµãŒãã¹ãå©çšããéã«å¿ èŠã«ãªã察å¿ã§ãããäžèšã®ãããªèšæž¬ã®ããã®ã³ãŒããè¿œå ããŸãããããŸã§ã§ãåºæ¬çãªäºåèšå®ã¯å®äºã§ãã以éã§ã¯ããèªäºçãèšæž¬ã®ããã®ã€ãã³ãèšæž¬ã®èšå®æ¹æ³ãã玹ä»ããŸãã 3. å€æ°ãéžæ ãµã€ãããŒã¡ãã¥ãŒã®ãå€æ°ããããèšæž¬å¯Ÿè±¡ã®å€æ°ãå®çŸ©ããŸããäžèšç»é¢ã®å³äžã®ãèšå®ããã¯ãªãã¯ãããšãäžèšã®ããã«å³åŽã«éžæãã£ãŒã«ãã衚瀺ãããã®ã§ããScroll Depth Thresholdããéžæã»è¿œå ããŸãã 4. ããªã¬ãŒãäœæ ãµã€ãããŒã¡ãã¥ãŒã®ãããªã¬ãŒããããèšæž¬åºæºãšãªãããªã¬ãŒãšããŠããã¹ã¯ããŒã«è·é¢ããéžæããŸãã ãã®ãã¹ã¯ããŒã«è·é¢ãã¯ããŠãŒã¶ãŒã«ãããŠã§ããµã€ãå ã®çžŠæ¹åã®ã¹ã¯ããŒã«ããåããŒãžã®ããªã¥ãŒã ã«å¯ŸããŠäœããŒã»ã³ããããããèšæž¬ã§ããããªã¬ãŒã§ããå²åã®å€ãã10%ã25%ã50%ã75%ã100%ããªã©èªç±ã«æå®ããããšãå¯èœã§ãã 5. ã¿ã°ãäœæ æåŸã«ãã¿ã°ããäœæããèšæž¬ã®èšå®ãå®æãããŸãããŸãããã¿ã°ã®èšå®ããã¯ãªãã¯ãããGoogle ã¢ããªãã£ã¯ã¹: ãŠãããŒãµã« ã¢ããªãã£ã¯ã¹ããéžæããŸãã äžèšã§éžæãããGoogle ã¢ããªãã£ã¯ã¹ãã«å¯ŸããŠãäžèšã®ããã«èšå®ããŸãã ã»ã€ãã³ããã©ããã³ã°ã¿ã€ãïŒãã€ãã³ã ã»ã«ããŽãªïŒãèªç±æå®å¯èœïŒGAäžã®ãã€ãã³ãã«ããŽãªã«è¡šç€ºãããå称ãïŒ ã»ã¢ã¯ã·ã§ã³ïŒã{{Scroll Depth Threshold}} ã»ã©ãã«ïŒã{{Page URL}} ã»éã€ã³ã¿ã©ã¯ã·ã§ã³ ãããïŒãç ã» ãã®ã¿ã°ã§ãªãŒããŒã©ã€ãèšå®ãæå¹ã«ãã ïŒãã§ãã¯ãå ¥ãã ã»ãã©ããã³ã°IDïŒãGAã®IDã調ã¹ãŠå ¥å ãŸãããããªã¬ãŒãã«ã¯ããã¹ã¯ããŒã«è·é¢ããéžæããŸãã äžèšãŸã§å¯Ÿå¿ãããããä¿åããã¯ãªãã¯ããŸããååã¯èªç±ã«æå®å¯èœã§ããä¿åãããšäžèšã®ããã«ã¿ã°ãä¿åãããŸãã 6. ãã¬ãã¥ãŒç¢ºèªã»å ¬éå¯Ÿå¿ ãå ¬éãïŒæå¹åã®åŠçïŒã®åã«ãããã¬ãã¥ãŒãããæ£åžžã«èšæž¬ãåããã©ããããã§ãã¯ã§ããŸããç»é¢å³äžã®ããã¬ãã¥ãŒããã¯ãªãã¯ãããšãäžèšã®ãããªã¿ã°ãããŒãžã£ãŒãšãµã€ãããã¹ãçã«é£æºã§ããç»é¢ã衚瀺ãããŸãã®ã§ãããã«ãŠã§ããµã€ãã®URLãå ¥åãããConnectããã¯ãªãã¯ããŸãã æ¥ç¶ãããã«å®äºããã®ã§ããããããããšå¥ãŠã£ã³ããŠã§ãäžèšã®ãããªURLã§ãµã€ããéãããŸãããã®ç¶æ ã§ãµã€ãå ãåéãããšãGTMã«ãŠã€ãã³ãèšæž¬ãããããšã確èªã§ããŸãã https://ãµã€ãã®URL/?gtm_debug=x ãã¬ãã¥ãŒåŠçããµã€ãé£æºãå®æœãããŠã£ã³ããŠã«æ»ããšãäžèšã®ãããªèšæž¬ç¶æ³ã確èªã§ããç»é¢ã«åãæ¿ãã£ãŠããŸããããã«ããTags Firedããšè¡šç€ºããããFired 4 time(s)ããªã©ãšã€ãã³ãèšæž¬ãçºçããåæ°ãã§ãŠããã°ãæ£åžžã«èšæž¬ãå¯èœãšãªã£ãŠããŸãã æåŸã«ãGTMç»é¢ã®å³äžã®ãå ¬éããã¯ãªãã¯ããããŒãžã§ã³åïŒä»åã®è¿œå ïŒå€æŽã«å¯ŸããïŒãæå®ããŠãå ¬éããŸããããã§Googleã¿ã°ãããŒãžã£ãŒäžã§ã®èšå®ã¯å®äºãšãªããŸããæ£åžžã«èšå®ããããŠããã°ãGoogleã¢ããªãã£ã¯ã¹äžã§ãèªäºçã®ã€ãã³ãèšæž¬ãå¯èœãšãªã£ãŠããŸãã Googleã¢ããªãã£ã¯ã¹ã§ã®èªäºçã®èšæž¬ç¢ºèªã®æ¹æ³ ãªã¢ã«ã¿ã€ã ã§èªäºçïŒã¹ã¯ããŒã«çïŒã®ç¶æ³ãèŠãå Žå ããªã¢ã«ã¿ã€ã ã > ãã€ãã³ãã æºãŸã£ãŠããèªäºçïŒã¹ã¯ããŒã«çïŒã®ããŒã¿ãèŠãå Žå ãè¡åã > ãã€ãã³ãã â»ãµã€ãå šäœã®èªäºçïŒã¹ã¯ããŒã«çïŒã®è¡šç€ºã€ã¡ãŒãž èªäºçã®è©äŸ¡ã§æ°ãã€ããã¹ãããš ãããã§ããããïŒä»åã®æ¹æ³ã§ã¯èšå®ãŸã§ã«ã¯å€ãã®ããã»ã¹ããããåããŠã®æ¹ã«ã¯å°ãæéãããããããããŸããã ãŸããä»åã玹ä»ãããŠé ããŸããGoogleã¢ããªãã£ã¯ã¹ãéããŠèªäºçãå¯èŠåããæ¹æ³ã§ããã誰ã§ãè²»çšããããã«èšæž¬ããããšãã§ããããã掻çšããããã®ã§ããããã®åé¢ãããŒã¿ãè©äŸ¡ããéã«ã¯æ°ãã€ããã¹ããã€ã³ãããããŸãã èªäºçïŒã¹ã¯ããŒã«çã§ã¯ãªã 以åã«æ¬ããã°å ã§ã玹ä»ãããŠé ããŸããèªäºçã«é¢ããèšäºã§ã¯ãèªäºçã¯ãã¹ã¯ããŒã«çãã ãã§ã¯èªäºãããã©ããã¯å€æã§ããªããšãäŒããããŠé ããŸããã ãŸããæ»åšæéãçµã¿åãããã°è¯ãã®ãïŒãšæãããæ¹ãããã®ã§ããããã¡ããä»®ã«æ»åšæéãããªã¬ãŒãšããŠèæ ®ãããšããŠãã³ã³ãã³ãããšã«ããã¹ãããªã¥ãŒã ãç°ãªããããä»åã®ãããªçŽåãåã«èªäºã®å®çŸ©ã決ãã€ããŠããŸããšãèªè ã®ã³ã³ãã³ãã«å¯ŸããŠã®å®éã®ãšã³ã²ãŒãžã¡ã³ãã誀ã£ãŠå€æããŠããŸãå¯èœæ§ããããŸãã ç¡æããŒã«ã§ååŸã§ããããŒã¿ã®è©äŸ¡ã«ã€ã㊠äžè¬çã«ã³ã³ãã³ãå¶äœã«ã¯å€ãã®äŒæ¥ãä»å°ã倧ããªäºç®ãšæéãæäžããŠããŸããããããªããããã®ããã©ãŒãã³ã¹ãç¡æããŒã«ã®ã¿ã§èšæž¬ããå Žåã粟緻ã«ãã®ã³ã³ãã³ãã®ããã³ã·ã£ã«ãææ¡ããããšã¯é£ããåŽé¢ããããŸãã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã§å§åçã«ææãåºããŠããäŒæ¥ã«å ±éãããã® ã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ææãåºãããšã¯åœç¶ãç°¡åãªããšã§ã¯ãããŸããããããããã®æ°å¹Žã§ããã®äžã§ãå§åçã«ææãåºãããŠããäŒæ¥ã®æ¹éã«å ±éããŠãããã®ããããŸãã ããã¯ããææ°ãã¯ãããžãŒã®ç©æ¥µçãªæŽ»çšããšãæ¹åã¢ã¯ã·ã§ã³ã®éããã§ãã çŸåšãITPãcookieãããã¯ã«ãã圱é¿ã§ãµã€ãæµå ¥ã®è³ªãæžå¿µãããäžãã³ã³ãã³ãã«ãããŠãç©æ¥µçãªãã¯ãããžãŒã®æŽ»çšãæ±ããããŠããŸãããã®ãããªæ代èæ¯ã®äžã§ããã¡æ©ãã³ã³ãã³ãã®ææãåºããŠããäŒæ¥ã¯åŸæ¥ããŒã«ã®éçãæ£ããç解ããã«ããŒã§ããŠããªãé åã«å¯ŸããŠç©æ¥µçã«ãã¯ãããžãŒãžã®å è¡æè³ãè¡ã£ãŠããŸãã ãŸããææãåºããŠããäŒæ¥ã®ããäžã€ã®ç¹åŸŽã§ããããæ¹åã¢ã¯ã·ã§ã³ã®éããã«ã€ããŠã¯ãã³ã³ãã³ããå¶äœããŠçµããã§ã¯ãªããå¶äœåŸãããã©ãŒãã³ã¹ãã¢ãã¿ãªã³ã°ãã課é¡åæãè¡ãã次åã³ã³ãã³ãå¶äœã®ããã«ããŒã¿ã掻çšããŠããŸãã ããããã³ã³ãã³ãããŒã±ãã£ã³ã°ãæ åœè ã®å€ãã®æ¹ã¯äŒç»ãéå¶å¶äœã§æäžæ¯ã§ãåæããæéãªã©ã«å åã«ãªãœãŒã¹ã確ä¿ããããšãé£ããã®ãçŸå®ã§ãã ãã¯ãããžãŒïŒèªååïŒÃCSïŒå®è¡åïŒã®éèŠæ§ ä»åã玹ä»ãããããªãèªäºçãã®èšæž¬äžã€ãšã£ãŠããæã£ããã倧å€ãšæããããã®ã§ã¯ãªãã§ããããïŒ...
6æ9æ¥(æ°Ž)16æïœãOutbrainæ§ãšå ±å¬ã§ããªã³ã©ã€ã³ã»ãããŒãå®æœããããŸãã ããã¥ã¢ã«äœæãæŽæ°ç®¡çãæ軜ã«ããããšã§äººæè²æã®è³ªãå¹çããããŠäŒæ¥å šäœã®çç£æ§åäžãå®çŸãããµãŒãã¹ãTeachme BizããæäŸããæ ªåŒäŒç€Ÿã¹ã¿ãã£ã¹ãã®äœè€æ°ã»ä»äºæ°ãã²ã¹ãã«ãæ§ã ãªæœçã«ã€ããŠäŒºããŸããã¢ãããã¹(å¿åç¶æ )ã®ããŒã¿ãã©ãããŒã±ãã£ã³ã°ã«æŽ»ãããïŒã³ã³ãã³ãããã«æŽ»çšãã顧客ããŒãã£ãªã³ã°ã®æ¹æ³ããã³ã³ãã³ãããŒã±ãã£ã³ã°ãšCRMã®èåãªã©ããã®å é²çãªåãçµã¿ã玹ä»ããããŸãã ã¹ã¿ãã£ã¹ãæ§ã®ããŒã±ãã£ã³ã°ã®å šäœåãçµç¹ãšããŠæ¬æ Œçã«ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµã¿å§ãã2017幎é ããã®åãçµã¿ã«ã€ããŠããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®å¿ èŠæ§ãæããçç±ãªã©ãæ·±å ããããŠããã ããŸãããã¡ãã«äžã®æœåšãŠãŒã¶ãŒãžã®ã¢ãããŒããšããŠèªç¥ã»åèã®ããã®æ§ã ãªããŒã±ãã£ã³ã°æœçãCTAãMAã®å¹æçãªäœ¿ãæ¹ãªã©ãã䌺ãããããšæããŸãã ãç³èŸŒã»è©³çŽ°ã¯ãã¡ãããã©ããïŒ https://trendemonwebinar20210609.peatix.com/view
5æ25æ¥(ç«)16:10ïœãã€ã³ãã¬ã¹ç€Ÿäž»å¬ã®ãªã³ã©ã€ã³ã»ãããŒãWebæ åœè ForumããŒãã£ã³ã°2021æ¥ãã®B2-6ã»ãã·ã§ã³ã«ãŠããããœããã¯æ ªåŒäŒç€Ÿ ã¢ãã©ã€ã¢ã³ã¹ç€Ÿã®å¯å²¡æ§ãã¡ã€ã³ã¹ããŒã«ãŒã«ãæãããè¬æŒãããŠããã ããŸãã ã¿ã€ãã«ã¯ã ããããœããã¯ãå®è·µããã³ã³ãã³ãã³ãã¥ãã±ãŒã·ã§ã³ïœãã¹ãCookieæ代ã®ã€ã³ãµã€ãçºæïœ ã BtoBã»BtoCäŒæ¥åãããã³ã³ãã³ããããŒã¿åæãžã®æè³ãããæè¿ã®ãã¬ã³ãã§ããããã客æ§ãšã®ã¿ãããã€ã³ããå¢ããããã«ã³ã³ãã³ããããããäœã£ããã®ã®ãããŸãã¡æŽ»çšã§ããŠããªãæ°ãããããã«ã¹ã¿ããŒãžã£ãŒããŒãå¯èŠåããããã©ã»ãã·ã§ã³ãåããŠãæã£ããã䜿ããã®ã«ãªããªããã©ã©ããããããã®ããªã©ãããŒã±ã¿ãŒã®çæ§ã®çåã«ãçãããå 容ã«ãªã£ãŠããŸãã ã«ã¹ã¿ããŒããŒã¿ããç¹ãã§æããã®ã§ã¯ãªããã«ã¹ã¿ããŒãžã£ãŒããŒããç·ãã§æããæ¹æ³ãCVãã€ã³ãããã¹ãŠWebäžã«ããããã§ã¯ãªãäžã§ã³ã³ãã³ããã©ãè©äŸ¡ããŠPDCAãåãããããã«ãã®ããŒã¿ãã©ãã¯ãªãšã€ãã£ãã«æŽ»ãããçãå®äŸãã話ãããããŸãã ã¬ãã«ãšããŠã¯è±åçŽã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã»ã³ã³ãã³ãã³ãã¥ãã±ãŒã·ã§ã³ã«æºããæ¹ã¯ãã¡ãããCDPã»MAãããŒã¿æŽ»çšå«ããŠé¡§å®¢æ¥ç¹æé©åãã€ã³ãµã€ãçºæã«åãçµãæ¹ãããžã¿ã«é åã§æŠç¥ãäŒç»å®è¡ããç«å Žã®æ¹ãã³ãã¥ãã±ãŒã·ã§ã³ã®å šäœæé©ãè¡ãç«å Žã®æ¹ã«ãå±ããããã§ãã ãç³èŸŒã»è©³çŽ°ã¯ãã¡ãããã©ããïŒ https://www.evt-entry.com/webtan_spring/
5æ13æ¥(æš)16æïœãFaberCompanyæ§ãšå ±å¬ã§ããªã³ã©ã€ã³ã»ãããŒãå®æœããããŸãã æšå¹Žããç¶ãã³ããã®åœ±é¿ã§å¯Ÿé¢åè«ãå±ç€ºäŒãªã©ãå¶éãããããšããããåœå€ã»åœå åããWebãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«æè³ãå§ããBtoBäŒæ¥ãå¢ããŠããŸãã ããã§ãæ¥æ¬åžå Žã«ãããŠã³ã³ãã³ãããŒã±ãã£ã³ã°ãå§ãããBtoBäŒæ¥ã®ããŒã±ãã£ã³ã°ãæ åœè æ§ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãå§ãããã®ã®æå¿ãããŸã æããŠããªããšãããæ åœè æ§ã®ããã«ãæ©æããåãçµãã§ããã«ãªããæ§ã»èåŠæ§ãã²ã¹ãã«è¿ããæåã®ç§èš£ããã³ãã䌺ããŸãã ããžã¿ã«äžã§ããã«é¡§å®¢è²æãããããã³ã³ãã³ãããŒã±ãã£ã³ã°ãšCRMã®èåãªã©ããã®åãçµã¿ã玹ä»ããªãããæåã®TIPSãå°ãåºããŸãã ãç³èŸŒã»è©³çŽ°ã¯ãã¡ãããã©ããïŒ https://mieruca.satori.site/btob_contents
4æ21æ¥(æ°Ž)16æïœããªã³ã©ã€ã³ã»ãããŒãå®æœããããŸãã BtoBãBtoCéããããžã¿ã«äžã§ããã«é¡§å®¢è²æããããšèãããšããä»æè³ãã¹ããªã®ã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ãããããªãªãã¯ã¹æ§ãå®è·µããã³ãŒãã¬ãŒãã³ãã¥ãã±ãŒã·ã§ã³ããªãŠã³ãã¡ãã£ã¢ãMOVE ON!ããéãããšã³ã²ãŒãžã¡ã³ã匷åã«ã€ããŠãå瀟ã§ãã©ã³ã奜æãžã®è²¢ç®ã®å¯èŠåã«ææŠããå€§å¡ åè£æ§ã«ãçŽè¿ã®åãçµã¿å 容ãã話ããã ããŸãã ãŸããã³ã³ãã³ãã®ææããé¢ãã§æããã ãã§ã¯ãªãããç·ãã§æããã¹ãçç±ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãããŠå®ç¹èŠ³æž¬ãã¹ãææšããè¯ãã³ã³ãã³ããšã¯äœããããããŒãããŒã§ããã¢ããäœè€åä»æ§ã亀ããŠãã£ã¹ã«ãã·ã§ã³ããŸãã ãç³èŸŒã»è©³çŽ°ã¯ãã¡ãããã©ããïŒ https://peatix.com/event/1870896/view
ããŒãœãã©ã€ãŒãŒã·ã§ã³ãžã®é«ãŸãæåŸ æ¯å¹ŽANA(Association of National Advertisor)ããå ¬è¡šãããŠããäžçã®ããŒã±ãã£ã³ã°ã¯ãŒãã§ããã2019幎ã¯ãPersonalizationãã ã£ãã®ããåç¥ã§ããããïŒïŒã¡ãªã¿ã«2020幎ã¯ã³ããã®åœ±é¿ãããå€ãã®äŒæ¥ããã£ãžã«ã«ãªäœéšããããžã¿ã«äœéšãžã®ç§»è¡ãè¿«ããããšããããšã§ãâPivotâãšããã¯ãŒãã§ãããïŒ ãŸããèšäºå ã§ã¯äžèšã®ããã«å»¶ã¹ãããŠããŸãã As marketers we can no longer think about customers as just a single large group. If we assume all customers are the same, then we are not meeting their needs.ïŒããŒã±ã¿ãŒãšããŠããã¯ãç§éã¯é¡§å®¢ããã ã®å€§ããªéå£ã®äžã®äžäººãšããŠèããããšã¯ã§ããªããããå šãŠã®é¡§å®¢ãåäžãšããŠã¿ãªããªããç§éã¯åœŒãã®ããŒãºãæºãããŠããªããïŒhttps://www.ana.net/miccontent/show?id=ii-2019-ana-word-of-year ããã«ããã®çºè¡šã®äžã§ã¯ããŒãœãã©ã€ãŒãŒã·ã§ã³(Personalization)ããªãéèŠãªã®ããšããäºãäžèšã®ããã«èªãããŠããŸãã ã»Over half of consumers expect companies to know their buying habits and anticipate their needs.ïŒä»ãæ¶è²»è ã®åæ°ä»¥äžãäŒæ¥ã«èªåãã¡ã®ç¿æ £ãç¥ã£ãŠããããããŒãºãç確ã«äºæ³ããŠãããããšãæåŸ ããŠããïŒã»Half of marketers plan to increase investments in personalization technology.ïŒããŒã±ã¿ãŒã®åæ°ãããŒãœãã©ã€ãŒãŒã·ã§ã³é¢é£ã®ãã¯ãããžãŒæè³ãå¢ããããšãèšç»ããŠããïŒã»One resource identified personalization as the most important marketing trend of this century.ïŒããŒãœãã©ã€ãŒãŒã·ã§ã³ãä»äžçŽæãéèŠãªããŒã±ãã£ã³ã°ãã¬ã³ããšèŠãªããŠããïŒhttps://www.ana.net/miccontent/show?id=ii-2019-ana-word-of-year ãã®ããã«ãäžçäžã®ããŒã±ã¿ãŒã¯ä»ãŸãã«ãPersonalizationïŒä»¥äžãâããŒãœãã©ã€ãŒãŒã·ã§ã³âïŒãããã«åãçµãã§ãããã«ã€ããŠé«ãé¢å¿ãå¯ããŠããŸããã§ã¯ã ããŒãœãã©ã€ãŒãŒã·ã§ã³ãšã¯äžäœã©ã®ãããªãã®ãªã®ã§ããããïŒ ããŒãœãã©ã€ãŒãŒã·ã§ã³(Personalization)ãšã¯ïŒ ããŒã±ãã£ã³ã°ã®äžçã§çšãããããããŒãœãã©ã€ãŒãŒã·ã§ã³ããšã¯åºçŸ©ã«ã¯ãäžäººäžäººã®è¡åãå奜æ§ãã¹ããŒã¿ã¹ã«å¿ããŠãããããã«é©ããæ å ±ãå±ããããŒã±ãã£ã³ã°ææ³ã®äžã€ãšãããŠããŸãããçŸåšã®ç§éã®æ®ããã®äžã«ãèŠãããšãã§ããŸãã Netflixã¯ãŠãŒã¶ãŒã®èŠèŽæéãã³ã³ãã³ãã«ããŽãªãŒãªã©ã®èŠèŽããŒã¿ããããããããŠãŒã¶ãŒããšã«ãã£ãã³ã³ãã³ããã¬ã³ã¡ã³ãããŠããŸãããAmazonãåæ§ã«è³Œè²·ããŒã¿ãããªã¹ã¹ã¡ã®ååãã¬ã³ã¡ã³ãããŠããããããã代衚çãªããŒãœãã©ã€ãŒãŒã·ã§ã³ã®äžã€ãšãããŠãããç¥ããªãéã«ç§éã®ç掻ã¯ãã®ããŒãœãã©ã€ãºãã¯ãããžãŒã®æ©æµãåããŠããŸãã åé ã§çŽ¹ä»ããããŒã¿ããããä»ãå€ãã®æ¶è²»è ãäŒæ¥ã«å¯ŸããŠãèªåãã¡ã®å奜æ§ãç解ããŠããããããšãæåŸ ããŠãããšããããšããããä»åŸããžã¿ã«ã®äžçã§ã¯ããäžå±€ãããã«äžäººäžäººã«å¯ãæ·»ããã¹ãã¬ã¹ã®ãªãäœéšãæäŸãããšã³ã²ãŒãžã¡ã³ãïŒé¢ä¿æ§ïŒãæ§ç¯ããããšãå é床çã«æ±ããããããšãäºæ³ãããŸãã Cookieã¬ã¹æ代ã«äºæ³ããã圱é¿...
ãTRENDEMONãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãå®éã®ãå©çšæ¹æ³ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã玹ä»ãããã€ã³ã¿ãã¥ãŒäŒç»ãä»åã¯æ ªåŒäŒç€Ÿã¹ã¿ãã£ã¹ãæ§ã«ã話ããèŽãããŸãããã (TRENDEMON)ïŒããã§ã¯ãåãã«çæ§ã®èªå·±çŽ¹ä»ããé¡ãèŽããŸãã ïŒä»äºæ§ïŒïŒæ ªåŒäŒç€Ÿã¹ã¿ãã£ã¹ãã§ããŒã±ãã£ã³ã°ãæ åœããŠããä»äºãšç³ããŸããæ åœããŠããæ¥åãšããŠã¯ãåè·ã代çåºã ã£ããšããããšããããããžã¿ã«åºåå šè¬ãäž»ã«æ åœããŠãããŸãããçŽè¿ã¯ãªã³ã©ã€ã³ã»ãããŒã®äŒç»éå¶ãè¡ããªããããããšã¯å¥ã«ãµã€ãåšãã®æŽæ°ç®¡çå šè¬ãæ ã£ãŠãããŸãã ïŒäœè€æ§ïŒïŒåããããŒã±ãã£ã³ã°éšãŠããããªãŒããŒã®äœè€ãšç³ããŸããç§ã®çµæŽãšããŠã¯åè·ã§ã¯äººæç³»ã®äŒæ¥ã§åºåå¶æ¥ãããã£ãªã¢ãã¹ã¿ãŒããããïŒïŒïŒïŒå¹Žé ããããŒã±ãã£ã³ã°æ¥åã«æºããããã«ãªããMAãããŒã¿åæãªã©ããã¬ã³ã¡ã³ããšã³ãžã³ã®éçºãªã©ãè¡ã£ãŠããŸãããå ã ã®èªåã®äžã§å€§åã«ããŠããè¡å軞ãšããŠãæ°ã¥ãããåšãã«äžããããšã§ããè¯ã瀟äŒã«ããŠãããããšããæãããããïŒïŒïŒïŒå¹Žã«çŸåšã®ã¹ã¿ãã£ã¹ãã«å ¥ç€ŸèŽããŸããã (TRENDEMON)ïŒããããšãããããŸããã¹ã¿ãã£ã¹ãæ§ã®äŒç€ŸæŠèŠã«ã€ããŠãç°¡åã«ã玹ä»é ããŸãã§ããããïŒ ïŒäœè€æ§ïŒïŒã¯ããåŒç€Ÿã¯ïŒïŒïŒïŒå¹Žã§èšç«ïŒïŒåšå¹Žãè¿ãããã³ãã£ãŒäŒæ¥ã§ãããäŒããããšãããã£ãšç°¡åã«ãããšããããã·ã§ã³ãæ²ããããã«å¯ŸããŠæã ã¯ãTeachme Bizããšãããããã¥ã¢ã«äœæãæŽæ°ç®¡çãæ軜ã«ããããšã§äººæè²æã®è³ªãå¹çããããŠäŒæ¥å šäœã®çç£æ§åäžãå®çŸãããµãŒãã¹ãæäŸããŠããŸãã â»ã¯ã©ãŠãåæé æžäœæããŒã«ãTeachme Bizã https://biz.teachme.jp/ (TRENDEMON)ïŒãããã¥ã¢ã«äœæ管çãã®ãœãªã¥ãŒã·ã§ã³ãšããããšã§ãã貎瀟ã®æŽå²ãšããŠã¯èšç«æã®ïŒïŒå¹Žåããåæ§ã®ãµãŒãã¹ãæäŸãããŠããã®ã§ããããïŒ ïŒäœè€æ§ïŒïŒå®ã¯ãäŒç€Ÿã®æŽå²ãšããŠã¯åŒç€Ÿä»£è¡šã®éŽæšãšçŸå¯ç€Ÿé·ã®åºåžãå ã 補é ç³»äŒæ¥ã®æ¥åå¹çåã³ã³ãµã«ãã£ã³ã°ãè¡ã£ãŠãããšããããã¹ã¿ãŒãããŠããŸãã ãã®äžã§ãäŒæ¥ã®æ¥åå¹çåã«ãããŠã¯äœæ¥ãå¯èŠåãã管çããSOPïŒæšæºäœæ¥æé æžïŒã極ããŠéèŠã§ããããšã«æ°ã¥ãããTeachmeããšããã¯ã©ãŠã管çåã®ããã¥ã¢ã«äœæãµãŒãã¹ãèªçãããã«è³ããŸããããããããããB2Båãã®ãããã¯ããšããŠç¹åãããã¹ããTeachme BizããšãããµãŒãã¹åã«ã¢ããããŒãããä»ã«è³ããŸãã ãããŸã§åãçµãã§ããããŒã±ãã£ã³ã°æŽ»åã«ã€ã㊠(TRENDEMON)ïŒåµæ¥ããïŒïŒåšå¹Žãè¿ãã貎瀟ã§ããããããŸã§ã®ããŒã±ãã£ã³ã°ã®åãçµã¿ãªã©ã«ãããŠãäŒç€Ÿã®æé·ã¹ããŒãžãšå ±ã«å€ãã®ããšãå®è·µããäœéšãããŠããããšæãã®ã§ããããããã§ããããïŒ ïŒäœè€æ§ïŒïŒå®ã¯ãçµç¹ãšããŠæ¬æ Œçã«ããŒã±ãã£ã³ã°ã«åãçµã¿å§ããã®ãïŒïŒïŒïŒå¹Žé ã«ãªããŸãããã以åã¯ããŒã±ãã£ã³ã°çµç¹ãç«ã¡äžããã®ãã§ãŒãºã ã£ãããšããããäž»ãªæœçã¯ã客æ§ããã®çŽ¹ä»ããã€ãã³ããšãã£ãé客ãã¡ã€ã³ã«è¡ã£ãŠããã®ã§ãããããæã«é æã¡ãããããã«ãªã£ãŠããŸããã ãããŠãããŒã±ãã£ã³ã°åŒ·åã®å¿ èŠæ§ã匷ãæããããã«ãªããçµç¹é¢ã§ãå°ä»»ã®CMOæ¡çšãè¡ãããã¡ãã«äžã®æœåšãŠãŒã¶ãŒãžã®ã¢ãããŒããšããŠèªç¥ãåèã®ããã®æ§ã ãªããŒã±ãã£ã³ã°æœçããã®ïŒå¹Žã§æ¬æ Œçã«åãçµãããã«ãªããŸããããã®ãããªæµãã§ã³ã³ãã³ãããŒã±ãã£ã³ã°ãªã©ãåŸã ã«ãã©ãã·ã¥ã¢ããããŠããããã«ãªããŸããã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ç®çãšæ矩 (TRENDEMON)ïŒããæå³ããŒãºããã§ã«é¡åšåãããŠãŒã¶ãŒã«å¯ŸããŠã®ãããŸã§ã®ã¢ãããŒãææ³ãããæ°ãã«ãããŒãºãæãèµ·ããããããªæœåšãŠãŒã¶ãŒãžã®ã¢ãããŒããããŠããå¿ èŠããããšæããããã¿ã€ãã³ã°ã§è²Žç€Ÿããšãåããã³ã³ãã³ããã«æ³šç®ããã®ã¯ã©ã®ãããªçç±ãçãããã£ãã®ã§ããããïŒ ïŒäœè€æ§ïŒïŒãTeachme Bizããšãããããã¯ãã®ç¹æ§ãããã®ã§ããã察象ãšãªãã客æ§ã®æ¥çãå€å²ã«ãããããªããã€åæãšããŠç¬¬äžæ³èµ·ãšããŠèªç¥ç解ããŠãããã«ã¯äžå®ã®æéãããããã³ã³ãã³ããéããèªç¥ãåèã®ã³ãã¥ãã±ãŒã·ã§ã³ãå¿ èŠã§ããåŒç€Ÿã®ãããªHorizontal SaaSã®ãœãªã¥ãŒã·ã§ã³ã¯ã客æ§ããšã«ãå©çšäŸ¡å€ãç°ãªããæ å ±ãšããŠããŠãŒã¶ãŒããšã«æ§ã ãªäŸ¡å€èšŽæ±ãæäŸããããšãæ±ããããŸãããã®ããç»äžçãªLPã§ã¯ãªããã³ã³ãã³ãã®ãããªãã©ãŒãããã§ãªããšã«ããŒã§ããªããšããããšããããŸãã ãã®äžã§ãåŒç€Ÿã§ã³ã³ãã³ãæœçãæšãé²ããããšãã§ããããäžã€ã®èŠå ãšããŠã¯ã以åãã瀟å ããã°ã®äžã§äžå®ã®ã³ã³ãã³ãæ°ãå è¡ããŠäœæã»ä¿æããŠãããšããããšãããããã©ãã£ãã¯ãäžå®æ°æ ä¿ãããŠããããšã倧ããªèŠå ãšããŠãããŸãã â»ãTeachme Bizããã¡ã€ã³å ã®ããã°ã³ã³ãã³ããhttps://biz.teachme.jp/blog/ ïŒTRENDEMONïŒïŒåœå ã§ã¯ç¹ã«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãŸããŠããæ¹ã®å€ããSEOã«æ³šåããŠããããšæãã®ã§ãããæµå ¥æœçãšããŠã®SEOèªäœãããã€ã®éã«ãç®çåããŠããŸãåŸåãããäžã§ã貎瀟ã¯SEOã«çžããããæ¬è³ªãèŠå€±ãããšãªãæ°èåºåã¡ãã¥ãŒã«ãåãçµãã§ããããããšæãã®ã§ãããäœãæµå ¥æœçã«ãããŠãæèãããŠããããšã¯ãããŸãã§ããããïŒ ïŒä»äºæ§ïŒïŒããžã¿ã«ããŒã±ãã£ã³ã°ã®æèã§ãããšãã³ã³ãã³ãæœçãæ¬æ Œçã«ããå§ããåã¯ãªã¹ãã£ã³ã°ããªããŒã±ãã£ã³ã°ã®ãããªè³Œè²·æ欲ã®ããæ¹äžå¿ã®åºåãå®æœããŠããŸãããã§ãããæ³å®ããŠããããã«ããŸãããããéåžžã§ããã°ç²åŸãèŠèŸŒããåŸæ¥ã®åºåãªãŒãæœçãåŒç€Ÿåæã®ç¹æ§äžããã®åœæã¯æ©èœããªãã£ãããšãããããšæã£ãŠããŸãã åå ãšããŠã¯ãæ®æ®µã®ç掻ã®äžã§ãããã¥ã¢ã«äœæãã«ã€ããŠèãã人ã¯å°ãªãã§ããå°ãªããããæ¢ã«ãã¡ãã«ã®ããã ã«äœçœ®ããèŠèŸŒã¿é¡§å®¢ãå§åçã«è¶³ããŠããªãããšã課é¡ãšãªããŸããçŸåšãOutbrainïŒã¢ãŠããã¬ã€ã³ïŒãªã©ã®ã³ã³ãã³ããšã®çžæ§ãè¯ããã€ãã£ãåºåã«ãåºçš¿ããŠãããåŸã ã«æ°èŠç²åŸä»¶æ°ãå¢ãã¯ãããããã«ãªããŸããã ãŸãå çšãäœè€ãç³ãäžããéããäºãèªç€Ÿããã°å ã«äžå®ã®ã³ã³ãã³ãæ°ãææããŠããããšãåºçºç¹ã«ã¯ãªãã®ã§ãããèªç€Ÿãµã€ããžã®æµå ¥å ã¯ããã°ããã倧åãå ããŠããŸãããã®ãããããã°å ã®ã³ã³ãã³ããšããè³ç£ãæ倧é掻ããã«ã¯ãåŸæ¥ã®åºåææ³ã§ã¯ãªããOutbrainã®ãããªãèªã¿ç©ããšçžæ§ã®è¯ãåºåãã©ãŒããããæãé©ããŠãããšæããŠããŸããã TRENDEMONãæ¬æ Œå°å ¥ããçç± ïŒTRENDEMONïŒïŒæµå ¥æœçãå«ããæ§æ¥ã®ããŒã±ãã£ã³ã°ææ³ããæ°ãã«ã³ã³ãã³ãæœçã«ã泚åãããŠããäžã§ãåŒç€ŸTRENDEMONã®ãå©çšãæ€èšé ããèæ¯ã«ã€ããŠãç°¡åã«ã話ããèããé ããŸãã§ããããïŒ ïŒä»äºæ§ïŒïŒããã«ã±ãšããŠã¯Outbrainãå©çšãå§ããã¿ã€ãã³ã°ã§ãåŸæ¥ã®åæèšæž¬ããŒã«ã§ã¯ã«ã¹ã¿ããŒãžã£ãŒããŒããããŒã±ãã£ã³ã°ãã¡ãã«å šäœã®åããæããããšãããšãã«ãéçãæããããã§ãã åŒç€Ÿã®åæã¯æ¯èŒçæéããããã³ãã¥ãã±ãŒã·ã§ã³ãå¿ èŠã«ãªããããããŒã±ãã£ã³ã°ãã¡ãã«ããšã«ã©ã®ãããªã³ã³ãã³ããæ±ããããŠããã®ãææ¡ããå¿ èŠããããŸãããTRENDEMONã§ã¯ã»ãã·ã§ã³ãè¶ ããŠããŠãŒã¶ãŒã®ãžã£ãŒããŒãå¯èŠåããã©ã®ãã§ãŒãºã§ã©ã®ãããªã³ã³ãã³ããå¹ããŠããã®ãäžç®çç¶ã§å¯èŠåã§ããã®ã§ãã³ã³ãã³ãæœçãè¡ã£ãŠããäžã§å¿ èŠãšããŠããæ©èœãå ŒãåããŠããŸããã â»TRENDEMONã³ã³ãã³ãããã·ã¥ããŒã管çç»é¢ ïŒäœè€æ§ïŒïŒãããã¯ãæ©èœãã®ãã®ä»¥å€ã«å°å ¥ã決ããçç±ãšããŠã¯ãã«ã¹ã¿ããŒãµã¯ã»ã¹ããªã¯ãšã¹ãæ©èœéçºãªã©ã決ãæã«ãããŸãããçŸæç¹ã§ã¯ãªãæ©èœã«ã€ããŠããæ°ããªéçºå¯Ÿå¿ãå°å ¥åŸã®èšå®ãµããŒããæ¹åææ¡ãæœçå®è¡ãªã©å«ããŠããŒã¿ã«ã§å©çšäŸ¡å€ãããããšããããæå³ä»ã«ã¯ãªãTRENDEMONã®ç¹åŸŽã§ãããšæããŸãããå®éç¹ã«MAããŒã«ãªã©ã¯å°å ¥ããããšã«æºè¶³ããŠãæ¹å掻åãŸã§æãåããªãããšãã»ãšãã©ããšæãã®ã§ãããTRENDEMONã§ã¯èšæž¬åæããæœçãŸã§ãäžé£ã®ãµã€ã¯ã«ãäžæ°é貫ã§å®è¡ã§ããããšãããäžã€ã®é åã§ãã ïŒTRENDEMONïŒïŒããããšãããããŸããå ã ãåŒç€ŸTRENDEMONã®åµèšè ã§ããCEOã®Avishaiãšãããã®ãTRENDEMONãéçºããããšæã£ãåç¹ã«ã圌èªèº«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµã¿ãã³ã³ãã³ãå¶äœã®èŠãã¿ããè©äŸ¡åæã®å°é£ããªã©ãããŒã±ã¿ãŒèªèº«ãæ±ããæ©ã¿ãèªèº«ã§äœéšããŠããããšã倧ãã圱é¿ããŠãããšæããŸãã TRENDEMONå°å ¥åŸã«ãã£ãŠåŸãããæ¹åææ ïŒTRENDEMONïŒïŒTRENDEMONããå©çšåŸãå®éã«ã©ã®ãããªæ¹åææãåŸãããŸããã§ããããïŒ ïŒä»äºæ§ïŒïŒã³ã³ãã³ãåæã ãã§ãªããTRENDEMONã§ã¯PersonalizationïŒããŒãœãã©ã€ãŒãŒã·ã§ã³ïŒãšããèšæž¬ããŒã¿ãããšã«ãžã£ãŒããŒãèªåæé©åããã¬ã³ã¡ã³ãæ©èœãããããã®æ©èœã§ãµã€ãå ã®åéãšã³ã²ãŒãžã¡ã³ããCVå°ç·ã匷åããããšãã§ããŸããã â»TRENDEMONã®PERSONALIZATIONæ©èœã®æŠå¿µå³ â»TRENDEMONã®PERSONALIZATIONæ©èœå ã®åéçšã®ã¬ã³ã¡ã³ããŠã£ãžã§ããïŒäžå€®2段ïŒãè³æè«æ±èªå°çšã®CTAïŒå³äžïŒ ïŒä»äºæ§ïŒïŒãŸããMAããŒã«ãšã®é£æºæœçã«ãããŠã¯MAäžã®ãã©ãŒã ã䜿ããªããTRENDEMONã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ã§åºãåããè¡ãããšã§æ°èŠã®ãªãŒãç²åŸæ°ãäžå®æ°å¢å ãããããšãã§ããŸããã â»MAäžã®ãã©ãŒã ãå©çšããTRENDEMONã«ãããªãŒãç²åŸåã®ã¬ã³ã¡ã³ããããã¢ãã ïŒTRENDEMONïŒïŒããããšãããããŸããããŒãœãã©ã€ãŒãŒã·ã§ã³ãµãŒãã¹ã¯ä»åŸåœå ã§ã倧ããªäžã€ã®ãã¬ã³ãã«ãªãããšæãã®ã§ããããã®æã®æœçã¯ã¡ãã£ãšããæœçã§å€§ããªæ¹åææãåŸãããã®ã§æ¯éãšãä»åŸãæ§ã ãªåãçµã¿ãè¡ã£ãŠãããã°ãšæã£ãŠãããŸãã ïŒTRENDEMONïŒïŒæåŸã«ãªããŸããã貎瀟ã®ä»åŸã®å±æãåŒç€Ÿã«å¯ŸããŠã®ãªã¯ãšã¹ããªã©ããããŸãããããæèŠãèããé ããã°å¹žãã§ãã ïŒä»äºæ§ïŒïŒä»åŸå®æœããŠã¿ããéšåãšããŠã¯ãã«ã¹ã¿ããŒãžã£ãŒããŒäžã§ååæ¥è§Šã«çµã£ããšãããç¹å®ã®æµå ¥å ãã¿ãããã€ã³ãã§åãåã£ããšãã®ã³ã³ãã³ãã€ã³ãµã€ããçºæããŠãããããšæã£ãŠããŸããããããããšã§ããããŸã§èŠããŠããªãã£ããã§ãŒãºããšã®ãŠãŒã¶ãŒã€ã³ãµã€ããã³ã³ãã³ãã®æ°ããåãå£ãèŠã€ããããšãã§ããã°ãšæã£ãŠããŸãã ïŒäœè€æ§ïŒïŒåŒç€ŸãšããŠã¯ãçŸåšã¯ãªãŒãç²åŸã®é åã§ã³ã³ãã³ãæœçãªã©ã泚åããŠãããšããã§ã¯ãããŸãããä»åŸã¯ãªãŒãç²åŸåŸã®åŒãäžãããªãã³ã·ã§ã³æœçã«ãããŠãããŒã±ãã£ã³ã°æœçãèžã¿èŸŒãã§åŒ·åããŠãããã°ãšæã£ãŠãããŸããTRENDEMONã«æåŸ ãããšãããšããŠããæåã®ãã§ãŒãºã ãã§ãªããæçµå°ç¹éšåã®æœçãŸã§ãäžç·ã«ä»åŸãããŒã±ãã£ã³ã°æœçãè¡ã£ãŠãããã°ãšæã£ãŠãããŸãã ïŒTRENDEMONïŒïŒè²Žéãªã話ãé ãããããšãããããŸããåŒç€ŸãšããŠããããŸã§ä»¥äžã®ãããã¯ãæ©èœã®æ¡å éçºãšãŠãŒã¶ãŒããªãã£ã®åäžãå³ãã¹ããããã¯ãã¢ããããŒããå€§å¹ ã«äºå®ããŠãããŸãã®ã§ãåŒãç¶ãçæ§ã®ããŒã±ãã£ã³ã°æŽ»åãæ倧éãæ¯æŽããŠãããã°ãšæã£ãŠãããŸãã®ã§äœåå®ãããé¡ãããŸãã â»ãã®åºŠã¯ãå€å¿ã®ãšããä»åã®åæã«ãååé ããŸãããã¹ã¿ãã£ã¹ãã®äœè€æ§ãä»äºæ§ã«ã¯éããŠã瀌ç³ãäžããŸãã
2æ25æ¥(æš)16æïœãNyleæ§ãšå ±å¬ã§ãªã³ã©ã€ã³ã»ãããŒãå®æœããããŸãã ä»åã¯Nyleæ§ã«ãååããã ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®çŸå Žã§å®éã«ãã£ã倱æãå€§å ¬éãããã«å¯ŸããŠãäžäºäœåã«ãŒãã§ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«æºããçŠç°æ§ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ããèµ€åžæ§ãNyleã®çŸåœ¹ã³ã³ãµã«ã¿ã³ãç¢å æ§ãšãã©ãããã°ããŸããããïŒãã培åºçã«è°è«ããŸãã ã³ã³ãã³ãããŒã±ãã£ã³ã°ãããŸããããªãâ倱æã®æ¬è³ªâã«è¿«ããããžãã¹ãŽãŒã«ãžã®è²¢ç®ãå¯èŠåããããã®æ¹æ³ãšãã®çªç Žå£ãæ¢ããŸããã³ã³ãã³ãã®æŽæ°ãç®çåããããšã§èŠèœãšããŠãããã®ãšã¯ïŒãã©ãã£ãã¯éã ããè©äŸ¡ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ããåæ¥ããŸãããïŒ ãç³èŸŒã»è©³çŽ°ã¯ãã¡ãããã©ããïŒhttps://trendemonwithnyle.peatix.com/view
ãµãããããŒã«çŠåæ§ãšç»å£ãããŠããã ãããWebæ åœè ForumããŒãã£ã³ã°2020ç§ã(2020幎11æéå¬)ã®ãªãŒããã³ã°åºèª¿è¬æŒãã³ã³ãã³ãã«ãªããŸãããåœæ¥ã¯çŽ900åã®ããŒã±ã¿ãŒã®çæ§ã«ãèŠèŽããã ããŸããã ãã®è¬æŒã®ã¿ã€ãã«ã¯ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æåã£ãŠäœïŒãµãããããŒã«ã倧åã«ããŠãããåæã»æèã»ããžãã¹ãŽãŒã«ãã ãµãããããŒã«æ§ãå®æœããŠããã³ã³ãã³ãã³ãã¥ãã±ãŒã·ã§ã³æœçã軞ã«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãå§ããã«ãããæºåãã¹ãããšãå šäœèšèšã®æ¹æ³ãããŒã ã®äœå¶ãèŠãã¹ãææšãªã©TIPSãã玹ä»ããã ããŸããããã®äžã§ãTrendemonããã¯ãã¹ãã¡ã€ã³ã§ã®ãŠãŒã¶ãŒè¡åã®å¯èŠåãå¯èœãªãç®ãããããã®ããŒã±ãã£ã³ã°ããŒã«ããšããŠã玹ä»ããã ããŸããã èšäºã¯ãã¡ãïŒhttps://webtan.impress.co.jp/e/2021/02/09/38593 èšäºäžã«è³æããŠã³ããŒãããããŸãã®ã§ãæ¯éãäžèªãã ããã ä»åŸãã³ã³ãã³ãã³ãã¥ãã±ãŒã·ã§ã³ã«åãçµãäŒæ¥æ§ã®ã圹ã«ç«ã€ããšãåºæ¥ãããããããã¯ãããã©ãã·ã¥ã¢ããããŠãããããšæããŸãã
ãµãããããŒã«çŠåããã®çŽ æŽãããäºäŸãã玹ä»ãããŠããã ããã³ã³ãã³ãããŒã±ãã£ã³ã°ããªãã³ãšã¯äœãããäŒãã§ããã°ãšæããŸãã ããŒãã¯ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æåã£ãŠäœïŒãµãããããŒã«ã倧åã«ããŠãããåæã»æèã»ããžãã¹ãŽãŒã«ãã ãããããã¯ã³ã³ãã³ããéããŠãã客æ§ãšã³ãã¥ãã±ãŒã·ã§ã³ã ïŒããäŒæ¥ã«ç ã£ãŠããæ å ±ãã³ã³ãã³ããšããŠçºä¿¡ããŠãæ å ±è³ç£ãå¢ãããïŒããšæã£ãŠãã³ã³ãã³ãããŒã±ãã£ã³ã°ãå§ããŠããããããªç¹ã§ã€ãŸã¥ãããšã£ãŠãããŸãããïŒ ããšãã°ãäžåžããã¯ãããžã¿ã«ã£ãŠãå¯èŠåã§ãããã§ããïŒãã£ãšèšãããPVãUUãªã©ã®æ°åãå ±åãããã®ã®ãä»äºã«å¯ŸããŠã©ãã ãè²¢ç®ããã®ãããããªãâŠãããããæåºããã®ãæ£è§£ãªã®ãïŒããšæ©ãããšãå€ãã¯ãã æ¬ã»ãã·ã§ã³ã§ã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãå§ãããšãã«æºåãã¹ãäºãå šäœèšèšã確èªãã¹ãææšãšããŒã«ããã®ããŒã¿ã®æŽ»ããæ¹ã«ã€ããŠã話ããŸãã è¬æŒã®è©³çŽ°ã»ãç³èŸŒã¯ãã¡ãããâ https://webtan.impress.co.jp/events/202011?seminar_session=seminar_KA1-1&fbclid=IwAR3yPfucilgHvstM1hkDjPBUBXBMINtdG6jzcVbaPpleP_7igIzGPewv62g
ããŒã¯ã¹æ§ã®éå¶ãã趣å³ã¡ãã£ã¢ãã©ãããã©ãŒã ãFUNQ(ãã¡ã³ã¯)ããšåæ¥ããTRENDEMONã®èšæž¬ãã¯ãããžãŒã«ããã¿ã€ã¢ããèšäºã®äŸ¡å€ãå¯èŠåãã売äžè³Œå ¥ãªã©ã®ãäºæ¥è²¢ç®ãã®èŠ³ç¹ãããåææ€èšŒããããšãå¯èœã«ããããã±ãŒãžããªãªãŒã¹ããããŸããã ãããã±ãŒãžæŠèŠã趣å³ã¡ãã£ã¢ãã©ãããã©ãŒã ãFUNQãã®ã¿ã€ã¢ããèšäºåºåã®åºçš¿äž»æ§ã察象ã«ãã¿ã€ã¢ããèšäºåºåã売äžãè³Œå ¥ãªã©ã®ããžãã¹ãŽãŒã«ã«ã©ã®ããã«è²¢ç®ããŠããã®ãããTRENDEMONç¬èªã®ã³ã³ãã³ãèšæž¬ææšãèªäºçãããžã£ãŒããŒèšæž¬æè¡ãçšããããšã§ã³ã³ãã³ãã®æ¬æ¥æã€äŸ¡å€ãæããã«ããŠãããŸããTRENDEMONã®èšæž¬ã¿ã°ãã¡ãã£ã¢ã®ã¿ã€ã¢ããèšäºãåºçš¿äž»æ§ã®ãªãŠã³ãã¡ãã£ã¢ããã©ã³ããµã€ããECãªã©å šäœã«å®è£ ããã ãããšã§ãã¿ã€ã¢ããèšäºã®ããžãã¹ãŽãŒã«ãžã®è²¢ç®ãå¯èŠåããã¢ããªãã¥ãŒã·ã§ã³èšæž¬ãéããŠããžã£ãŒããŒäžã§ã©ã®ããã«äºæ¥è²¢ç®ããŠããã®ããæããã«ããŠãããŸãã â»ä»£çåºæ§ã«ãã販売ãåä»ããŠãããŸãããèå³ã®ããäŒæ¥æ§ã¯ãåãåãããã ããã ãæ¬ä»¶ã®è³æè«æ±ã»ãåãåãããinfo@trendemon.com (TRENDEMONçªå£) ãªãªãŒã¹å šæã¯ãã¡ãâ https://prtimes.jp/main/html/rd/p/000000006.000039662.html
ã³ã³ãã³ããäœã£ãåŸã«ãçããã¯äœãäžçªæåã«æ°ã«ãªããŸããïŒåœç¶ãã©ãã ãã®PVãç²åŸã§ããã®ããã©ããããã®äººã«èŠãããã®ããšãã£ãUUæ°ãªã©ããã®ã³ã³ãã³ãã®åé¿ã®å€§ããã«ã€ããŠç¥ããããšæãã®ã§ã¯ãªãã§ããããïŒ ãããããã®äžæ¹ã§ã©ããªã«å€ãã®PVãç²åŸã§ãããšããŠããå®éã®æ¥èšªè ã®ãã¡ãã©ããããã®å²åã§ã³ã³ãã³ããæåŸãŸã§æ¬åœã«èªãã§ãããŠããã®ãïŒèªäºçïŒãã³ã³ãã³ãã«å¯ŸããŠãšã³ã²ãŒãžã¡ã³ããæã£ãŠãããŠããã®ãã¯ç°¡åã«ã¯åãããªãã®ã§ã¯ãªãã§ããããïŒ ãèªäºçã®å®çŸ©ãšã¯ïŒãã¹ã¯ããŒã«ãïŒèªäºã§ã¯ãªãïŒã äžè¬çã«ããŠãŒã¶ãŒãã³ã³ãã³ããæ¬åœã«æåŸãŸã§èªãã§ãããŠããã®ãïŒèªäºçïŒã枬ãã®ã«çšããããæ¹æ³ããã¹ã¯ããŒã«ãèšæž¬ã«ããæ¹æ³ã§ãã確ãã«ãŠãŒã¶ãŒãæåŸãŸã§èªãã«ã¯ã¹ã¯ããŒã«ãå¿ ãããªããšãããªããããäžèŠãããšæ£ããèšæž¬æ¹æ³ã«æããã®ã§ãããå®éã®ãšãããŠãŒã¶ãŒã«ãã£ãŠã¯æµãèªã¿ãªã©ã«ãã£ãŠãã³ã³ãã³ãã®è©³çŽ°ããã£ãããšèªãŸãã«ã¹ã¯ããŒã«ã ãããŠãããŠãŒã¶ãŒãäžã«ã¯å€ãããããšãçŸå®ãšããŠãããŸãã ãã®ãããã¹ã¯ããŒã«ã®èŠçŽ ã ãã§èªäºãšå€æããŠããŸãã«ã¯ã³ã³ãã³ãã®æ£ããããã©ãŒãã³ã¹ãè©äŸ¡ããããšãé£ããã誀ã£ãå€æãäžããŠããŸãæãããããŸãã ã§ã¯ã³ã³ãã³ããæ£ããæåŸãŸã§æ¬åœã«èªãŸããŠããã®ãã枬ãã«ã¯ã©ã®ãããªç¹ã«ã€ããŠæ°ãã€ããã¹ããªã®ã§ããããïŒ ãTRENDEMONç¬èªã«ããèªäºçã®èšæž¬ã»åæãã¯ãããžãŒã ã³ã³ãã³ãç¹ååã®ããŒã±ãã£ã³ã°ããŒã«ã§ããTRENDEMONã§ã¯ã³ã³ãã³ãã®èªäºçã以äžã®èŠçŽ ãè€åçã«çµã¿åãããŠèšæž¬ããŠããŸãã èªäºçã決ãã3倧èŠçŽ äžã€ç®ã®èŠçŽ ãšããŠãScrollãçãããã¯äžè¬çãªèšæž¬æ¹æ³ãšåæ§ã«ããŒãžãæåŸãŸã§ã¹ã¯ããŒã«ãããŠããã®ãã枬ãçºã«å¿ èŠãªèŠçŽ ã§ãããããŠãäºã€ç®ã«å¿ èŠãªèŠçŽ ããæ»åšæéããšãªããŸãããŠãŒã¶ãŒã«ãã£ãŠã¯ãå çšã®æµãèªã¿ãªã©ã«ãã£ãŠæåŸãŸã§ã¹ã¯ããŒã«ã¯ããŠããããå®éã®æ»åšæéãïŒç§ãïŒç§ãªã©ã³ã³ãã³ãããã£ãããšèªãã§ããªãå Žåããããããæ»åšæéãçµã¿åãããŠæž¬å®ã§ããããšãæ±ããããŸãã ãããŠãæåŸã«èªäºçã枬å®ããäžã§å¿ èŠãšãªãèŠçŽ ãã³ã³ãã³ãããªã¥ãŒã ã§ããã³ã³ãã³ãã®ããŒããå 容ãç®çã«ã«ãã£ãŠããã¹ãããªã¥ãŒã ã¯åœç¶å¯å€çãªãã®ã«ãªããããé倪é风ã®ããã«äºã決ããããã¹ã¯ããŒã«çãšæ»åšæéã ãã§ã¯å°åºã«ããŒã§ããªãé åã«ãªã£ãŠããŸããããã§ãTRENDEMONã§ã¯ã³ã³ãã³ãã®ããªã¥ãŒã ã«å¿ããŠç¬èªã®ã¢ã«ãŽãªãºã ã«ãã£ãŠåçã«èªäºçã決ããå€æ°ãç®å®ããå¯èœãªéã粟緻ã«ãŠãŒã¶ãŒãæ¬åœã«æåŸãŸã§åŒ·ãæå¿ãæã£ãŠèªãã§ãããã©ãããã³ã³ãã³ãããšã«æž¬å®ããŠããŸãã ãèªäºçã¯çµ¶å¯Ÿçãªãã®ã§ã¯ãªãããå¿ é ãªèšæž¬ææšã äŒæ¥ãã³ã³ãã³ãã«ãããè²»çšãšäººçãªãœãŒã¹ãéã¿ããšããã®ã³ã³ãã³ããäºæ¥è²¢ç®ããŠããã®ããå¯èŠåããªããŠã¯ãªããªãã®ã¯åæãšããŠããŸããã®ã³ã³ãã³ããæ¬åœã«èªãŸããŠããã®ãïŒãæ£ç¢ºã«ç¥ãããšã¯ããã«éèŠã§ãããšèããŸãããã¡ããããŠãŒã¶ãŒã«ãã£ãŠã¯æåŸãŸã§èªãŸããšãç¥ãããæ å ±ã ããç解ããæºè¶³ããŠãéäžã§é¢è±ããããšãããããæåŸãŸã§èªãŸããããšãå¿ ããã絶察çã«åã§ãããšã¯èšãåããŸããã ããããäžèšã®ãããªäŸå€ãé€ãã°ãã³ã³ãã³ããæ¬åœã«åŒ·ããšã³ã²ãŒãžã¡ã³ããæã£ãŠæåŸãŸã§èªãŸããŠãããã©ãããææ¡ã§ããªããã°ããŠãŒã¶ãŒã®æ°æã¡ã«å¯ãæ·»ãããšããã£ãããšã§ããŠããã®ããç¥ãããšãã§ããªãã®ã§ã¯ãªãã§ããããïŒ TRENDEMONã¯ããããã誰ã§ãç°¡åã«ã³ã³ãã³ãã®äŸ¡å€ãå¯èŠåã§ããäžçãç®æããŠãããŸãã
https://twitter.com/sap_iO/status/1296107179813089280 ãã®åºŠãTRENDEMONãæ€èšŒçµæãçµãŠãSAP瀟èªå®ã®ãSAP App Centerãã«ç»é²ã»å ¬éãããŸãããããã«ããä»åŸSAP Customer Data Cloudãšã®é£æºæŽ»çšãå¯èœãšãªããŸãã 詳现ã¯ãã¡ãâ https://www.sapappcenter.com/en/product/display-0000059214_live_v1/Content%20Marketing%20Insights%20and%20Activation
ãTRENDEMONãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãå®éã®ãå©çšæ¹æ³ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã玹ä»ãããã€ã³ã¿ãã¥ãŒäŒç»ã第3匟ã¯äžçNo1ã³ã³ãã³ãããŒã±ãã£ã³ã°ãã©ãããã©ãŒã ãNewsCredããæäŸããæ ªåŒäŒç€Ÿã¢ããæ§ã«ã話ããèŽãããŸãããã æ ªåŒäŒç€Ÿ ã¢ãã å·è¡åœ¹å¡ äœè€ å倪 æ§ ïŒãããã¥ãŒãµãŒãšããŠã°ã©ãã£ãã¯ãæ åãWEBãã€ãã³ããªã©ãå¹ åºãã³ã³ãã³ãå¶äœäºæ¥ã«åŸäºãçŸåšã¯ãåœå å€ã®ããžã¿ã«ããŒã±ãã£ã³ã°ãã©ãããã©ãŒããŒãšã®é£æºãæšé²ããªãããããžã¿ã«ããŒã±ãã£ã³ã°äºæ¥ãæ åœã ïŒ æ ªåŒäŒç€Ÿ ã¢ãã Content Marketing Advisor 寺西 èæ æ§ ïŒäºæ¥äŒç€Ÿã§ããŒã±ãã£ã³ã°çµéšãç©ã¿ã2018幎ã«ã¢ããã«å ¥ç€ŸãçŸåšã¯ãNewsCredãµãŒãã¹ãäžå¿ã«ãäŒæ¥ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æŠç¥èšèšã»ã³ã³ãµã«ãã£ã³ã°ãæ åœãïŒ (TRENDEMON)ïŒããã§ã¯ãŸããç°¡åã«èªå·±çŽ¹ä»ããé¡ãããŸãã ïŒäœè€æ°ïŒïŒç§ã¯ã¢ããã®ããžã¿ã«ããŒã±ãã£ã³ã°äºæ¥ãæ åœããŠããã®ã§ããããã®äžã§ãåœå€æå 端ã®ããŒã±ãã£ã³ã°ãã¯ãããžãŒãã¢ããã¯ãããžãŒã®ãœãªã¥ãŒã·ã§ã³ããåœå ã®ã¯ã©ã€ã¢ã³ãæ§ã«ãã¡æ©ãæ°ããªéžæè¢ãšããŠæäŸããããšãäžã€ã®éèŠããã·ã§ã³ãšããŠãããŸãã (TRENDEMON)ïŒã¢ããããããåç¥ã®æ¹ã¯åºåã³ã³ãã³ãã®å¶äœäºæ¥ãã¯ãªãšã€ãã£ãäºæ¥ã®ã€ã¡ãŒãžã匷ãæãããŠããæ¹ãå€ããšæãã®ã§ãããããžã¿ã«é åã«ãé²åºããŠããèæ¯ããèŽãããŠãå®ããã§ããããïŒ ïŒäœè€æ°ïŒïŒäŒæ¥ã®æŽå²ãšããŠãããžã¥ã¢ã«è¡šçŸåã匷ã¿ãšããããããåºåã³ã³ãã³ãã®äŒç»å¶äœäºæ¥ãäžæ žãšããŠãã£ãŠããããšãããã®ã§ããã2017幎ã«ãäžçã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ããªãŒãããNewsCredïŒæ¬ç€ŸïŒã¢ã¡ãªã«åè¡åœãã¥ãŒãšãŒã¯å·)ãšãæ¥æ¬åžå Žç¬å ããŒãããŒã·ãããç· çµããããšãäžã€ã®ã¿ãŒãã³ã°ãã€ã³ãã ã£ãããšæããŸããã¯ãªãšã€ãã£ãã»ã³ã³ãã³ããçæ¥ã«ããŠãããããããç掻è ãšã®ããããã®ã³ãã¥ãã±ãŒã·ã§ã³ãèãããšãã«ãããžã¿ã«ãããŒã¹ãšããã³ã³ãã³ãã®äŸ¡å€ãä»åŸã©ã®ããã«èŠåºããŠããã¹ããªã®ããåœç€ŸãšããŠãåãåã£ãŠãããªããŠã¯ãªããªãã®ãšãã客æ§ããããããã£ããçžè«ãå€ãå¯ããããŠããèæ¯ããããŸããã â NewsCredïŒãã¥ãŒã¹ã¯ã¬ãïŒãšã¯ ãNewsCredã¯ãäžçååœã®åºç瀟ãããžã¿ã«ãããªãã·ã£ãŒãä¿æãããçŽ5000ã¡ãã£ã¢ã»4000äžã³ã³ãã³ããã«ã®ãŒãè¯è³ªãªã©ã€ã»ã³ã¹ãã³ã³ãã³ãããç¬èªã®ãããžã¡ã³ãã·ã¹ãã ãã³ã³ãã³ãã»ããŒã±ãã£ã³ã°ã»ãã©ãããã©ãŒã ããéããŠæäŸããŠããŸããå€ãã®äŒæ¥ããªãŠã³ãã¡ãã£ã¢ãSNSãéã顧客ãšãã€ã¬ã¯ãã«ç¹ããæ代ãäŒæ¥ãäŒãããããšãäžæ¹çã«çºä¿¡ãããããã·ã¥åãã®ã³ãã¥ãã±ãŒã·ã§ã³ããã顧客ã®èå³é¢å¿ã«çŽã¥ãã³ã³ãã³ããéããŠèªããµã€ãã«èšªåããŠãããããã«åãã®ã³ãã¥ãã±ãŒã·ã§ã³ãžãšã·ããããŠããŸããæµ·å€ã«ãããŠã¯ã86ïŒ ã®BtoBäŒæ¥ãã³ã³ãã³ãã掻çšãããªãŠã³ãã¡ãã£ã¢ãéçšããŠããâ»3ãšèšãããŠããŸããNewsCredã¯ãIBMããã€ã¯ããœãããã·ã¹ã³ããžã§ã³ãœã³ã»ãšã³ãã»ãžã§ã³ãœã³ããã€ãã¿ãŒãšãã£ã倧æäŒæ¥çŽ300瀟ã«æ¡çšãããå®çžŸãæã¡ãé«ãããŒã±ãã£ã³ã°å¹æãçã¿åºããäžççã«è©äŸ¡ããããŠããŸãã ãNewsCredããµãŒãã¹ãµã€ãïŒhttps://newscred.jp/ ïŒå¯ºè¥¿æ°ïŒïŒç§ã¯2018幎ã«ã¢ããã«å ¥ç€Ÿããã®ã§ããããããŸã§ã¯äºæ¥äŒç€ŸåŽã§ããŒã±ãã£ã³ã°æ¥åãæ åœããŠããŸãããåœæã¯ããŒã±ãã£ã³ã°æœçã®äžã§ãæ¯èŒççæéã§å¹æãåºããããªãã£ã³ããŒã³äŒç»ãæ åœããŠãããŸãããã¢ããã«å ¥ç€Ÿãã³ã³ãã³ãããŒã±ãã£ã³ã°ã¢ããã€ã¶ãŒãæ åœããŠä»¥æ¥ãã客æ§ãšé·æçãªã³ãã¥ãã±ãŒã·ã§ã³ãç¯ããªããããŒã±ãã£ã³ã°æŽ»åããµããŒãããŠããäžã§ãããŸã§çµéšããããšã®ãªãé£ãããæãã€ã€ãæ¥ã ãããããæããŠããŸãã æ¥æ¬ãšæµ·å€ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®å·®ã«ã€ã㊠(TRENDEMON)ïŒå¯ºè¥¿æ§ãçŸåšæ¥æ¬åœå ã§ã®NewsCredã®å°å ¥æšé²ããçœåŒãããŠããäžã§ãã客æ§ãšæãåãåã£ãŠããããããããæããŠããããæ¥æ¬åœå ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®èª²é¡ããæµ·å€ãšã®éããªã©ããããŸãã§ããããïŒ ïŒå¯ºè¥¿æ°ïŒïŒNewsCredã®æ¬ç€Ÿãããã¢ã¡ãªã«ã§ã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°åžå Žã¯æ¥æ¬ã®ïŒãïŒå¹Žå ãé²ãã§ãããšèšãããŠããŠãNewsCredãã©ãããã©ãŒã ã®æ©èœãã¢ããããŒãããã床ã«ãã¯ãã¢ã¡ãªã«ã®å é²æ§ã¯æããŸãããã³ã³ãã³ãå¶äœã®çŸå Žã§ãæ¥æ¬ã§ã¯æ åœè ãšç·šéè ãExcelãWordã§ã³ãã¥ãã±ãŒã·ã§ã³ãåãåã£ãŠããã±ãŒã¹ããŸã ãŸã å€ãäžãã¢ã¡ãªã«ã®å€ãã®çŸå Žã§ã¯å¶äœå·¥çšã®ãã¹ãŠããã©ãããã©ãŒã äžã§å®çµãããŠããŸããæ¥æ¬ãšã¢ã¡ãªã«ã§ã¯ããããåœåã®åºãããããžãã¹äžã®æåãç°ãªãã®ã§åçŽãªæ¯èŒã¯ã§ããªãã§ãããäœã課é¡ãç«ã¡äžãã床ã«ãŸãã¯ããžã¿ã«äžã§è§£æ±ºãè©Šã¿ãŠãããæé©åããŠããç¿æ £ã¯ãåŠã¶ã¹ããšãããå€ããããšæããŠããŸãã (TRENDEMON)ïŒã³ã³ãã³ãããŒã±ãã£ã³ã°ã«éããæµ·å€ã®äŒæ¥ãæ¥æ¬äŒæ¥ããã2æ©ã3æ©å ã«ã©ã®æ¥çã«ãããŠãå è¡ããŠããçŸç¶ã ãšæãã®ã§ãããæ¥æ¬ã«ãªããŠæµ·å€äŒæ¥ã«å ±éããæ§é çãªäœããããã®ã§ããããïŒ (寺西æ°)ïŒããã§ãããç§ãåžžã æããŠããã®ã¯æµ·å€ã®äŒæ¥ã§ã¯ããŒã±ãã£ã³ã°ãããããŒãã§æããç¿æ £ãä»çµã¿ãããã®ã§ã¯ãªãããšããç¹ã§ããããŒã±ãã£ã³ã°ã§ã¯åžžã«PDCAã§æœçãåãç¶ããå¿ èŠãããããã§ãããåœå ã®ã客æ§ããã¯ããã³ã³ãã³ãåäœã§ãã©ãã ãã®ããã©ãŒãã³ã¹ãèŠèŸŒããã®ãïŒããšèãããããšãéåžžã«å€ãã§ãã確ãã«çæçã«èãããšã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯å®ãæè³ã§ã¯ãªãã®ã§ããã®ãããªçåãæã€èæ¯ãç解ã§ããŸããããããã³ã³ãã³ããäžã«åºããŠããã®åå¿ãã次åã©ã®ãããªïŒããèªè ã®èå³ãåŒãïŒã³ã³ãã³ããäœãã¹ããïŒãšããé«éãªPDCAãåããããŒã«ãããæè³ã®äŸ¡å€ããããšç§éã¯éœåºŠãäŒãããããã«ããŠããŸãã (TRENDEMON)ïŒç¢ºãã«åœå ã§ã¯ããŒã±ãã£ã³ã°æŽ»åã®å®çŸ©èªäœãå®ãŸã£ãŠããªãããã«èŠãããããã«ã販ä¿æŽ»åãâããŒã±ãã£ã³ã°âãšããŠæšé²ãããŠããäŒæ¥ãå€ãèŠãããããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãããŠãSEOæœçåäœã§æ²èŒé äœãPVãã©ãã ãäžãã£ãã®ããäžãã£ãã®ãã ãã§ã³ã³ãã³ãã®è©äŸ¡ãäžããŠããŸã£ãŠããåŸåãããããã«æããŸãã æ¥æ¬ã®ãžã§ãããŒããŒã·ã§ã³ãäžããåœ±é¿ (äœè€æ°)ïŒããšè£è¶³ãããªãã°ãæ¥æ¬äŒæ¥ç¹æã®ãžã§ãããŒããŒã·ã§ã³ãšãã£ãæµ·å€ã§ã¯ããŸãèŠãããªãçµç¹æåã倧ãã圱é¿ããŠãããšæããŸããäŸãã°ãæµ·å€ã§ã¯ããŒã±ãã£ã³ã°èªäœãå°éè·ãšããŠç¢ºç«ãããŠãããå¶æ¥ããã£ãŠãã人ç©ã2幎åŸã«ããŒã±ãã£ã³ã°ã®éšçœ²ã«é å±ããããããªããšã¯ã»ãŒãããŸãããæ°å¹Žããšã«éšçœ²ãå€ãã£ãŠããŸãã®ã§ã¯ããã¬ããžãããŠããŠãªã©æ·±ãŸãããããã«ã¯çµç¹å ã«ãæºãŸãããææ決å®ã®è³ªãã¹ããŒããšãã«å€ãã®èª²é¡ãããã®ã§ã¯ãªãã§ããããïŒ (TRENDEMON)ïŒãŒãã©ãªã¹ããã¹ãã·ã£ãªã¹ããã¿ãããªè°è«ã¯ãããŸã§å€ããªãããŠããŸãããããããŸã§é¡ãèŠãªãçšããã¯ãããžãŒã®é²åãæ¿ããããŒã±ãã£ã³ã°ã®äžçã«ãããŠã¯ããããŸã§ã®ããæ¹ã§ã¯éçšããªããªã£ãŠããã®ããç¥ããªãã§ããã NewsCredãšTRENDEMONã®é£æºæŽ»çšã«ã€ã㊠(TRENDEMON)ïŒå眮ããå°ãé·ããªããŸããããã³ã³ãã³ãããŒã±ãã£ã³ã°ãã©ãããã©ãŒã ã§ããNewsCredãæäŸããŠããã¢ããããã§ãããNewsCredãå©çšããŠããã¯ã©ã€ã¢ã³ãæ§ã§ãåŒç€ŸTRENDEMONãã»ããã§ãå©çšé ãäºäŸãä»å¹Žã«å ¥ã£ãŠããåŸã ã«çãŸãã€ã€ããããšæãã®ã§ãããã©ã®ãããªèæ¯ã§åŒç€Ÿã«ãèå³ããæã¡ã«ãªãããã®ã§ããããïŒ ïŒäœè€æ°ïŒïŒç§ãæãã«ãïŒã€ã®ããŒã«ã ãã䜿ãã°å šãŠè§£æ±ºãããšãããããªéæ³ã®ãããªãã®ã¯ååšããªããšæã£ãŠããŸãã倧åãªã®ã¯ãã¯ã©ã€ã¢ã³ãã®èª²é¡ã解決ãããããšã§ããããã®ããTRENDEMONãšNewsCredãçµã¿åãããŠã³ã³ãã³ãããŒã±ãã£ã³ã°ãæ¯æŽããããšãã¯ã©ã€ã¢ã³ãã«ãšã£ãŠãã¹ãã§ããã°ãåœç¶ãã®ããã«æ¯æŽããŠããã¹ãã§ãããšèããŸãããããã£ãèãã®äžã§ãTRENDEMONãæã€ã»ãã·ã§ã³ãè¶ ãããžã£ãŒããŒãã©ããã³ã°ãªã©ã®ãã¯ãããžãŒã¯ãNewsCredãšäžç·ã«äœ¿ãããšã§ããäºãã®åŒ·ã¿ãæãåãããªããã¯ã©ã€ã¢ã³ãã®æ¯æŽãæ倧åã§ãããšæã£ãŠããŸãã (寺西æ°)ïŒãŸãã«ããã®ç¹ã«ã€ããŠã¯ç€Ÿå ã®ã¡ã³ããŒãšãè°è«ããŠããŸãããNewsCredã§ã¯ã客æ§ã®ãããžã§ã¯ããæåã«åãã£ãŠãããã枬ãææšãããããã®äžã«ãåæããŒã«ã«é©åãªæè³ãããŠãããïŒããšãã質åé ç®ããããŸããäŒæ¥ãæ²ããå€çš®å€æ§ãªKGIãKPIãããäžã§ãäžè¬ã«éæŸãããŠããèšæž¬ããŒã«ã§å šãŠãå¯èŠåããã®ã«ã¯éçããããŸããããNewsCredã§ã¯ãããŸã§ãã³ã³ãã³ãèµ·ç¹ãã®åæãããã®ã§ãã«ã¹ã¿ããŒãžã£ãŒããŒã®å šäœåãææ¡ãããäŒæ¥ã§ããã°ãTRENDEMONã®ãããªãããã¯ããå¿ èŠã«ãªã£ãŠããŸãã (TRENDEMON)ïŒããããšãããããŸããå®éãã³ãã以éç¹ã«åã³ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãäŒæ¥ãå€ãåºãŠããŠããããã«æããŸãããåœå ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æŽå²ãã¿ããšããã®æ°å¹Žããäžç«ã«ãªã£ãäžé¢ãèŠãããŠããããšæããŸããæ¹ããŠã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æ¬è³ªçãªäŸ¡å€ã«ã€ããŠå°ããã€èŠçŽãããŠããŠããããšæãã®ã§ããããããã§ããããïŒ (äœè€æ°)ïŒãã£ãããéãããããŸã§æ¥æ¬åœå ã§ã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãããããšèªäœãç®çåããã³ã³ãã³ããäœããããšã°ããã«ãã©ãŒã«ã¹ããããããã©ãè©äŸ¡ããŠããžãã¹ãŽãŒã«ãšç¹ããŠã¿ãŠããã®ããšããæ¬è³ªçãªç®çãããŸãèããããŠããªãã£ãããšæããŸããåœæã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãäžã§å¿ èŠãšãªãèšæž¬ããŒã«ãªã©ã®ãã¯ãããžãŒãæŽã£ãŠããªãã£ãããšããèŠå ã®äžã€ããšæããŸããããããäžã§ã°ããŒãã«ã§ã¯ãã¯ãããžãŒã®é²åãšãšãã«ããã®ãã¯ãããžãŒã掻çšããŠæ¬è³ªçãªã³ã³ãã³ãããŒã±ãã£ã³ã°ãããç¶ããããšã«ãã£ãŠãåçãªæé·ãéããäŒæ¥ã次ã ãšåºãŠããŸãããããããã ãŒãã¡ã³ããçã¿åºãã代衚çãªäžã€ã®äŒæ¥ãNewsCredã§ãã (TRENDEMON)ïŒçŽè¿ã§ã¯GDPRãITPãªã©ã®Cookieã®åããå¶éãããããªåãã匷ããªã£ãŠããŠããããŠãŒã¶ãŒããŒã¿ãååŸããã®ãæ¥æ¯ã«å°é£ãªç¶æ³ã«ãªã£ãŠããŠããããšæãã®ã§ããããã®ãããªç¶æ³äžã ããããç§éã®ãããªäŒæ¥ããã¯ãããžãŒã®åã§ãã£ãããšäŒæ¥ã®ããŒã±ãã£ã³ã°æŽ»åãæ¯æŽããããšãæ±ããããŠãããšæããŸããã (寺西æ°)ïŒã¯ããä»ãŸãã«ç§ãæ åœããŠããã客æ§ã®KPIã®ã²ãšã€ã«ãããªãŠã³ãã¡ãã£ã¢ã®ã³ã³ãã³ããçµç±ããã³ãŒãã¬ãŒããµã€ãïŒç¹å®ããŒãžïŒãžã®é·ç§»ããªã©ããããŸããè€æ°ã®ãã¡ã€ã³ãçµç±ããŠãããããŠãŒã¶ãŒãã»ãã·ã§ã³ãè¶ ãããããŠãããããé 調ã«åé²ããŠãããããžã§ã¯ãã»ã©ãèšæž¬ç¯å²ãè€éåãã€ã€ãããŸãããããã£ãã±ãŒã¹ã§ã¯TRENDEMONã®æè¡ãNewsCredãšäœµããŠæŽ»çšãããŠé ããŠãããŸãã (TRENDEMON)ïŒããããšãããããŸããã§ã¯ãä»åŸã¢ãããããèŠæ®ããåœå ã§ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ã€ããŠãTRENDEMONã«æåŸ ãããã®ãªã©ããããŸããããæåŸã«ã話ãé ããŸãã§ããããïŒ ïŒäœè€æ°ïŒïŒä»åŸãå€ãã®äŒæ¥ãã³ã³ãã³ããçã¿åºãç¶ããã³ã³ãã³ããäžã®äžã«ããã«æº¢ããŠãããšããŠããã®ã³ã³ãã³ããããã«èªåãã¡ã®ãã¡ã³ãšãªãåŸãæ¹éã«å±ããïŒã³ã³ãã³ããšã®åºäŒããã€ããïŒããšãã§ããã®ããšããããã£ã¹ããªãã¥ãŒã·ã§ã³ãã®èŠç¹ãåæã«å¿ èŠãšãªããŸãããã®ãããåœç€Ÿã§ã¯åŸæ¥ã®åºåã¡ãã¥ãŒã ãã§ã¯ãªããæ代ã®æµããæããåœå€çºã®æ°èã¢ããã¯ããåœå ã§ãæ°ããªéžæè¢ãšããŠç©æ¥µçã«ãææ¡ããŠãããŸããå±ãããšããç¹ã«ãããŠãã®éžæè¢ãå å®ããäžã§ãTRENDEMONã§ã¯æµå ¥å ã®èšæž¬åæãè¡ããã®ã§ãåºåã¡ãã¥ãŒããšã®æ¥èšªãŠãŒã¶ãŒã®ãžã£ãŒããŒãšã³ã²ãŒãžã¡ã³ãåæãã§ããæã顧客ã«ãªãåŸã質ã®é«ããŠãŒã¶ãŒãæµå ¥ãããããšãã§ããŠããåºåã¡ãã¥ãŒãšãã®ã³ã³ãã³ãã®æãåãããèŠæ¥µããŠããŸãã ãžã£ãŒããŒããŒã¿ã䜿ã£ãæ¡åŒµé ä¿¡ã§CVRãæ°åã« (TRENDEMON)ïŒåºåãšãã芳ç¹ããã§ããšãçŽè¿ã§ã¯åŒç€Ÿã®ãžã£ãŒããŒããŒã¿ãããšã«ãŠãŒã¶ãŒã®æ¥èšªãšã³ã²ãŒãžã¡ã³ãå¥ã«OutbrainãGoogleãFacebookãªã©ã§æ¡åŒµé¡äŒŒé ä¿¡ãè¡ããããã«ãªã£ãããšã§ãCVRãéåžžé ä¿¡ã®æ°å以äžæ¹åããããšãã§ããŠããäºäŸãåœå ã§åºãŠããŠããŸããContent is King, Distribution is QueenãšèšãããŠããããã«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ãªãŒã¬ããã¯æµå ¥ã ãã§ã¯å®çµããªããšæã£ãŠãããŸãããã¯ãã³ã³ãã³ãã®æã€å¯èœæ§ãæ倧éçºæ®ãããã«ã¯äžå®ã®ãã£ã¹ããªãã¥ãŒã·ã§ã³æœçã¯å¿ èŠã§ãããšæããŸãã®ã§ããã®ããã®æ©èœãåŒãç¶ãæ¡å ããŠãããã°ãšæããŸãã (寺西æ°)ïŒç§ãTRENDEMONã«æåŸ ããããšãšããŠã¯ããäºæ¥ã«è²¢ç®ããããšããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®å€§ããªããŒããšäžŠèµ°ããŠããŠãŒã¶ãŒãæ¬åœã«æ¬²ããŠããæ å ±ãæããã«ããããšã§ããã³ã³ãã³ãäžã€ã²ãšã€ãã©ãã ãã®åŒåãæã£ãŠããŠãŒã¶ãŒãšäŒæ¥ãç¹ãããšãã§ãããã¯NewsCredã§ãå¯èŠåããããšãã§ããŸããããŠãŒã¶ãŒäžäººã²ãšãã®ãšã³ã²ãŒãžã¡ã³ããè¡åãŸã§ã¯è¿œãããšãã§ããŸãããTRENDEMONã®ãžã£ãŒããŒãã©ããã³ã°ãšãããµã€ãæ¥èšªè ãžã®å®æ§èª¿æ»ããªã©ãæãåãããããšã§ãã³ã³ãã³ãããŠãŒã¶ãŒã®ãã€ã³ãã«ã©ãã ã圱é¿ããã®ãã質ãšéã®äž¡æ¹ããæããã«ããŠããããã§ããããããããšã§ãã³ã³ãã³ããæã€äŸ¡å€ãä»ãŸã§ä»¥äžã«å€é¢çã«è¡šçŸã§ããããã«ãªãã延ããŠã¯äºæ¥è²¢ç®ã«ç¹ããŠãããããšèããŠããŸãã (TRENDEMON)ïŒè²ŽéãªãæèŠãããããšãããããŸããå®æ§èª¿æ»ã«é¢ããŠã§ãããçŽè¿ãŸãã«ãβçã§ã¯ãããŸãããTRENDEMONã§ã¯ç°¡æçãªèª¿æ»æ©èœã§ã¯ãããŸããã³ã³ãã³ããµãŒãã€ãšãããã®ããçšæãããŠé ããŠãããŸããβçãªã®ã§ã·ã³ãã«ãªèª¿æ»ãã©ãŒãããã«ã¯ãªããŸãããæ軜ã«çã£ãæ¥èšªãŠãŒã¶ãŒã«å¯ŸããŠèª¿æ»ãåŒç€Ÿã®Personalizationæ©èœå ã®CTAã§ãå®æœé ãããšãã§ããããã«ãªããŸãããéå»ã«ã©ã®ãããªã³ã³ãã³ããèªãã§ããã®ãã«ãã£ãŠæ 床å€å®¹ã®å·®ååæããã³ã³ãã³ãã®èªäºã®ã¿ã€ãã³ã°ã§è¡šç€ºãããããšã調æŽã§ããã®ã§ããŠãŒã¶ãŒã®ã¢ãŒã¡ã³ããæãã鮮床ã®é«ã調æ»ãå¯èœãšãªããŸãã (TRENDEMON)ïŒä»åŸãTRENDEMONã§ã¯æ©èœéçºå«ããåœå ã®ã客æ§ããã®ãã£ãŒãããã¯ãããšã«æ°ããªæ©èœããªãªãŒã¹ããããšãã§ããã°ãšæã£ãŠãããŸãããŸããåŒãç¶ãã¢ããããã®NewsCredãšãé£æºããªãããåœå ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ãäžç·ã«çºå±ãããããšãã§ããã°ãšæã£ãŠãããŸããæ¬æ¥ã¯è²ŽéãªãæéãããããšãããããŸããïŒ
https://youtu.be/PEOmWtTTHbI åç»ã§ããããäŒãããããšãã§ããªãã£ãå®éã®ããã·ã¥ããŒãUIã®èŠãæ¹ãªã©ãæ©èœæŠèŠã«ã€ããŠèºåæã®ãããµãŠã³ããšå ±ã«æ¯éãšãã芧äžããïŒ æ¬åç»ã¯åœå ã®TVCMãæ¬ å46ã®LIVE OPæ åãªã©ãä»ã®åç»æ¥çæåæŠã§ã掻èºãããŠããããã®æ¹ã«å¶äœé ããŸããïŒ
â»æ¬ä»¶ã¯ã2020幎6æ24æ¥(æ°Ž)18:00ïœ19:00ã«æ ªåŒäŒç€Ÿã¯ãŠãªæ§ãšå ±å¬ãããªã³ã©ã€ã³ã»ãããŒãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ææ°ãã¬ã³ããšæ å ±è³ç£æŽ»çšãã«ããããªãŒããã³ã°ããŒã¯ã®æžãèµ·ããã«ãªããŸãã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«æºãããªãç¥ã£ãŠããã¹ãã°ããŒãã«ã®ãã¬ã³ã ããã«ã¡ã¯ãTrenDemonJapanå¶æ·»ã§ããä»æ¥ã¯ãïŒã³ã³ãã±ãã¬ã³ããšããããšã§ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ææ°ãã¬ã³ãã®ãå ±åãšä»åŸã®èª²é¡æãããã«æãTrenDemonã®ããŒã«ããªã·ãŒãšç¹é·ã«ã€ããŠã説æããããŸãã ãããããããããã ããã¯ãã¯ãŠãªæ§ãããæäŸããã ããGoogleTrendã®èª¿æ»çµæãµããªãŒã§ãããäžã®ã°ã©ãã¯ãcontent marketingãã®ã°ããŒãã«ã§ã®æ€çŽ¢ãã¬ã³ããäžã®ã°ã©ãã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãã®æ¥æ¬ã§ã®æ€çŽ¢ãã¬ã³ãã®æ¯èŒã§ããã°ããŒãã«ã§ã¯ã䌞ã³ç¶ããŠããåžå Žãªã®ã«å¯ŸããŠãæ¥æ¬åœå ã«ãããŠã¯2016幎ã®9æããè°è«ã掻çºã«ãªã£ããã¥ã¬ãŒã·ã§ã³ãµã€ãã®ä¿¡é Œæ§ã«é¢ããåé¡ãæµ®ã圫ãã«ãªã£ãŠä»¥éããã¬ã³ãã¯äžãã£ãŠããŸã£ãŠããŸãã æ¥æ¬ã®ããŒã±ãã£ã³ã°ã¯ãã¢ã¡ãªã«ããã3幎é ããŠãããšèšãããŠããŸããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãããŠãããããªã®ã§ã¯ãªãããšæã£ãŠããŸããã°ããŒãã«ã®ã¬ãã«ãç¥ãããã«ãèå³æ·±ãããŒã¿ãã玹ä»ããŸãã ã€ã¹ã©ãšã«ã®æ倧æãã³ãã£ãŒãã£ãã¿ã«ã§ããViolaVenturesããBtoBäŒæ¥ã«å¯ŸããŠãã³ããçŽåŸã«ãããªã¢ã³ã±ãŒã調æ»ãããŸããã ã¢ã³ã±ãŒã質åïŒãã€ãã³ããäŒè°ãäžæ¢ã«ãªã£ãŠæµ®ããäºç®ããããŒã±ãã£ã³ã°æŽ»åã®ã©ãã«å¯ããŸãããïŒã äžäœïŒã€ã®åçã¯æ¬¡ã®éãâ玺è²(32%)ïŒãã£ãšã³ã³ãã³ããã€ãããã /æ°Žè²(24ïŒ )ïŒãŠã§ãããŒããªã³ã©ã€ã³ã»ãããŒã®ãã/é»è²(18%)ïŒSNSæœçïŒViola Ventures 調æ»ã¬ããŒãããåŒçš) ãããŒã±ãã£ã³ã°æŽ»åã«ãããŠãã©ãã«äºç®ãå¯ããŸãããããšãã質åã«å¯ŸããŠã¯ãå€ãã®BtoBäŒæ¥ãã³ã³ãã³ãå¶äœããªã³ã©ã€ã³ã»ãããŒãSNSæœçã«äºç®ãã·ããããããã§ããæ°ããã³ã³ãã³ããæ°Ÿæ¿«ããŠããä»ããããŸã§ä»¥äžã«ãŠããŒã¯æ§ãæçšæ§ãå ·äœæ§ã®ããã³ã³ãã³ããäœããªããã°ãªããªããšããææ衚瀺ã§ããããŸããæ¥æ¬äŒæ¥ã®çæ§ããè¿ éã«ã·ãããã§ã³ãžããã€ã³ããã§ã³ãžåºæ¥ãŠããã§ããããïŒ ãããã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ã顧客ã«ã¡ãããšçŽåŸããŠããŒã¿ãæäŸããŠãããããã®ãã®ã§ããã ãšãŒãããã®GDPRãã¢ã¡ãªã«ã®CCPAã¯ããã顧客ã®åæã®ç¡ãããŒã¿æŽ»çšãã©ãã©ãNGã«ãªã£ãŠããŠããŸãããæ¥æ¬ã§ãæ¹æ£å人æ å ±ä¿è·æ³ãæç«ãCookieãšå人æ å ±ã®çŽã¥ãã«åæãå¿ èŠãšããçã®åãããããããããã¯é¡§å®¢ããããŒã¿ãæäŸããŠããããã ãã®é¢ä¿æ§ïŒãšã³ã²ãŒãžã¡ã³ãïŒãæ§ç¯ããŠãããªããã°ãªããªãæ代ã§ããããã«ãèªåã®æäŸããããŒã¿ãã©ã掻çšãããã®ããããŒã¿æŽ»çšã®éææ§ãæ±ããããŠããŸããå®éã«ãã¢ã¯ã»ã³ãã¥ã¢ããã®èª¿æ»ã§ã¯ãç掻è ã®7å²ä»¥äžã¯ãäŒæ¥ã®ããŒã¿æŽ»çšã®éææ§ïŒå©äŸ¿æ§ïŒãæ ä¿ãããã°ãå人æ å ±ãæäŸãããããšèããŠããããã§ããããŒã¿ã®ã察䟡ãã¯ãªããªã®ãããäŒæ¥ã¯ãã£ãããšæ ä¿ããªããŠã¯ãããŸããã ãšã³ã²ãŒãžã¡ã³ããé«ããããã«ã¯ããã£ãããšé¡§å®¢ãšä¿¡é Œé¢ä¿ãç¯ãããšãå¿ èŠã§ããã®ããã«ã³ã³ãã³ãããŒã±ãã£ã³ã°ã圹ã«ç«ã€ãšãæã ã¯èããŠããŸããã³ã³ãã³ããžã®æè³ã¯åŸåãã«ãããã¡ã§ã¯ãããŸãããåªå 床ãäžããŠå¯Ÿå¿ãã¹ãåé¡ã§ãããšåèããŠãããããšãèããŠããŸãã顧客ã«ãšã£ãŠé©åãªã³ãã¥ãã±ãŒã·ã§ã³/顧客ã«ãšã£ãŠæçšãªæ å ±ãã¡ãããšè¡ããããããšããã察䟡ããšããŠæ ä¿ããããã«TrenDemonãå®çŸãããäžçã¯ããã³ã³ãã³ãããªãã³ãªäžçãã§ãã ãããã ã³ã³ãã³ãããªãã³ãªäžç芳ã®å®çŸã®ããã«ãTrenDemonãåºæ¥ãããš ãŠããŒã¯ãã€ã³ãã¯ãåŸæ¥ã®Webèšæž¬ããŒã«ã§ã¯ãªããªãé£ããã£ãã«ã¹ã¿ããŒãžã£ãŒããŒå šäœã®å¯èŠåã«æåããŠããç¹ã§ããããã«ããã·ã¥ããŒãäžã§ã¯èšäºïŒã³ã³ãã³ãïŒãäž»èªã«ããŠåéçã»èªäºçã¯ãããçŽæçãªUIã§ãã©ãªãã§ãç°¡åã«ã³ã³ãã³ãåæããžã£ãŒããŒåæãªã©ãå¯èœãšãªããŸãã ãŸããèç©ãããžã£ãŒããŒããŒã¿ãããšã«ãã«ã¹ã¿ããŒãžã£ãŒããŒãæé©åãããPersonalizationãæ©èœããããŸããTRENDEMONã§ã¯ãŠãŒã¶ãŒãéå»ã«ã©ã®ãããªã³ã³ãã³ããèªãã§ããã®ããã«ã¹ã¿ããŒãžã£ãŒããŒãé·æéãã©ããã³ã°ããããšãå¯èœãªãããã¡ãã£ã¢å ã«ããã³ã³ãã³ãã®äžã§ãŠãŒã¶ãŒãéå»ã«èªãã§ããã³ã³ãã³ããããã©ãŒãã³ã¹ã®è¯ããªãã³ã³ãã³ããªã©ããããã"ã¬ã³ã¡ã³ããã¹ãã§ãªã"ã³ã³ãã³ããèªåçã«æé€ãããŠãŒã¶ãŒããšã«ã¬ã³ã¡ã³ããã¹ãã³ã³ãã³ããåºãåããããšãå¯èœãšãªããŸãã Personalizationã®ãã©ãŒãããã¯äžèš5çš®é¡ã§ãã©ã®ãŠãŒã¶ãŒã«ã©ããªã³ãã¥ãã±ãŒã·ã§ã³ããããã«ã€ããŠã¯ãã«ã¹ã¿ããŒãµã¯ã»ã¹ããå°å ¥ããã ããäŒæ¥æ§ãšäºäººäžèã§æ±ºããŠããŸãã TrenDemonã䜿ã£ãå ·äœçãªæœçã«ã€ããŠã¯ããµãããããŒã«ã®çŠåæ§ã«ãååããã ããç¶ç·šã®èšäºã§ã玹ä»ããŠãããŸãã®ã§æ¯éã芧ãã ããïŒ ãã»ãããŒç¬¬äžéšïŒãµãããããŒã«ãåãçµãã³ã³ãã³ãããŒã±ãã£ã³ã°ãšæ å ±è³ç£æŽ»çšã ãã»ãããŒç¬¬äºéšïŒãµãããçŠåãããšã¯ãŠãªç£¯åããã«è³ªåïŒã³ã³ãã³ãããŒãã£ã³ã°æåã®ã³ãã ãããããã ã¹ããŒã«ãŒãããã£ãŒã« å¶æ·»å¿æïŒããŸããã»ãããïŒ TRENDEMON JAPAN æ ªåŒäŒç€Ÿ ã»ãŒã«ã¹/ããŒã±ãã£ã³ã°çµ±æ¬ãã£ã¬ã¯ã¿ãŒ åºå代çåºå€åãçµãŠ2018幎ããTRENDEMON JAPANã«ãŠæ¥æ¬ãªãã£ã¹ã®åµèšã¡ã³ããŒãšããŠããžãã¹éçºã«åŸäºãã延ã¹åœå 倧æã®äŒæ¥ãäžå¿ã«100瀟以äžã®å°å ¥æ¯æŽãæšé²ã ãããã å®æçã«ãããã¯ãã¢ããããŒããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åºç€ç¥èãã»ãããŒæ å ±ããå±ãããŠããŸããTrenDemonããã®ãç¥ãããåãåãããæ¹ã¯ãã¡ã TrenDemonã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ROIãå¯èŠåããããŒã±ãã£ã³ã°ãã¯ãããžãŒSaaSããŒã«ã§ãããµãŒãã¹ã»ãããã¯ãã«é¢ãããåãåãã㯠sales@trendemon.com ãŸã§
â»æ¬ä»¶ã¯ã2020幎6æ24æ¥(æ°Ž)18:00ïœ19:00ã«æ ªåŒäŒç€Ÿã¯ãŠãªæ§ãšå ±å¬ãããªã³ã©ã€ã³ã»ãããŒãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ææ°ãã¬ã³ããšæ å ±è³ç£æŽ»çšãã«ããã第äºéšã®æžãèµ·ããã«ãªããŸãã ãã®ã»ãããŒã®ç¬¬äžéšã®ãµããªãŒã¯ãã¡ããã芧ãã ããã ïŒïŒïŒïŒïŒïŒïŒ ã質åã«çãã人ã ãµãããããŒã«æ ªåŒäŒç€Ÿ ããŒã±ãã£ã³ã°éçºéš ã¡ãã£ã¢çµ±æ¬ã°ã«ãŒã ã·ã㢠ã¡ãã£ã¢ãã©ã³ãã³ã° ãããŒãžã£ãŒãçŠåæ¬ãã æ ªåŒäŒç€Ÿã¯ãŠãª ãµãŒãã¹ã»ã·ã¹ãã éçºæ¬éšããããã¥ãŒãµãŒã磯å倪éãã TRENDEMON JAPAN æ ªåŒäŒç€Ÿ ã»ãŒã«ã¹/ããŒã±ãã£ã³ã°çµ±æ¬ãã£ã¬ã¯ã¿ãŒãå¶æ·»å¿æ ã質åãã人ã TRENDEMON Marketing Directorãæ ç°å®çŸ ïŒãã»ãããŒã«ãåå ãããçæ§ â»ã°ã©ãã£ãã¯ã¬ã³ãŒãïŒäžåæµ·(@_okinawaa) ïŒïŒïŒïŒïŒïŒïŒ äºæ¥äŒç€Ÿã®å ãªãŠã³ãã¡ãã£ã¢æ åœè ãTrendemonã®ãµãŒãã¹ã«æããçç± ïŒTRENDEMONæ ç°ïŒïŒç¬¬äžéšã§ã¯ãµãããããŒã«çŠåããã®éåžžã«å é²çãªã³ã³ãã³ãããŒã±ãã£ã³ã°ã«å¯Ÿãããåçµã¿ãã磯åããã«æãäžããŠããã ããŸããããã®ç¬¬äºéšã§ã¯ãã¡ãã£ãšè¶£åãå€ããŠãQ&Aã³ãŒããŒã«ããããšæããŸãããã®åã«ãç§ãšTrendemonã®åºäŒãã«ã€ããŠã話ãããã»ããç«ã¡äœçœ®ãåãããããããšæããŸã ã ïŒã¯ãŠãªç£¯åããïŒïŒæ ç°ããããã»ãŸã³ããã®CVCã«ããã£ããã£ãæã§ãããïŒã©ãããŠããããTrendemonãžã®ãåºè³ãæšé²ããããã§ããïŒ ïŒTRENDEMONæ ç°ïŒïŒå®ã¯å ã ãSAISON CHIENOWAããšãããªãŠã³ãã¡ãã£ã¢ãç«ã¡äžãããéå¶ãŸã§ãããŸããŠããã®çµéšãããTRENDEMONã®ç€ºãæ¹åæ§ã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ããã£ãŠããäŒæ¥ã®ãã€ã³ã解決ãããªãããšæã£ãããã§ããåœæãèªåãå«ããŠãªãã§ããã©ããšã«ããKPIããã¬ãŸãã£ããšããåçããããŸããŠâŠãç¹ã«ã¯ã¬ãã£ã»ãŸã³ã¯70åžçš®ä»¥äžã«ãŒããæã£ãŠããŸãããè€æ°ãã¡ã€ã³ã®Webãµã€ãããã¡ããæã£ãŠããŸããããã¡ã€ã³ããŸããã ãŠãŒã¶ãŒåæã¯ãã®åœæããŸãã§ããŸããã§ããããžã§ãããŒããŒã·ã§ã³ãããã®ã§ããªããªãåæåãã®ããŠããŠãããŸããªããšããæ©ã¿ããããã³ã³ãã³ãã®ROIãå¯èŠåããããšãåºæ¥ãªãã£ããªããšããåçããã£ããã§ãããªã®ã§ãTRENDEMONã¯ã²ãšã€ã®æ©èœãç ãæŸãŸãããµãŒãã¹ãšãããããã¢ããªãã¥ãŒã·ã§ã³èšæž¬ã»åæã»Webæ¥å®¢ãªã©ã€ã³ããã/ã¢ãŠããããäž¡é¢ã§ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãŸã€ãã課é¡è§£æ±ºåãµãŒãã¹ãšãããšãããã€ã¹ã©ãšã«ã£ãœããŠãã¹ã±ãŒã«ã®å¯èœæ§ãæããããŸããã第äºéšã¯ããããªç§ãçŠåãããšç£¯åããã«ãèãããããšãèãã¡ãããã®ã³ãŒããŒã§ãïŒïŒç¬ïŒ ïŒã¯ãŠãªç£¯åããïŒïŒãªãã»ã©ïŒç¬ïŒãç解ããŸããã ããã ãåæãã«åã£ãŠããCMSãéžã¶ããšã§ãæéãšãªãœãŒã¹ãç¯çŽã§ãã ïŒTRENDEMONæ ç°ïŒïŒã§ã¯æ©éãªã®ã§ããã磯åããã«è³ªåã§ãïŒãªãŠã³ãã¡ãã£ã¢ãæ§ç¯ããŠããéãä»çµã¿ãéžã¶ããšã«ãªããšæããã§ããã©âŠCMSã®éãã«ã€ããŠç¥ãããã§ããéžã³æ¹ã®ãã€ã³ãããç®çå¥ã®åãäžåããæããŠãã ããïŒ ïŒã¯ãŠãªç£¯åããïŒïŒãããåãããããèšããšãåªç§ãªãšã³ãžãã¢ã瀟å ã«ãã£ã±ãããŠããã察å¿ã§ããŠãWebããŒã±ãã£ã³ã°ã®ãã¬ã³ããç解ãããŠããã ã£ãããå šéšã¹ã¯ã©ããã§äœãã°ãããšæããŸããã§ãããããªãªãœãŒã¹ã»æéã»ããŠããŠãæã£ãŠããå Žåã£ãŠãæ» å€ã«ãªãããã§ããããè² æ ã軜æžããããã«ããããããªCMSããããŸãã®ã§ãèªç€Ÿã®ãªãŠã³ãã¡ãã£ã¢ã«åããã®ãéžã¶ã®ãè¯ããšæããŸãã äŸãã°ååéšãšéæé£æºããŠååæ å ±ãã©ãã©ãæŽæ°ããŠãããšããããšãåæã«ãããã ãšããããååæ å ±ãå¿ èŠãªã¿ã€ãã³ã°ã§æè»ã«åã蟌ãããã®ä»çµã¿ãåãã£ãŠãããã©ãããéžå®ã®ãã€ã³ãã«ãªãããŸããã³ãã¥ããã£ãäœãããšãåæã«ãããã ãšããããã³ãã¥ããã£éå¶ã«å¿ èŠãªæ©èœãæåããå®è£ ãããŠããCMSã®ã»ããã䜿ãåŽã®æéãçããŸãããããããããããã¹ãããªåæãäœãã«ãã£ãŠãWordPressãªã®ããSaaSã®CMSãªã®ããéžãã§ãããšè¯ããšæããŸãã ãã ãWordPressã®å Žåãã¢ããããŒãã ã£ããéçšãã©ãã«ãžã®å¯Ÿå¿ãå¿ èŠãªã®ã§ããããã§ããäœå¶ãæŽããããšãã§ãããããã€ã³ãã«ãªããšæããŸããäœå¶ã«äžå®ãããå Žåã¯ãã¯ãŠãªããã°Mediaãã®ãããªSaaSåCMSããéžã¶ã®ãè¯ããšæããŸãã ã¡ãªã¿ã«ããµãããããŒã«ããã¯WordPressã䜿ãããŠãŸãããïŒããã ïŒãµãããããŒã«çŠåããïŒïŒããã§ãããããããããã°ã¡ãã£ã¢çãªãã®ã¯WordPressã䜿ã£ãŠããŠããµã€ãèªäœã¯Power CMSã§ã ã ïŒã¯ãŠãªç£¯åããïŒïŒäœ¿ãåããŠãã£ããããã§ããã ïŒãµãããããŒã«çŠåããïŒïŒããã§ããã ïŒã¯ãŠãªç£¯åããïŒïŒçšéã»ãªãœãŒã¹ã«ãã£ãŠäœ¿ãåãããšããã§ããããµãããããŒã«ããã®ããã«ãäœã«éç¹ã眮ããã軞ã«CMSãéžã¶ãšè¯ããšæããŸãã ãããããã ååã䞻圹ã«ããã®ã§ã¯ãªããæèã®äžã«ååãã眮ããŠããã ïŒTRENDEMONæ ç°ïŒïŒæ¬¡ã¯çŠåããã«ãèããããã§ãã瀟å ã§ã³ã³ãã³ãããŒã±ãã£ã³ã°ãåèãã工倫ããããŠããŸããïŒç¬¬äžéšã§ãã瀟å å匷äŒãã«ã€ããŠè§ŠããããŠããŸããããã©ããªäººã察象ã«ã©ããªå 容ã®å匷äŒããããŠããŸããïŒ ïŒãµãããããŒã«çŠåããïŒïŒãŸãã¯åãã¡ã®å Žåãããã«ãã©ã³ãã«è§ŠããŠããããããã³ãã¥ãã±ãŒã·ã§ã³ã®è³äžåœé¡ãªã®ã§ããã©ã³ããããŒãžã£ãŒã察象ã«å匷äŒããã£ãŠããŸãããã©ã³ããããŒãžã£ãŒãšäŒè©±ããããã§ãããäœãå®çŸãããã®ãïŒããã©ããªäººã«äŒãããã®ãïŒãããã©ã³ãã®ãããã姿ã¯ïŒããããªé¢šã«èããŠãããã§ããã©ãèŠèª¬æååãç解深èãã¯ãããªããšãããªãååã«ã¯ãã³ã³ãã³ãããããå¹ããã§ãããã§ããäžåã§äŒããã®ããè€æ°åã«åããŠäŒããã®ããããã¯ååããšã«éããŸããã¡ã€ã³ã¹ããªãŒã ã®ååã¯ãã¬ãCMãäœåGRPæµããŠãããŸããããšããããã§ãããããããå ãããã®ååã¯ããããååã§ãããšäŒããŠããã®ã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ãªãã§ãããã ãã©ã³ããããŒãžã£ãŒã«ã¯ããšããšãå¯ãæ·»ã£ãŠäžç·ã«äœãããšãæèããŠããŸãããããŸã§ãããªããšãè¯ãã³ã³ãã³ãã¯åºæ¥ãªããšæã£ãŠããŸããäŸãã°ãã©ã€ããŒãDMPããŒã ã«ããäžç·ã«åæããŠãã ãããã£ãŠå·»ã蟌ãã§ãããšãã瀟å ã ãã§ã¯ãªãå€éšã«ã€ããŠãäŸãã°ããŒã«ã®ç®¡çç»é¢ã代çåºããããããªãã·ã£ãŒããã«ãéæŸããŠãææã®åæãäžç·ã«ãã£ãããããŒãããŒäŒæ¥ãå«ããŠã©ãŠã³ãããŒãã«ãäœã£ãŠããŸãã ïŒTRENDEMONæ ç°ïŒïŒãªãã»ã©ïŒããã»ãããŒã®åå è ã®æ¹ãã質åãããŸãããçŠåããã«è³ªåã§ããããŽãŒã«ãååã®è³Œå ¥ã ãšãããšããªãŠã³ãã³ã³ãã³ãå ã§ååã®é åãäžæ¹çã«æŒãä»ããŠããŸããããªäŒæ¥åŽã®äŒãããããšã°ããè©°ã蟌ãã ã³ã³ãã³ãã«ãªããã¡ã§ããããããªãããã«ããããã®å·¥å€«ã¯ãã©ããªããšããããŠããŸããïŒããšã®ããšã§ãã ïŒãµãããããŒã«çŠåããïŒïŒååã®äœãã«ããããã§ããâŠãåã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ããããšãã«ãããååã眮ããŠããããšããè¡šçŸãããŸããæèãäœã£ãŠãã£ãŠãç¥ã£ãŠæ¬²ãã人ãã¡ãèå³é¢å¿ã®ãããã®ãèŠã€ãåºãããããã®æèã®äžã«ã©ãååã眮ããŠããã°ãäžçªåãå ¥ããããã®ããšããããšãèããããã«ããŠããŸããããã®ååã¯ãããªã«åæã«ãã ãã£ãŠããããªãšãããããããã®ç§å¯ã§âŠãã€ïŒãã¿ãããªã³ã³ãã³ããããŸãäœããªãããã«å¿ãããŠããã§ãã ãªã®ã§ãåãç®æãã®ã¯ãäŸãã°ã¬ã·ã䞻軞ã«ã³ã³ãã³ããäœã£ãŠãããã®ã¬ã·ãçŸå³ããã§ãããé±æ«ã«å®¶æãšäžç·ã«é£åãã¯ã€ã¯ã€å²ããšãã¯äœã£ãŠã¿ãŠãããããŠãã®ååã¯ããããã¬ã·ãã«åããã飲ãã§ã¿ãŠããã¿ãããªãååã§ã¯ãªãã顧客ã®æ±ããã·ãã¥ãšãŒã·ã§ã³ãšã顧客ã®èå³ã䞻圹ã«ããããååã䞻圹ã«ããŠããŸããšãååã«èå³ããã人ããæ¥ãªããã§ãããããã¯ãéå»ã®å€±æããåŠãã ããšã§ãïŒç¬ïŒ ãããããã ç·šéåãããç·šæåããªãŠã³ãã¡ãã£ã¢ãäœãããã«å¿ èŠãªã¹ãã«ãšã¯ ïŒTRENDEMONæ ç°ïŒïŒæ¬¡ã¯ããäºäººã«èãããã§ãããªãŠã³ãã¡ãã£ã¢ãããã«ããã£ãŠãç·šéåã¯å¿ èŠãïŒåºç瀟ã§ããªãã³ã³ãã³ãã¯ãªãšãŒã¿ãŒã§ããªãæ®éã®äŒæ¥ãããªãŠã³ãã¡ãã£ã¢ãããã«ããã£ãŠãç·šéåãå¿ èŠã ãšæããã§ããã©ãã©ãç·šéåãã€ãããããã§ããããïŒ ïŒãµãããããŒã«çŠåããïŒïŒæ£çŽãåã¯ç·šéåããããªãªãšã³åã®ã»ãã倧äºã ãšæã£ãŠããã§ããããããããšãèšèªåããŠã説æããåã®ããšã§ãããææªãäºæ¥äŒç€Ÿã¯æç« æžããã»ãããããã©æžããªããŠãããããç·šéã§ããã«è¶ããããšã¯ãªããã©ãç·šéã§ããªããŠããããšãããããçµæã欲ããã®ã§ãããããæ¹æ³ã§è©äŸ¡ãããã§ãâŠã¿ãããªãäžé£ã®ãªãªãšã³ããŒã·ã§ã³ãåºæ¥ããšãããèªåã®ããããããšã»ãã©ã³ãã®ããããããšã»äŒç€Ÿã®ããããããšãææåããŠãã¡ãããšãããã§ãã·ã§ãã«ã«èª¬æã§ããã¹ãã«ã®ã»ãã倧äºã ãšæããŸããå°èª¬å®¶ã«ãªãããã§ããç·šéè ã«ãªãããã§ããåç家ã«ãªãããã§ãç¡ãã®ã§ã ïŒã¯ãŠãªç£¯åããïŒïŒåæã§ãããããŠèšããªããäŸãã°ããããªåæã§ãã³ã³ãã³ããäœãããšãããèªç€Ÿãããªãã£ãŠããç¶æ³ãªããç·šéåã¯å¿ èŠã ãšæããã§ããããããããªãäžè¬çãªå Žåã¯ãäžãã£ãŠããäŒç»ãèšäºã«ã€ããŠãããããå ã«åºããããšãåªå 床ã決ããåâŠã€ãŸããç·šæåãã倧äºã ãšæããŸããç·šéåãããç·šæåã®ã»ããå¿ èŠããã®ç·šæåã®å»¶é·ç·äžã§ãç·šéåããããªãããã¯ããã§ããªãªãžãã«èšäºããŒãããäœãããšãåºæ¥ãã£ãŠããšãªã®ã§åŒ·ããšã¯æããŸãããæ¡çšç®çã®ã³ã³ãã³ããšãã¯ãæç« ãããšãæããŠããªãªãžããªãã£ãäŒç€Ÿã®è¯ããäŒããããšãåªå ããŠãèªç€Ÿã®ç€Ÿå¡ãæžãããšã§èª¬åŸåå¢ããŸãããå šäœã®æŠç¥ããã£ãŠããŽãŒã«ããã£ãŠãããã«åããããã«ã©ãããã°ããããèšèªåããã¹ãã«ã®ã»ãã倧äºãããããŸããããã ïŒãµãããããŒã«çŠåããïŒïŒä»ã話ãããŠãŠæã£ããã§ããã©ãããšã°ãŒãã¥ãŒã·ã§ã³åãã倧åãããããŸããããããšã°ãŒãã¥ãŒã·ã§ã³åãã£ãŠããã®ã¯ã瀟å ãçªç Žããåãšããæå³ã§äœ¿ã£ãŠãããã§ããã©ããããç¡ããšå»¶ã ãšããªããéããã ãããã£ãŠããã³ãã¥ãã±ãŒã·ã§ã³ãçºçãããã§ãããããªããªãé£ãããã§ããã©ãïŒç¬ïŒãã§ããããªããéããã ããããå§ãŸããšãèšèªåã§ããŠããªããã解決çãããããªããŠãè² ã®ã¹ãã€ã©ã«ã«ãªã£ã¡ãããã§ãããã ïŒã¯ãŠãªç£¯åããïŒïŒè²©ä¿ç³»ã®ããã¢ãŒã·ã§ã³ã§ã代çåºã®çŸå Žã§ããããã§ããâŠïŒç¬ïŒãã¯ã©ã€ã¢ã³ãã«ããªããéããã£ãŠããã«ãããŠããããæã¡åž°ã£ãŠäžé·ã«èª¬æãããšããèªåãèšèªååºæ¥ãªãããä¿®æ£äŸé ŒããããããªããšããâŠãè£è¶³ãããšããããé²ãããã«ã¯å€éšãããŒãããŒãå·»ã蟌ãã§ãç·šééšããçµæããŠãè©äŸ¡ã®æ¹æ³ãå«ããŠå ±æããä»çµã¿ãäœããšãäºæ¥äž»åŽã«ãããŠããŠãèç©ããããããªãšæããŸãã ãããããããã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®äž¡èŒªããã³ã³ã»ããã»ããŒãã¹ããšãè©äŸ¡æ¹æ³ã ïŒTRENDEMONæ ç°ïŒïŒãšããã§ãã³ã³ãã³ãã®è©äŸ¡ã«ã€ããŠã¯ããªãŠã³ãã¡ãã£ã¢ãããäžã§å€ããŸãããããçŠåããã®ãšããã¯ãã¡ãããšãã®è©äŸ¡ããžãã¯ãæŽçãããŠãããšãããšãããåããšæããŸããããŒã¿ãèŠãé çªã決ãããšãããã£ãŠã¿ããšé£ãããã§ãããã ïŒã¯ãŠãªç£¯åããïŒïŒGAã§åºæ¥ãããšããããã§ããã©ãã¢ããªãã¥ãŒã·ã§ã³ãåãããšæããšé£ãããšããããããŸããããã§ããã³ã³ãã³ãããŒã±ãã£ã³ã°ãç¶ããæå³ã£ãŠææã ãšæããã§ãææãã©ã枬ããããèšèšããããšã¯ãšãŠã倧äºã§ããããããã§ãTRENDEMONããã®åºçªãªãã ãšæããã§ããã©ãã ïŒTRENDEMON JAPANå¶æ·»ïŒïŒã¯ããå®éECãµã€ãã®å£²äžãšã€ãªãããã§ãã©ã®ã³ã³ãã³ãããããåã®å£²äžã«è²¢ç®ããŠããã®ããå¯èŠåããŠãããã¢ã¡ãªã«ã®Walmartããã®äºäŸããããŸããåªäœã«åºåèšäºãåºçš¿ããå Žåãããã®åªäœã«TRENDEMONã¿ã°ãå ¥ããŠããã£ãŠãå¯èŠåããŠãããã§ããã©ã¹ãã¿ããã§ã¯è¿œããªããããŒãã£ãªã³ã°ãã§ãŒãºã«å¹ããŠããã³ã³ãã³ãããããã§äŸ¡å€ã枬ããããã«ãªããŸããã ïŒTRENDEMONæ ç°ïŒïŒã³ã³ã»ãããšãããŒãã¹ããŸã倧äºã§ããããããšã»ããã§è©äŸ¡æ¹æ³ãèšèšããŠãããªããšãæŽæ°ãç®çã«ãªã£ãŠããŸããŸãããâŠãæåŸã«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãçæ§ã«åããŠãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æ¥µæããçŠåãããé¡ãããããŸãïŒ ïŒãµãããããŒã«çŠåããïŒïŒå¹žããåŒç€Ÿã¯ãšãŠããã£ã¬ã³ãžããããç°å¢ãªã®ã§ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æœçããããããã§ããææãæªãã£ãããšããªããã®ã§ã¯ãªããŠãããªã倱æããã®ãïŒãã远究ãã次ã®æœçã«æŽ»ããããã®ç€Ÿé¢šäœããšããããçµç¹é¢šåäœããå¿ èŠã ãšæããŸãããããŠãã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ãäœãéæããããããã¡ãããšæã£ãŠå§ãããšè¯ããšæããŸããã³ã³ãã³ãããŒã±ãã£ã³ã°ãããŸãé²ããã³ãã¯ãäºæ¥äŒç€Ÿâåºå代çåºâç·šéäŒç€Ÿâã©ã€ã¿ãŒã¿ãããªãªã¬ãŒåã³ãã¥ãã±ãŒã·ã§ã³ãããã®ã§ã¯ãªããé¢ä¿è ã¿ããªååã«åº§ã£ãŠè°è«ããã©ãŠã³ãããŒãã«åã®ã³ãã¥ãã±ãŒã·ã§ã³ãããã»ããè¯ããšæã£ãŠããŸãã ïŒTRENDEMONæ ç°ïŒïŒç£¯åããçŠåããã貎éãªã話æ¬åœã«ããããšãããããŸããããåå ããã ããçæ§ããæž èŽããããšãããããŸããïŒ ãŸããTRENDEMONã¯ãã¯ãŠãªããã®ãªãŠã³ãã¡ãã£ã¢CMSãã¯ãŠãªããã°Mediaãã®å°å ¥äŒæ¥æ§ã«ãTRENDEMONãã®å°å ¥ãã©ã€ã¢ã«ããæäŸããŠããŸãã詳现ã¯ãã¡ãã®ãã¬ã¹ãªãªãŒã¹ãã確èªãã ããã æ¬ã»ãããŒã®ãªãŒããã³ã°ããŒã¯ã»ç¬¬äžéšã®ã¬ããŒãã¯ãã¡ãã®ãªã³ã¯ãã芧ãã ããã ãã»ãããŒãªãŒããã³ã°ããŒã¯ïŒã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ãã¬ã³ããšãTrenDemonãææ¡ããã³ã³ãã³ãããªãã³ãªäžçïŒãªã³ã©ã€ã³ã»ãããŒã¬ããŒãïŒã ãã»ãããŒç¬¬äžéšïŒãµãããããŒã«ãåãçµãã³ã³ãã³ãããŒã±ãã£ã³ã°ãšæ å ±è³ç£æŽ»çš ã ããããã å®æçã«ãããã¯ãã¢ããããŒããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åºç€ç¥èãã»ãããŒæ å ±ããå±ãããŠããŸããTrenDemonããã®ãç¥ãããåãåãããæ¹ã¯ãã¡ã TrenDemonã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ROIãå¯èŠåããããŒã±ãã£ã³ã°ãã¯ãããžãŒSaaSããŒã«ã§ãããµãŒãã¹ã»ãããã¯ãã«é¢ãããåãåãã㯠sales@trendemon.com ãŸã§
ãTRENDEMONãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãå®éã®ãå©çšæ¹æ³ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã玹ä»ãããã€ã³ã¿ãã¥ãŒäŒç»ã第2匟ã¯ãã£ãªã¢è»¢è·ãµã€ããtypeããéå¶ãããã£ãªã¢ãã¶ã€ã³ã»ã³ã¿ãŒæ§ãæ§ã ãªæ¥çã§æŽ»èºããã泚ç®äººç©ãžã®ã€ã³ã¿ãã¥ãŒèšäºãããã£ãªã¢ã«é¢ããå€åœ©ãªè¯è³ªã³ã³ãã³ããäžäœã©ã®ããã«ããŠåžžã«äžã«åºãç¶ããããšãã§ããŠããã®ã§ããããïŒä»åã¯å瀟ã®ã³ã³ãã³ãå¶äœããæ åœãããŠããæ ¹æ¬æçŸæ§ã«ã話ããèŽãããŸãããã https://type.jp/ https://woman-type.jp/ æ ªåŒäŒç€Ÿãã£ãªã¢ãã¶ã€ã³ã»ã³ã¿ãŒ ã¡ãã£ã¢ARPæšé²å±ãTKS課 æ ¹æ¬ æçŸãæ§ ïŒTRENDEMONïŒïŒããã§ã¯ãŸããç°¡åã«èªå·±çŽ¹ä»ããé¡ãããŸãã ïŒæ ¹æ¬æ°ïŒïŒåŒç€Ÿã¯ãç·å転è·ãµã€ããtypeããšã女æ§åã転è·ãµã€ãã女ã®è»¢è·typeãã®2ã€ãéå¶ããŠããã®ã§ãããç§ã¯äž»ã«äž¡ãµã€ãã®äžã«ããã転è·ããŠããŠããšããã³ãŒããŒã§ãã³ã³ãã³ãå¶äœãæ åœããŠããŸãã ã³ã³ãã³ããšã®åºäŒãã«ã€ã㊠ïŒTRENDEMONïŒïŒã³ã³ãã³ãã®å¶äœã»éå¶ã«ã¯å°éçãªç¥èãæ±ãããããšæãã®ã§ãããæ ¹æ¬æ§ã¯ã©ã®ããã«ããŠãçµéšãç©ãŸããã®ã§ããïŒ ïŒæ ¹æ¬æ°ïŒïŒæ°åã§åŒç€Ÿã«å ¥ã£ãåœæã¯çŽåªäœã®ç·šéè ãšããŠã¹ã¿ãŒããã女æ§åãããšã³ãžãã¢åãã®æ±äººéèªã§ç¹éãªã©ãäœã£ãŠããŸããããã®åŸãå¶æ¥è·ãå€ã®äŒç€Ÿã§ããªãŒããŒããŒã®ç·šéãªã©ã®çµéšãç©ãã§ä»ã«è³ããŸããWebã®ç¥èãçµéšã¯ãäŒç€Ÿã®æ¹éãšããŠãæ å ±çºä¿¡ã®åªäœãçŽã®éèªããããžã¿ã«ãžç§»è¡ããã®ã«ããããŠåŸã ã«âŠâŠãšããæãã§ãã æ±ããŠããã³ã³ãã³ãã®èª²é¡ ïŒTRENDEMONïŒïŒçŸåšãå€ãã®äŒæ¥ãã³ã³ãã³ãã«å€§ããªè²»çšãæããªããããã®äŸ¡å€èšŒæãã§ãããç«ã¡æ¢ãŸã£ãŠããã±ãŒã¹ãèŠåããããŸããã³ã³ãã³ãã®å¶äœã»éå¶ã«é¢ããŠã埡瀟ãçŸåšããããŠãããŸã§æ±ããŠãã課é¡ãšã¯ãã©ã®ãããªãã®ã ã£ãã§ããããïŒ ïŒæ ¹æ¬æ°ïŒïŒè»¢è·ãµã€ãã«ãããŠäžçªã®ã³ã³ãã³ãã¯ããæ±äººåºåãã§ããç§ãæ åœããŠãã転è·ããŠããŠã«é¢ããèšäºã³ã³ãã³ãã¯ãçµå¶çãªèŠç¹ããèšãã°ãæ±äººåºåãžã®âã€ãªãâã«ä»ãªããŸããããè·åçµæŽæžã®æžãæ¹ãããé¢æ¥ã®è³ªåäŸããšãã£ãã³ã³ãã³ãããæçµçã«ãæ±äººãžã®å¿åãã«ã©ããããã®åœ±é¿ãåãŒããŠããã®ããå ·äœçã«ææ¡ã§ããªãããšã課é¡ã§ããã ïŒæ ¹æ¬æ°ïŒïŒTRENDEMONã®å°å ¥ä»¥åã«ã¯ããã³ã³ãã³ãæ¥èšªã»ãã·ã§ã³å ã§ã®CVãããã³ã³ãã³ãã«ã©ã³ãã£ã³ã°ãããŠãŒã¶ãŒã®CVçããªã©ãææšã«äŸ¡å€è²¢ç®ã枬ãããšãè©Šã¿ãŸããããã³ã³ãã³ããæ ã£ãŠãã圹å²ãå®ç§ã«æ°å€åã§ããŠãããšã¯èšãããæ€èšŒããããšã¯ã§ããŸããã§ãããã³ã³ãã³ãã®æ¬è³ªçãªäŸ¡å€ã蚌æããã«ã¯PVãUUãšãã£ãã決ãŸãã®ææšã ãã§ã¯äžååã§ããããªã«ãè¯ãææšã¯ãªãããšããã®ãæ©ã¿ã®çš®ã§ããã ïŒTRENDEMONïŒïŒå®éã«ã³ã³ãã³ããå¶äœã»éå¶ããŠããæ ¹æ¬æ§ã ããããæããããŠãã課é¡ãªã©ã¯ä»ã«ãããããŸããã§ããããïŒ ïŒæ ¹æ¬æ°ïŒïŒç§èªèº«ãããšããšéèªã®ç·šéãããã£ãªã¢ãã¹ã¿ãŒããããŠããããšãããããã©ã®ãããªã¿ãŒã²ãããŠãŒã¶ãŒã«ãã©ã®ãããªã³ã³ãã³ããåœãŠãã°åºããã®ãããšããäŒç»çºæ³ã¯æ £ããŠããã®ã§ãããäžè¬çã«ã¯ãçŸåšã®Webã³ã³ãã³ãã®äŒç»æ¹æ³ã¯SEOã«ãŠã§ã€ãã眮ãéšåãããã®ã§ãWebãããå§ããåœåã¯ãã®ããåããã«ã¯èŠåŽããŸããããä»ã§ãããSEOçã«ã¯ãã®èŠåºãã ãã©ããµã€ãå å°ç·ã§èšªãããŠãŒã¶ãŒã«å¯ŸããŠã¯åããã«ããã®ã§ã¯ãªããããšãã£ãå°ããæ©ã¿ã¯å°œããªãã§ãã ãSEOããå šãŠã§ã¯ãªã ïŒTRENDEMONïŒïŒSEOã¯ã確ãã«ã³ã³ãã³ããäœãããã§éåžžã«éèŠãªèŠç¹ã§ããäžæ¹ã§ããã©ãããã©ãŒã åŽã®ã¢ã«ãŽãªãºã å€æŽã«ãããé äœã容æã«å€ãã£ãŠããŸããšãã£ãåŽé¢ããããŸããçŽè¿ã§ã¯ãSEOãéèŠãããããããŸããã¿ãŒã²ãããšãããŠãŒã¶ãŒãèŠãŠããªãã³ã³ãã³ããéç£ãããçµæãšããŠã³ã³ãã³ãããŒã±ãã£ã³ã°ãããŸããã£ãŠããªãäŒæ¥ãå€ãããã«èŠããŸãããã®ç¹ã貎瀟ã®SEOã«å¯Ÿããèãæ¹ã¯ã©ã®ãããªãã®ã§ããããïŒ ïŒæ ¹æ¬æ°ïŒïŒåŒç€Ÿã«ã¯å°å±ã®SEOããŒã ãããã®ã§ããã幞ãã«ããå¶äœç·šéããŒã ãšSEOããŒã ã®å ±éèªèãšããŠããã®ããSEOãå šãŠã§ã¯ãªãããšããããšã§ãããã®ãããSEOããŒã ããKWãæèãããã極端ãªäŸé Œãæ¥ãããšã¯ãããŸããããã³ã³ãã³ããäŒç»ããããšãã«ã¯å¿ ãããã®ã³ã³ãã³ãã¯æ¬åœã«ãŠãŒã¶ãŒã®ããã«ãªã£ãŠããã®ãïŒããšãã声ãäžãããŸãããã®ãããªäŸ¡å€èŠ³ãããŒã å ã ãã§ãªããå¥ã®éšçœ²ãšãå ±æã§ããŠããããšã§ãã¹ã ãŒãºã«ä»äºãã§ããŠãããšæããŸãã ããããŸã§èŠããªãã£ããã®ãå¯èŠåã§ããããã«ãªã£ãã ïŒTRENDEMONïŒïŒçµç¹å šäœãšããŠã³ã³ãã³ãã®ååšæ矩ã«ã€ããŠã®å ±éã®èªèãããããããã質ã®é«ãã³ã³ãã³ããçã¿åºããŠããã®ã§ãããã§ã¯ããããã£ãäžã§å®éã«TRENDEMONãå°å ¥ããŠã¿ãŠãããã§ããããïŒ ïŒæ ¹æ¬æ°ïŒïŒå°å ¥ããŠãŸã 1幎ã«æºããªã段éã§ã¯ãããŸãããäžçªå€§ããã£ãã€ã³ãã¯ãã¯ãããããŸã§èŠããªãã£ããã®ãå¯èŠåã§ããããã«ãªã£ããããšã ãšæããŠããŸããå ã»ã©ãè¿°ã¹ãéãããããŸã§ã«ãæ§ã ãªææšãèšããŠã³ã³ãã³ãã®äŸ¡å€ãå¯èŠåããããšããŠããŸããããçµå¶ææšã«å¯ŸããŠã€ã³ãã¯ããå°ããèŠããçµæãšãªã£ãŠããŸã£ãããçµå¶ææšãšã®é¢é£æ§ãé ãããããããªã©ãç§èªèº«ãèªä¿¡ãæã£ãŠç€Ÿå ã«å ±åããããšãã§ããŠããªãç¶æ ã§ããã ïŒæ ¹æ¬æ°ïŒïŒãããçŸåšã§ã¯ãäŸãã°èªäºçãåéçãšãã£ããã®ã ãã§ã¯ãªãããCVãããŠãŒã¶ãŒã®ãã¡ãååæ°èŠæ¥èšªãã³ã³ãã³ãã ã£ãå²åããªã©ããžã£ãŒããŒãé·æéãã©ããã³ã°ã§ããTRENDEMONã ããããåŸãããåæããŒã¿ãè±å¯ã«ããã®ã§ã瀟å äŒè°ã®éãªã©ã«ã³ã³ãã³ãã®è©±é¡ãåºãããããªã£ãŠããŸãããŸããèªåãã¡ãäœã£ãã³ã³ãã³ããCVã«å¹ããŠããã®ãããŒãã£ãªã³ã°ã«å¹ããŠããã®ããåé¡ã§ãããããšã³ã²ãŒãžã¡ã³ããåŸãããŠããã³ã³ãã³ãã®ãžã£ã³ã«ãå¯èŠåã§ããããããã®ã§ãæ°ããã³ã³ãã³ããäŒç»ã»å¶äœããéã®åèã«ããªã£ãŠããŸãã ïŒTRENDEMONïŒïŒTRENDEMONã¯ããšããšãCEOãã³ã³ãã³ãå¶äœè åãã«éçºãã¹ã¿ãŒãããæŽå²ãããã®ã§ãã³ã³ãã³ãå¶äœã«åŒç€Ÿã®ããŒã¿ããå©çšããã ããŠããã®ã¯ããšãŠãå¬ããæããŸããåŒç€Ÿã®ããã·ã¥ããŒãã§ã¯ã»ãã«ãããAttentiveïŒé«é »åºŠæ¥è§ŠïŒãŠãŒã¶ãŒããšãã£ãç¬èªã®ææšããæäŸããŠããŸããããããã§ããããïŒ ïŒæ ¹æ¬æ°ïŒïŒåŒç€Ÿã®ã³ã³ãã³ãã«ã¯ãç§ã®æ åœãšããŠåé ã«ã説æããã転è·ããŠããŠããšã¯å¥ã«ã転è·èªäœã¯ãŸã æ€èšããŠããªããã®ã®ããã£ãªã¢ãšããåºãããŒãã«é¢å¿ã®ããäžè¬ãŠãŒã¶ãŒãšã®æ¥ç¹æ§ç¯ãç®çãšãããããšã³ãžãã¢typeãã20âs typeããWoman typeããšãããã¬ãžã³ç³»ã³ã³ãã³ãããããŸãããã®ãã¬ãžã³ç³»ã³ã³ãã³ãã«é¢ããŠAttentiveãŠãŒã¶ãŒãã€ãŸãã¯äœåºŠãæ¥èšªããŠãããŠãŒã¶ãŒãå€ãèªãã§ããã³ã³ãã³ããèŠãŠã¿ããšããã¯ãã転è·ãã«ãŸã€ããã³ã³ãã³ããå€ãèªãŸããŠããããšãåãããŸããã ã20's typeã ããšã³ãžãã¢typeã ã転è·ããŠããŠã ïŒTRENDEMONïŒïŒåŒç€Ÿã®çµ±èšäžãAttnetiveãŠãŒã¶ãŒã¯éåžžã®æ¥èšªãŠãŒã¶ãŒã«æ¯ã¹ãŠCVRãå¹³åããŠ3å以äžããããšãåãã£ãŠããã®ã§ãããããããçºèŠãåããŠãã³ã³ãã³ããå¶äœããäžã§äœãå€åã¯ãããŸããã§ããããïŒ ïŒæ ¹æ¬æ°ïŒïŒãã¬ãžã³ç³»ã³ã³ãã³ããæ åœããŠããã¡ã³ããŒã¯ãã³ã³ãã³ãã®æ§è³ªäžããããŸã§ã¯ãããŠã転è·ç³»ã³ã³ãã³ããäœãéããªãããã«ããšããæèãæã£ãŠããŸãããã転è·ã«ãŸã€ããã³ã³ãã³ãã®CVãžã®è²¢ç®åºŠãæ¹ããŠé«ããšç€ºãããããšã§ãä»åŸã¯ãããã£ãã³ã³ãã³ãã®æ¡å ãæ€èšããããããšãã話ã«ãªã£ãŠããŸããç®ã«èŠããæ°åãšããŠå¯èŠåãããããšã§ãããããåæ圢æãäœããããšã¯å€§ãããšæããŸãã Attentive audienceãµã³ãã«ã€ã¡ãŒãž ïŒTRENDEMONïŒïŒæåŸã«ãä»åŸTRENDEMONã«ã€ããŠæåŸ ãããšãããæ¹åããŠã»ããéšåãããããŸããããççŽãªãæèŠãããã ããŸããšå¹žãã§ãã ïŒæ ¹æ¬æ°ïŒïŒçŸç¶ã¯ã埡瀟ã«ããæã«äžåºŠã®ã¬ããŒãã£ã³ã°ã«ãã£ãŠæ°ããã€ã³ãµã€ããçºæããã ããŠããã®ã§ãããæ£çŽãªãšããããŸã 瀟å ã§ç§ãã¡èªèº«ãæ¥åžžçã«ããã·ã¥ããŒãã䜿ã£ãŠåæãããšãããŸã§ã¯è³ã£ãŠããŸãããããŒã«ããåŸãããæ¹åæœçãæšãé²ããããã«ããä»åŸã¯äžäººã§ãå€ãã®ã¡ã³ããŒããããã·ã¥ããŒããèªã䜿ãã¬ãã«ãŸã§æã£ãŠããå¿ èŠããããšæã£ãŠããŸããçŸç¶ãããŸã§äœ¿ããŠããªãçç±ãšããŠã¯ããã¡ãããªãœãŒã¹ã®åé¡ãããã®ã§ãããããã·ã¥ããŒãäžã§ã¯ãåŒç€Ÿçšã«ã«ã¹ã¿ãã€ãºããã ããŠããæ¯æã®ã¬ããŒãã®ããã«ã¯èŠããæ°åãèŠãããªãç¹ããããšæã£ãŠããŸãã (TRENDEMON)ïŒè²ŽéãªãæèŠãããããšãããããŸãããã£ãããéããããã·ã¥ããŒãã«ã¯ãŸã ãŸã æ¹åã®äœå°ãããã®ã§ãããã ãããæèŠãããšã«ãéçºããŒã ãšé£æºããŠæ¹åããŠãããã°ãšæããŸããæ¬æ¥ã¯è²ŽéãªãæéãããããšãããããŸããïŒ ã€ã³ã¿ãã¥ãŒåŸèš ä»åã®æ ¹æ¬æ§ãžã®ã€ã³ã¿ãã¥ãŒãéããŠããã©ã®ããã«ããã°è¯è³ªãªã³ã³ãã³ããåžžã«äœãç¶ããããšãã§ããã®ãïŒããšããåãã«å¯Ÿããäžã€ã®çããããã£ããããªæ°ãããŸããããã¯ãã³ã³ãã³ããå¶äœããæ¹ã ãã§ãªãä»éšçœ²ã®ç€Ÿå¡æ§ããããŠç€Ÿå å šäœãšããŠå ±éã®äŸ¡å€èŠ³ãã³ã³ãã³ãã«å¯ŸããŠå ±æãããŠããããããå®çŸãããããšãåºæ¥ãŠããã®ã ãšæããŸããã ããããªãããçŸå®åé¡ãšããŠç€Ÿå å šäœã§ã³ã³ãã³ãã«å¯ŸããŠã®äŸ¡å€èŠ³ã®åæ圢æãããã®ã¯å®¹æãªããšã§ã¯ãªãããšæããŸãããã®çç±ãšããŠã¯ãã³ã³ãã³ãã³ãã¥ãã±ãŒã·ã§ã³ã¯çæéã§ææãèŠãããã®ã§ã¯ãªãããŸãããã ãã§å£²äžææãäžãããã®ã§ã¯ãªãããããã®äŸ¡å€ãæããã«ããããšã¯éåžžã«ãããŸã§å°é£ãšãããŠããŸããã ãããããã®ãããªç¶æ³ã ãããããä»åŸã¯ã³ã³ãã³ãã³ãã¥ãã±ãŒã·ã§ã³ã«ãããŠã¯PVãšãã£ããã©ãã£ãã¯ã ãã§ã¯ãªããæ確ã«ã©ã®ãããªã³ã³ãã³ããã©ãã ãã®ãšã³ã²ãŒãžã¡ã³ãæ°å€ãç²åŸãã売äžãšããŠã©ãã ãã®ROIãããã®ããšããããããŸã§å¯èŠåã§ããªãã£ãé åã«ãã£ã¬ã³ãžããããšãããäžå±€æ±ããããŠãããšèããŸãã ã³ã³ãã³ãROIããã©ã€ããããPERSONALIZATION è¯è³ªãªã³ã³ãã³ããäœãããšãéèŠã§ãããäœã£ãã³ã³ãã³ããé©åãªãŠãŒã¶ãŒã«é©åãªã¿ã€ãã³ã°ã§ããŠãŒã¶ãŒãæ±ããŠããã³ã³ãã³ããå±ããããšããããŸã§ä»¥äžã«éèŠã«ãªã£ãŠããŸããããã§ããã£ãªã¢ãã¶ã€ã³ã»ã³ã¿ãŒæ§ã§ããå©çšé ããŠããã®ã¯åŒç€Ÿã®ãžã£ãŒããŒããŒã¿ã«ããšã¥ããã³ã³ãã³ãããŠãŒã¶ãŒããšã«ãªãŒãã¬ã³ã¡ã³ãããããšãã§ãã"PERSONALIZATION"ã§ãã â»PERSONALIZATIONïŒïŒå·ŠäžïŒã¬ã³ã¡ã³ããŠã£ãžã§ãã4æ ãïŒå³äžïŒCTAã®æ²èŒã€ã¡ãŒãžäŸ TRENDEMONã§ã¯ãŠãŒã¶ãŒãéå»ã«ã©ã®ãããªã³ã³ãã³ããèªãã§ããã®ããã«ã¹ã¿ããŒãžã£ãŒããŒãé·æéãã©ããã³ã°ããããšãå¯èœãªãããã¡ãã£ã¢å ã«ããã³ã³ãã³ãã®äžã§ãŠãŒã¶ãŒãéå»ã«èªãã§ããã³ã³ãã³ããããã©ãŒãã³ã¹ã®è¯ããªãã³ã³ãã³ããªã©ããããã"ã¬ã³ã¡ã³ããã¹ãã§ãªã"ã³ã³ãã³ããèªåçã«æé€ãããŠãŒã¶ãŒããšã«ã¬ã³ã¡ã³ããã¹ãã³ã³ãã³ããåºãåããããšãå¯èœãšãªããŸãã PERSONALIZATIONãå°å ¥é ããäŒæ¥æ§ã®å€ãã§ãµã€ãå ã®CVRãåéçãªã©çæéã§å€§ããªæ¹åææãèŠãããŠããŸããPERSONALIZATIONæœçã¯äžè¬çã«å°å ¥ããéã«éåžžã«åŽåããããåŽé¢ãããããŸããããããTRENDEMONã®PERSONALIZATIONã§ã¯ãžã£ãŒããŒããŒã¿ãå å ããããšã§ç¬èªã®æ©æ¢°åŠç¿ã«ãã£ãŠãªãŒãã¬ã³ã¡ã³ããããããšãå¯èœãªããããæ åœè æ§ã®è² æ ãªã倧ããªæ¹åææãããããããšãæåŸ ã§ããŸãã ãã®ããã«TRENDEMONã§ã¯ã³ã³ãã³ãèšæž¬ã ãã§ã¯ãªããPERSONALIZATIONãšãã£ãæ¹åæœçãŸã§äžæ°é貫ã§è¡ãããšãã§ããŸããä»åŸããããªãæ©èœã¢ããããŒããäºå®ããäžã€ã§ãå€ãã®åœå ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãäŒæ¥æ§ã®ãæ¯æŽãã§ããã°ãšæããŸãã
2020幎6æ24æ¥(æ°Ž)18:00~19:00ãæ ªåŒäŒç€Ÿã¯ãŠãªæ§ãšå ±å¬ã§ãäŒæ¥ã®WebããŒã±ãã£ã³ã°ã»åºåã»å®£äŒã»åºå ±ãæ åœè æ§ã察象ã«ããç¡æãªã³ã©ã€ã³ã»ãããŒãéå¬ããŸããããŒãã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ææ°ãã¬ã³ããšæ å ±è³ç£æŽ»çšãã åœå å€ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ãã¬ã³ããã玹ä»ãããšãšãã«ãã²ã¹ãã¹ããŒã«ãŒã«ãµãããããŒã«æ ªåŒäŒç€ŸããŒã±ãã£ã³ã°éçºéš ã¡ãã£ã¢çµ±æ¬ã°ã«ãŒã ã·ãã¢ã¡ãã£ã¢ãã©ã³ãã³ã° ãããŒãžã£ãŒ çŠåæ¬æ§ãã¹ãã·ã£ã«ã²ã¹ãã«ãè¿ããããµãããããŒã«ã®ããŒã±ãã£ã³ã°æŠç¥ãæ å ±è³ç£æŽ»çšã«ã€ããŠã話ã䌺ããŸãã 第äžéšã®ã¢ãã¬ãŒã¿ãŒã¯ãæ ªåŒäŒç€Ÿã¯ãŠãªç£¯å倪éæ§ã Webãœãªã¥ãŒã·ã§ã³ã«è©³ããããã¯ãŠãªããã¯ããŒã¯ããã¯ãŠãªããã°ãã®ãããã¥ãŒãµãŒãçµãŠãçŸåšã¯äŒæ¥åããªãŠã³ãã¡ãã£ã¢CMSãã¯ãŠãªããã°Mediaãããã³å瀟ã®ããã¬ãŒãªãœãŒã¹ã掻çšããã³ã³ãã³ãå¶äœæ¯æŽãå«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãµãŒãã¹ã®éçºãçµ±æ¬ããŠãã磯åæ§ããTrenDemonãšãµãããããŒã«æ§ã®åãçµã¿ã«ã€ããŠã¯ãã¡ãããæ å ±è³ç£ã®æŽ»çšæ³ã«ã€ããŠæãäžããŠãã ãããŸãã 第äºéšã¯ããã€ãŠäºæ¥äž»ãšããŠãªãŠã³ãã¡ãã£ã¢ãäŒç»ã»éå¶çµéšã®ããTrenDemonæ ç°ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®çŸå Žã§æããŠãã課é¡ãçåããçŠåæ§ãšç£¯åæ§ã«å£æã¡ããŸãïŒ ãããããããããã ã»ãããŒã¹ã±ãžã¥ãŒã« 18:00-18:05 ãæšæ¶ã»ã»ãããŒã«ã€ããŠã®ã説æ ã¯ãŠãªæ§ãã 18:05-18:15 ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ææ°ãã¬ã³ããš ROIã®å¯èŠå TrenDemon JAPAN ãå¶æ·» 18:15-18:40 ãµãããããŒã«ãåãçµã ã³ã³ãã³ãããŒã±ãã£ã³ã°ãšæ å ±è³ç£æŽ»çš ãµãããããŒã«çŠåæ§, TrenDemonJAPAN ïŒã¢ãã¬ãŒãïŒã¯ãŠãªç£¯åæ§ïŒ 18:40-19:00 ãªãŠã³ãã¡ãã£ã¢æ åœè ã®èª²é¡ã»æ©ã¿ã«ã€ã㊠質çå¿ç ãµãããããŒã«çŠåæ§, ã¯ãŠãªç£¯åæ§ ïŒã¢ãã¬ãŒãïŒTrenDemon æ ç°ïŒ ãç³èŸŒã¿ã¯ãã¡ãã®ãªã³ã¯ãã ãããããã ç»å£è çŽ¹ä» ã²ã¹ãïŒãµãããããŒã«æ ªåŒäŒç€Ÿ ããŒã±ãã£ã³ã°éçºéš ã¡ãã£ã¢çµ±æ¬ã°ã«ãŒã ã·ã㢠ã¡ãã£ã¢ãã©ã³ãã³ã° ãããŒãžã£ãŒ çŠåæ¬ æ§ ãçŠåæ§ãããã£ãŒã«ã1972幎åä¹å·åžçãŸããå€æ©çŸè¡å€§åŠåã åœå é é¡ã¡ãŒã«ãŒããå€è³ã¡ãŒã«ãŒãçµãŠã2014幎ãµãããããŒã«æ ªåŒäŒç€Ÿã«å ¥ç€ŸãSEçãªä»äºãããŠããäºããããå°åŠæ ¡æ代ããããœã³ã³ã«è§Šããæ¥åžžãéãããŠããŸãããZ80ãšèšã16é²æ°ã®æåã®çŸ åã§é³æ¥œãäœã£ãŠã¿ããããããçµµãäœæããŠåãããŠã¿ãããæã¯éãã1994幎ã«Netscape Navigatorãšèšãä»ã®Fire Foxã®å身ãšãªããã©ãŠã¶ãŒãæã«å ¥ãåŸé課éå¶ã®ç©åãéä¿¡è²»ã«å§è¿«ãããªããã€ã³ã¿ãŒãããã®äžçã«ãã€ããæè¬GEEKã§ãã æ ªåŒäŒç€Ÿã¯ãŠãª ãµãŒãã¹ã»ã·ã¹ãã éçºæ¬éšããããã¥ãŒãµãŒ 磯å倪éæ§ ã磯åæ§ãããã£ãŒã«ã倧åŠåæ¥åŸãSIerãITãã³ãã£ãŒãããªãŒã©ã³ã¹ãªã©ã§ã®éçºã»Webãã£ã¬ã¯ã·ã§ã³ãçµãŠã2012幎ã€ã³ãã©ããŒã³å ¥ç€Ÿããœãªã¥ãŒã·ã§ã³æ åœã®å·è¡åœ¹å¡ãªã©ãæŽä»»ãäŒæ¥ã®ãªãŠã³ãã¡ãã£ã¢æ§ç¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãæšé²ã2017幎ã¯ãŠãªå ¥ç€ŸåŸã¯ãã¯ãŠãªããã¯ããŒã¯ããã¯ãŠãªããã°ãã®ãããã¥ãŒãµãŒãçµãŠãçŸåšã¯äŒæ¥åããªãŠã³ãã¡ãã£ã¢CMSãã¯ãŠãªããã°Mediaãããã³ã¯ãŠãªã®ããã¬ãŒãªãœãŒã¹ãªã©ã掻çšããã³ã³ãã³ãå¶äœæ¯æŽãå«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãµãŒãã¹ã®éçºãçµ±æ¬ããŠããã
å€ãã®åœã§ããªãã©ã€ã³ãã®éããéçåããäžæ¹ã§ãæ å ±ãã€ãŠã§ã€ããªã³ã©ã€ã³ãã«ã¯ããããã®äººãéãŸã£ãŠããŠããŸããäžçäžã§ããå€ãã®äººã ãå±å ã«éããããããã«ãªãã«ã€ããå€ã®äžçãšã®äž»èŠãªã€ãªããã§ãããªã³ã©ã€ã³æŽ»åã¯ããã€ãŠãªãã»ã©å¢å ããŠããŸãã ã¢ã¡ãªã«ã®éä¿¡äŒç€ŸVerizonã¯ããŠã§ããã©ãã£ãã¯éãé±æ¯20ïŒ ä»¥äžå¢å ããŠãããšå ±åããŠããŸã(åç §ã¯ãã¡ã) ã B2BäŒæ¥ããŸããããŒã±ãã£ã³ã°çµç¹ããã®ç°å¢å€åã«è¿ éã«å¯Ÿå¿ãããã¹ãã§ãããã ä»åã¯ããŠãŒã¶ãŒè¡åã®å°æ®»å€åã«å¯ŸããŠãB2Bã®ããŒã±ãã£ã³ã°æ åœè ãã©ã®ããã«å¯Ÿå¿ããŠããã®ãã詳ããèŠãŠã¿ãŸãããã©ã®ãããªæŽ»åã«åãå ¥ããŠããäŒæ¥ãããã®ãããŸããã®çç±ã¯äœãªã®ãïŒãšããããšã§ãã ãããããããããããããããã æ°åã³ãããããŒã±ãã£ã³ã°äºç®ãé åã«äžããŠãã圱é¿(Viola Venturesã®èª¿æ»çµæ) ã€ã¹ã©ãšã«ã®æ倧æãã³ãã£ãŒãã£ãã¿ã«ã®ã²ãšã€Viola Venturesã3æã«è¡ã£ãããŒã±ãã£ã³ã°èª¿æ» ã§ã¯ãäž»ã«B2BäŒæ¥ã®ããŒã±ãã£ã³ã°å¹¹éš62人以äžã«ãæ°åã³ãããŠã€ã«ã¹ã2020幎ã®èšç»ã«ã©ã®ãããªåœ±é¿ãäžããŠããããšããåãã«å¯ŸããŠãèå³æ·±ãåçãåŸãããŠããŸãããªãã©ã€ã³ã§ã®æŽ»åãåæ¢ããäžãããŒã±ãã£ã³ã°æ åœè ã«ã¯ãœãŒã·ã£ã«ãšã³ã³ãã³ãã®ã€ã³ãã©ãåå¢ãããŠããããšãåãã£ãŠããã®ã§ãã ãããããããããããã Q.æè¿ã¯ã©ãã«äºç®ãã·ããããŠããŸããïŒ ãäžå³ãéè²ïŒããŒã±ãã£ã³ã°ãã¡ãã«ã®ããã(åæã®ãªãŒããžã§ãã¬ãŒã·ã§ã³)ãå¢ããæœç /玫è²ïŒæ°èŠå¥çŽç· çµãå¢ããããã ãã®æœç/ç·è²ïŒå¥çŽæŽæ°ãããããã®ã«ã¹ã¿ããŒãµã¯ã»ã¹æ¯æŽæœç ãå·Šåã°ã©ãã瀟å¡æ°150人æªæºã®äŒæ¥ ãå³åã°ã©ãã瀟å¡æ°150人以äžã®äŒæ¥/瀟å¡æ°150人以äžã®äŒæ¥ã¯ã瀟å¡æ°150人æªæºã®äŒæ¥ãããæ°èŠé¡§å®¢éæã«äºç®ãå²ããŠããããæãå²åãå ããã®ã¯éè²ãïŒ Viola Ventures 調æ»ã¬ããŒãããåŒçš) ãããã ãŸããã»ãšãã©ã®äŒæ¥ã¯ãæ°èŠæ¡ä»¶ã®ç²åŸãæ¯æŽããããšããããããŒã±ãã£ã³ã°ãã¡ãã«ã®ãããå±€ãå¢ãããæ¢å顧客ç¶æã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããããã®åãçµã¿ãæ¯æŽããããšã«éç¹ã眮ããŠããããã§ãã ããããããããããããããããããããããããããã Q.ã€ãã³ããäŒè°ãäžæ¢ã«ãªã£ãŠæµ®ããäºç®ã¯ãã©ãã«ç§»åãããŸãããïŒ ããããããããããã ãäžå³ãäžäœïŒã€ã®åçã¯æ¬¡ã®éãâ玺è²(32%)ïŒãã£ãšã³ã³ãã³ããã€ãããã /æ°Žè²(24ïŒ )ïŒãŠã§ãããŒããªã³ã©ã€ã³ã»ãããŒã®ãã/é»è²(18%)ïŒSNSæœçïŒ Viola Ventures 調æ»ã¬ããŒãããåŒçš) ãããŒã±ãã£ã³ã°æŽ»åã«ãããŠãã©ãã«äºç®ãå¯ããŸãããããšãã質åã«å¯ŸããŠã¯ãå€ãã®BtoBäŒæ¥ãã³ã³ãã³ãå¶äœããªã³ã©ã€ã³ã»ãããŒãSNSæœçã«äºç®ãã·ããããããã§ããæ°ããã³ã³ãã³ããæ°Ÿæ¿«ããŠããä»ããããŸã§ä»¥äžã«ãŠããŒã¯æ§ãæçšæ§ãå ·äœæ§ã®ããã³ã³ãã³ããäœããªããã°ãªããªããšããããšã§ããããŸããã ãããããããããããããããããããã æ°åã³ããã¯äººã ã®æ³šç®åºŠãæ¶è²»åŸåã«ã©ã®ãããªåœ±é¿ãäžããŠããã®ã§ããããïŒ ãªã¢ã«ã§éãŸãã«ã³ãã¡ã¬ã³ã¹ã®ãããªæŽ»åããã¯ãç©ççã«é£ãããšããäºå®ã¯é ·ããŸããããªãäŒæ¥ã¯ãããã»ãªãã»ãã¡ãã«ã«ããæè³ããã®ããšããçåã«å¯ŸããŠãããã ãšããæ確ãªè§£ãèŠåºãããšã¯ãŸã ã§ããŸãããããããã²ãšã€ã®æåãªä»®èª¬ãšããŠãæ°åã³ããã®ãããã§ã³ã³ãã³ããžã®æ¶è²»è ã®é¢å¿ãé«ãŸã£ãŠãããšããããšã¯ãTrenDemonãæ¥ã èŠãŠããã³ã³ãã³ãæ¥è§ŠéããŒã¿ã«ãè£ä»ããããŠããŸãã人ã ã¯ããå€ãã®æéããªã³ã©ã€ã³ã§éãããããå€ãã®æéã³ã³ãã³ãã«è§ŠããŠãæ å ±ãåŸãŠããŸãããã®åŸåã瀺ãäžã€ã®ææšãšããŠãã¢ãã€ã«ããã€ã¹ã§ããããã¹ã¯ãããã§ã®B2Bã³ã³ãã³ãã®æ¶è²»éãå€ããªã£ãŠããããšãæããããŸãã ãããããããããããããããããããããããããããããã ãäžå³ãBtoBäŒæ¥ã«ãããã³ã³ãã³ãæ¥è§Šã®ããã€ã¹ããŒã¿æ¯èŒã2019幎12æã«æ¯ã¹ãŠ2020幎3æã¯ãPCã§ã®æ¥è§Šãå¢ããŠããŸãã(TrenDemon調ã¹)ãã ããããããããããããããã ãµã€ããŒã»ãã¥ãªãã£ã®ãããªç¹å®ã®æ¥çã§ã¯ãã³ã³ãã³ãã®åœ±é¿ãåããWebã³ã³ããŒãžã§ã³ã3æã«æ¥å¢ããŠããŸãã察é¢ã®ã¿ãããã€ã³ãããªããªã£ãåãWebã§ã®ã³ã³ããŒãžã§ã³ãå¢ããŠãããšããããã§ãã ãäžå³ããµã€ããŒã»ãã¥ãªãã€æ¥çã®Webäžã®CVã¯ã2019幎11æãšæ¯èŒãããšã2020幎3æã¯çŽ1.5åå¢(TrenDemon調ã¹)ãããããããããããã ãã B2BããŒã±ãã£ã³ã°æ åœè ã¯ããã®ãããªæ³¢ãåããŠã©ã®ãããªå ·äœçãåãã¹ããïŒ åœç€Ÿã®å€ãã®ã客æ§ã®äžã«ã¯ãæ¢å顧客ã®æºè¶³åºŠåäžããã©ããŒæœçã ãã§ãªããã¢ãããŒãã¡ãã«ãžã®ã·ãããé¡èã«èŠãããŸããå®éãåºåŒµãäŒè°ãäžæ¢ã«ãªã£ãããç®å ã®KPIãè¿œããããã®ããããŠåããŠããªã³ã©ã€ã³ã³ã³ãã³ããäœæãããèªãã ãããæéãã§ããããããã®ã§ããTrenDemonã§ã¯ããã®ç¶æ³äžã§ã¯ä»ãŸã§ãªããªãåºæ¥ãŠããªãã£ãããšââæµ·å€ã®äºäŸã翻蚳ã»è³æåããããããããã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãããŠäœãéèŠãïŒèªåãã¡ã®ãããã¯ãã®æ矩ã¯äœãïŒãªã©ããã£ãã話ãåã£ãããã¯ã©ã€ã¢ã³ããããããã£ãŒãããã¯ã«åºã¥ããŠãããã¯ãã¢ããããŒããããããããåãããããäºäŸéãäœãããã®æºåãããããWebãµã€ãã®ã³ã³ãã³ããäœããšããããšãããŠããŸãããªãŒãœããã¯ã¹ã§æ®éçãªããšã§ã¯ããã®ã§ãããæèçã«ãå çããšãæ å ±è³ç£ãå¢ããããšãã«åãçµãããã«ããŠããŸãã æåŸã«ãTrenDemonããå©çšããã ããŠããå¹ åºãæ¥çš®ã®B2BããŒã±ã¿ãŒãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®å°é家ããåŸããããæã¡æã®äŸãããããã€ãã玹ä»ããããŸãã ãããããã 1.ããŒã±ãã£ã³ã°ã€ã³ãã©ãžã®æè³ïŒãããŒã±ãã£ã³ã°èª²é¡ã®è² åµããæ¯æãïŒ ããŒã±ãã£ã³ã°æ åœè ã¯ãæ¶è²»è ã»ç掻è ã®ååããšãããããã«ãå€å€§ãªèŠåŽãããŠããŸãããä»ã¯ã顧客ãšã³ã²ãŒãžã¡ã³ãã®æ§ç¯ãšãã®ããã®ã€ã³ãã©ã«æè³ãã絶奜ã®æ©äŒãšèšããŸãã ããå€ãã®äººã ãããã°ãªã©ãªã³ã©ã€ã³ã³ã³ãã³ããèªãã§ãããWebäžã®ã¿ãããã€ã³ããå¢ããŠããã®ãç§ãã¡ã¯ç®ã®åœããã«ããŠããŸããããã¯ãèªç€Ÿã®ããŒã±ãã£ã³ã°ãã€ãã©ã€ã³ãããŸãæµããŠãããã©ãããèªç€Ÿã®ããŒã±ãã£ã³ã°åæãã©ãããã©ãŒã ãé©åã«èšå®ãããŠãããã©ããã確èªããè¯ãæ©äŒã§ãã 2.泚ç®ãéããããã®åã ä»ãŸã§æ¶è²»è ã®æ³šç®ããªããªãéãŸããªãã£ãããããªæ¥çš®ã§ã¯ãæ¶è²»è è¡åããªã³ã©ã€ã³ã«ç§»è¡ããŠèªç¥ã®ããŒãã«ãäžãã£ãããšã«ãããããŒãºãç²åŸãããããªã£ãŠããããã«èŠããŸããäŒæ¥ãæ°ãããœãªã¥ãŒã·ã§ã³ãå°å ¥ããå¯èœæ§ã¯äœããããããŸãããïŒã»ãšãã©ã®äŒæ¥ã¯ãŸã ãŸã ä¿å®çãªå§¿å¢ã ãšæããŸãïŒãããŒã¿ãããã§ã«ãããããšã¯ãæ¶è²»è ã®æŽ»åããªã³ã©ã€ã³ã«å¯ã£ãŠãããããè¿ éã«è¡åã§ããããŒã±ãã£ã³ã°ããŒã ã¯ãã®æ©äŒã掻ãããã®ã§ã¯ãªãã§ãããããã€ãŸããä»ãã®ææãããµãŒãã¹å°å ¥/賌買ã®æ欲ãããã£ãšæåïŒãªããšãªã課é¡æã¯ããã»èå³ã¯ããïŒæœåšé¡§å®¢ãšã®ã¿ãããã€ã³ããå¢ãã絶奜ã®æ©äŒã«åºæ¥ãã°ãäžçãéåžžã®ããžãã¹ç§©åºãåãæ»ããæã«ã競åä»ç€Ÿãããåªäœã«ç«ã€ããšãã§ããã§ããããããŠããããšã¯ç¹ã«éèŠã§ãã 3.ä»ãŸã§ããããèªãŸãããã³ã³ãã³ããäœæãã B2BãŠã§ããµã€ãã®ãŠãŒã¶ãŒã¯ããã¹ã¯ãããã³ã³ãã¥ãŒã¿ãä»ããŠãããå€ãã®ã³ã³ãã³ãã«æ¥è§ŠããŠããŸããä»ãŸã§ã¹ãããã¡ãŒã¹ãã§ããæ©ãããæ軜ã«ããããããããããæèããŠã³ã³ãã³ããçããŸãšããŠãããšããŠããå°ãã¢ãããŒããå€ããäŒç€Ÿã®ã¹ããŒãªãŒããããã¯ãããŒãã¹ã«ã€ããŠããã€ãããé·ãã®ã³ã³ãã³ããäœæããŠããããããããŸãããé·ãããã¹ã圢åŒã®ã³ã³ãã³ãããã²ãšã€ã®ããŒããããæ·±ãæãäžããå 容ã®ã³ã³ãã³ããäœãè¯ãã¿ã€ãã³ã°ã§ã¯ãªãããšæããŸãã 4.KPIãææ§ãªæœçãèŠçŽã ãã ããæ確ãªåºæºããã³ãããŒã¯ãªãã«äžèšã®ãã¹ãŠãè¡ããšããããã®åªåã®å¹æã蚌æããããšãããšãã«ãæ¬åœã«é£ããåé¡ãçºçããŸããããŒã±ãã£ã³ã°ãã¡ãã«ã®ããããå¢ããããšããåãçµã¿ãè¡ãã«ããŠããæ確ã§äœç³»çãªã¢ãããŒãã€ãŸãè©äŸ¡æ¹æ³ãããããšã確èªããŠãã ãããã³ã³ãã³ãããŒã±ãã£ã³ã°åæã«ã¯TrenDemonããå§ãããããšããã§ãã(ç¬)ãä»ã®ããŒã±ãã£ã³ã°æž¬å®ãœãªã¥ãŒã·ã§ã³ã§ãæ§ããŸããããã ãKPI枬å®ã®åé¡ã«ç®ãã€ã¶ã£ãŠãæœçã«ç²é²ããŠã¯ãããŸããã(決ããŠãæŽæ°ããããšããç®çãšããã³ã³ãã³ãå¶äœãããªãã§ããã ãããã§ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãããŠé¥ããã¡ãªçœ ã«ã泚æã) ããããããã é·æçã«èŠããšãCOVID-19ã¯å€ãã®çµç¹ã®ããžã¿ã«ãã©ã³ã¹ãã©ãŒã¡ãŒã·ã§ã³ã®åãçµã¿ãå éããããããããŸããã顧客ã³ãã¥ãã±ãŒã·ã§ã³ããªãã¥ãŒã¢ã«ããå¿ èŠãããäŒæ¥ãããããããã§ããããç§ãã¡ã¯ãã°ããŒãã«ã¬ãã«ã§æ¥éã«å€åããæ代ã«ç«ã¡äŒã£ãŠããŸããããæ°ã¶æã®åºæ¥äºãããããçµæã®å€ãã¯ããŸã ãŸã æªç¥æ°ã§ããããããã€ã³ã¿ãŒããããã¯ãããã®ä»ã®ç Žå£çæè¡ãèªçãã倧ããªå€åãèµ·ãããšããçãæ®ã£ãäŒæ¥ã¯æ°ããç¶æ³ã«é©å¿ã§ããäŒæ¥ã§ãããããšããäŒç€Ÿã®ä»çµã¿ãæã«ã¯ããžãã¹ã¢ãã«ãã®ãã®ãåçºæããå¿ èŠããã£ããšããŠãããããã®å€åã«é å¿ã§ããäŒæ¥ã¯ã¡ãããšæåããããšãã§ãããšããããšãå¿ããã«ãæ¥ã ãéãããŠãããŸãããã ãããããã ãããã ããã§ã¯çããŸããå®å šã«ãå¥åº·ç¬¬äžã§ïŒ å®æçã«ãããã¯ãã¢ããããŒããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åºç€ç¥èãã»ãããŒæ å ±ããå±ãããŠããŸããTrenDemonããã®ãç¥ãããåãåãããæ¹ã¯ãã¡ã TrenDemonã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ROIãå¯èŠåããããŒã±ãã£ã³ã°ãã¯ãããžãŒSaaSããŒã«ã§ãããµãŒãã¹ã»ãããã¯ãã«é¢ãããåãåãã㯠sales@trendemon.com ãŸã§
ããæè¿ã¯ã©ããèŠãŠããã³ãããŠã€ã«ã¹ã®è©±é¡ã°ããã§ãããã¥ãŒã¹ãç¬å ãããããã¯ç¶æ ããã®å ã©ããªã£ãŠããã®ããäºæž¬ããããšãWebè¡åå±¥æŽãšã·ã§ããã³ã°è¡åã®ããŒã¿ãããCOVID-19ã®å¥ã®åŽé¢ãèŠããŠããªãã ããããšèå¯ããŠã¿ãŸããã TrenDemonã¯ç±³åœã ãã§ãªãAPACã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ããŒã ãšååããŠãããããç±³åœã§ä»åŸèµ·ããã§ãããæ¶è²»è è¡åã®å€åã®äºæž¬ã«ã圹ã«ç«ã€ããšãåºæ¥ãã°ãšãAPACã®æ¶è²»è è¡åãã©ã®ããã«åœ±é¿ãåããŠãããããŸãšããŸããã ãã®ãã©ãã¯ã¹ã¯ã³(äºåã«ã»ãšãã©äºæ³ã§ãããèµ·ãããšãã®è¡æã倧ããäºè±¡)ã¯ãèšãããããªå€ãã®äŒæ¥ãå人ã«çŽæ¥çãªåœ±é¿ãåãŒããæµ·å€æ è¡ãã€ãã³ãã«å³ããå¶éã課ããã°ããŒãã«ãµãã©ã€ãã§ãŒã³ãæ··ä¹±ãããŠããã ãã§ãªããæ¶è²»è è¡åã«ãåçãªåœ±é¿ãäžããŠããŸããèªçºçã«æ€ç«ãåãã人ã ãå¢ããæ è¡ãã€ãã³ããå¶éãããŠãããããããå€ãã®ããåããååŒããªã³ã©ã€ã³ã§è¡ãããŠããŸãã 次ã®æçš¿ã§ã¯ããŠãŒã¶ãŒã®ãªã³ã©ã€ã³è¡åã§æ¢ã«çŸãå§ããŠããåŸåãããã€ãå ±æããããšæããŸããçµè«ãåºãã®ã¯ææå°æ©ã§ããïŒã³ãããŠã€ã«ã¹ãšã¯äœå¹Žãå ±åããŠããããã«æãããããããŸãããããŸã ã³ãããäžçå ±éã®è©±é¡ã«ãªã£ãŠããããããæ°ã¶æããçµã£ãŠããŸããâŠïŒãããã€ãã®å€§ããªå€åãèµ·ããå§ããŠããŸãã ãããããããããããããããã Eã³ããŒã¹ãžã®æ確ãªåœ±é¿ äœåäžäººãã®äººã ãåšå® ç掻ã«ãªã£ãŠããããããªã³ã©ã€ã³(ç¹ã«ECãµã€ã)掻åãæ¥å¢ããŠããŸãã APACã®äžéšã®ECãµã€ãã§ã¯ãæšå¹Žã®åææãšæ¯èŒããŠãéå»æ°é±éã§å£²äžã20ã35ïŒ å¢å ããŠããŸããç¹ã«äžåœã§ãµãã©ã€ãã§ãŒã³ãæ··ä¹±ããŠããã«ãããããããå¢å ããŠããã®ã§ãã ãå³ãæ°Žè²ïŒ2019幎ã®Eã³ããŒã¹å£²äžããŒã¿/玫è²ïŒ2020幎ã®Eã³ããŒã¹å£²äžããŒã¿ã2019幎ã®2æãš2020幎ã®2æãæ¯èŒããŠã¿ããš23ïŒ ã®å¢å ã ãã2020幎1æãš2æãæ¯èŒããŠã¿ããš34ïŒ ã®å¢å (TrenDemon調ã¹) ããããããããããããããããããããããããããããã 掻åãæ¥å¢ããŠããã ãã§ãªãããªã³ã©ã€ã³ã§è²©å£²(è³Œå ¥)ãããååã®çš®é¡ãå€åããŸã ç±³åœã¯ã³ãããŠã€ã«ã¹ã®çäŸãå¢å ããŠãããããããã€ãã®ååäžè¶³ããã§ã«çºçããŠããŸããããšãã°ãäžçäžã®å€ãã®è¬å±ã§ã¯ãæ¶æ¯è¬ã売ãåãã«ãªã£ãŠããŸããåºèã«ç¡ããŠãå¿ èŠãªã®ã§ããããã£ãååããªã³ã©ã€ã³ã§è³Œå ¥ããããšããªãã£ãäžéšã®é¡§å®¢è¡åãå€ãããååã®ãªã³ã©ã€ã³æ€çŽ¢ãå¢ããŸããããŒã±ãã£ã³ã°æ åœè ãåžžã«æ±ããŠããéèŠãªææšã®1ã€ã¯ã顧客ã®ç掻ã®äžã§ãè¡åãå€ããã€ãã³ããã©ãããã§ãããã®æ°åã³ãããŠã€ã«ã¹ã®å€§æµè¡ã¯ãäžçäžã§äœå人ãã®äººã ã®è³Œè²·ç¿æ £ãå€ããŠããããšã§ããããéå»ã«ãªã³ã©ã€ã³ã§é£ã¹ç©ã泚æããã®ã«æ¶æ¥µçã ã£ã人ã ããä»ããã®ã¡ãªããã«æ°ã¥ããUberEatsã®ãããŒãŠãŒã¶ãŒã«ãªã£ãŠãããããããŸããããã®æ°ããç°å¢ã§ç¹æ ããäŒæ¥ã¯ããããã£ãæ¶è²»è ã®è¡åå€å®¹ã«å¯ŸããŠè¿ éã«é©å¿ã§ããäŒæ¥ã§ãã 2020幎ã«ã¯ãEã³ããŒã¹ã¯ç·å°å£²å£²äžé«ã®12ïŒ ãå ãããšäºæ³ãããŸãããã³ãããŠã€ã«ã¹ã«ããä»å¹Žã®ç¬¬1ååæã®æ¶è²»è è¡åã®å€åã¯ã2020幎ãã£ã±ããã²ãã£ãšããããã以éã«ã圱é¿ãäžããäŒæã·ãŒãºã³ã®å£²äžã«å€§ããªåœ±é¿ãäžããå¯èœæ§ããããŸãããªã³ã©ã€ã³ã·ã§ããã³ã°ã«å¯Ÿããæ¶è²»è ã®å¿«é©ããåäžãããã¯ãããžãŒãããçŽæçã§èº«è¿ã«ãªã£ãŠããŠãããããå°å£²ããžãã¹ã®ããžã¿ã«åã¯ä»¥åã®äºæž¬ãããéãæé·ããå¯èœæ§ããããŸãã ããããããããããããããããããããããããããã åºåãšã¡ãã£ã¢ OTTãžã®åœ±é¿âãã®çæçãªæŽ»æ§åã¯ç¶ãã®ãïŒ åœç¶ã®ããšãªãããOTT(Over The TopïŒã€ã³ã¿ãŒãããã«ããã³ã³ãã³ãé ä¿¡ãµãŒãã¹)ã®ãµãã¹ã¯ãªãã·ã§ã³ãå¢å ããŠããŸãã Piper Sandlerã®ã¢ããªã¹ãMichael Olsonæ° ã¯ãGoogleSearchTrendsã䜿ã£ãŠãååæããšã®ãNetflix Navigatorããšæ€çŽ¢ããæ¶è²»è ãšNetflixã®æšå®å¥çŽè æ°ã®é¢é£æ§ã«ã€ããŠçºè¡šããŸããã(åç §ãªã³ã¯ã¯ãã¡ã ) Olson æ°ã®èª¿æ»ã«ãããšãååæã®æåã®ïŒã¶æéã«ãNetflix Navigatorãã§æ€çŽ¢ãããŠãŒã¶ãŒã®å¢å åŸåãèŠãããŸãããããã¯ããŠã©ãŒã«ã¹ããªãŒããNetflixã«ãµã€ã³ã¢ããããæ¶è²»è ã®æ°ãéåžžã«éå°è©äŸ¡ããŠäºæž¬ããŠããå¯èœæ§ãããããšã瀺ããŠããŸãããã® Olson æ°ã®èª¿æ»ããŒã¿ã¯ãç±³åœãšã«ããã®Netflixå å ¥è ãå幎æ¯3.8ïŒ å¢å ããã§ãããããšã瀺åããŠããã1.6ïŒ ã®æé·ãäºæž¬ããä»ã®ã¢ããªã¹ããã¡ã®æšå®æ°å€ã®2åãè¶ ããŠããŸãããã ãã³ãããŠã€ã«ã¹ãåæããæã人ã ã¯å ã®ç¿æ £ã«æ»ãNetflixã解çŽããã§ãããããã©ãã§ããããã ãããããããããããããããããããããããããã åºåè²»ãžã®åœ±é¿ é»éã€ãŒãžã¹ãããã¯ãŒã¯ïŒDANïŒã¯ã3æäžæ¬ã«äžåœã®155瀟ã¯ã©ã€ã¢ã³ãã調æ»ãããŸãããããã®ã¯ã©ã€ã¢ã³ãã®ãªãŒããŒã®åçããã®èª¿æ»ãšç §åããŠãåäŒæ¥ãçæçã«ã©ã®ããã«ã³ããã«å¯Ÿå¿ããŠããããããæ·±ãç解ããŸããã çæçãªããŒã±ãã£ã³ã°è²»çšãåæžãããªãã©ã€ã³ãããªã³ã©ã€ã³ã«è»¢çš 47ïŒ ã®äŒæ¥ã¯ãã³ããã®åœ±é¿ã§å£²äžã®å€§å¹ ãªæžå°ãŸãã¯æ·±å»ãªåœ±é¿ãåããŠãããšè¿°ã¹ãŸãããããã®æ®µéã§ã¯ãåºååºçš¿ãå®å šã«åæ¢ããã®ã¯ããã7ïŒ ã§ããã æåã«22ïŒ ã®äŒæ¥ãè¡ã£ãã®ã¯ãã¯ãªãšã€ãã£ããšå°åã¿ãŒã²ãã£ã³ã°ã®å€æŽã§ãããåæ§ã«ã人ã ãèªå® ã§éããæéãé·ããªãã»ã©ãåãã©ã³ãã¯åºååºçš¿ããªãã©ã€ã³ã¡ãã£ã¢ãããªã³ã©ã€ã³ã«ã·ãããã14ïŒ ã®äŒæ¥ããªãã©ã€ã³ãããªã³ã©ã€ã³ãžåºåäºç®ã移åãããšåçããŸããããŸãããã®èª¿æ»ã«ãããšãã»ãšãã©ã®æŠç¥å€æŽã¯çæçãªãã®ã§ãããçæçå€æŽãè¡ã£ãã®ã¯61ïŒ ãªã®ã«å¯ŸããŠãé·æèšç»ãä¿®æ£ããã®ã¯ããã9ïŒ ã§ããã ãå³ãéè²ïŒ2019幎ïŒ~2æã®ãã©ãã£ãã¯æ°/玫è²ïŒ2020幎ïŒ~2æã®ãã©ãã£ãã¯æ°ã2020幎ïŒ~2æã®ãã©ãã£ãã¯æ°ã¯ãå幎åææ¯13ïœ22ïŒ å¢(TrenDemon調ã¹) ããããããããããããããã DANã®åã¢ãžã¢è²¬ä»»è ã§ããCheuk Chiangæ°ã¯ããã©ã³ãã¯ãŸããã³ããã«ãã颚è©è¢«å®³ãšååã«é¡§å®¢æ¯æŽãåºæ¥ãŠãããã©ãããæžå¿µãã¹ãã§ãããšèšããŸãã ããŸã第äžã«ããã®ç¶æ³ã人éçãªåé¡ãå€åã«ã¯ããã§ããããšãå¿ããŠã¯ãªããŸãããæèãããç解ããäžã§ããã©ã³ãã¯ã颚è©è¢«å®³ãåããªãããã«ããããã«ãã€ã以äžã«ææã«ãªãã顧客ã®åãã«å¯ŸããŠç¬æã«åå¿ããªããã°ãªããŸããããã©ã³ãã¯ããã®æ代ã®å€åãåæ ããæ¶è²»è ææ ãååã«æ±²ãã ã³ã³ãã³ããã€ããå¿ èŠããããŸããããã¢ãŒã·ã§ã³ã«æè»ãªã¢ãããŒããåºæ¥ããã©ã³ãã¯ãããæ¶è²»è ãšã€ãªããããããªããŸããã¡ãã£ã¢ãžã®æè³ã®èŠ³ç¹ãããç§ãã¡ã¯å®¶ã§éãããŠããæ¶è²»è ã«åããã¡ãã£ã¢ã®åè©äŸ¡ãè¡ã£ãŠãããããžã¿ã«ãã£ãã«ãç¹ã«Eã³ããŒã¹ã®ä¿é²ã«çŠç¹ãåœãŠãçãåç»ãSNSãžã®æè³ãå¢ããŠããã§ãããããšChiangæ°ã¯äºæž¬ããŠããŸãã ãããããããããããã What's next?ãâããŒã±ã¿ãŒã¯ãã®æ°ãããªã£ãäžçã«ã©ãé©å¿ããŠããã¹ãã Covid-19ã¯äžçäžã®äŒæ¥ã«æ§ã ãªåé¡ãæèµ·ããŠããäžæ¹ã§ãå±å ã§éãã人ãæ è¡ããã£ã³ã»ã«ãã人ãå¢ããã«ã€ããŠã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããæ°ããæ©äŒãçãŸããã§ããããTrenDemonãèãããäŒæ¥ãçæããã³é·æã®å€åã«é©å¿ããããã®ãã³ãã¯ä»¥äžã§ããçæ§ã®ã圹ã«ç«ã€ããšãåºæ¥ãã°å¹žãã§ãã ãããããããããããããã 1.ãã®æ©äŒã«ãªã³ã©ã€ã³ã³ã³ãã³ããå¢ãããèŠèŽè ãå¢ãã æ€ç«äžã§å€ãã®äººã ãèªå® ã«éã蟌ããããŠããããããªã³ã©ã€ã³ã³ã³ãã³ãã®å©çšãæ¥éã«å¢å ããŠããŸããããã¬ããŒãã«ãããšãäžåœã®ãããªãã©ãããã©ãŒã ãDouyinããšãKuaishouãã§ã¯ã574ã¢ã«ãŠã³ããã1æ20æ¥ãã2æ2æ¥ã®ããã2é±éã§ããããæ倧50äžäººã®æ°èŠãã©ãã¯ãŒãç²åŸããããã§ãã æ¶è²»è ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããã®ã«åœ¹ç«ã€ãããã«ãªãã³ã³ãã³ããã¯ãã¡ãããåç»ã質ã®é«ãã³ã³ãã³ããã€ãã£ãŠããã³ãããã£ã³ã¹ã«å€ããŠãã ããããã®æ¥ã ç¶æ³ãå€ããäžã§ãããæ°ã¶æãæ°ãããã¥ãŒã¹ã¬ã¿ãŒããªããªãéããã«ããŸããã§ãããïŒæ è¡ãã€ãã³ãã¯ãã£ã³ã»ã«ã«ãªããŸãããããã®ãããã§ããããããã®ããŒã±ãã£ã³ã°äžã®é·æè² åµãè¿æžããæºåãæŽã£ããšèããŸããã⊠å¥åº·ç£æ¥ããã£ãããã¹æ¥çãªã©ã®ç¹å®ã®æ¥çã¯ã顧客ã®ããã«ãªãã³ã³ãã³ããããããäœæããããšãã§ããŸããäŸãã°å®€å ã§ã§ããç°¡åãªéåæ¹æ³ããå¥åº·çãªèªçã¡ãã¥ãŒãªã©ããŠã€ã«ã¹ãšã®éããå©ãããããªåç»ã§ãã 2.æ°èŠå¶æ¥ãããã顧客ãµããŒãã«éç¹ã眮ã ã¿ã€ã ãªãŒã§æçãªæ å ±ã顧客ã«æäŸããããšã§ã競åä»ç€Ÿãšå·®ãã€ãããšã§ãããããããããªãã®äŒæ¥ãã³ããã«ãã£ãŠçŸåšç¹å®ã®è£œåã«å¯ŸããéèŠéå€ãç©æµé 延ãªã©ã«çŽé¢ãããããŠããå Žåã¯ãã客æ§ã«åžžã«æ å ±æäŸããŠããããšã¯ç¹ã«éèŠã§ãã æšå®é éæéãäºæ³ãããé 延ã«ã€ããŠã现ããã«ææ°æ å ±ãæäŸãç¶ããããšã§ãã客æ§ã®ãã©ã¹ãã¬ãŒã·ã§ã³ãå°ãã§ãæžãããå®å¿ããŠåŸ ã£ãŠããããç°å¢ã¥ãããã§ããã§ãããã ïŒããã«ã€ããŠã¯Appier ã®ã³ã©ã ããå§ãã§ããïŒ 3.æè¡é¢ãŸãã¯ã€ã³ãã©é¢ã®è² åµãå®æžãã ç¹ã«ããªãã©ã€ã³ã¢ã¯ãã£ããã£ïŒã€ãã³ããæ è¡ãªã©ïŒãå¶éãããŠããŸããã®ç¶æ³äžã§ã¯ãå¿ããæ¥ã ã«è¿œãããŠä»ãŸã§ãªããªãåãæããããšãåºæ¥ãªãã£ããªã³ã©ã€ã³äžã®æè¡ç課é¡ã解決ãããããŠããããŸã§ã®è² åµãè¿æžãããšããã§ããããçæçã«ã¯ãã»ãšãã©ã®äŒæ¥ã¯ãã®ç¶æ³ãæ¹åããããŸã§ã倧èŠæš¡ãªèšåæè³ãæ§ããããšã§ããããããããããã¯ç«¶äºãåã¡æã絶奜ã®æ©äŒã«ããªãããŸããããé¢é£æ§ã®é«ãããŒã¿ãæ¡å ããããããè¯ã販売ä¿é²ç°å¢ã®æŽåãããŒã±ãã£ã³ã°ã®ããã®ã€ã³ãã©ã®å®è£ ãåªå ããããšã«ããã顧客é¢ä¿ããã匷åããããšãã§ããŸãã ãããããããã ãã¡ãããæãéèŠãªã®ã¯ãçæ§ãããããèœã¡çããŠå¥åº·ãä¿ã€ããšã§ããæããªãå€ã¯ãããŸããã ããã å®æçã«ãããã¯ãã¢ããããŒããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åºç€ç¥èãã»ãããŒæ å ±ããå±ãããŠããŸããTrenDemonããã®ãç¥ãããåãåãããæ¹ã¯ãã¡ã TrenDemonã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ROIãå¯èŠåããããŒã±ãã£ã³ã°ãã¯ãããžãŒSaaSããŒã«ã§ãããµãŒãã¹ã»ãããã¯ãã«é¢ãããåãåãã㯠sales@trendemon.com ãŸã§
1æ17æ¥ã«Trendemonãäž»å¬ããã»ãããŒãã³ã³ãã³ãããŒã±ãã£ã³ã°æåç·2020ãã®ç¬¬äžéšããã«ãã£ã«ãã·ã§ã³ã®ã»ãããŒã¬ããŒããããWebæ åœè Forumãã«ãŠèšäºã«ãªããŸããã 第äžéšã®ããŒãã¯ããã«ã¹ã¿ããŒãžã£ãŒããŒäžã«ãããã³ã³ãã³ãã®åœ¹å²ãšã¯ïŒã é»éã€ãããŒã·ã§ã³ã»ã€ãã·ã¢ãã£ãã®å®®ææ°ãã¢ãã¬ãŒã¿ãŒã«è¿ãããããªã¹ãã«ã¯Trendemonãã掻çšããã ããŠãããµãããããŒã«ã®çŠåæ°ããããœããã¯ã®å¯å²¡æ°ããè¿ããã Trendemon Japanã®å¶æ·»ãäžç·ã«ã話ããããŠããã ããŸããã ããªããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãã®ãïŒããšããæ¬è³ªçãªåãã«å§ãŸããçŠåæ°ãå¯å²¡æ°ããµããã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ãéããŠã®ã«ã¹ã¿ããŒãšã®åãåãæ¹ããå®çŸãããäžç芳ã«ã€ããŠãã€ã³ã¿ãã¥ãŒã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ROIã®æŠå¿µãããããTrendemonãšããŠã¯ãããããŸã§ã«å¯èŠåãããªãã£ããã®ãå¯èŠåãããããšã«ãã£ãŠçãŸããè»èœ¢ãã«ã€ããŠã©ã察åŠãããŠãããããããããããŸããã ãååãéžã°ããååšã«ãªãããã«ãã©ããªå ·äœçæœçãããŠãããïŒãã«ãã©ãŒã«ã¹ããè°è«ã§ã¯ããäºäººããããã®èãæ¹ãšãããåºç€ãšããæœçã«ã€ããŠã€ã³ãããããããšãã§ãã倧å€å匷ã«ãªããŸããã æ¯éããäžèªãã ããïŒ âŒèšäºã®è©³çŽ°ã¯ãã¡ããã(Webæ åœè Forum)⌠https://webtan.impress.co.jp/e/2020/04/17/35700
ãã³ã³ãã³ãèšæž¬ã®çŸç¶ã ä»ãããžã¿ã«ããŒã±ãã£ã³ã°ã®äžçã§ã¯æ§ã ãªèšæž¬ããŒã«ã®ãé°ã§åºåãã¯ããããããšãããããã®ãåæå¯èœãšãªããæ¥ã ROIã®æ¹å掻åãè¡ãããŠãããšæããŸããããããå®ã¯æªã ã«ååã«ããããè¡ãããŠããªãé åããããŸããããã¯æ¥ã æ§ã ãªäŒæ¥ãè«å€§ãªäºç®ãšäººçãªãœãŒã¹ãæäžããŠçã¿åºããŠãããã³ã³ãã³ããã§ãã çŽïŒå²ä»¥äžã®ããŒã±ã¿ãŒããã³ã³ãã³ãèšæž¬ã«èª²é¡ãæããŠããã åœç¶ããããŸã§ã³ã³ãã³ãã®èšæž¬ã«ã€ããŠã¯å€ãã®äŒæ¥ãåãçµãããšããŠãã課é¡ã§ãã£ããšæããŸããããããåŒç€Ÿã®ç¬èªèª¿æ»ã®çµææããã«ãªã£ãã®ã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãããæ åœè æ§ã®ãã¡çŽïŒå²ä»¥äžã®æ¹ãäŸç¶ãšããŠã³ã³ãã³ãèšæž¬ã«èª²é¡ãæããã³ã³ãã³ãã®è©äŸ¡ãæ¹å掻åãã§ããªãã§ãããšãããã®ã§ããã ã§ã¯ããããŸã§å€ãã®äŒæ¥ããããã課é¡ãèªèããŠããªãããäŸç¶ãšããŠã³ã³ãã³ãã®èšæž¬ãã§ããŠããªãã®ã¯ãªãã§ããããïŒãã®çç±ãããã«æãäžããŠãã¢ãªã³ã°ããŸããã ãã³ã³ãã³ãèšæž¬ãåºæ¥ãªããæ¬åœã®çç±ãšã¯ïŒ ã³ã³ãã³ãèšæž¬ãåºæ¥ãªãã£ãçç±ããã¢ãªã³ã°ããŠã¿ããšã倧ããïŒã€ã®å ±éããèŠå ãæããã«ãªããŸããã èŠå ïŒâ ããŒã«ã®èšå®ãè€éãã€ãæéãšåŽåãããã åŸæ¥ã®èšæž¬ããŒã«ã§ã¯ã³ã³ãã³ãèšæž¬ãšãªããšãäžè¬çã«èšæž¬ãã¹ã¿ãŒãããã«ããŸãã¯ããŒã«èªäœã®èšå®ãè€éã«ãªããã¡ã§ãããªã³ããŒãã ãã§æ°ã¶æãèŠããå Žåããããã³ã³ãã³ãæ åœè ã®ãªãœãŒã¹ãéŒè¿«ãããŠããŸããŸããããã«ãåæããã«ãããŒã¿ããªã¥ãŒã ã倧ããããã¡ã€ã³ãå¥ããå Žåãªã©ã¯ããã«äœåãã®éèšäœæ¥ãçºçããæ¹åæœçã«èœãšãããã«ã¯ãã®ããŒã¿ã®é®®åºŠèªäœãèœã¡ãŠããŸãã䜿ããªãããŒã¿ã«ãªãåŸåããããŸãã èŠå ïŒâ¡ã³ã³ãã³ãè©äŸ¡ïŒKPIïŒã®æ¹æ³ãããããªã ã³ã³ãã³ããèšæž¬ããäžã§ãäœããGOALïŒç®çïŒã«ããã®ããšããã®ã¯éåžžã«éèŠã«ãªããŸããåºåãªã©ã§ããã°CVïŒææãã€ã³ãïŒãåãããããèšæž¬ã§ããŸãããã«ã¹ã¿ããŒãžã£ãŒããŒäžã®ã³ã³ãã³ãã®äž»ãªåœ¹å²ãšããŠã¯äž»ã«ããã©ã³ãã£ã³ã°ã®ãããªãå ¥ãå£ããäžç€ã®ããŒãºãéžæããŠãããã§ãŒãºã«ããããããããåºåãã«åå¿ããªããŠãŒã¶ãŒãšã®ãšã³ã²ãŒãžã¡ã³ãïŒé¢ä¿æ§ïŒãé·æéã«ããã£ãŠæ§ç¯ããŠããããšãäž»ã«ã³ã³ãã³ãã§ã¯æ±ããããŸãããããã£ãŠãåŸæ¥ã®ãããªèšæž¬ããŒã«ã§ã¯Cookieã®æå¹æéãªã©ãããããããããŠãŒã¶ãŒã®ãžã£ãŒããŒãé·æéãã©ããã³ã°ããããšãå°é£ãªãããã³ã³ãã³ãã®äŸ¡å€èšŒæã¯å°é£ãªãã®ã«ãªã£ãŠããŸããã èŠå ïŒâ¢ã³ã³ãã³ãå¶äœæ¹åã«æŽ»ãããããŒã¿ãåããªã äžè¬çã«åŸæ¥ã®èšæž¬ããŒã«ã§çšããããŠããã³ã³ãã³ãã®èšæž¬ææšã¯PVãæ»åšæéãšãã£ããã®ãäž»ãããã®ã§ãããããããçµæãšããŠçŸåšèµ·ãã£ãŠããããšã¯PVè³äžäž»çŸ©ãšãã£ãèšèã§æ¶æãããŠããããã«ã"KPIãªããã©ãã£ãã¯"ãããã«å€ãéãããšããŠããããžãã¹ãŽãŒã«ã«ã¯çµæãšããŠãã»ãšãã©è²¢ç®ããŠããªãããšãåŸã ã«æããã«ãªã£ãŠããŠããŸããåŒç€Ÿã®çµ±èšã§ã¯ãã³ã³ãã³ããå®éã«ããžãã¹ãŽãŒã«ã«è²¢ç®ããŠããå²åã¯å šäœã®ãã£ãã®ïŒïŒïŒ çšã«æºããªããšãããã®ã§ããã ã³ã³ãã³ããè©äŸ¡ããäžã§å¿ é ãšãªã"ïŒã€ã®åºæ¬ææš" ããããã³ã³ãã³ãèšæž¬ã®èª²é¡ã«å¯ŸããŠTRENDEMONã§ã¯"ïŒã€ã®åºæ¬ææš"ããæäŸããŠããŸãããã®ïŒã€ç®ããèªäºçãã§ããåŸæ¥ã®èšæž¬ããŒã«ã§ã¯ã³ã³ãã³ããæ¬åœã«èªãŸããŠããã®ãïŒãšããããšãå€æããéã«ã¯ãæ»åšæéãããã¹ã¯ããŒã«çããšãã£ããã®ãäžã€ãã€èŠãŠããå¿ èŠããããŸãããäžæ¹ã§ãåŒç€Ÿã®èªäºçã§ã¯ããããã¹ã¯ããŒã«çãæ»åšæéãæãåããã§è©äŸ¡ããããã«ã³ã³ãã³ãã®ããªã¥ãŒã ã«å¿ããŠåçã«èšæž¬ããããšã§ãŠãŒã¶ãŒãæ¬åœã«èªäºããã®ãïŒãšããããšãããæ£ç¢ºã«ããã·ã¥ããŒãäžã§ç°¡åã«èŠãããšãã§ããŸãã ãããŠãïŒã€ç®ã®ææšããåéçãã§ããäžè¬çã«é¢è±çãšã¯éã®æŠå¿µã§ããŠãŒã¶ãŒãããã³ã³ãã³ãã«æ¥èšªããéã«ããã®æ¬¡ã®ã³ã³ãã³ããèªã¿ãããªãã»ã©åéãè¡ãããã®ãïŒããã£ããšã³ã²ãŒãžã¡ã³ãã枬ãããšãå¯èœã«ãªã£ãŠããŸãã ãããŠãæåŸã«ïŒã€ç®ã®ææšããCVRãã§ããã³ã³ãã³ãã«æ¥èšªãããŠãŒã¶ãŒã®ãã¡ãã©ãã ãã®å²åã§CVïŒææãã€ã³ãïŒã«ãŸã§å°éããã®ãïŒãèŠãããšã§ãããžãã¹ãŽãŒã«ã«å¯ãæ·»ã£ãæ¬è³ªçãªã³ã³ãã³ãå¶äœãå¯èœã«ãªããŸããTRENDEMONã§ã¯Cookieã«äŸåããªããã©ããã³ã°ãã¯ãããžãŒã®ãããããé·æéã®ãžã£ãŒããŒãã«ããŒã§ãããããã³ã³ãã³ãã®CVãžã®äŸ¡å€èšŒæãå®çŸã§ããŸãã æåŸã« çŽè¿ã®ç€ŸäŒæ å¢ã®åœ±é¿ããããåäŒæ¥ã®ç掻è ãžã®ã³ãã¥ãã±ãŒã·ã§ã³ã®åšãæ¹ããæ å ±ã®å±ãæ¹ãã¯ä»åŸããäžå±€å€åãæ±ããããŠããŸãããããŠããã®æ代ã®æµããåããŠããã«"ã³ã³ãã³ã"ã®ååšã¯ããäžå±€éèŠãªåœ¹å²ãæ ã£ãŠãããšæãããŸãããã®äžã§ã³ã³ãã³ãã®èšæž¬ãã³ã³ãã³ãROIãšãã£ãèŠç¹ã¯æ¥µããŠéèŠãªãã®ã«ãªãã®ã§ã¯ãªãã§ããããïŒ ã°ããŒãã«åã³ãäžéšã®åœå ã®äŒæ¥æ§ã§ãããã§ã«èªç€ŸECã®å£²äžããŒã¿ãšã³ã³ãã³ãã®ROIãTRENDEMONã§å¯èŠåããã³ã³ãã³ãã®æ¹åãå®çŸããããšããåãçµã¿ãè¡ãããŠããŸããä»åŸã¯åºåã®ROIåæ§ã«ã³ã³ãã³ãã«ãå³ããROIã®ç®ãåããããŠãããšæãããŸãããã®æ¥ãæã«åããŠTRENDEMONã¯æ¥ã ãããã¯ãã®ã¢ããããŒããä»åŸãæ¡å ããŠãŸãããŸãã
ããžã¿ã«ããŒã±ãã£ã³ã°ã«ãããã°ããŒã¹ããã¯ã®ææ°ãã¥ãŒã¹ãäºäŸã»ææ³ã玹ä»ãããã€ã³ã¿ãŒãããã¡ãã£ã¢ ãGrowth Hack Japanãã«ãŠãTRENDEMON JAPAN æ ªåŒäŒç€Ÿã«ã¹ã¿ããŒãµã¯ã»ã¹ãããžã£ãŒã»å¶æ·» å¿æ ãã€ã³ã¿ãã¥ãŒãåããŸããã ã¢ããªãã¥ãŒã·ã§ã³è§£æã ãã§ã¯ãªããã¢ããªãã¥ãŒã·ã§ã³ã¹ã³ã¢ãå ã«ããŠã¡ãã£ã¢å éšã®åéæ§ãäžãããã³ã³ãã³ãã®ãªãŒãã¬ã³ã¡ã³ã衚瀺æ©èœã§ãããPERSONALIZATIONãããåºèã§ã®è³Œè²·ããŒã¿ãšãªã³ã©ã€ã³ãã€ãªãåãçµã¿ã«ã€ããŠãã話ããŠããŸãã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ROIã®æŠå¿µãããããTrendemonã®ãããã¯ãéçºã®è£åŽããã€ã¹ã©ãšã«ã®éçºããŒã ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ã«ã€ããŠãã話ããŠããŸãã®ã§ããã²ã芧ãã ããã ã€ã³ã¿ãã¥ãŒèšäºã¯ãã¡ããã https://growthhackjapan.com/interview/2019-02-06-interview005
2020幎2æ28æ¥ã«çºå£²ããããããŒã±ãã£ã³ã°å®è·µããã¹ãã(æ¥æ¬èœçåäŒãããžã¡ã³ãã»ã³ã¿ãŒåºç)ã«ãŠãTrendemonããããããããŒã±ãã£ã³ã°æŠç¥ã®åæãšãªãæšæºããŒã«ããšããŠçŽ¹ä»ãããŸãããæ¬æžã§ã¯ãTrendemon以å€ã«ãå®è·µã«åœ¹ç«ã€æ§ã ãªããŒã«ãææ³ã玹ä»ãããŠãããŸããæ¯éãäžèªãã ããã æ¥æ¬ã§ã³ã³ãã³ãããŒã±ãã£ã³ã°ãžã®ç解ããªããªã浞éããªãã®ã¯ããã®å®è·µã«ãããŠããã©ã®ã³ã³ãã³ããããã©ã®ããžãã¹ãŽãŒã«ã«ããã©ã®ãããè²¢ç®ããã®ãããå¯èŠåãã«ããå®æ ããããããšèšã£ãŠãéèšã§ã¯ãªãã§ããããèªç¥ãšé¡§å®¢è²æã®éèŠæ§ãçè«äžã§ã¯ç解ããŠãããã®ã®ãæéããªãœãŒã¹ãéãããããŒã±ãã£ã³ã°çŸå Žæ åœè ã¯ãçŽæ¥CVã«å¹ãæœçãåªå ããŠããŸããã¡ããŸããéæ¥å¹æã®èšŒæã¯æè¡çã«ãéåžžã«é£ããããšããå€ãã®ããŒã±ã¿ãŒãæ©ãŸããŠããã®ã§ã¯ãªãã§ããããã ã³ã³ãã³ãã®äŸ¡å€ãæ£ç¢ºã«æž¬ãã«ã¯ãã«ã¹ã¿ããŒãžã£ãŒããŒãã§ããã ãæ£ç¢ºã«ææ¡ããããšãå¿ èŠäžå¯æ¬ ã§ãããã€ãŠã¯æè¡çã«å°é£ãšæãããã¢ããªãã¥ãŒã·ã§ã³è§£æããããã³ã³ãã³ããäž»èªã«ãã解æã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«çæ¯ã«åãçµãå€ãã®ããŒã±ã¿ãŒããµããŒãã§ãããšèªè² ããŠããŸãã解æã ãã§ã¯ãªããWebæ¥å®¢æ©èœã§è§£æçµæã«åºã¥ããã¢ãŠãããããããããšã§ãPDCAãåããŸãã æžç±è³Œå ¥ã¯ãã¡ããããamazonã»æ¥æ¬èªçãhttps://www.amazon.co.jp/%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%AE%9F%E8%B7%B5%E3%83%86%E3%82%AD%E3%82%B9%E3%83%88-%E5%9F%BA%E6%9C%AC%E6%8A%80%E8%A1%93%E3%81%8B%E3%82%89%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%BE%E3%81%A7-%E6%B1%A0%E4%B8%8A-%E9%87%8D%E8%BC%94/dp/4820727753
èšå¿µãã¹ãTRENDEMONåã®äž»å¬ã€ãã³ããéã«éå¬ïŒ ïŒïŒïŒïŒå¹ŽïŒæïŒïŒæ¥ã«æ± è¢ãµã³ã·ã£ã€ã³ã«ãŠãåãšãªãäž»å¬ã€ãã³ããéå¬èŽããŸãããæ¬ã€ãã³ãã§ã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ãå®éã«åãçµãããµãããããŒã«æ§ããããœããã¯æ§ãã¯ãããšãããæ¥çå±æã®ããŒã±ã¿ãŒã®æ¹ãã¡ãã²ã¹ãã«è¿ãïŒéšæ§æã§å®æœèŽããŸããã ããã§ãä»åã¯äŒå Žã«æ¥ãããªãã£ãæ¹åãã«åŒç€Ÿãã€ãã³ãã§ã話ãããŠé ããŸããå 容ã«ã€ããŠå°ãã玹ä»ã§ããã°ãšæããŸãã ïŒâ»ã€ãã³ãã®åæèšäºã«ã€ããŠã¯ãå¥éå ¬éäºå®ãšãªã£ãŠãããŸããïŒ äŒå Žã®æ§å ä»ã ãããã"ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åç¹"ã«ç«ã¡è¿ãéèŠæ§ åœå ã®ããæ°å¹Žã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ãã¬ã³ããšããŠãäžéšã®äŒæ¥ã®äžã§ãªãŠã³ãã¡ãã£ã¢ã®ééãçžæ¬¡ãã§èµ·ãããªã©ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯æ代é ãããã売äžã«è²¢ç®ããŠãããåãããªãã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯æ»èªãã§ãããšãã£ã声ãã³ã³ãã³ãã«æºããæ¹ã¯ç¹ã«è¯ãè³ã«ããããã«ãªã£ãŠããŠããã®ã§ã¯ãªãã§ããããïŒ ç¢ºãã«ãäžççã«ã¿ãŠãã³ã³ãã³ãããŒã±ãã£ã³ã°ãšããèšèã¯äžå·¡ãããã§ã«äœ¿ãããªããªã£ãŠããŠããäžé¢ããããŸããããããåœå ã«ãããŠãŸã ãã®ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãã«ã€ããŠãããºã¯ãŒãã§ãããæ ã«å€ãã®æ¹ãããŸã ã«SEO=ã³ã³ãã³ãããŒã±ãã£ã³ã°ãšãã£ã誀ã£ãã€ã¡ãŒãžãæãããŠããã®ãäºå®ã§ã¯ãªãã§ããããïŒã ITPãZERO-PARTY DATAæ代ã«ãããã³ã³ãã³ãã®éèŠæ§ APPLE瀟ã®ITPã«ãã圱é¿ã§ãçŸåšå€ãã®äŒæ¥ãCookieäŸåã®ã«ã¹ã¿ããŒãžã£ãŒããŒã®èšæž¬ã«éçãæãã¯ãããŠããŸããä»åŸãCookieãããã¯ã®æµããå éåããŠããæ代ã®äžã§ãä»æ³šç®ãããŠããã®ããŠãŒã¶ãŒãã蚱諟ãåŸãäžã§ããŠãŒã¶ãŒèªãæäŸããZERO-PARTY DATAã§ãã ãã®ZERO-PARTY DATAã¯åœç¶ãŠãŒã¶ãŒèªãããæäŸãããã®ã«ãªãã®ã§ãäŒæ¥ã¯åœŒããšã®éã§ä¿¡é Œãé¢ä¿æ§ïŒãšã³ã²ãŒãžã¡ã³ãïŒãšãã£ããã®ãç¯ããŠããå¿ èŠãåºãŠããŸããããã§ãä»ãããããŠæ±ããããŠããã®ã "ã³ã³ãã³ã"ãèµ·ç¹ãšããã³ãã¥ãã±ãŒã·ã§ã³ã§ãã"ã³ã³ãã³ãããŒã±ãã£ã³ã°"ã§ãã ã³ã³ãã³ãããŒã±ãã£ã³ã°ãèªãäžã§é¿ããŠã¯éããªãèšèã§ãã"Content is King"ãšãããã«ã»ã²ã€ãæ°ã®90幎代ã«æå±ãããèšèã§ãããFacebook瀟ã®Marketiing Expertã§ããMari Smithæ°ã¯ããã«å¯ŸããŠãã¬ãã¢ã«æ代ã®ã¢ã³ãµãŒãšããŠã"Engagement is Queen. She rules house"ãšããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æ¬è³ªãçªããèšèãæ²ããŠããŸããã€ãŸããã³ã³ãã³ãã¯ãããã«ä»å°ããã³ã°ã§ã¯ããããå®éã«ã«ãŒã«ãæ¯é ããŠããã®ã¯ãšã³ã²ãŒãžã¡ã³ãã§ãããããšã³ã²ãŒãžã¡ã³ããããæãéèŠã§ããããšè¿°ã¹ãŠããŸãã ããããã®ã³ã³ãã³ãããŒã±ãã£ã³ã° ã³ã³ãã³ããç¡æ°ã«æº¢ããŠããæ代ã ãããããä»æ±ããããŠããã®ã¯æ¬åœã«ãŠãŒã¶ãŒã«ãšã£ãŠå¿ èŠãªè³ªã®é«ããäŒæ¥ãšã®éã§ãšã³ã²ãŒãžã¡ã³ããç¯ããã³ã³ãã³ãã§ã¯ãªãã§ããããïŒ ãããŸã§ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ã¯ãäž»ã«PVãã³ã³ãã³ãã®éã°ããã«æ³šç®ãéãŸã£ãŠããŸããããããããã¯åãªãPVã§ã¯ãªãããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ããããKPIã«ãªãæ代ã«ãªããšèããŸãã TRENDEMONã ããããå®çŸã§ãããšã³ã²ãŒãžã¡ã³ãèšæž¬ TRENDEMONã§ã¯ç¬èªã®èšæž¬ãã¯ãããžãŒã«ãã£ãŠãŠãŒã¶ãŒã®é·æéã®ã«ã¹ã¿ããŒãžã£ãŒããŒãå¯èŠåããããšãå¯èœãšãªããŸããããã«ãããã»ãã·ã§ã³ãè¶ ãããŠãŒã¶ãŒã®åããããããããæ¥ãè·šãã§ã©ããããã®é »åºŠã§åæ¥èšªããŠããŠããã®ããšãã£ãããããããŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ã床åããèšæž¬ããããšãå¯èœã§ãã ããã«ã¯ãèªäºçãåéçãšãã£ããŠãŒã¶ãŒã®ã³ã³ãã³ããžã®ãšã³ã²ãŒãžã¡ã³ã床åããã¹ã³ã¢ãšããŠå¯èŠåããããšã«ãããã³ã³ãã³ãã®ããã©ãŒãã³ã¹ãè©äŸ¡ããããšãã§ããŸãã ãæåŸã«ã ã€ãã³ãã§ã¯ããã®ä»ã«ãTRENDEMONãå®éã«ãå°å ¥é ããŠããäŒæ¥ã®ãæ åœè æ§ããå®éã«ã©ã®ããã«åŒç€Ÿã®èšæž¬ããŒã¿ã«ãã掻çšé ããŠããã®ãã玹ä»é ããŸãããä»åŸãåœå ã®"ã³ã³ãã³ãããŒã±ãã£ã³ã°"ã«åãçµãäŒæ¥æ§ã®ã圹ã«ç«ãŠãããããããã¯ãæ©èœã®ã¢ããããŒããä»åŸãäºå®ããŠãããŸãã
Just like in the Games of Thrones series, for many years the marketing landscape had its own giant wall dividing two populations: the B2B and the B2C (Brand) marketers. That wall separated ideas, methodologies and tools. Even the languages used on both sides were different. However, in contrast to the man-made ice wall, the marketing wall was not erected by people but by the available technology and capabilities. In the past couple of years, Account-Based Marketing (ABM) has taken the B2B...
Account-Based *Content* Marketing â Talking to the right crowd at the right time ABM is a buzzword in marketing these days. However, marketing teams might be surprised to find that this is not a new concept to the Sales Teams they work with. Sales have always had their eyes on target accounts, unlike marketers who have typically aimed to talk to anyone who is willing to listen. Thatâs changing now that marketers have more data available to them and the...
This post discusses how content remarketing can help you get your visitors to return to the conversion funnel. Content is a journey and one of the biggest challenges B2B brands face is getting abandoned traffic and relevant visitors back on their site and to the right track. The Content Remarketing Journey What Is Content Remarketing?First things first, what is content remarketing? Content remarketing or content retargeting is one aspect of content marketing which deals with the methods and tools to help get visitors...
ãTRENDEMONãã掻çšé ããŠããäŒæ¥ã®ãæ åœè æ§ã«ãå®éã®ãå©çšæ¹æ³ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã«ã€ããŠã玹ä»ãããã€ã³ã¿ãã¥ãŒäŒç»ãèšå¿µãã¹ã第äžåŒŸã¯ãµãããããŒã«æ ªåŒäŒç€Ÿæ§ã§ãããç·ã¯é»ã£ãŠãµãããããŒã«ããšããåã³ããŒã§ç¥ãããŠãããµãããããŒã«ã§ãããäŒæ¥ã®ã³ãã¥ãã±ãŒã·ã§ã³ããã¹ããããžã¿ã«ãžãšã·ããããŠããäžã§ãããŒã«äŒç€ŸãšããŠããããç掻è ãšã®éã§ã©ã®ãããªã³ãã¥ãã±ãŒã·ã§ã³ãæ°ãã«ç¯ãããšããŠããã®ã§ããããïŒåœå ã«ãããŠãŸã åäŸã®ãªãæµ·å€ã®æ°èã¢ããã¯ãããžãŒã®ã¿ãªãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ãããŠãå é²çãªäºäŸãåµãç¶ããŠãããµãããããŒã«ããŒã±ãã£ã³ã°éçºéšã³ãã¥ãã±ãŒã·ã§ã³ãã¶ã€ã³å®€ çŠåæ¬æ°ã«ã話ã䌺ããŸãããã ïŒPROFILEïŒ ãµãããããŒã«æ ªåŒäŒç€Ÿ ããŒã±ãã£ã³ã°éçºéšãã³ãã¥ãã±ãŒã·ã§ã³ãã¶ã€ã³å®€ çŠåãæ¬ æ° ç¥æŽïŒ 1972幎åä¹å·åžåºèº«ãå€æ©çŸè¡å€§åã åœå é é¡ã¡ãŒã«ãŒããå€è³ã¡ãŒã«ãŒãçµãŠããµãããããŒã«æ ªåŒäŒç€Ÿãžã ïŒTRENDEMONïŒïŒãŸãããæ åœãããŠããæ¥åã«ã€ããŠç°¡åã«æããŠãã ããã ïŒçŠåæ°ïŒïŒããŒã±ãã£ã³ã°éçºéšã³ãã¥ãã±ãŒã·ã§ã³ãã¶ã€ã³ã°ã«ãŒããšãããšããã§ãäž»ã«ã¡ãã£ã¢ãã©ã³ãã³ã°ãšãã€ã€ã³ã°ãæ åœããŠããŸããããžã¿ã«é åã®åºåæœçã®å šäœãã©ã³ãã³ã°ã«å§ãŸããåæãªã©ãæ åœããŠãããŸãããæœçã®äžã§éèªãã©ãžãªãTVãªã©ã®ã¡ãã£ã¢ãšã®é£æºãæ±ããããŠããŠãããããžã¿ã«ã ãã§ã¯ãªãçµ±åçãªããã¢ãŒã·ã§ã³é åãæ åœããŠãããŸãã ãµãããããŒã«ãšã®åºäŒãã«ã€ã㊠ïŒTRENDEMONïŒïŒãç·ã¯é»ã£ãŠãµãããããŒã«ããšããåã³ããŒã«ããããã«ãµãããããŒã«æ§ã¯æããç¹ã«ã¯ãªãšã€ãã£ããã³ã³ãã³ããšãããã®ã«åŒ·ãç¬èªæ§ãã¡ãã»ãŒãžæ§ãããããã«æããŠããŸããçŠåæ§ãããšããšãµãããããŒã«ã«å ¥ç€Ÿããããšæã£ãã®ããããã£ããã©ã³ãã¡ãã»ãŒãžãã³ã³ãã³ãã«é ãããããã®ããã£ãã®ã§ããããïŒ ïŒçŠåæ°ïŒïŒããšããšä»¥åãããšãã¹ããŒã«ã®æ飲è ã§ããããã¡ã³ã ã£ããšããããšãããã®ã§ãããå®ã¯ç§ã®çãŸãæ é·ãåä¹å·åžã®å°åãšãããšããã§ããµãããããŒã«ã®ããŒã«å·¥å Žã家ã®è¿æã«åœæååšããŠããŠãå人çãªå颚æ¯ãšããŠèšæ¶ã«æ®ã身è¿ã§ç¹å¥ãªãã©ã³ãã§ããããããã£ãããšããããå ¥ç€Ÿã®ãªãã¡ãŒãé ããæã«ã¯ãšãŠãå¬ããã£ãã®ãèŠããŠããŸãã ãµãããããŒã«ãèããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®éèŠæ§ã«ã€ã㊠ïŒTRENDEMONïŒïŒä»çŸåšãã¢ããããã¯ãITPã«ããCookieæé€ã®åããé«ãŸã£ãŠããäžã§ããµãããããŒã«ãšããŠã³ã³ãã³ãããŒã±ãã£ã³ã°ã«å¯ŸããŠã®åãçµã¿ãæ¹ããŠåŒ·åãããŠããçç±ã¯ã©ãããããŠããã®ã§ããããïŒ ïŒçŠåæ°ïŒïŒãåšç¥ã®éããã¢ããããã¯ãšãã£ãåé¡ã ãã§ãªããæ ¹æ¬çã«æ å ±ã溢ããŠããä»çŸåšãç掻è ã®æ¹ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãäŒæ¥ãåãäžã§éèŠãªã®ã¯ãã©ãã ããèªåãŽãåããããŠãããããã ãšæããŸãã趣å³å奜ãå€æ§ã«ãªã£ãŠããããããããèªåãŽãåããããŠãããã«ã¯äŒæ¥ãçºä¿¡ãããã®ã¯ãäžæ¹çãªã¡ãã»ãŒãžã§ã¯ãªãã1人1人ã«åãããã¹ããŒãªãŒæ§ãæã£ãæ·±ãåºãããã³ã³ãã³ããã§ããå¿ èŠããããŸããç§å人ã®äžã§èšãã°ã家ã®è¿æã«ãã£ããããŒã«å·¥å Žããäžã€ã®ã¹ããŒãªãŒãæã€ãæãå ¥ãã®æ ãæã«ãªã£ãŠããŸãã ïŒTRENDEMONïŒïŒãèªåãŽãåãããŠãããã«ã¯ãäŒæ¥ã1人1人ã®ç掻è ã®æèã«å¯ãæ·»ãããšãæ±ããããããããããã®ããã«ã¯ã³ã³ãã³ãããŒã±ãã£ã³ã°ãå¿ èŠã ãšããããšã§ããã ïŒçŠåæ°ïŒïŒã¯ãããããŒãã§çŽåºãæã€ãããªäžåºŠã§åºç¯å²ãªæ å ±ãå±ãããªãŒãéèŠã®ããã¢ãŒã·ã§ã³ã®ããæ¹ã ãã§ã¯ãªããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ãããªç¢ºå®ã«1人1人ã®ç掻è ã«å¯ãæ·»ã£ãã³ãã¥ãã±ãŒã·ã§ã³ãããããã®äŒæ¥çºä¿¡ã®ããæ¹ãšããŠåœ¢äœã£ãŠãããããšæã£ãŠãããŸãã æ±ããŠããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®èª²é¡ ïŒTRENDEMONïŒïŒã³ã³ãã³ãããŒã±ãã£ã³ã°ãéèŠã§ãããšããäžæ¹ã§ããããŸã§å€ãã®äŒæ¥ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ææŠãããã®ã®ãæ¬åœã«æå³ãããã®ãïŒãšãã£ãç念ãæãããŠããçŸå®ãããããšæãã®ã§ããããµãããããŒã«æ§ãæ±ããŠããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®èª²é¡ã¯ãããŸããã§ããããïŒ ïŒçŠåæ°ïŒïŒã¯ããã³ã³ãã³ãããŒã±ãã£ã³ã°ãå®æœããŠããäžã§ãåœç¶ããã³ã³ãã³ããäŒç»ããäžã§ä»®èª¬ãããšã«å¶äœããŠããã®ã§ãããå®éã«èªåéãé 匵ã£ãŠäœã£ãã³ã³ãã³ããæ¬åœã«äººã ã®å¿ã«å±ããŠããã®ãïŒãã©ã³ãã«å¯ŸããŠå°ãã§ãèå³ãæã£ãŠãããã®ãïŒãšãã£ãããšã客芳çãªããŒã¿ãšããŠå¯èŠåããããšãã§ããŠããŸããã§ãããåŸæ¥ã®èšæž¬ããŒã«ã§ã¿ããšã確ãã«PVã¯äŒžã³ãŠããããæ»åšæéã¯å¢ããŠãããã¯ãããã®ã§ããããããŸã§ãã®ããŒã¿ã¯ç¹ã§ãããªãããã®åŸã®ãŠãŒã¶ãŒã®ãžã£ãŒããŒãåãã¯å¯èŠåããããšãã§ããŸããã§ãããç¹ã«å€éšã¡ãã£ã¢ãªã©ã®ã¿ã€ã¢ããæœçã«ãããŠã¯ã³ã³ãã³ããèªãã ãŠãŒã¶ãŒããã®åŸæ¬åœã«ãã©ã³ãããŒãžã«æ¥èšªããŠãããŠããã®ãïŒãªã©ã¯å šãèŠãããšãã§ããŸãããããã§ã¯ãåœç¶ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ç䟡ãææ¡ããããšã¯åºæ¥ãŠããŸããã§ããã ã«ã¹ã¿ããŒãžã£ãŒããŒã®å¯èŠåã«ãã£ãŠã³ã³ãã³ãã®äŸ¡å€ãæããã« ïŒTRENDEMONïŒïŒãããã£ãäžã§ã³ã³ãã³ãèšæž¬ããŒã«TRENDEMONããå°å ¥é ããŠããã®åŸã¯ãããã§ããããïŒ ïŒçŠåæ°ïŒïŒTRENDEMONå°å ¥åŸã¯ãããŸã§èªåéãäœã£ãŠããã³ã³ãã³ããæ°å€ãšããŠã©ãã ããã©ã³ãã«è²¢ç®ããŠããã®ããããŒã å šäœã§ææ¡ããããšãã§ããããã«ãªããŸãããç¹ã«ãåŒç€Ÿãäœã£ãŠãããOVER QUALITYããšããæ¥æ¬äžã«ãã絶æ¯ã¹ãããã§æ®åœ±ãããã¢ãŠããã¢ç³»ã®ã³ã³ãã³ããããã®ã§ããããããŸã§ãªããšãªãèªãŸããŠããäºã¯ãããã®ã§ããããã®å ãã©ãã ãã®äººã ãç¶ç¶çã«ãµãããããŒã«ã®ãã©ã³ãããŒãžã«åæ¥èšªããŠãããŠããã®ãææ¡ã§ããããã®äŒç»èªäœã®ç¶ç¶æ矩ãèŠãã ããŠããŸããã§ãããããããTRENDEMONã®åæçµæããããOVER QUALITYãã®ã³ã³ãã³ããèªãã ãŠãŒã¶ãŒã¯èªåŸè¡åãšããŠããã®åŸåãã©ã³ããããã¯ãããŒãžæ¥èšªã«è²¢ç®ããŠãããšããéåžžã«å¬ããçºèŠããããŸãããã³ã³ãã³ãã®è²¢ç®åºŠãå¯èŠåããããšã§ããããŸã§ä»¥äžã«èªä¿¡ãæã£ãŠã³ã³ãã³ãã¥ãããã§ããããã«ãªããŸããã ãOVER QUALITYã åºå žïŒhttp://www.sapporobeer.jp/special/overquality/ ãµãããããŒã«ãèŠæ®ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ã€ã㊠ïŒTRENDEMONïŒïŒæåŸã«ããµãããããŒã«ãèŠæ®ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ã€ããŠãèŽããããã®ã§ãããæ°å¹Žåã«åœå ã§ã¯ãªãŠã³ãã¡ãã£ã¢ããŒã ããããã³ã³ãã³ãããŒã±ãã£ã³ã°ã«åãçµãå€ãã®äŒæ¥ãå¢ããäžæ¹ã§ãããŸã ã«åœå ã§ã¯SEO察çã®äžã€ãšããŠã³ã³ãã³ãããŒã±ãã£ã³ã°ãæããŠããæ¹ãå€ãååšããŠããŸããä»åŸããµãããããŒã«ãèŠæ®ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ããæ¹ã«ã€ããŠæããŠãã ããã ïŒçŠåæ°ïŒïŒä»åŸãã³ã³ãã³ãããŒã±ãã£ã³ã°åšãã§ã¯ããŸãçŸç¶åãã©ã³ãã§ããããå®æœããŠããèªç€Ÿã³ã³ãã³ããäžã€ã«ãŸãšããããŒã¿ã«ãµã€ããäœæããããšæã£ãŠããŸããèæ¯ãšããŸããŠã¯ãå çšã話ããŸããéããäŒæ¥ã®ã¡ãã»ãŒãžãã¹ããŒãªãŒãéåžžã®çŽåºåã ãã§ã¯æ·±ã浞éãããããšãé£ããç¶æ³ããããŸãã ãã®è§£æ±ºçãšããŠããŸãã¯ãµãããããŒã«ããé ã®ãã¡ã³ã ãã§ã¯ãªããã©ã€ãã¹ã¿ã€ã«å šäœãšããŠå¹ åºã人ã ã«èå³ãæã£ãŠãããããããªå Žæãã€ããããããŸã§æ¥ç¹ãæã€ããšãã§ããªãã£ãç掻è ãšãšã³ã²ãŒãžã¡ã³ããå°ããã€ç©ã¿äžããäžäººã²ãšãã®æ°æã¡ã«å¯ãæ·»ã£ãã³ãã¥ãã±ãŒã·ã§ã³ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãéããŠå®æœããŠãããããšèããŠãããŸãã âã€ã³ã¿ãã¥ãŒåŸèšâ åºåã®å¹æã ãã§ãªããã³ã³ãã³ãã®å¹æã«ã€ããŠããããŸã§ä»¥äžã«ã·ãã¢ã«åããåºããŠããŠããçŸåšããµãããããŒã«æ§ã®ä»åã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®åãçµã¿ã¯ãšãŠãå€ãã®ãã³ãããã£ãã®ã§ã¯ãªãã§ããããïŒïŒè©±ãå°ãéžããŸããïŒæšå¹Žéå¬ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ãŒã«ããšããã°ããŒãã«ã€ãã³ãã§ãçšããããã€ãã³ãããŒã¯ãŒãã¯ãTRUSTãã ã£ãããã§ããäžçäžã®ããŒã±ã¿ãŒéãä»äŒæ¥ã«æãå¿ èŠãªã®ã¯äººã ã®ãTRUSTããç²åŸããããšã ãšèããŠãæ¥ã ã³ã³ãã³ãããŒã±ãã£ã³ã°ãåãçµãã§ããŸããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æ矩ãä»æ¹ããŠèŠçŽãããŠããäžãä»åã®ãµãããããŒã«æ§ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°äºäŸã®ããã«ãäžäººã²ãšãã®ç掻æèã«å¯ãæ·»ã£ãã³ãã¥ãã±ãŒã·ã§ã³ãç®æããŠããããšã§ã人ã ã®ãä¿¡é Œãã¯åã¡åŸãããšãã§ããã®ã§ã¯ãªãããšæããŸãã æ¢ã«ç¥ãããŠããããã«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®éã®ãã¯æ¥µããŠé·ããå®éã«ããžãã¹ãŽãŒã«ãžã®è²¢ç®ãæãããããŸã§åæã«ãã£ãŠã¯å幎以äžãããå ŽåããããŸãããããããµãããããŒã«æ§ã®ããã«ãŸãã¯ã³ã³ãã³ãã®åœ¹å²ïŒãŠãŒã¶ãŒã®æ°æã¡ã«å¯ãæ·»ãïŒãšã³ã²ãŒãžã¡ã³ãïŒãšããäžéææšãèšããããšã§ãçæéã®éã§äœåºŠãã³ã³ãã³ãã®æ¹åãå³ãããšãã§ããŸãããã®ããã«ã¯ãåœç¶ã«ã¹ã¿ããŒãžã£ãŒããŒãå¯èŠåããããšãæ±ããããŸããTRENDEMONã§ã¯äžäººã²ãšãã®ãŠãŒã¶ãŒãã©ã®ããã«ãžã£ãŒããŒäžã§ã³ã³ãã³ãã«å¯ŸããŠãšã³ã²ãŒãžã¡ã³ãïŒèªäºãåéãåæ¥èšªetcâŠïŒããŠããã®ãã ãã§ãªããç¶ç¶çã«ãã®ãŠãŒã¶ãŒã®ãžã£ãŒããŒããã©ããã³ã°ããããšã§ãæçµçã«ããžã¿ã«äžã ãã§ãªããå€éšããŒãããŒæ§ãšã®é£æºã§åºèäžã§ã賌買ããã®ããå¯èŠåããããšãå¯èœã§ãããããŸã§ã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ã¯ã³ã³ãã³ããæ¬æ¥ã®ããžãã¹ãŽãŒã«ã«ã©ãã ãè²¢ç®ããŠããã®ãã¯ããã©ãã¯ããã¯ã¹ã®ç¶æ ãç¶ããŠããŸããããTRENDEMONã«ãã£ãŠããã®ç¶æ³ãå°ãã§ãæ¹åãããã³ã³ãã³ãã®äŸ¡å€èšæž¬ããå°ãã§ãæ®åãããäºãã§ããã°ãšæããŸãã
If thereâs one thing I see when I speak to marketers itâs that they have the best of intentions. Nobody falls asleep on the job (usually the job is more related to lack of sleep). Everybody wants to see their efforts succeed. But good intentions and success, unfortunately, donât always go hand-in-hand. There are a lot of inadvertent mistakes that marketers make with regard to their content marketing. Check out the list below for a few of them: 1) Changing...
ã³ã³ãã³ãåæã«ãã£ãŠäœããããã®ãïŒ TRENDEMONã§ã¯åæããŒã«ã®æäŸã ãã§ã¯ãªããã¯ã©ã€ã¢ã³ãäŒæ¥ã®ã³ã³ãã³ãåæã®ãµããŒããå®æœããŠããŸããå®éã«åæã®ãµããŒãããããŠé ãäžã§ããããã話ã§ãããåœããåã ãšæã£ãŠããã³ããããµãŒãã¹ã®äŸ¡å€ãå€ããã¿ããšå®ã¯ãšãŠãé åçãªèŠçŽ ã ã£ããããŠãŒã¶ãŒã®é ããæããªã©ãå£éèŠããããšããããŸããä»åã¯ã³ã³ãã³ãåæã«é¢ããŠçæ§ãããæããçåãã³ã³ãã³ãåæã«ãã£ãŠäœããããã®ãïŒãªã©ã«ã€ããŠã玹ä»ãããŠé ããŸãã ã³ã³ãã³ãã¯æ¬åœã«ããžãã¹ãŽãŒã«ã«å¹ããŠããã®ãïŒ ã³ã³ãã³ãããŒã±ãã£ã³ã°ãæ åœè æ§ã瀟å ã§æãå€ãæããããåœé¡ã®ã²ãšã€ã«ãã³ã³ãã³ãã¯æ¬åœã«æå³ãããã®ãïŒããšãããããªãã®ããããŸããã³ã³ãã³ããå¶äœããã®ã«ã¯æéã ãã§ãªãã倧ããªäºç®ãåãããšãããå®éã«ããžãã¹ãŽãŒã«ãžã®è²¢ç®åºŠãæ°åã§åããããã瀟å ã«ãã£ãŒãããã¯ããããšã¯åœç¶å¿ èŠãšãªã£ãŠããŸããããã§äžèšã®ãèŠæã«å¯ŸããŠãTRENDEMONã§ã¯äž»ã«ä»¥äžã®ããã«åæããµããŒãããŠãããŸãã â ãžã£ãŒããŒæ¯èŒåæ ã³ã³ãã³ãçµç±ã§CVããã«ã¹ã¿ããŒãžã£ãŒããŒïŒã³ã³ãã³ãã觊ããªãã§CVããã«ã¹ã¿ããŒãžã£ãŒããŒã®2ã€ãæ¯èŒããããšã§å®éã«ã³ã³ãã³ãROIãæããã«ããããšãã§ããŸããäžèšã®åæãããããšã«ãããå®éã«CVRã®ããã©ãŒãã³ã¹ã«ã©ãã ãã®å·®ããã£ãã®ããåºåè²»åæžã«ã©ãã ãã³ã³ãã³ããè²¢ç®ããã®ããšããããšãéé¡æç®ããŒã¹ã§æããã«ããããšãå¯èœã«ãªããŸãã äžèšãåæããã«ã¯åºæ¬çã«ãŠãŒã¶ãŒãã¢ãããã¹ã®ç¶æ ã§ã³ã³ãã³ãã«ååæ¥èšªããŠãããCVãããŸã§ã®ã»ãã·ã§ã³ããŸããã ã«ã¹ã¿ããŒãžã£ãŒããŒãå¯èŠåã§ãããã©ããã³ã°æè¡ãå¿ èŠãšãªã£ãŠããŸããTRENDEMONã§ã¯åºæ¬çã«ã¯ã³ã¿ã°ã®ã¿ã®èšçœ®ã§ãŠãŒã¶ãŒããã€æ¥èšªããã©ãã®æµå ¥å ããæ¥ãŠãã©ã®ãããªã³ã³ãã³ããèŠãŠãCVããã®ãïŒãšããããšãå šãŠåããããã«ãªããŸãã ãã®çµæãäŸãã°ãã³ã³ãã³ãèŠãªãã£ãã«ã¹ã¿ããŒãžã£ãŒããŒããšãã³ã³ãã³ãæ¥è§Šã®ããã«ã¹ã¿ããŒãžã£ãŒããŒããæ¯èŒããããšã§ããããã®ãã®åŸã®CVã«è³ããŸã§ã®ããã©ãŒãã³ã¹ãæããã«ããããšãã§ããŸãã â é«ã¢ããªãã¥ãŒã·ã§ã³ã³ã³ãã³ãåæ TRENDEMONã§ã¯ã³ã³ãã³ãã®ããã©ãŒãã³ã¹ãè©äŸ¡ããäžã§CVã ãã§ã¯ãªãããèªäºçãããåéçããªã©ãšã³ã²ãŒãžã¡ã³ãææšãã¹ã³ã¢èŠçŽ ã®ã²ãšã€ãšããŠå å³ããŠããŸãããã®ã¹ã³ã¢ãããšã«éåžžã«å°éãªäœæ¥ã«ãªããŸãããã³ã³ãã³ããšããŠã¢ããªãã¥ãŒã·ã§ã³ã¹ã³ã¢ãé«ãã³ã³ãã³ããã°ã«ãŒãã³ã°ããã³ã³ãã³ãã®äžèº«ã®å ±éèŠçŽ ãããã¹ããã€ãã³ã°ãªã©æŽ»çšããã²ãšã€ã²ãšã€ãã¶ãåºããŠãããŸãããã®ãããªåæãããããšã§ãåé ã§ã玹ä»ããã³ã³ãã³ãã«æœããŠãŒã¶ãŒã€ã³ãµã€ããããã®äŒæ¥ã®ã³ã¢ã»ããªã¥ãŒãå¯èŠåããŠããããšãã§ããããã«ãªããŸãã ã³ã³ãã³ãã®äŸ¡å€èšŒæã«éèŠãªããš ããããå®éã«ã³ã³ãã³ããåæããããšããŠãã³ã³ãã³ãã®æ°ãèšå€§ã«ãã£ãããããããã«ã¹ã¿ããŒãžã£ãŒããŒäžã§ã³ã³ãã³ãã®ä»åšäŸ¡å€ãå¯èŠåããããšããŠããåŸæ¥ã®èšæž¬ããŒã«ã§ã¯åæèšå®ã§æéãæéãããã£ãããããèšå®ãå®äºããŠããµã€ãåããããŒã¿ãéèšããå¿ èŠãåºãŠããããšå®éã«æçãªã¢ã¯ã·ã§ã³ã«ã€ãªããã€ã³ãµã€ããæãåºããŸã§ã«èšå€§ãªæéãåãããŠããŸãã®ã§ã¯ãªãã§ããããïŒ ã³ã³ãã³ãããŒã±ãã£ã³ã°æ åœã®å€ãã®æ¹ããªãœãŒã¹ãéãããŠããäžã§äžèšã®äºãå®æœããã«ã¯ããªãã®ããŒãã«ãããã®ã§ã¯ãªãã§ããããïŒ äžèšã®èª²é¡ã«å¯ŸããŠTRENDEMONã§ã¯ããŒã«ã®ãæäŸããå°å ¥ãŸã§ã®ãµããŒãããããŠæ¬åœã€ã¹ã©ãšã«ã®ããŒã¿ãµã€ãšã³ãã£ã¹ããšé£æºããåœå ã®ã«ã¹ã¿ããŒãµã¯ã»ã¹ããŒã ãã³ã³ãã³ãåæããµããŒããããŠé ããŠãããŸãããããŸã§ã³ã³ãã³ãåæã¯ãªããªãç°¡åã«ã§ãããã®ã§ã¯ãããŸããã§ããããä»ã§ã¯ããŒã«ã®ãé°ã§ããŒãã«ã¯æ Œæ®µã«äžãã£ãŠããŠãããŸãã ãã³ã³ãã³ãã¯æå³ãããã®ãïŒããšãã£ãæãããããããŸãŸã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®çŸç¶ãã³ã³ãã³ãå¶äœã«åãçµãŸããŠããçæ§ãšäžç·ã«å€ããã¹ããã§ããäºãããäžæ©äžæ©åé²ããŠãããã°ãšæããŸãã ä»åŸãåœå ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ææŠããŠããæ¹ã ã®ãåæ·»ããã§ããããå°œåããŠãŸãããããšæããŸãã®ã§åŒãç¶ãäœåå®ãããé¡ãããŸãã
æ°å¹Žåããåœå ã§ã¯âã³ã³ãã³ãããŒã±ãã£ã³ã°âãšããã¯ãŒããåŸã ã«æ³šç®ãããŠããŠãä»ãèããããšããªã人ã®æ¹ãå°ãªãã®ã§ã¯ãªãã§ããããïŒããããªãããäŸç¶ãšããŠãã³ã³ãã³ãããŒã±ãã£ã³ã°ããšãããã®ãäžäœäœãæããŠããŠãã©ãããããŒã±ãã£ã³ã°å®çŸ©ãªã®ããŸã ç解ãããŠããªãæ¹ãå€ãã®ã§ã¯ãªãã§ããããïŒ ä»åãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ä»èµ·ãã£ãŠããããšããšé¡ããŠãçŸç¶ææ¡ãå«ããŠããããããã€ã©ã¹ãã亀ããŠãã³ã³ãã³ãããŒã±ãã£ã³ã°ãšã¯äœïŒããšããããšãçæ§ãšäžç·ã«èããŠãããã°ãšæããŸãã ãããåºåïŒçŒãç蟲æ¥ã®çŸç¶ïŒ åœå ã®ããžã¿ã«ããŒã±ã¿ãŒãããããããåºåã®èª²é¡ã«ã€ããŠè°è«ããéã«ããäŸããããèšèã«ãçŒãç蟲æ¥ããšããã¯ãŒãããããŸãã ã€ãŸãããããåºåã®ããããæ段ã䜿ã£ãŠãçŒãç蟲æ¥ã®ããã«åç©«ç©ãšãªãã顧客ããåãåãã£ãç¶æ ãæããŠããŸãã ãã®èæ¯ãšããŠãçŸç¶ã®ãããåºåã§ã¯äŸç¶ãšããŠåºåã«ãããã©ã¹ãã¯ãªãã¯äžã®CPAãšããKPIã®ç¯çã§ããããŒã±ãã£ã³ã°ãªãœãŒã¹ãé åã§ããŠãããããã®çµæã顧客ãè²æãããããŒã±ãã£ã³ã°æœçãå šãã§ããã«çŒãç蟲æ¥ã®ããã«ïŒåºåã§ãããªãŒãã§ããªããã§ã«ããŒãºãé¡åšåããïŒé¡§å®¢ããåãåããã£ããç¶æ ãããããã§ãã ãããã話ãæ¬æ¥ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«æ»ããšãã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ã¯äžæŠã«äžèšã®ãã€ãåºåãæªãšãããããªèãæ¹ã¯ããŸããã ãŸãäžæ¹ã§ãã³ã³ãã³ãããŒã±ãã£ã³ã°ããå®æœããããšããŠããæ¹ãããããèŽããã声ãšããŠããããããã€ãåºåãããªããŠãæžãããããSEOããã®ãªãŒã¬ããã¯CVãã®ã¿ãæåŸ ããŠãããšãããããªäºãå€ãè³ã«ããŸããããããæ¬è³ªçãªã³ã³ãã³ãããŒã±ãã£ã³ã°æ¬æ¥ã®å®çŸ©ããé¢ããŠããŸãã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®äžçã§ã¯âContent is KING, Distribution is QUEENâãšããèšãããŠããŸããã€ãŸãã倧åãªäŒæ¥ã®ã³ã³ãã³ããå¹çããé©åãªãŠãŒã¶ãŒã«å±ããããšãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®äžçã§ã¯éèŠãšããŠããŸããåŸã£ãŠããã€ãåºåïŒæªãšãããããªèãæ¹ã¯ããŸããã ã³ã³ãã³ãããŒã±ãã£ã³ã°ã£ãŠäœïŒ åè¿°ã®éããçŸç¶ã®âçŒãççãªâåãåãåã®ããžã¿ã«ããŒã±ãã£ã³ã°ã§ã¯å€ãã®ããŒã±ã¿ãŒãããŒãºãé¡åšåãããŠãŒã¶ãŒäžå¿ã®ããŒã±ãã£ã³ã°æŽ»åã«éçãæããŠããããã§ãããã®äžã§ä»ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãåã³æ³šç®ããã¯ãããŠããŸãã ã§ã¯ããã³ã³ãã³ãããŒã±ãã£ã³ã°ããšã¯äžççã«ããããã©ã®ãããªããŒã±ãã£ã³ã°æŽ»åãæãã®ã§ããããïŒæ¬¡åã¯ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ä»èµ·ãã£ãŠããããšããŒãã®â¡ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãšãã®è©äŸ¡æ¹æ³ã«ã€ããŠãã玹ä»ã§ããã°ãšæããŸãã
Paid content campaigns can often feel like a black hole. You invest in distribution channels, and quite often all you can really do is âspray and pray.â You invest in what you think is working - often relying on limited reporting - cross your fingers, and hope for the best. The reason for this is that connecting content with business goals is often difficult. Data is siloed and usually gives a partial picture at most. A certain source may initially...
In almost every conversation we are having with a major brand, the topic of privacy and the handling of private usersâ data is discussed. Of course, GDPR was the main trigger for these discussions. But today, now that the initial shockwaves have subsided a bit, itâs a good time to take a deeper look into the issue. The purpose of this post is to explore how some corporations are adapting to this new environment where personal data is protected by...
Itâs not every day a young and innovative startup gets a chance to meet with dozens of directors and VPs from the worldâs top brandsâ business units, hear what they focus on and share with them what they do. In February 2019 TrenDemon was selected to participate in âThe Bridge Buildersâ Commercialization program. The program, sponsored by Coca-Cola, Walmart, Turner and Mercedes-Benz is aimed at closing the gap between the entrepreneurial community in Israel and the US market. We have...
Over the past few years since our founding, TrenDemon has received numerous recognitions and Thumbs Up from the Industry. Weâre pleased to announce our latest feat â winning the award for âExcellence in Promoting Trade Relations between Israel and Japan in the Field of Analyzing the effectiveness of content marketingâ by the Israel - Japan Friendship Society and Chambers of Commerce. Honoured at The 2nd JIIN Business Forum in Jerusalem before Hon. Mr Eli Cohen, Minister of Economy & Industry,...
2018幎7æ11æ¥ã«éå¬ãããOutbrain瀟ã«ãããããªãã·ã£ãŒãµãããã«ãä»å¹Žã¯TRENDEMONãç»å£èŽããŸãããã³ã³ãã³ãããŒã±ãã£ã³ã°é åã«ãããã¢ããªãã¥ãŒã·ã§ã³è§£æããŒã«ã®TRENDEMONãšããŠåœå ã®ã¡ãã£ã¢æ§åãã«ä»åã¯PVã ãã§ãªãæ°ããªäŸ¡å€ææšãšãªãAttentive Audience(ã¢ãã³ãã£ããªãŒãã£ãšã³ã¹) ãçºè¡šãããŠé ããŸããã Attentive Audienceã®å®çŸ©ãšããŠã¯ãåŒç€Ÿã®çµ±èšè§£æã®ããŒã¿ããæããšã³ã²ãŒãžã¡ã³ãã®é«ããŠãŒã¶ãŒã§ããèªè ã«å ±éããè¡åãã¿ãŒã³èŠçŽ ãšããŠãã¡ãã£ã¢ãµã€ãå ã«2å以äžæ¥èšªããå°äžã3PV以äžèªäºãããŠããããšããæ¡ä»¶ããããããããã¡ãã£ã¢ã®ãã¡ã³ãšãªãåŸã質ã®é«ããŠãŒã¶ãŒãAttentive AudienceãšããŠåŒç€Ÿã§ã¯å®çŸ©ä»ããè¡ããããã·ã¥ããŒãäžã§ãããã®ãŠãŒã¶ãŒã®ã«ã¹ã¿ããŒãžã£ãŒããŒãå¯èŠåããããšãå¯èœãšãªã£ãŠãããŸãã ãã®Trendemonã®Attentive Audienceã«ãã£ãŠããããŸã§äž»ã«PVã ãã§ããå¯èŠåãããŠããªãã£ãã¡ãã£ã¢ããªã¥ãŒããåã«PVã ãã§ãªããã¡ãã£ã¢ãæ¬æ¥æã€ãŠãŒã¶ãŒã®ãšã³ã²ãŒãžã¡ã³ãçããå°ãåºããããã©ã³ãåãå¯èŠåããŠããããšãå¯èœã«ãªããŸãã ãŸããæ¬ã€ãã³ãã§ã¯ã¡ãã£ã¢æ§ãšã®ãåãçµã¿äºäŸãšããŠãgrapeæ§ãšã®ææ°æŽ»çšäºäŸãã玹ä»ãããŠé ããŸããã ãããŸã§ã¡ãã£ã¢æ§ã®ã¿ã€ã¢ããèšäºã®KPIãšããŠã¯äž»ã«PVã ãã§ããèŠããªãã£ãçŸç¶ã«å¯ŸããŠãTRENDEMONã®ã¢ããªãã¥ãŒã·ã§ã³ããŒã«ã«ãã£ãŠãããŸã§ããŒã«ã§èŠãããŠããCVãžã®è²¢ç®åºŠãå¯èŠåããããšã«æåèŽããŸããã å®éã«ãã¿ã€ã¢ããèšäºãšéåžžã®äžè¬èšäºãšã®å šã«ã¹ã¿ããŒãžã£ãŒããŒäžã«ãããCVRãæ¯èŒãããšããã¿ã€ã¢ããèšäºã®æ¹ãå¹³åã§+4.8%é«ãçµæãšãªãããŸãèšäºåäœã®èªäºçã§ã¿ãŠã+9%ãšãã極ããŠé«ããšã³ã²ãŒãžã¡ã³ãçµæãæããã«ãªããŸãããâ»äžå³ãåç § ãããŸã§ã¯ã©ã¹ãã»ãã·ã§ã³äžã§ããäž»ã«è©äŸ¡ãããŠããªãã£ãçŸç¶ã®äžã§ãã¢ããªãã¥ãŒã·ã§ã³åæãè¡ãããšã§æåã®âã©ã³ãã£ã³ã°âã§CVã«å¯äžããŠããã³ã³ãã³ããã²ããŠã¯äžç€ã®âããŒãã£ãªã³ã°âãã§ãŒãºã§CVã«å¯äžããŠããã³ã³ãã³ããæããã«ãªãããšã§ããŒã±ãã£ã³ã°ãã¡ãã«äžå šäœãæé©åããããšãå¯èœãšãªããŸãã åœå ã«ãããã¢ããªãã¥ãŒã·ã§ã³åæã¯å°å ¥å·¥æ°ã®ã«ããªãŒã®é«ãããåæã®è€éãããããŸã ãŸã çºå±éäžã®äžã§ãTRENDEMONã®ã¢ããªãã¥ãŒã·ã§ã³ããŒã«ã§ã¯åŸæ¥ã®ä»ç€ŸããŒã«ãšæ¯èŒããŠå¹³åã§10å以äžã®éãã§ã¢ããªãã¥ãŒã·ã§ã³è§£æãå¯èœãšãªã£ãŠããŸãã åŒç€Ÿã€ã¹ã©ãšã«çºã¢ããªãã¥ãŒã·ã§ã³è§£æããŒã«ã®TRENDEMONã¯ä»å¹Žã®7æããæ£åŒã«åœå ã§ã®å¶æ¥æŽ»åãæ¬æ Œçã«ã¹ã¿ãŒããããŸããããã§ã«åœå ã§ã¯30瀟以äžã®ã客æ§ã«å°å ¥ãé²ãã§ãããä»åŸãã³ã³ãã³ãããŒã±ãã£ã³ã°é åã«ãããã¢ããªãã¥ãŒã·ã§ã³åæãéããŠçæ§ã®ã圹ã«ç«ãŠãããšãã§ããã°ãšæããŸãã®ã§åŒãç¶ããæ奜ã®ã»ã©äœåå®ãããé¡ãããŸãã
âOver 90% of content that companies produce is ineffective at driving business goalsâ. This was from Avishai Sharon, our CEO here at Trendemon, in his recent interview with ILTV about our product. Capturing only 10% of the market is a tremendous waste of resources, so why waste them? How can you capture more engagement from your users? Thatâs where TrenDemon comes in. By tracking individual user journeys to understand what content is most successful, TrenDemon can help you maximize ROI....
ä»å¹Žãã¢ã¡ãªã«ã§éå¬ãããContent Marketing World 2018 äž»å¬ã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ãŒã«ã2018ã®Recapã€ãã³ãã«TRENDEMON JAPANãšããŠãžã§ã€ã³ãããŠé ãããšã«ãªããŸããïŒ ã³ã³ãã³ãããŒã±ãã£ã³ã°é åã«ããããã³ã³ãã³ãèšæž¬ã®äžçæšæºããšãªãã¹ãã2014幎ã«ã€ã¹ã©ãšã«ã§åµèšè ã® Avishai Sharon ã«ãã£ãŠåµèšããã TRENDEMONã2018幎7æã«æ£åŒã«æ¥æ¬æ³äººãšããŠæ¬æ ŒçãªæŽ»åãã¹ã¿ãŒããããã§ã«50瀟è¿ãã®å€§æäŒæ¥ãäžå¿ãšãããã³ã³ãã³ãããŒã±ãã£ã³ã°ãçœåŒããäŒæ¥ã«å°å ¥ãããŠããŸãã çŸç¶ããã©ãã¯ããã¯ã¹ã ã£ããã³ã³ãã³ãã®ããžãã¹ãŽãŒã«ãžã®è²¢ç®åºŠããå¯èŠåãã¹ããTRENDEMON ã§ã¯ã¯ã³ã¿ã°ãèšçœ®ããã ãã§ã¯ãã¹ãã¡ã€ã³ãã¯ãã¹ããã€ã¹ã§ãŠãŒã¶ãŒãæ¥è§Šããã³ã³ãã³ããžã£ãŒããŒå šãŠããã©ããã³ã°ããããšãå¯èœãšãªããåŸæ¥ããŒã«ã®10å以äžã®éãã§ã¢ããªãã¥ãŒã·ã§ã³åæãå®çŸã§ããŸãã ã¢ããªãã¥ãŒã·ã§ã³åæã«ãããŠããããŸã§æ¥æ¬ã§ã¯ãããè©Šã¿ãå€ãã®äŒæ¥ããå®éã®éçšã«è³ããŸã§ã®èšå®ãåæã®è€éããããå®çãæ®åããŸã ã©ã®äŒæ¥ãã§ããŠããŸãããããããçŸç¶ã®èª²é¡ã«å¯Ÿã㊠TRENDEMON ã¯ãã¢ããªãã¥ãŒã·ã§ã³åæã誰ã§ãç°¡åã«ã§ãããããªããã·ã¥ããŒãããæäŸèŽããŠããŸãã ä»å¹Žãã¢ã¡ãªã«ã¯ãªãŒãã©ã³ãã§éå¬ããããContent Marketing World 2018ãã§ã TRENDEMON ã¯ãªãã£ã·ã£ã«ã¹ãã³ãµãŒãšããŠåå ããŸãããä»åã¯ããæ±äº¬ã§ãæ¬ã€ãã³ãã® Recap ãè¡ãããã«ããã£ãŠãåŒç€Ÿã®ã玹ä»ããããŠé ã貎éãªæ©äŒãé ãããšãã§ããŸããããåå ãããã¿ãªããŸã®ãå°ãã§ãã圹ã«ç«ãŠãã話ã§ããã°ãšæã£ãŠããŸãã ã€ãã³ãæ å ±ã¯ãã¡ãïŒ
When I talk to content marketers about business goals and ROI - I often find that they take on the look of a deer in the headlights. Of course, that's a problem that needs to be solved. But most people think the solution is to just force performance goals onto the content team. That ignores a much wider problem. Of course, content teams should work hard in the service of business goals, but there has to be a middle ground....
ãã®åºŠãTrendDemonãæ±äº¬ãªãã£ã¹ãéèšããããšã«ãªããŸããïŒOutbrain,ãAmanaã Treasure Dataã GumGumãªã©ã®ãã¯ãããžãŒäŒæ¥æ§ããåºåžã®ããã¯ãªãã€ãã³ãã§ãåŒç€Ÿ CEO Avishai Sharonãšã«ã¹ã¿ããŒãµã¯ã»ã¹ïŒãªãã¬ãŒã·ã§ã³VP Halel Poratãæ¥æ¬ã§ã®å¶æ¥æŽ»åãæ£åŒã«ããã¯ãªããããŸãããTrendDemonã®æ¥æ¬ã«ãããããŸããã®å ã«åºããããžã§ã³ã«ã€ããŠãå ±æãããŠé ããããšãå¬ããæããŸãã TRENDEMON JAPAN æ±äº¬ãªãã£ã¹ïŒ106-0031 æ±äº¬éœæž¯åºè¥¿éº»åž4-21-2 4-21-2 Nishiazabu Minato-ku, Tokyo, 106-0031 JAPAN Hereâs to an amazing 2018 in our new home!
Last week, I had the pleasure of presenting at Content Marketing Conference in Boston. While I really enjoyed sharing some new concepts and ideas with the attendees, I enjoyed the sessions even more. One of the unique things about this conference is that the keynotes are all about the intersection of content marketing and comedy, which makes for a pretty entertaining 3 days. I came back armed with some great insights. Here are just a few of them: 1) When in doubt,...
We took on quite a big challenge a few months back. We decided to survey marketers to really understand their needs and preferences and to get a full picture of what content marketing looks like in 2018. This, combined with the data we see daily on our platform can really help uncover some interesting insights. We'll be sharing the results in the coming days, but today I wanted to call attention to an incredible missed opportunity that we uncovered during our research:...
When a new customer starts using our product, I always ask them the same question: "What is your main pain point? What insights are you hoping to discover? Many of them answer that they would like to know what the typical journey is for all the users that convert. In the beginning, this made sense to me: Of course, there is the best route to the office, and so people should take it. But as I dug in the data, looking for that...
Outbrain is a native advertising platform that helps advertisers get their content discovered through recommendation units on publishersâ websites. More than 35,000 websites carry Outbrain's promoted articles, while the company delivers more than 275 billion recommendations and one billion users each month. Our partnership with Outbrain started a little over a year ago with a small test on a single client. Since then we've expanded our partnership significantly. It's been incredibly exciting to see how our insights really make an impact and...
We understand how important it is for our customers to see the impact of their sources and campaigns on their business goals so that they're able to evaluate the effectiveness of their ad spend and invest in sources that work the best. To make that process easier, we've updated our âInsight Sourcesâ report to show you the true impact of your referrals and campaigns. The amount of traffic, sessions, and conversions from each source. Sources that are driving the highest amount of readers Regardless of...
I just flew in from Las Vegas and boy are my arms tired! We spent last week at CMI's Intelligent Content Conference, where we got to speak to content marketers about the future of content marketing measurement. You can find our deck here. But beyond that, we had the opportunity to learn from other ICC speakers. In a conference that is known for being tech-heavy, there was a huge emphasis on the people on the other side of the technology. In his...
It started with a small idea. "Let's survey B2B Marketers to see what they're doing with their content right now." We see 1000s of data points around Content Marketing every day. What's missing is the marketers themselves. What do they care about? How are they tackling their challenges? So out the survey went. Over 500 marketers completed it over the course of a month. Then it was time to crunch the numbers. What we discovered was that combining our own data...
It always starts with a seed of an idea. Nurtured and cared for, with thoughtfulness and an eye toward innovation. Sometimes growth is hindered. You learn from mistakes and evolve. Pivot when necessary, and start growing anew. [bctt tweet="Pivot when necessary, and start growing anew." username="TrenDemon"] Here at TrenDemon it started with a concrete problem: Marketers donât have a way to effectively measure and prove the impact of their content. Now, a few years later, our product has evolved and...
Have you noticed a change in your online browsing experience in the last week or so? If youâre using Google Chrome, that could be your user experience improving by a mile. Last week, Google released an ad blocker native to Chrome. Considering that ad revenue is almost 90% of Googleâs revenue, this move may seem a bit self-defeating. But as a long-term strategy, this move definitely makes sense. By hindering display's abilities, Google has taken steps to ensure this revenue streamâs...
In another lifetime, my manager told me to delete a joke from a piece because business people âdonât believe in comedy.â Nevermind that we live in a world with two whole continents worth of âThe Office,â or that I didnât even think I was being funny. The stony-faced bosses shaved that piece of writing down until it was just a husk of jargon-y catchphrases. Like something a machine would make. But our audiences are human -- fatigued, content overloaded humans....
Iâve been a rabid consumer of content since the day I was born, and so has most of mankind for the better part of a century. For Baby Boomers, Gen-Xers, Millennials, and every other age group with whatever buzzword or label they have - our eyes have been glued to some screen or another our entire lives, consuming endless hours of content. That being said, as a content marketer with more than a decade of experience, Iâm baffled by the...
At TrenDemon, we always strive to do better. As we head into 2018, we want to make sure we understand what the market really needs. We've put together a 3-minute survey to help us do just that. As a thank you for taking the time, every respondent will receive either an iTunes or a Google play gift card. Your responses will be kept completely confidential, and youâll receive a full report of benchmarks and trends so you can see how your...
In this post I'd like to explore why, here at TrenDemon, we believe data visualization, especially in the world of b2b marketing and content marketing analytics, is a powerful component in unlocking the value of data and nurturing growth. In the previous post we discussed the impact of data capital and the importance of collecting and organizing data. This post, however, talks about ways to explore this data, gain a bigger perspective and possibly reach new ideas or insights about what's happening and why....
This post discusses the importance of content marketing analytics and explains some of the key parameters we should look at to better understand our contentâs performance and ROI. What is content marketing analytics?If you look up content marketing analytics or content marketing insights you can see many different interpretations. For the purpose of this post, we look at content marketing analytics as the system or method to measure and attribute the value of the marketer's content activities and assets in relation to...
Marketing teams worldwide spend significant amount of time thinking about their specific customer profiles and how to best match their offers to each one, from brainstorming ideas on how to segment customers based on specific attributes, to planning out the most appropriate email marketing campaigns to increase their CTR. All of these efforts are often concentrated under content marketing strategies to best generate, nurture, and maintain leads. To truly understand eventual impact on the customer experience, from initial interest and...
In recent years the topic of customer journey (sometimes called buyer journey or user journey) has got some well deserved attention. One of the main reasons this is becoming a hot topic (see this Google Trends chart) is because we are gathering so much information about users and their behaviors, it is now becoming possible to connect the dots, see where theyâve been and derive some meaningful insights. credit: Dilbert But first, what is a customer journey anyway? Customer Journey Definition...
By submitting this form, I agree to Trendemon's privacy policy.